scholarly journals Assessing visual survey protocols to capture brand-related emotional insights

2018 ◽  
Vol 21 (1) ◽  
pp. 2-17 ◽  
Author(s):  
Stéphane Ganassali ◽  
Justyna Matysiewicz
Keyword(s):  
Online Survey ◽  
Measurement Techniques ◽  
Emotional Responses ◽  
Emotional Reactions ◽  
Self Report ◽  
Value Assessment ◽  
Consumer Experience ◽  
Content Type ◽  
Closed Groups

Purpose This paper aims to present the assessment of different self-reported approaches that can be used to identify and measure consumers’ emotional responses towards brands. The goal is to determine whether visual and spontaneous protocols are able to generate deeper insights than only closed groups of scales, and to consider pictorial tools as innovative and challenging measurement techniques for brand value assessment. Design/methodology/approach Three versions of the same consumer online survey dedicated to identifying some brand-related consumer emotional insights were created to be compared in terms of quality of responses, interviewees’ evaluation and richness of insights. Findings Visual protocols provide more specific emotional responses and are considered as useful for “capturing deep contextual meanings of consumer experience”. They clearly provide deeper insights and better emotional granularity. It can be generally concluded that different emotions’ self-report measurements are adapted to some diverse research questions or situations. Research limitations/implications This paper is based on research with a limited number of participants. It focuses on the use and consumer emotional insights delivered by three tested protocols rather than detailed analysis of the specific profiles of consumers. Practical implications The authors provide some recommendations of different research techniques, which can be used to identify and measure consumers’ emotional reactions towards brands. Social implications Their paper encourages a critical reflection about researchmethods that are deployed for marketing and consumer behaviour purposes. Their work promotes a hybrid and not dogmatic approach, centred around the perception andmotivation of the respondentsmore than on the expectations of the researcher only. Originality/value Research outcomes among different self-reported protocols using internet technologies are compared. Quality of responses and richness of insights are measured in a quite innovative and comprehensive way. The paper also gives detailed recommendations to researchers interested in consumers’ emotional reactions towards brands measurements.

Predictors of loneliness among the left-behind children of migrant workers in Indonesia

2019 ◽  
Vol 18 (1) ◽  
pp. 49-57 ◽  
Author(s):  
Cut Maghfirah Faisal ◽  
Sherly Saragih Turnip
Keyword(s):  
Migrant Workers ◽  
Rural Areas ◽  
Self Esteem ◽  
Self Report ◽  
Parental Presence ◽  
Content Type ◽  
Left Behind ◽  
Emotional Loneliness ◽  
Children Of Migrant Workers

Purpose The purpose of this paper is to compare loneliness between the left-behind children of migrant workers and the non-left-behind ones, and identify the most significant predictors of loneliness among the left-behind children. Design/methodology/approach Incidental sampling was performed to select 629 participants aged 11–16 from 5 schools in the rural areas of Karawang and Lombok in Indonesia. They filled in paper-and-pencil self-report inventories. Findings Left-behind children were significantly lonelier than their counterparts were. Emotional loneliness was more affected by parental absence compared to social loneliness. Left-behind children would be more susceptible to experience loneliness if they had more access to entertainment gadgets, experienced less support and intimacy from friends, had been left by their migrant parents more than once, were female, had low self-esteem, experienced emotional difficulties and rarely communicated with their parents. Research limitations/implications Qualitative research was needed to provide more elaborative explanation about the findings. Practical implications Parents needed to consider the psychological cost and benefit of working abroad to their children. Governments could intervene by limiting the duration and frequency of work among the migrant workers. Social implications Some beneficial implications to prevent and reduce loneliness among left-behind children were provided, such as by maintaining the frequency and quality of communication with the children, motivating and guiding the children to interact with their peers and spend less time on entertainment gadgets, as well as encouraging the children to engage in several positive activities to enhance their self-esteem. Originality/value This study enriched the understanding about complex relationship between parental presence and adolescents’ mental health despite the fact that adolescents seemed to be more interested in relationships with peers.

The quality of user experiences for mobile recommendation systems: an end-user perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Woon Kian Chong ◽  
Zhuang Ma
Keyword(s):  
Social Norms ◽  
User Experience ◽  
Online Survey ◽  
Recommendation Systems ◽  
User Involvement ◽  
Sample Population ◽  
User Experiences ◽  
Content Type ◽  
Involvement Theory

PurposeThis paper attempts to identify key factors (i.e., personalization, privacy awareness and social norms) that affect user experiences (UXs) of mobile recommendation systems according to the user involvement theory (push-based and pull-based) and their relationships.Design/methodology/approachThe study is based on an online survey with students from an international business school located in southwestern China. The sample population for the study included randomly selected 600 university students who are active mobile phone users. A total of 470 questionnaires were returned; 456 were valid (14 were invalid due to the incompleteness of their responses), providing a response rate of 65%.FindingsSocial norms have the largest impact on user experience quality, followed by personalization and privacy awareness. User involvement in mobile recommendation systems has mediating effects on the above relationships, with larger effects on pull-based systems than on push-based systems.Originality/valueThis study provides an integrated framework for researchers to measure the effects of social, personal and risk factors on the quality of user experience. The results enrich the literature on user involvement, mobile recommendation systems and UX. The findings provide significant implications for both retailers and developers of mobile recommendation systems.

scholarly journals Connections with nature for people living with dementia

2019 ◽  
Vol 23 (3) ◽  
pp. 142-151 ◽  
Author(s):  
Simon Chester Evans ◽  
Julie Barrett ◽  
Neil Mapes ◽  
June Hennell ◽  
Teresa Atkinson ◽  
...  
Keyword(s):  
Social Interaction ◽  
Online Survey ◽  
Good Practice ◽  
Dementia Care ◽  
Care Homes ◽  
Content Type ◽  
Outdoor Spaces ◽  
The Uk ◽  
Extra Care Housing

Purpose The benefits of “green dementia care”, whereby people living with dementia are supported to connect with nature, are increasingly being recognised. Evidence suggests that these benefits span physical, emotional and social spheres and can make a significant contribution towards quality of life. However, care settings often present specific challenges to promoting such connections due to a range of factors including risk-averse cultures and environmental limitations. The purpose of this paper is to report on a project that aims to explore the opportunities, benefits, barriers and enablers to interaction with nature for people living with dementia in residential care and extra care housing schemes in the UK. Design/methodology/approach Data were gathered from 144 responses to an online survey by managers/staff of extra care housing schemes and care homes in the UK. In depth-case studies were carried out at three care homes and three extra care housing schemes, involving interviews with residents, staff and family carers. Findings A wide variety of nature-based activities were reported, both outdoor and indoor. Positive benefits reported included improved mood, higher levels of social interaction and increased motivation for residents, and greater job satisfaction for staff. The design and layout of indoor and outdoor spaces is key, in addition to staff who feel enabled to promote connections with nature. Research limitations/implications This paper is based on a relatively small research project in which the participants were self-selecting and therefore not necessarily representative. Practical implications The paper makes some key recommendations for good practice in green dementia care in extra care housing and care homes. Social implications Outdoor activities can promote social interaction for people living with dementia in care settings. The authors’ findings are relevant to the recent policy focus on social prescribing. Originality/value The paper makes some key recommendations for good practice in green dementia care in extra care housing and care homes.

The role of musical priming in brand recall

2019 ◽  
Vol 32 (5) ◽  
pp. 1112-1131 ◽  
Author(s):  
Gabriel Levrini ◽  
Cristian Luis Schaeffer ◽  
Walter Nique
Keyword(s):  
Emotional Response ◽  
Emotional Responses ◽  
Total Sample ◽  
Cognitive Effort ◽  
Self Report ◽  
Physiological Measures ◽  
Priming Effects ◽  
Content Type ◽  
Brand Recall ◽  
Online Sales

Purpose The purpose of this paper is twofold: first, to analyze whether musical priming induces greater recall of brands and, second, to study the emotional priming effects of music, in comparison with non-emotional music, including gender comparison. Design/methodology/approach Through the utilization of neuromarketing tools and protocols (quantitative and qualitative), the study explores facial eltromyography (EMG) capabilities and skin conductance responses (SCR) measuring consumers’ emotional responses. Findings The findings show that at least, 40 percent of the total sample recognized a musical priming effect. The study measures the emotional response to musical priming as positive. Emotional video recognition was much higher in females. Both the self-report and physiological measures support the notion that emotional background music can elicit emotional responses in consumers. Research limitations/implications The research measured emotional response to musical priming without testing how these responses influence consumers’ attention and overall behavior. Practical implications The five senses, especially hearing, play an important role in the purchasing decision process and in the individual customer experience. People become aware of the products and brands that surround them and make their choice. In terms of digital trading activities and online sales, increasing physiological understanding of musical priming reactions may mean that, for companies, selling low-end online goods may be economically worthwhile to cooperate with platforms such as Spotify or iTunes to select individual users. Social implications More research is needed in priming process techniques in order to better understand how primes activate knowledge in the consumer’s mind. Understanding this process will inform marketers how close a prime needs to be to a target to have an effective influence, as well as when marketers should be concerned about negative priming effects. Originality/value At the best of our knowledge, it is the first time that music priming is analyzed in terms of self-report and physiological measures From the measurement’s perspective, the results reaffirm that physiological and self-report measures capture different levels of information. While SCR and EMG capture real-time subconscious responses, MAN scale self-report data provide information regarding how cognitive effort, in terms of intensity and valence, affects brand recall.

Publishing success of marketing academics: antecedents and outcomes

2015 ◽  
Vol 49 (1/2) ◽  
pp. 123-145 ◽  
Author(s):  
James Richard ◽  
Geoff Plimmer ◽  
Kim-Shyan Fam ◽  
Charles Campbell
Keyword(s):  
Quality Of Life ◽  
Well Being ◽  
Self Report ◽  
Academic Publishing ◽  
Content Type ◽  
Publish Or Perish ◽  
Organisational Support ◽  
Longitudinal Data Collection ◽  
Perceived Organisational Support

Purpose – The purpose of this paper is to explore the relationship between positive incentives (perceived organisational support) and negative incentives (publish or perish), on both academic publication productivity and marketing academics’ quality of life. While publish-or-perish pressure is a common technique to improve academics’ performance, its punishment orientation may be poorly suited to the uncertain, creative work that research entails and be harmful to academics’ life satisfaction and other well-being variables. In particular, it may interfere with family commitments, and harm the careers of academic women. While perceived organisational support may be effective in encouraging research outputs and be positive for well-being, it may be insufficient as a motivator in the increasingly competitive and pressured world of academia. These issues are important for individual academics, for schools wishing to attract good staff, and the wider marketing discipline wanting to ensure high productivity and quality of life amongst its members. Design/methodology/approach – A conceptual model was developed and empirically tested using self-report survey data from 1,005 academics across five continents. AMOS structural equation modelling was used to analyse the data. Findings – The findings indicate that the most important determinants of publishing success and improved well-being of academics is organisational support rather than a “publish-or-perish” culture. Research limitations/implications – The use of a self-report survey may have an impact (and potential bias) on the perceived importance and career effect of a “publish-or-perish” culture. However, current levels of the publish-or-perish culture appear to have become harmful, even for top academic publishers. Additional longitudinal data collection is proposed. Practical implications – The challenge to develop tertiary systems that support and facilitate world-leading research environments may reside more in organisational support, both perceived and real, rather than a continuation (or adoption) of a publish-or-perish environment. There are personal costs, in the form of health concerns and work–family conflict, associated with academic success, more so for women than men. Originality/value – This study is the first to empirically demonstrate the influence and importance of “publish-or-perish” and“perceived organisational support” management approaches on marketing academic publishing performance and academic well-being.

Contrasting quality of service experience for northern and southern Mediterranean tourists

2015 ◽  
Vol 10 (3) ◽  
pp. 327-337 ◽  
Author(s):  
Walesska Schlesinger ◽  
Amparo Cervera ◽  
Carmen Pérez-Cabañero
Keyword(s):  
Quality Of Service ◽  
Self Report ◽  
Service Experience ◽  
Content Type ◽  
Peace Of Mind ◽  
Tourist Destinations ◽  
Southern Mediterranean ◽  
Practical Implications ◽  
Do So

Purpose – The purpose of this paper is to examine quality of service experience as reported by tourists in seven northern and southern Mediterranean cities. Design/methodology/approach – A self-report study was used to gather data from 1,362 tourists. Once validity of Otto and Ritchie’s (1996) scale had been confirmed, ANOVA and the non-parametric Kruskal-Wallis test were used to analyse the data. Findings – Tourists in all destinations highlighted the importance of the dimension peace of mind. Significant differences between tourists in the northern Mediterranean and those in the southern Mediterranean were observed in two quality of service experience dimensions: hedonics and involvement. Research limitations/implications – Although the sample was large, this study’s scope was limited to seven Mediterranean tourist cities. Further research is therefore required to generalize findings to other Mediterranean tourist destinations. Practical implications – Knowledge about quality of service experience dimensions may help tourism managers innovate and improve services. Tourists perceive northern Mediterranean destinations differently from destinations in the southern Mediterranean. Tourists report high tourist involvement in northern destinations, whereas in the south, tourists emphasize destinations’ hedonic features. These implications are also valuable for European policymakers. Originality/value – The study compared quality of service experience in northern and southern Mediterranean tourist destinations. To do so, it analysed a sample of 1,362 tourists from seven Mediterranean cities. This research is the first to analyse quality of service experience in the Mediterranean.

Experiences and problems with hygiene masks reported by Japanese hay fever sufferers

2014 ◽  
Vol 26 (4) ◽  
pp. 262-273 ◽  
Author(s):  
Mika Morishima ◽  
Koya Kishida ◽  
Takashi Uozumi ◽  
Masayoshi Kamijo
Keyword(s):  
Quality Of Life ◽  
University Students ◽  
Design Methodology ◽  
Hay Fever ◽  
Self Report ◽  
Content Type ◽  
Technical Data ◽  
Japanese University ◽  
Holistic Perspective

Purpose – In Japan, one of the countermeasures used to avoid the symptoms of hay fever (HF) is a hygiene mask; however, a mask can cause discomfort. The authors believe that co-occurrence analysis, which has been widely in the sciences, will be valuable to this issue. The purpose of this paper is to identify problems associated with the use of hygiene masks and recommend improvements in their function and comfort. The goal of this study was to obtain information for the development of effective hygiene masks for HF sufferers and therefore, improve their quality of life. Design/methodology/approach – The authors conducted a survey of university students with HF (n=1,519) to identify problems with hygiene masks. Students completed self-report questionnaires and co-occurrence analyses were used to examine the data from a holistic perspective. Moreover, technical data, relative to the problems of wearing a mask were acquired experimentally using thermal, hygroscopic, and airflow properties. Findings – Among Japanese university students, hygiene masks were the most popular countermeasure against HF symptoms. In addition, it was found that wearing a mask was not influenced of the type of symptoms. Most problems were related to the masks’ thermal, hygroscopic, and airflow properties. Originality/value – The paper proposed the use of co-occurrence analysis to analyze problems with hygiene masks. Most problems appear to be related to the thermal, hygroscopic, and airflow properties of the masks. Moreover, such phenomena have been experimentally demonstrated.

The effects of online service quality of e-commerce Websites on user satisfaction

2015 ◽  
Vol 33 (3) ◽  
pp. 468-485 ◽  
Author(s):  
Gajendra Sharma ◽  
Wang Lijuan
Keyword(s):  
Service Quality ◽  
User Satisfaction ◽  
Online Survey ◽  
Information Quality ◽  
Management Practice ◽  
Online Service ◽  
Internet Applications ◽  
Content Type ◽  
Web Presence

Purpose – The purpose of this paper is to investigate service quality of e-commerce Websites in online platform and their contribution on e-business promotion. Design/methodology/approach – The online survey was performed on a survey portal provided by Nepal Telecom in Nepal. Findings – The findings of this study suggest that information quality and online service quality were the key determinants for user satisfaction and sustainability of e-commerce technology. Research limitations/implications – Research opportunities of web services and e-commerce area are fruitful and important for both academics and practitioners. Practical implications – The findings on online service quality of e-commerce technology will be useful for current management practice such as making business policies and strategies and sharing information to managers and organization leaders. This study can be used for e-commerce Website operators wishing to enhance the competitiveness of their Websites in the highly competitive online market. Originality/value – E-commerce is considered an excellent alternative for individuals and companies to reach new customers. Service quality delivery through Internet is an essential strategy to success, more important than price and web presence. The e-commerce Website has been identified as having a significant impact on business activities in solving the geographical problem. A number of performance problems have been observed for e-commerce Websites, and much work has gone into characterizing the performance of web-servers and Internet applications.

“Hobson’s choice” servicescape: consumer anxiety and enjoyment

2017 ◽  
Vol 34 (7) ◽  
pp. 577-590 ◽  
Author(s):  
Milos Bujisic ◽  
Vanja Bogicevic ◽  
Wan Yang ◽  
Cihan Cobanoglu ◽  
Anil Bilgihan
Keyword(s):  
Design Methodology ◽  
Online Survey ◽  
Free Choice ◽  
Emotional Responses ◽  
Affective Responses ◽  
Consumer Decision Making ◽  
Content Type ◽  
Consumer Decisions ◽  
Mixed Methods Approach ◽  
True Choice

Purpose A Hobson’s choice is a free choice in which only one option is offered. The aim of this study is to examine dimensions of “Hobson’s choice” servicescape and their effect on affective responses and to understand how affective responses drive consumer decisions in “true choice” and “Hobson’s choice” servicescapes. Design/methodology/approach Two studies have been conducted. The first study used mixed methods approach (focus groups and online survey) to examine dimensions of “Hobson’s choice” servicescape. The second study used a scenario-based experimental design to compare the effect of enjoyment and anxiety on consumer decisions in “true choice” and “Hobson’s choice” servicescapes. Findings Study 1 results indicate that hedonic and utilitarian servicescape attributes have a different effect on contrasting emotional responses. This study reveals a positive relationship between consumer enjoyment and hedonic stimuli in Hobson’s choice servicescape. Furthermore, inadequate utilitarian servicescape dimensions cause consumer anxiety. Study 2 results indicate that enjoyment plays a more important role in consumer decision-making in true choice settings, whereas anxiety is more important in Hobson’s choice settings. Research limitations/implications Hobson’s choice settings should focus on servicescape features that reduce anxiety and thus lead to affirmative consumer decisions. On the other hand, true choice settings should try to improve consumer enjoyment to create affirmative consumer decisions. Originality/value This is the first study to examine and compare drivers of consumer’s emotions and their effect on consumer decisions in Hobson’s choice and true choice servicescapes.

scholarly journals HOT OR NOT – IDENTIFYING EMOTIONAL “HOT SPOTS” IN THE CITY

2018 ◽  
Vol IV-4/W7 ◽  
pp. 67-73 ◽  
Author(s):  
L. Kohn ◽  
H. Dastageeri ◽  
T. Bäumer ◽  
S. Moulin ◽  
P. Müller ◽  
...  
Keyword(s):  
Hot Spots ◽  
Emotional Responses ◽  
Emotional Reactions ◽  
Small Sample ◽  
Self Report ◽  
City Centre ◽  
Urban Structures ◽  
General Potential ◽  
Park Area ◽  
The City

<p><strong>Abstract.</strong> Cities become increasingly populated, which calls for new approaches to ensure that cities continue being viable places for citizens to live in. The focus of these approaches should be on understanding citizens regarding their feelings, needs and behaviours. This includes an understanding of the perception of and the emotional reactions to urban structures from citizens’ points of view. Following the approach of urban emotions (Zeile et al., 2005), different objective physiological and subjective self-report measures were used in an experimental study in order to capture these emotional responses and to visualize the data in an emotional map. A small sample (<i>N</i><span class="thinspace"></span>=<span class="thinspace"></span>13) of students was asked to collect positive as well as negative <i>hot spots</i> in a park area in the city centre of Stuttgart, i.e. spots that elicit positive or negative reactions. The results show the general potential of the park to function as a recreational area, but also identify room for improvement (e.g. concrete structures in the park). While physiological measures are useful to capture subtle emotional responses in larger areas, subjective measures seem to be more useful for understanding the reasons of the emotional responses by identifying positive as well as negative <i>hot spots</i>. A visualization tool introduced in this paper allows urban planners and other stakeholders (e.g. citizens, tourists) to view the results and analyse the data in an accessible way.</p>

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