Evolution of cybernetics: philosophical and methodological analysis

Kybernetes ◽  
2018 ◽  
Vol 47 (2) ◽  
pp. 249-261 ◽  
Author(s):  
Vladimir Lepskiy
Keyword(s):  
Direct Democracy ◽  
Scientific Rationality ◽  
Third Order ◽  
External Observer ◽  
Content Type ◽  
First Order ◽  
The Subject ◽  
Practical Implications ◽  
Theoretical Conceptualization ◽  
Observing Systems

Purpose The aim of this paper is to elaborate the connection between the evolution of cybernetics and the development of scientific rationality (classical, non-classical, post-non-classical) and to emphasize the relevance of the formation of post-non-classical cybernetics for self-developing reflexive-active environment (the third-order cybernetics). Design/methodology/approach This paper includes interdisciplinary analysis of the evolution of cybernetics and possible directions of its development. Findings A connection between the types of scientific rationality (classical, non-classical and post-non-classical) and the stages of the development cybernetics is presented. Classical rationality is first-order cybernetics dealing with observed systems (an external observer). Non-classical rationality is second-order cybernetics dealing with observing systems (built-in observer). Post-non-classical rationality is third-order cybernetics dealing with the self-developing reflexive-active environment (distributed observer). Research limitations/implications This is an initial theoretical conceptualization, which needs a broader assessment and case studies. Practical implications This proposed direction for the analysis of cybernetics opens new approaches to social control on the basis of the subject-focused models and integration of traditional cybernetic tools. Social implications Third-order cybernetics will promote the development of civil society. Direct democracy receives new tools for development. Originality/value The value of this research is in the interdisciplinary analysis of the cybernetics evolution and in new possible directions for its development.

scholarly journals UPGRADE OF CYBERNETICS IN THE CONTEXT OF DEVELOPING CREATIVITY

2020 ◽  
Vol 13 (2) ◽  
pp. 494-509
Author(s):  
Inna Vasylivna Knysh
Keyword(s):  
Computer Network ◽  
Industrial Relations ◽  
Third Order ◽  
First Order ◽  
Interdisciplinary Synthesis ◽  
The Subject ◽  
Machine Systems ◽  
Labour Power ◽  
Observing Systems ◽  
Means Of Production

The author attempted to consider upgrade of cybernetics in the context of developing creativity in modern scientific discourse. First-order cybernetics studied observed systems, second-order cybernetics dealt with observing systems, and third-order cybernetics studied the subject–polysubject environment – cyberspace. So, changes in the character of labour, the means of production, industrial relations and labour power have been analyzed. The article also considers the problem of “physicists and lyric poets”, which prompted researchers to look for possible ways to resolve the contradictions. It resulted in the establishment of interdisciplinary connections between cybernetics and art at the non-classical stage, while at the post-non-classical stage, an interdisciplinary synthesis led to their mutually beneficial collaboration. The author uses the notion of hyphspace as metaphorical abstraction for defining a virtual reality (a component of the noosphere) that exists inside a computer network (the subject–polysubject environment). Hyphspace at the present stage of cybernetics development is becoming the basis for its subsequent (but not final) upgrade – fourth order cybernetics. Cybernetics in an interdisciplinary synthesis with art is moving from cognizing human–machine systems to the formations with growing human-dimensionality, where there is a persistent increase in the number of users–nomads.

scholarly journals Philosophical-Methodological Basis for the Formation of Third-Order Cybernetics

2018 ◽  
pp. 7-36 ◽  
Author(s):  
V. E. Lepskiy
Keyword(s):  
Social Systems ◽  
Scientific Rationality ◽  
Third Order ◽  
External Observer ◽  
Promising Direction ◽  
State Administration ◽  
Communication Space ◽  
Oriented Approach ◽  
Observing Systems

In the paper, a philosophical and methodological analysis of the evolution of cybernetics in the context of the development of scientific rationality is carried out. The evolution of cybernetics is represented as a movement from the methodology of “observable systems” (N. Wiener) and to the methodology of “observing systems” (von Foerster) and to the methodology of self-developing reflexive-active environments. Special attention is paid to the formation of a new promising direction for post-non-classical cybernetics of self-developing poly-subject (reflexive-active) environments, which, given the correlation with previous stages of cybernetics development (with classical and non-classical scientific rationality), we define as thirdorder cybernetics. The analysis of the basics of the formation of third-order cybernetics was carried out with consideration of interrelated aspects: philosophical, methodological, theoretical, and methodical. We also provide model of self-developing poly-subject (reflexive-active) environments as well as a system of ontologies, defining the mechanisms of functioning of such self-organizing poly-subject environments and active elements that organize the communication space (natural, artificial intelligence, and combined formations). The ontology system also makes it possible to integrate cybernetics of the first, second, and third order. Some sociohumanitarian trends in the development of cybernetics are considered: from an external observer to a distributed observer; from monodisciplinary to transdisciplinary approaches; from activity approach to subject-activity one, and further to subject-oriented approach; from information to active knowledge; from ethics of goals to ethics of strategic subjects. Potential opportunities for using third-order cybernetics are described, in order to improve the quality of solving a number of important scientific and practical problems of controlling social systems. Information is provided on the directions of approbation of a third-order cybernetics concept for improving state administration, based on a system of distributed situational centers, and there is its approbation at international scientific conferences.

Shapeholders: managing them as allies, partners and significant constituents

2017 ◽  
Vol 45 (5) ◽  
pp. 41-48 ◽  
Author(s):  
Oleksiy Osiyevskyy ◽  
Vladyslav Biloshapka
Keyword(s):  
Business Models ◽  
Social Activism ◽  
Business Success ◽  
Content Type ◽  
Building Relationships ◽  
The Public ◽  
Short Run ◽  
Common Interests ◽  
The Subject ◽  
Practical Implications

Purpose The authors review the concept of building relationships with Shapeholders,: a broad group of players that have no financial stake in the company yet can substantively influence it. The process for doing this is the subject of a new book by Mark Kennedy, Shapeholders: Business success in the age of social activism. Design/methodology/approach The authors examine Mark Kennedy’s framework for managing the firm’s shapeholders, a model composed of seven basic steps (7A’s): Align with a purpose, Anticipate, Assess, Avert, Acquiesce, Advance common interests, and Assemble to win. Findings Managing corporate reputation in alliance with enlightened shapeholders is a potential defense against self-aggrandizing schemes to wantonly maximize shareholder value in the short run. Practical implications Managing shapeholders is part of the messy democratic process that works when power is apportioned fairly among those affected by a firm’s decisions, and this process underpins the winning business models of true market leaders. Social implications Stakeholders previously discredited as mere “mosquitos” have gained new power, particularly when their legitimate concerns and unfair treatment resonate with the interests of a significant segment of the public and influential shapeholders. Originality/value Shapeholders can create enormous opportunities for smart managers capable of effectively engaging with them.

Autonomous vehicles: a review of the ethical, social and economic implications of the AI revolution

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shweta Banerjee
Keyword(s):  
Artificial Intelligence ◽  
Autonomous Vehicles ◽  
Design Methodology ◽  
Technological Advancement ◽  
Economic Implications ◽  
Content Type ◽  
The Public ◽  
Autonomous Cars ◽  
The Subject ◽  
Practical Implications

PurposeThere are ethical, legal, social and economic arguments surrounding the subject of autonomous vehicles. This paper aims to discuss some of the arguments to communicate one of the current issues in the rising field of artificial intelligence.Design/methodology/approachMaking use of widely available literature that the author has read and summarised showcasing her viewpoints, the author shows that technology is progressing every day. Artificial intelligence and machine learning are at the forefront of technological advancement today. The manufacture and innovation of new machines have revolutionised our lives and resulted in a world where we are becoming increasingly dependent on artificial intelligence.FindingsTechnology might appear to be getting out of hand, but it can be effectively used to transform lives and convenience.Research limitations/implicationsFrom robotics to autonomous vehicles, countless technologies have and will continue to make the lives of individuals much easier. But, with these advancements also comes something called “future shock”.Practical implicationsFuture shock is the state of being unable to keep up with rapid social or technological change. As a result, the topic of artificial intelligence, and thus autonomous cars, is highly debated.Social implicationsThe study will be of interest to researchers, academics and the public in general. It will encourage further thinking.Originality/valueThis is an original piece of writing informed by reading several current pieces. The study has not been submitted elsewhere.

Interaction, engagement, and perceived interactivity in single-handed interaction

2016 ◽  
Vol 26 (5) ◽  
pp. 1134-1157 ◽  
Author(s):  
Donghee Shin ◽  
Myunggoon Choi ◽  
Jang Hyun Kim ◽  
Jae-gil Lee
Keyword(s):  
Behavioral Intention ◽  
Interaction Techniques ◽  
Content Type ◽  
Thumb Movement ◽  
Wide Range ◽  
Mobile Industry ◽  
Perceived Interactivity ◽  
The Subject ◽  
Definition Of ◽  
Practical Implications

Purpose The purpose of this paper is to examine the effects of interaction techniques (e.g. swiping and tapping) and the range of thumb movement on interactivity, engagement, attitude, and behavioral intention in single-handed interaction with smartphones. Design/methodology/approach A 2×2 between-participant experiment (technological features: swiping and tapping×range of thumb movement: wide and narrow) was conducted to study the effects of interaction techniques and thumb movement ranges. Findings The results showed that the range of thumb movement had significant effects on perceived interactivity, engagement, attitude, and behavioral intention, whereas no effects were observed for interaction techniques. A narrow range of thumb movement had more influence on the interactivity outcomes in comparison to a wide range of thumb movement. Practical implications While the subject of actual and perceived interactivity has been discussed, the issue has not been applied to smartphone. Based on the research results, the mobile industry may come up with a design strategy that balances feature- and perception-based interactivity. Originality/value This study adopted the perspective of the hybrid definition of interactivity, which includes both actual and perceived interactivity. Interactivity effect outcomes mediated by perceived interactivity.

Using media to promote artisan food and beverages: insights from the television industry

2016 ◽  
Vol 118 (3) ◽  
pp. 588-602 ◽  
Author(s):  
Michelle Phillipov
Keyword(s):  
Media Production ◽  
Structured Interviews ◽  
Television Industry ◽  
Content Type ◽  
Mainstream Media ◽  
Food And Beverage ◽  
Cooking Shows ◽  
The Subject ◽  
Food Media ◽  
Practical Implications

Purpose – The increasing frequency with which food and beverage producers feature in mainstream media, including television cooking shows, provide opportunities and pitfalls for using media to promote artisan food and beverage businesses. The purpose of this paper is to evaluate these, as experienced by a group of food and beverage producers who appeared on the popular Australian television show, Gourmet Farmer. Design/methodology/approach – Findings are based on semi-structured interviews with 14 of the producers featured on the show, plus textual analysis of relevant segments of the show. Findings – While all of the producers felt that food television offered a good promotional tool, those who were most familiar with the practices of media production and whose businesses offered experiences through which viewers could access (or imagine) a “taste” of the Gourmet Farmer life tended to be more satisfied than those who were less familiar with the practices of media production and who expected a greater focus on their products and production practices. Practical implications – The development of media skills is essential for artisan producers to get the best outcomes when using media to promote their businesses. Originality/value – The experiences of food and beverage producers using food television to promote their businesses have not previously been the subject of thoroughgoing research. This paper offers new insights into how artisan producers can best capitalize on the opportunities offered by food media.

Sustaining corporate culture in a world of hybrid work

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Peter Buell Hirsch
Keyword(s):  
Corporate Culture ◽  
Current Literature ◽  
Design Methodology ◽  
White Collar ◽  
Subjective Assessment ◽  
Social Implications ◽  
Content Type ◽  
The Subject ◽  
The Impact ◽  
Practical Implications

Purpose This paper aims to examine the challenges to sustaining corporate culture in a world of hybrid working. Design/methodology/approach This paper is a review of current literature on the impact of remote and hybrid working on white-collar employees. Findings There is little consensus on whether remote/hybrid working will harm or strengthen corporate culture. Research limitations/implications The viewpoint is a subjective assessment of a limited number of articles on the subject Practical implications It is not entirely clear how those responsible for corporate culture can act on the findings. Social implications In a world in which corporations are experiencing a shortage of talent, how they handle corporate culture will be increasingly important. Originality/value While much has been written on the impact of remote working, this viewpoint takes the original view that strong corporate cultures rely more on the attitudes and actions of individual employees that company programs or initiatives.

scholarly journals Valarie Zeithaml: autobiographical reflections

2017 ◽  
Vol 9 (3) ◽  
pp. 264-276 ◽  
Author(s):  
Valarie A. Zeithaml
Keyword(s):  
Personal Development ◽  
Design Methodology ◽  
Chronological Order ◽  
Career Trajectory ◽  
Content Type ◽  
Look Back ◽  
The Subject ◽  
Research Philosophy ◽  
The Right ◽  
Practical Implications

Purpose By examining my personal development and career trajectory, I hope to share some insights into life as an academic. My particular path has contained, as most paths do, twists and turns. As I look back, they all seem somehow related to each other, but they were not all planned. Design/methodology/approach I will discuss my life and career in chronological order, then reflect on my career and research philosophy. I will also discuss several of my most cited articles and how they emerged. Findings I emphasize research that is both academically rigorous and relevant to business. I also show that passion for a subject, even one that is risky and not encouraged by others, has resulted in lifelong interest and inspiration for me. While not appropriate for all because of the risk, I found it worth taking a chance, largely because I was highly inspired by the subject. Practical implications Research that is programmatic has benefits because it allows a scholar to own an area. Also, working with the right co-author teams – sometimes ones where different talents are distributed across the team is effective. Originality/value The story and opinions are mine alone.

Service flexibility: conceptualizing value creation in service

2016 ◽  
Vol 26 (6) ◽  
pp. 868-888 ◽  
Author(s):  
Danilo Brozovic ◽  
Fredrik Nordin ◽  
Daniel Kindström
Keyword(s):  
Conceptual Model ◽  
Value Creation ◽  
Customer Value ◽  
Contextual Influences ◽  
Content Type ◽  
Starting Point ◽  
Service Oriented ◽  
Service Logic ◽  
The Subject ◽  
Practical Implications

Purpose The purpose of this paper is to analyze the subject-specific literature on service and flexibility and derive a conceptualization of the linkages between provider flexibility and customers’ value creation. Design/methodology/approach The authors analyze existing perspectives on service and flexibility and propose linkages between provider flexibility and customer value creation. Findings Drawing on the service logic literature, and utilizing real-world examples, this paper advances propositions and a conceptual model of how flexibility can contribute to value creation. Research limitations/implications This paper establishes the basis for a practical and applicable flexibility perspective on value creation. It is particularly important for service-oriented providers and other firms operating in dynamic contexts. Practical implications The propositions and conceptual model offer suggestions on the manner in which provider flexibility contributes to customer value creation. Contextual influences that moderate provider flexibility in value creation are also included. Originality/value This paper contributes a novel perspective on service, which may serve as the starting point for the development of a more formal flexibility perspective on value creation.

Campus sustainability tours: exploring an uncharted tool

2017 ◽  
Vol 18 (6) ◽  
pp. 908-922
Author(s):  
Ellen R. Trahan ◽  
Leslie A. North ◽  
Margaret M. Gripshover ◽  
Jeanine M. Huss
Keyword(s):  
Environmental Sustainability ◽  
Quantitative Research ◽  
Claim Data ◽  
Content Type ◽  
Campus Sustainability ◽  
The Subject ◽  
Western Kentucky ◽  
Western Kentucky University ◽  
Practical Implications

Purpose This paper aims to explore the development narrative and usage of environmental sustainability tours available at universities and takes an in-depth look into the Western Kentucky University (WKU) Green Tour. Design/methodology/approach Questionnaires and interviews were conducted with sustainability leaders involved in tours at their university to discover how they were developed and used. An assessment of the WKU Green Tour used surveys and pre- and post-tests to determine the reach of the tour to the campus population, student learning and faculty use. Findings There is a lack of data on sustainability tours, making it difficult to design new tours and validate their status as an essential tool. In the case of WKU, the need for data was confirmed, as current practices that were assumed to be effective proved ineffective. Multiple suggestions for improved tours are provided. Research limitations/implications The case study used in this paper is not representative of all university sustainability tours as they can vary widely. Given the lack of research on the subject, especially quantitative research, it is a valuable study. Practical implications Though sustainability tours are touted as a valuable tool for all campuses, more data are needed to validate this claim. Data suggest the tours are effective tools for increasing knowledge, but there is need for further assessment of tours and how they can be used to create a sustainably literate campus. Originality/value This study is the first to assess sustainability tours using mixed-methods.

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