Mixed or merged? Integration as the real challenge for mixed methods

2016 ◽  
Vol 11 (3) ◽  
pp. 189-194 ◽  
Author(s):  
Pat Bazeley
Keyword(s):  
Mixed Methods ◽  
Mixed Methods Research ◽  
Social Research ◽  
Content Type ◽  
The Real ◽  
Qualitative And Quantitative ◽  
New Methods ◽  
Single Instrument ◽  
Real Challenge ◽  
Practical Implications

Purpose Giampietro Gobo called for new methods that combine qualitative and quantitative approaches in a single instrument, suggesting this was the next challenge facing social research and mixed methods in particular. The purpose of this paper is to respond to that challenge. Design/methodology/approach An overview of methods, demonstrating their inherently mixed qualities, with special emphasis on a range of methods that can be classified as merged. Findings The real challenge is not to find merged methods, but to ensure integration of the quantitative and qualitative aspects of the methods used during the analysis and writing processes. Practical implications Researchers need to be alerted to the mixed elements within their work, to learn how to better tap into these and to exploit the integrative potential of their methods during analysis and writing. Researchers need more “rounded” methods training. Originality/value This paper refocuses the challenge facing mixed methods research.

The next challenge: from mixed to merged methods

2015 ◽  
Vol 10 (4) ◽  
pp. 329-331 ◽  
Author(s):  
Giampietro Gobo
Keyword(s):  
Social Sciences ◽  
Mixed Methods ◽  
Research Methods ◽  
Quantitative Methods ◽  
Social Research ◽  
Content Type ◽  
Qualitative And Quantitative ◽  
New Methods ◽  
Single Instrument ◽  
Single Technique

Purpose – In social sciences, after having witnessed several “turns” (cognitive, linguistic, pragmatic, interactional), the authors observe the rise of the “qualitative turn”. Therefore quantitative research methods are not mainstream anymore. One effect of this rebalance between quality and quantity is the recent “resurgence” of mixed methods. However, a new challenge presses social research: creating new methods, which could combine both qualitative and quantitative approaches in a single instrument, squeezing the advantages of both in a single technique. With the benefit of lowering the costs and making more consistent the findings. Some “merged” methods already exist and QROM could be a visionary laboratory. The paper aims to discuss these issues. Design/methodology/approach – An overview of recent research on the spread and use of social research methods in different countries. Findings – In social sciences quantitative methods are not mainstream anymore. Research limitations/implications – The time has come for a further step in the direction of a full integration of qualitative and quantitative methods. Practical implications – Envisioning the future needs for creating new methods, which could combine both qualitative and quantitative approaches in a single instrument, squeezing the advantages of both in a single technique. With the benefit of lowering the costs and making more consistent the research findings. Some “merged” methods already exist and QROM could be a visionary laboratory. Social implications – The rise of “qualitative turn” in social sciences will change the power relations in academy and in the market research. New generations of researchers will bring social research back to the times of Chicago School, where qualitative research was dominated. Only posterity will know if this will be good or not. Originality/value – This brief paper envisions the need to go beyond the current “mixed” methods fashion in favour of full “merged” methods research.

Why “merged” methods realize a higher integration than “mixed” methods: a reply

2016 ◽  
Vol 11 (3) ◽  
pp. 199-208 ◽  
Author(s):  
Giampietro Gobo
Keyword(s):  
Mixed Methods ◽  
Second Life ◽  
Mixed Methods Research ◽  
Design Methodology ◽  
Quantitative Methods ◽  
Social Research ◽  
Content Type ◽  
Pragmatic Analysis ◽  
Recent Developments ◽  
Practical Implications

Purpose After the initial life (which coincides with the origins of social research in the 1850s, and lasts until 1940s), mixed methods revive at the beginning of 1970s. However, this second life (or renaissance) receives the deleterious imprinting of quantitative methods. In fact, some of the old positivist assumptions are still reproduced and active in most of mixed methods research. This imprinting is traceable in the ambiguity (and purposive semantic stretching) of the term “qualitative”: from the 1990s, it encompasses almost everything (even approaches considered positivistic in the 1950s!). Whereby the semantical extension of the term “qualitative” has become a sort of Trojan horse for a new legitimation of many quantitative and positivist researchers: a great swindle. Today “qualitative” is nonsense and acts as a bug, which muddies the qualitative-quantitative debate. For this reason, it would be better to remove the bug (i.e. to discharge the term “qualitative” from the language of social research and methodology), reset and start over from the level of specific research methods, considering carefully and balancing their diversity before mixing them. The purpose of this paper is to outline two (complementary) ways of integration of methods (“mixed” and “merged”), arguing that “merged” methods realize a higher integration than “mixed” methods, because the former overcome some weaknesses of the latter. Design/methodology/approach A semantic and pragmatic analysis of the term “qualitative.” Findings In social and behavioral sciences, the second life of mixed methods has been heavily affected by old positivist and quantitative assumptions. Research limitations/implications The term “qualitative” should be discharged from the language of social research and methodology. Practical implications The coveted integration in “mixed” methods, could be better pursed through “merged” methods. Social implications Disentangling the strands of a debate (the qualitative-quantitative one) become muddy. Originality/value An alternative framework, to interpret the mixed methods history and their recent developments, has been proposed.

Analysis of relationship marketing factors for sports centers with mixed methods research

2018 ◽  
Vol 30 (1) ◽  
pp. 182-197 ◽  
Author(s):  
Sheng Yen Lee
Keyword(s):  
Mixed Methods ◽  
Relationship Marketing ◽  
Mixed Methods Research ◽  
Quantitative Research ◽  
Negative Impact ◽  
Customer Relationship ◽  
Content Type ◽  
Statistical Survey ◽  
Depth Interviews ◽  
Practical Implications

Purpose The purpose of this paper is to study the effects of relationship marketing factors of sports centers on commitment to relationship and intention to recommend. Design/methodology/approach A statistical survey was conducted for quantitative research, and in-depth interviews, for qualitative research, according to the mixed methods research. Findings The results of the quantitative research show that the relationship marketing factors of bonding, facility, and price positively influence commitment to relationship. Expertise and facility positively influence intention to recommend. Finally, commitment to relationship positively influences intention to recommend. Practical implications Sports centers could build relationships based on polite and hospitable service, and host monthly events for building rapport among members. Instructors’ expertise promotes bonding and serves as the most essential factor for intention to recommend. Sports centers must adequately introduce promotions related to rational consumption and specialized promotion. Centers that are managed too carelessly or frugally will have a highly negative impact on customer relationship and intention to recommend. Originality/value This study aims to empirically analyze customer needs by comparing the results of in-depth interviews with customers based on the results of quantitative studies through mixed methods research. It determines the relationships between the aforementioned variables, providing practical implications through analysis of the customers’ subjective consciousness by focusing on sports facilities in order to secure competitive advantage, and thus, overcome financial difficulties.

The effectiveness of using digital platforms to practice English during the COVID-19 crisis as perceived by Ecuadorian students

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Felix Estrella
Keyword(s):  
Mixed Methods ◽  
Undergraduate Students ◽  
Latin American ◽  
Mixed Methods Research ◽  
Social Implication ◽  
Chi Square ◽  
Content Type ◽  
Digital Platforms ◽  
Levene Test ◽  
Practical Implications

PurposeThis mixed-methods research aimed to investigate students’ opinions on the effectiveness of using digital platforms to carry on their learning process.Design/methodology/approachThis is a mixed-methods research. One hundred students, registered in the last English course of their curriculum, took part in the investigation. They filled out a Likert-scale survey using the criteria for CALL evaluation. During the data analysis of the quantitative section of the research, a chi-square of 15.0672 and a p-value of 0.519719 were obtained, making this result not significant at p < 0.05. A Levene test of variance equality was performed on the resulting data to confirm the results. Personal interviews were carried out to triangulate the previous results.FindingsThis study determined that Ecuadorian undergraduate students have a negative perception of the usefulness of using a digital class to learn English. These results have important implications for teachers who must work harder during these times of COVID-19 to attain students' attention.Research limitations/implicationsThis research is limited by its conception of qualitative methods. This limitation also opens the door for further studies. The quantitative and mixed methods studies are suggested to confirm the results obtained here.Practical implicationsThis study has practical implications for teachers and language center managers. They can use the information attained to adapt their teachings in order to improve these results. Managers will benefit from it as they can plan for teacher training considering the comments given by students.Social implicationsThe social implication of this study is that the students, through their comments, have implied the need of having some sort of socialization and ERT does not permit such.Originality/valueThis paper has value as it closes the gap of information regarding the use of this new teaching modality attained from Latin American countries and more specifically from Ecuador.

Explicating metatheory for mixed methods research in educational leadership

2015 ◽  
Vol 29 (7) ◽  
pp. 888-903
Author(s):  
Rodney S Whiteman
Keyword(s):  
Mixed Methods ◽  
Educational Leadership ◽  
Mixed Methods Research ◽  
Communicative Action ◽  
Critical Examination ◽  
Social Phenomena ◽  
Content Type ◽  
Qualitative And Quantitative ◽  
Social Inquiry ◽  
Truth Claims

Purpose – Mixed methods research can provide a fruitful line of inquiry for educational leadership, program evaluation, and policy analysis; however, mixed methods research requires a metatheory that allows for mixing what have traditionally been considered incompatible qualitative and quantitative inquiry. The purpose of this paper is to apply Jürgen Habermas’s Theory of Communicative Action as that metatheoretical justification. Design/methodology/approach – After reviewing the traditional quantitative/qualitative divide based on incompatible ontologies, the author argues for a pragmatist stance toward educational leadership inquiry. Such a stance allows for mixing methods because it privileges methodology and epistemology in social inquiry, rather than ontological theories of reality. Using Habermas’s metatheory, the author shows how truth claims are linguistically mediated; how they make reference to objective, subjective, and normative formal worlds; and how they are always fallible and revisable. Findings – The author argues that Habermas’s metatheory allows (and requires) integration of qualitative and quantitative approaches to fully understand social phenomena. Such integration is possible if researchers attempt to make methodological decisions explicit by linking methodology (and thus methodical decisions) to all three formal worlds, and articulating the rationale for doing so. The author also argues that making the entire corpus of claims bound within a line of social inquiry subject to critical examination promotes the validity of inquiry. Originality/value – This paper contributes to the discussion on mixed methods research by applying a particular strand of pragmatism. This is an advance in the extant literature, which argues for a pragmatist stance on mixed methods research, but has not yet conceptualized a metatheoretical position supporting this stance.

scholarly journals A framework for identifying and learning from countries that demonstrated exemplary performance in improving health outcomes and systems

2020 ◽  
Vol 5 (12) ◽  
pp. e002938
Author(s):  
Austin Carter ◽  
Nadia Akseer ◽  
Kevin Ho ◽  
Oliver Rothschild ◽  
Niranjan Bose ◽  
...  
Keyword(s):  
Mixed Methods ◽  
Global Health ◽  
Health Outcomes ◽  
Mixed Methods Research ◽  
Multidisciplinary Teams ◽  
Ongoing Research ◽  
Qualitative And Quantitative ◽  
Success Stories ◽  
Quantitative Analyses ◽  
Comprehensive Framework

This paper introduces a framework for conducting and disseminating mixed methods research on positive outlier countries that successfully improved their health outcomes and systems. We provide guidance on identifying exemplar countries, assembling multidisciplinary teams, collecting and synthesising pre-existing evidence, undertaking qualitative and quantitative analyses, and preparing dissemination products for various target audiences. Through a range of ongoing research studies, we illustrate application of each step of the framework while highlighting key considerations and lessons learnt. We hope uptake of this comprehensive framework by diverse stakeholders will increase the availability and utilisation of rigorous and comparable insights from global health success stories.

Identity, self-story and desistance from crime

2015 ◽  
Vol 17 (3) ◽  
pp. 219-230 ◽  
Author(s):  
Kevin O'Sullivan ◽  
Richard Kemp ◽  
David Bright
Keyword(s):  
Design Methodology ◽  
Self Concept ◽  
Psychological Interventions ◽  
Content Type ◽  
Qualitative And Quantitative ◽  
Narrative Study ◽  
Theoretical View ◽  
Desistance From Crime ◽  
Empirical Foundation ◽  
Practical Implications

Purpose – The purpose of this paper is to lay the groundwork for a narrative study of desistance that is both qualitative and quantitative. Design/methodology/approach – The review traces the strands of research that have made self-story an important theme in the study of desistance with particular reference to work since 2001. Findings – The importance of an agentic self-story in the process of desistance from crime came to prominence in the work of Shadd Maruna (1997, 2001). Since then authors have attempted to formulate: first, an integrated theoretical view of desistance incorporating agency; and second, a clinically useful understanding of how self-story is important. The clinical studies have almost always been qualitative, relying on extensive life history interviews which yield great richness of detail but few, if any, testable hypotheses. To date, such studies have not provided the empirical foundation on which to develop policy in correctional environments. Practical implications – If it is found that a measure of self-belief correlates with desistance from crime, it may be possible to devise psychological interventions to enhance and change self-belief. Originality/value – The paper proposes adding a quantitative approach to the measurement of self-concept in order to estimate the likelihood of desistance.

An analysis of Industry 4.0 implementation-variables by using SAP-LAP and e-IRP approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Veepan Kumar ◽  
Ravi Shankar ◽  
Prem Vrat
Keyword(s):  
Industry 4.0 ◽  
Business Environment ◽  
Content Type ◽  
Qualitative And Quantitative ◽  
Wide Range ◽  
Interpretive Ranking Process ◽  
Relevant Variables ◽  
Manufacturing Organization ◽  
Industry Associations ◽  
Practical Implications

PurposeIn today’s uncertain business environment, Industry 4.0 is regarded as a viable strategic plan for addressing a wide range of manufacturing-related challenges. However, it appears that its level of adoption varies across many countries. In the case of a developing economy like India, practitioners are still in the early stages of implementation. The implementation of Industry 4.0 appears to be complex, and it must be investigated holistically in order to gain a better understanding of it. Therefore, an attempt has been made to examine the Industry 4.0 implementation for the Indian manufacturing organization in a detailed way by analyzing the complexities of relevant variables.Design/methodology/approachSAP-LAP (situation-actor-process and learning-action-performance) and an efficient interpretive ranking process (e-IRP) were used to analyze the various variables influencing Industry 4.0 implementation. The variables were identified, as per SAP-LAP, through a thorough review of the literature and based on the perspectives of various experts. The e-IRP has been used to prioritize the selected elements (i.e. actors with respect to processes and actions with respect to performance) of SAP-LAP.FindingsThis study ranked five stakeholders according to their priority in Industry 4.0 implementation: government policymakers, industry associations, research and academic institutions, manufacturers and customers. In addition, the study also prioritized important actions that need to be taken by these stakeholders.Practical implicationsThe results of this study would be useful in identifying and managing the various actors and actions related to Industry 4.0 implementation. Accordingly, their prioritized sequence would be useful to the practitioners in preparing the well-defined and comprehensive strategic roadmap for Industry 4.0.Originality/valueThis study has adopted qualitative and quantitative approaches for identifying and prioritizing different variables of Industry 4.0 implementation. This, in turn, helps the stakeholder to comprehend the concept of Industry 4.0 in a much simpler way.

Far better insight than a crystal ball

2017 ◽  
Vol 33 (1) ◽  
pp. 16-18
Keyword(s):  
Case Studies ◽  
Long Range ◽  
Design Methodology ◽  
Reading Time ◽  
Crystal Ball ◽  
Content Type ◽  
New Methods ◽  
Pertinent Information ◽  
Long Range Planning ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Strategic forecasting is seen as a rebirth of long-range planning, albeit with new methods and theories. Firms should make the building of strategic forecasting capability a priority. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

An exploration of how research can aid the development of facilities management

Facilities ◽  
2017 ◽  
Vol 35 (5/6) ◽  
pp. 356-366 ◽  
Author(s):  
Lucy Zarina Campbell
Keyword(s):  
Knowledge Base ◽  
Wide Spectrum ◽  
End Users ◽  
Facilities Management ◽  
Review Of Literature ◽  
Content Type ◽  
New Methods ◽  
Research Activities ◽  
The Uk ◽  
Practical Implications

Purpose This paper aims to explore traditional FM research and potential trends. Design/methodology/approach This was an exploratory review of literature. Findings The main thrust of the argument in this paper is that FM research develops a more communicable and proven understanding of how to apply a wide spectrum of externally developed methods in unique FM settings as well as developing new methods. Second, a more robust FM knowledge base can inform designers, engineers and architects given that FMs are experts of design in use. Research limitations/implications This research focused on the UK, Europe, America and Australia. It does not represent a comprehensive/systematic review of the research activities occurring in FM globally. Practical implications Research traditionally focuses on hard FM; in contrast, FM outcomes are heavily dependent on the way end users interact with and use organisational services and equipment. This suggests that there is a gap between practice and research, and that intuitive and in-depth FM knowledge about end users has yet to be captured and formalised through research. Social implications Development of FM research requires uptake of contemporary research trends towards partnered research, working across disciplines. Originality/value Achieving a more robust FM knowledge base would help capture the wealth of knowledge that FMs have about buildings in use; this could then be used by FMs and also by designers to improve their products and services in disciplines like engineering and architecture.

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