Value co-creation through actor embeddedness and actor engagement

2019 ◽  
Vol 37 (3) ◽  
pp. 271-283 ◽  
Author(s):  
Anees Wajid ◽  
Muhammad Mustafa Raziq ◽  
Omer Farooq Malik ◽  
Shahab Alam Malik ◽  
Nabila Khurshid
Keyword(s):  
Design Methodology ◽  
Conceptual Models ◽  
Perceived Value ◽  
Marketing Research ◽  
Macro Level ◽  
Content Type ◽  
Creation Process ◽  
Meso Level ◽  
Micro Level ◽  
Service Ecosystem

Purpose It is argued that the service-dominant (S-D) view of the value co-creation concept is mainly of a macro nature and is difficult to examine empirically. In this regard, marketing research using the micro-foundation theory proposes some conceptual models, through which relationships (involving value co-creation) at a micro/meso level may be studied. The purpose of this paper is to add to such exchanges regarding value co-creation and conceptualize the link of embeddedness of an actor (in a service-ecosystem) to their engagement in the value co-creation process. Design/methodology/approach The authors draw on the S-D logic and the value co-creation concept and make propositions with regard to two micro-foundational concepts: actor engagement and actor embeddedness. Findings The authors show that actor embeddedness can be considered as an antecedent of actor engagement, which leads to value co-creation at a macro level and perceived value in context at the micro level. Originality/value The authors fill some gaps in literature with regard to S-D logic and value co-creation by combining two micro-foundational concepts: actor engagement and actor embeddedness and propose how through these, some macro-level outcomes such as value co-creation and resource integration may be determined.

scholarly journals Travelling alone or travelling far?

2017 ◽  
Vol 7 (3) ◽  
pp. 280-296 ◽  
Author(s):  
Jeff French ◽  
Rebekah Russell-Bennett ◽  
Rory Mulcahy
Keyword(s):  
Social Marketing ◽  
Design Methodology ◽  
Content Type ◽  
Meso Level ◽  
Four Dimensions ◽  
For Profit ◽  
The Social ◽  
Value Propositions ◽  
Micro Level ◽  
Practical Implications

PurposeThis paper aims to explore the potential contributions of the for-profit sector in integrating resources with social marketing organisations for value co-creation at the meso level (midstream) of the social marketing eco-system. The paper addresses calls for further theorisation and understanding of value co-creation beyond the micro level (downstream). Design/methodology/approachThe paper draws from social marketing, value co-creation and eco-systems literature to present a conceptual model for meso-level value co-creation between social marketing and for-profit organisations. FindingsThe paper proposes four dimensions of resources which can be integrated: cognitive, labour, economic and network. Additionally, it is proposed that from these integrated resources, three co-creation outcomes can be achieved – co-learning, co-design and co-production – which lead to improved value propositions. Practical implicationsThis paper offers a framework for strategic planning and evaluation regarding partnerships and collaborations with for-profit organisations, which potentially lead to greater value propositions being offered. Originality/valueThis paper furthers the theoretical discussions and understanding of value co-creation in social marketing at the meso level. The paper identifies a new actor – for-profits – as a potential collaborator for value co-creation with social marketing organisations and contributes new understanding about value co-creation at the meso level between social marketing and for-profit organisations. Further, the paper describes and reviews the potential contributions of for-profits to social marketing efforts.

scholarly journals Young Children’s Belonging in Finnish Educational Settings: an Intersectional Analysis

2021 ◽  
Author(s):  
Anna-Maija Puroila ◽  
Jaana Juutinen ◽  
Elina Viljamaa ◽  
Riikka Sirkko ◽  
Taina Kyrönlampi ◽  
...  
Keyword(s):  
Educational Policy ◽  
Educational Programs ◽  
Macro Level ◽  
Educational Settings ◽  
Policy Documents ◽  
Meso Level ◽  
Continuity And Change ◽  
Positional Power ◽  
Micro Level ◽  
Similarities And Differences

AbstractThe study draws on a relational and intersectional approach to young children’s belonging in Finnish educational settings. Belonging is conceptualized as a multilevel, dynamic, and relationally constructed phenomenon. The aim of the study is to explore how children’s belonging is shaped in the intersections between macro-, meso-, and micro-levels of young children’s education in Finland. The data consist of educational policy documents and ethnographic material generated in educational programs for children aged birth to 8 years. A situational mapping framework is used to analyze and interpret the data across and within systems levels (macro-level; meso-level; and micro-level). The findings show that the landscape in which children’s belonging is shaped and the intersections across and within the levels are characterized by the tensions between similarities and differences, majority and minorities, continuity and change, authority and agency. Language used, practices enacted, and positional power emerge as the (re)sources through which children’s (un)belonging is actively produced.

scholarly journals Variations in American marketing practices of early 19th-century ceramic importers and dealers, reflecting culture and identity

2020 ◽  
Vol 12 (3) ◽  
pp. 345-375
Author(s):  
Neil Ewins
Keyword(s):  
19Th Century ◽  
Design Methodology ◽  
Marketing Research ◽  
Early 19Th Century ◽  
Content Type ◽  
Advertising Strategy ◽  
Political Views ◽  
The Usa ◽  
Anglo American ◽  
The 19Th Century

Purpose This paper explores the advertising strategy of crockery importers and dealers in relationship to their origins and backgrounds. This is a departure from earlier ceramic-history literature which tended to focus on the Staffordshire producers, with limited awareness on how the identity of importers and dealers influenced what products were sold, and their individual approaches to marketing. Design/methodology/approach Within a context of historical marketing research, this paper analyses newspaper advertising and commentary. It combines an examination of marketing practices with a wider consideration of the cultural identities of ceramic importers and dealers. The digitalization of historical records, combined with sophisticated search engines, makes it more feasible to examine a broader range of sources. Thus, modern research methods can enhance our understanding of production and demand and reveal how marketing strategy was diverse. Findings Awareness on how advertising was influenced by the backgrounds and socio-political views of importers and dealers demonstrates ways in which Anglo-American ceramic trade could be far more market-led. More significantly, marketing approaches were not necessarily responding to American demand, but rather that importers could engage in commissioning goods which reflected their own views on politics, religion or slavery. Originality/value Examining the advertising of importers demonstrates the complex relationship between production and ceramic demand. This paper opens up debates as to how far the advertising of other merchandise in the USA shows evidence of taking a more individual approach by the 19th century.

The prospects for pluralism in contract theory

Legal Studies ◽  
2021 ◽  
pp. 1-20
Author(s):  
Zhong Xing Tan
Keyword(s):  
Contract Theory ◽  
Practical Reasoning ◽  
Contemporary Literature ◽  
Contract Law ◽  
Macro Level ◽  
Meso Level ◽  
Specific Performance ◽  
Micro Level

Abstract This paper explores the promise of pluralism in the realm of contract law. I begin by identifying and rejecting conceptual strategies adopted by monistic and dualistic approaches. Turning towards pluralism, I evaluate three versions in contemporary literature: pluralism across contracting spheres and types, pluralism through consensus and convergence, and pluralism through localised values-balancing and practical reasoning. I suggest embracing some pluralism about contract pluralism, by using these models to construct a framework of ‘meta-pluralism’, where at the macro-level, we are concerned with plural spheres of contracting activity; at the meso-level, a variety of trans-substantive interpretive concepts that receive some measure of juristic consensus; and at the micro-level, practical reasoning through particularistic analysis of case-specific considerations. I illustrate the meta-pluralistic framework through a case study on the varieties of specific performance, and explain how the proposed pluralistic framework enriches our understanding of the nature of contract.

scholarly journals Islamic marketing as macromarketing

2014 ◽  
Vol 5 (1) ◽  
pp. 2-19 ◽  
Author(s):  
Djavlonbek Kadirov
Keyword(s):  
Design Methodology ◽  
Marketing Research ◽  
Future Research ◽  
Content Type ◽  
Present Discussion ◽  
Domain Specific ◽  
Means And Ends ◽  
Practical Implications ◽  
Separate Discipline ◽  
Field Of Inquiry

Purpose – The purpose of the article is to propose and develop a distinct perspective in Islamic marketing research through fusing the Islamic paradigm and the macromarketing theory. Design/methodology/approach – This is a conceptual article that is based on intellectualising and reflecting on differences in understanding what marketing is and what role it plays in society. Findings – The article reveals some commonality of purpose between the macromarketing discipline and Islamic macromarketing, while the latter field of inquiry offers a unique outlook to a number of domain-specific issues. Research limitations/implications – The characterisation of Islamic macromarketing will open new avenues for future research and will make researchers more theoretically sensitive to ontological and epistemological assumptions that underlie marketing investigations. The limitation of the present discussion is that Islamic macromarketing may not have yet emerged as a separate discipline. Additionally, research on genuinely macromarketing issues in Islamic contexts is very sparse. Practical implications – Muslim practitioners and managers are to realise that the means and ends of marketing are better understood if viewed from a broader perspective of marketing's impact and consequences on society. By adopting the Islamic macromarketing perspective, public, societal institutions, business stakeholders, and managers will find a better platform to cooperate on maximising the realisation of hasanah (excellence) for all. Originality/value – This article contributes to the discipline by introducing and characterising a potentially new field of marketing inquiry.

Viewing organised crime and terrorist organisations through the financial threats they pose to society

2018 ◽  
Vol 25 (4) ◽  
pp. 940-950
Author(s):  
Thomas Ren
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Conceptual Models ◽  
Real Life ◽  
Organised Crime ◽  
Meaningful Difference ◽  
Content Type ◽  
Financial Perspective ◽  
Enterprise Theory

Purpose The purpose of this paper is to examine whether there is a meaningful difference, viewed from a financial perspective, in distinguishing between organised crime and terrorist organisations, with regard to the control and mitigation of the threats that they pose to society. Design/methodology/approach The paper uses conceptual models obtained from enterprise theory and economics, as well as criminology, and makes use of case studies through the application of these models. Findings The paper finds that when viewed from a financial perspective, there is no meaningful difference in distinguishing between the groups because many have undergone processes of convergence and transformation, such that they assume each other’s operational and motivational characteristics. However, the answer also depends on how precisely one defines each type of illicit group as well as the transitions they undergo. Originality/value The value of this paper is that it applies two separate models on interactions between organised crime and terrorist organisations, the terror–crime continuum and interaction spectrum, to real life situations. After assessing their validity for more recent examples of such illicit groups, it then provides a balanced argument as to distinguishing between organised crime and terrorism. One limitation towards the paper’s originality, however, is that it draws mainly from pre-existing literature.

scholarly journals An exploratory study of job insecurity in relation to household registration, employment contract, and job satisfaction in Chinese state-owned enterprises

2017 ◽  
Vol 5 (2) ◽  
pp. 151-165
Author(s):  
Bing Shi
Keyword(s):  
Job Satisfaction ◽  
Job Insecurity ◽  
Safety Net ◽  
Macro Level ◽  
Social Safety Net ◽  
Household Registration ◽  
Employment Contract ◽  
Content Type ◽  
Micro Level ◽  
Chinese State

Purpose The purpose of this paper is to examine the influence of the household registration and of employment contract on employee job insecurity in the Chinese state-owned enterprises (SOEs). The relationships between job satisfaction and the two components of job insecurity are also analysed. Design/methodology/approach The research uses original data collected through a questionnaire survey in six Chinese SOEs. In all, 309 samples are analysed mainly using hierarchical regression analysis. Findings The research finds household registration is a predictor of job insecurity while employment contract is not. Job satisfaction is found to be positively related to one of the components of job insecurity: the perceived severity of job loss. Social implications To improve job security of the employees who are in vulnerable positions, improving the equality of social safety net is significant. In China, household registration causes unequal access to social welfare and employment opportunities; improving the equality may be more significant than seeking for permanent employment. Originality/value The research suggests two levels of factors influencing job insecurity: the macro-level factors that include the institutional configurations of social safety net; and the micro-level factors that include employment contract. The macro-level factors have fundamental influence while the micro-level factors are more apparent. The micro-level factors may manifest their influence only when the macro-level factors equally cover all the employees. The macro-level factors may also intermediate the relationship between job insecurity and satisfaction.

Culture and income across countries: evidence from family ties

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sokchea Lim ◽  
Simran K. Kahai ◽  
Channary Khun
Keyword(s):  
Survey Data ◽  
Growth Model ◽  
Design Methodology ◽  
Macro Level ◽  
Second Step ◽  
Content Type ◽  
Family Ties ◽  
Highly Educated ◽  
Married Individuals ◽  
The Impact

PurposeThe purpose of the paper is to examine how much difference in income can be explained by familial culture that persists in different societies.Design/methodology/approachWe employ a two-step methodology to evaluate the impact of familial culture on income across countries. In the first step, we construct the macro measures of familial culture from micro survey data. In the second step, the growth model is estimated.FindingsFirst-step micro regression results show that family is more important to female, richer, highly educated, unemployed and married individuals. Male, poorer, less educated and unemployed individuals are more likely to respect and love parents unconditionally. The same group is also more likely to think that parents must do the best for their kids. Finally, the macro results show that the strength of national familial ties explains significant differences in income across countries.Research limitations/implicationsWe show that countries with weak family ties are richer than those with strong family ties. These results are useful for policymakers who design public policies that accommodate the type of familial culture that persists in their society.Originality/valueWe construct the macro measures of familial culture from the micro survey data. The paper adds to the literature on the effect of culture on income at the macro level.

The Meaning of Property in Things

2020 ◽  
pp. 3-21
Author(s):  
Bart J. Wilson
Keyword(s):  
Property Rights ◽  
Homo Sapiens ◽  
Physical World ◽  
Macro Level ◽  
Human Society ◽  
Ordinary People ◽  
Social Scientists ◽  
Meso Level ◽  
Micro Level ◽  
Central Claim

The central claim of the book is that property is a universal and uniquely human custom. Contra cultural relativists, every human society has property tools, utensils, and ornaments. Contra biologists, only Homo sapiens has property in things other than food, mates, and territories. Contra philosophers and legal scholars, the bedrock of property is custom, not rights. Contra social scientists and ordinary people, property is indeed a custom and not something that must be instituted by government. Property operates at the three levels. At the micro-level core of property is an organism that perceives the physical world through its body. The meso-level of property is the community within which the organism resides. At the macro-level of property are the institutions that unite strangers of different communities through the modern democratic concept of rights. Whereas the custom of property is ancient, moral, and universal to all people, property rights are modern, amoral, and majoritarian.

Meeting the Challenges in Evaluating Mobile Learning

2011 ◽  
pp. 178-194 ◽  
Author(s):  
Giasemi Vavoula ◽  
Mike Sharples
Keyword(s):  
Mobile Learning ◽  
Mobile Technology ◽  
Cultural Context ◽  
Learning Experience ◽  
Learning Processes ◽  
Macro Level ◽  
Learning In Context ◽  
Meso Level ◽  
Micro Level ◽  
Context Of Learning

We propose six challenges in evaluating mobile learning: capturing and analysing learning in context and across contexts, measuring mobile learning processes and outcomes, respecting learner/participant privacy, assessing mobile technology utility and usability, considering the wider organisational and socio-cultural context of learning, and assessing in/formality. A three-level framework for evaluating mobile learning is proposed, comprising a micro level concerned with usability, a meso level concerned with the learning experience, and a macro level concerned with integration within existing educational and organisational contexts. The article concludes with a discussion of how the framework meets the evaluation challenges and with suggestions for further extensions.

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