Political forces advance China's footballing ambitions
Subject The outlook for professional football in China. Significance Ahead of the start of the new season today, China's football clubs have spent a record 400 million dollars buying players from abroad. Lavish spending on foreign stars raises concerns that the development of Chinese footballers is being held back, putting at risk official ambitions for the national team to repeat at FIFA World Cups the country’s soft-power-projection success with the 2008 Beijing Olympic games. However, China’s leaders also want the domestic game to be the core of a sports-entertainment industry that will help rebalance the economy towards domestic consumption. This requires a kick-start from star power. Impacts China could contest the United States’ eventual challenge to the commercial primacy of Europe’s ‘big five’ leagues. Hosting international football tournaments will bring unwelcome scrutiny in non-sporting areas such as human rights. A chronic shortage of coaches offers business opportunities to foreign-owned football academies. Chinese investment in European clubs to gain operational expertise will continue. Acquiring foreign football brands will add more to Chinese acquirers' domestic value than the European value of the asset.