scholarly journals Factors and characteristics that influence consumers’ participation in social commerce

2018 ◽  
Vol 25 (2) ◽  
pp. 194-211 ◽  
Author(s):  
Claudia Maia ◽  
Guilherme Lunardi ◽  
Andre Longaray ◽  
Paulo Munhoz
Keyword(s):  
Social Network ◽  
Information Quality ◽  
Research Literature ◽  
Perceived Usefulness ◽  
Consumer Participation ◽  
Purchase Behavior ◽  
Social Commerce ◽  
Content Type ◽  
Online Marketplace ◽  
The Social

Purpose The popularity of social networks has created business opportunities to the electronic commerce environment, being recently named as social commerce. The purpose of this paper is to analyze – from the perspective of the consumer – the main factors and characteristics (personal or related to the products bought) that have influenced consumers to participate in social commerce buying, recommending, comparing and sharing information about products and services in online marketplace and communities. Design/methodology/approach The study is characterized as an exploratory descriptive research, operationalized through a survey, applied to 229 participants of the social network Facebook. The research involves a qualitative stage for identifying potential variables that influence the participation of consumers in social commerce, followed by a quantitative one, including data collection procedures, validation and data analysis. Findings The results show trust, perceived usefulness and information quality as the factors that most influence consumer participation in social commerce, being trust in the website the main predictor. Concerning the characteristics, the findings also show that more expensive products and products classified as computers and electronics use ratings, recommendations and comments online more intensively than books, travel, household appliances and fashion products. Research limitations/implications As limitations of the study, the authors highlight the small number of interviews conducted during the qualitative stage, which may have left out other relevant factors of the analysis on consumers’ participation in social commerce. Another limitation refers to the selection of the participants of the study; all members of the social network Facebook are identified by the contact net of the authors – though it has been tried to enlarge this contact list by requesting the respondents to share the questionnaire link with their acquaintances, we should be cautious about the generalization of the results. Originality/value The study proposes an instrument to identify factors and characteristics that are taken into consideration by the consumers when participating in social commerce. Such a tool can be replicated by firms included in this type of commerce, in order to evaluate the behavior and perception of their customers about their performance in the online environment. This study also highlights trust, information quality and perceived usefulness of the website as the most influencing factors of the consumers’ participation in social commerce. In addition, the authors identified that more expensive products and products classified as computers and electronics seem to use more intensively ratings, recommendations and comments online provided by other people. This fact supports the research literature that (positive or negative) online recommendations influence the consumers purchase behavior, reducing uncertainties about the products and increasing credibility and trust.

The path of support-to-sales: mediating role of seller collaborative information exchange in social commerce

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Li Chen ◽  
Fengxia Zhu ◽  
Murali Mantrala
Keyword(s):  
Information Exchange ◽  
Instrumental Support ◽  
Trade Volume ◽  
Social Commerce ◽  
Content Type ◽  
Mediating Role ◽  
The Social ◽  
Source Data ◽  
Negative Effect

Purpose This paper aims to systematically investigate the direct and indirect effects of four types of support – peer instrumental support, peer emotional support, platform business support and platform communication support – on seller trade volume in social commerce. It also aims to uncover the path of support-to-sales of the seller from a platform perspective and provides a more complete picture of the social commerce phenomenon. Design/methodology/approach This paper uses multi-source data including primary survey data and secondary data on trade volume to test the hypotheses. PROCESS mediation model is used to analyze the multi-source data set. Findings This study finds that the positive effects of peer instrumental support, platform business support and platform communication support on seller trade volume are fully mediated by seller collaborative information exchange. Also, peer emotional support has a significant negative effect on seller trade volume and collaborative information exchange can serve as a buffer to mitigate the negative effect. Research limitations/implications The authors provide new insights into what types of support are or are not conducive to improving transaction volume of individual sellers and highlight the mediating role of seller information exchange in this value generation process in social commerce. These findings advance current knowledge of how seller interactions increase value in social commerce. The chosen research setting may limit the generalizability of the findings of this study. Practical implications This paper offers valuable implications for social commerce platforms on how to better serve their sellers to achieve high growth. Specifically, the findings suggest that platforms should encourage instrumental support and information exchange among peer sellers. In addition, platforms should expand seller support from a single-focus on sellers’ business to a dual-focus on both sellers’ business and socialization in social commerce. Originality/value This paper fulfills an identified need to study how sellers can better derive value from the social interactions and how social commerce platforms can effectively influence transactions, support sales and serve as a selling platform.

Getting acquainted with social networks and apps: talking about TikTok

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Katie Elson Anderson
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Literature Review ◽  
Design Methodology ◽  
Research Literature ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Information Professionals

Purpose This paper aims to provide information and promote discussion around the social media platform TikTok. Design/methodology/approach Research, literature review. Findings Libraries and library and information professionals should be aware of the potential of TikTok for engagement and information sharing. Originality/value Adds to the research on the social media platform TikTok.

The evolution of the intellectual structure of strategic management between 1980 and 2019

2020 ◽  
Vol 13 (4) ◽  
pp. 503-534
Author(s):  
Mehmet Ali Köseoğlu ◽  
John Parnell
Keyword(s):  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Strategic Management ◽  
Citation Analysis ◽  
Intellectual Structure ◽  
Future Directions ◽  
Content Type ◽  
The Social ◽  
Economic Foundation

PurposeThe authors evaluate the evolution of the intellectual structure of strategic management (SM) by employing a document co-citation analysis through a network analysis for academic citations in articles published in the Strategic Management Journal (SMJ).Design/methodology/approachThe authors employed the co-citation analysis through the social network analysis.FindingsThe authors outlined the evolution of the academic foundations of the structure and emphasized several domains. The economic foundation of SM research with macro and micro perspectives has generated a solid knowledge stock in the literature. Industrial organization (IO) psychology has also been another dominant foundation. Its robust development and extension in the literature have focused on cognitive issues in actors' behaviors as a behavioral foundation of SM. Methodological issues in SM research have become dominant between 2004 and 2011, but their influence has been inconsistent. The authors concluded by recommending future directions to increase maturity in the SM research domain.Originality/valueThis is the first paper to elucidate the intellectual structure of SM by adopting the co-citation analysis through the social network analysis.

scholarly journals Transforming the news value chain in the social era: a community perspective

2015 ◽  
Vol 20 (3) ◽  
pp. 313-326 ◽  
Author(s):  
Maria Jose Hernandez Serrano ◽  
Anita Greenhill ◽  
Gary Graham
Keyword(s):  
Supply Chain ◽  
Conceptual Framework ◽  
Value Chain ◽  
Firm Strategy ◽  
Consumer Participation ◽  
Community Type ◽  
Local News ◽  
Content Type ◽  
The Social ◽  
News Industry

Purpose – The purpose of this paper is to develop a conceptual framework to understand the influence that the social era is having on the value chain of the local news industry. The authors theoretically advance value chain theory by, firstly, considering the influence of community type and age on consumption and, secondly, exploring the role that consumers can play in value-adding activities. The theoretical contribution of this study lies in moving from a transactional approach towards consumer relationships in the value chain towards managing consumers as a source of relational value (e.g. co-creation and integrated perspectives). Design/methodology/approach – The conceptual framework is theoretically positioned in relation to community and digital community practices in the social era. A series of research questions are presented, then these questions are explored drawing on empirical data from the Pew database. The authors then advance the framework further to consider news firm strategy towards its consumers. Fifteen in-depth executive interviews were conducted with local news organizations in the Manchester area of the UK. Findings – The authors illustrate that different types of communities (merging cohorts and locations) are influencing levels of technological and social connectivity within the value chain. The authors also found that the news industry is experimenting with reconfiguring its consumer relations from a purely transactional to a co-created and participatory value-added activity in the social era. In terms of its policy impact, the findings in this paper show that the whole strategic value chain ideology of the news industry needs to change radically; away from its largely transactional (and lack of trust) approach in the ability of consumers to create value in the supply chain (other than to buy a product) and, move towards much greater consumer involvement and participation in value chain processes (creation, production and distribution of news products and services). Originality/value – The change associated with social media and connectivity is changing the way that different community types and consumer groups are now consuming and participating in news content creation. Unlike previous studies, the authors show that there is variance and complexity in the levels of consumer participation by community type/age group. Using the Pew data, the authors contribute to knowledge on the value creation strategy of news firms in the social era, by identifying how communicative, social and communicative logics influence value and co-creation activities in the local news supply chain. Through interviews, the authors advance value co-creation theory from its strategic and marketing origins to operational and supply chain implementation.

Broken bridges: a social network perspective on urban high school leadership

2018 ◽  
Vol 56 (5) ◽  
pp. 562-584 ◽  
Author(s):  
Yi-Hwa Liou ◽  
Alan J. Daly
Keyword(s):  
High School ◽  
Social Network ◽  
School Leadership ◽  
High School Principals ◽  
School Principals ◽  
Urban High School ◽  
Content Type ◽  
Innovative Climate ◽  
The Social ◽  
Secondary School Leadership

Purpose Secondary school leadership provides multiple challenges in terms of the diversity of tasks, multiple demands on time, balancing communities and attending to instructional programming. An emerging scholarship suggests the importance of a distributed instructional leadership approach to high school leadership. However, what has been less thoroughly explored is how secondary school leadership is distributed leaders across a school district. The purpose of this paper is to investigate the social structure and positions urban high school principals occupy in the district system. Design/methodology/approach This study was conducted in one urban fringe public school district in southern California serving diverse students populations. The data were collected at three time points starting in Fall 2012 and ending in Fall 2014 from a district-wide leadership team including all central office and site leaders. All leaders were asked to assess their social relations and perception of innovative climate. The data were analyzed through a series of social network indices to examine the structure and positions of high school principals. Findings Results indicate that over time high school principals have decreasing access to social capital and are typically occupying peripheral positions in the social network. The high school principals’ perception of innovative climate across the district decreases over time. Originality/value This longitudinal study, one of the first to examine high school principals from a network perspective, sheds new light on the social infrastructure of urban high school principals and what this might mean for efforts at improvement.

Segmentation of Brazilian travelers’ mobile purchase behavior

2019 ◽  
Vol 3 (2) ◽  
pp. 209-228
Author(s):  
Roberto Pessoa de Queiroz Falcão ◽  
Murilo Carrazedo Marques da Costa Filho ◽  
Jorge Brantes Ferreira
Keyword(s):  
Risk Perceptions ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Purchase Behavior ◽  
Snowball Sampling ◽  
Risk Profiles ◽  
Content Type ◽  
Perceptions Of Risk

Purpose The purpose of this paper is to segment travelers by their predispositions regarding the adoption of smartphones to purchase travel-related services, which is crucial for developing specific marketing strategies for each group of tourists. Design/methodology/approach A survey was conducted with 1,014 Brazilian travelers assessing their smartphone usage frequency and predispositions regarding travel purchases. The authors selected three variables related to the users’ acceptance of technology (perceived usefulness, ease of use and intentions to use smartphones for tourism purchases) and m-commerce perceptions of risk. Segmentation was conducted employing cluster analysis. Findings The authors identified three significantly different clusters of travel consumers: “Risk Ignorers,” “Cautious Users” and “Conservatives.” Risk perceptions appeared to be the main discriminating variable, followed by perceptions that smartphone apps are useful and free of effort. Research limitations/implications The non-probabilistic snowball sampling technique of Brazilian travelers may limit the generalization of the findings. Also, the use of intentions as one of our clustering variables instead of actual purchase behavior might bring limitations. Practical implications Segmentation enables the development of specific marketing strategies for each group, encompassing different risk profiles. Cautious travelers demand the development of safe and trustworthy m-commerce environments, as well as reassuring communication approach to reduce their perceptions of risk in performing mobile-mediated transactions. Conservatives demand marketers to build simpler and more straightforward apps to entice them. Originality/value The study reveals more fine-grained nuances to the role of mobile technology and its impact on travelers, unveiling important differences across travelers’ predispositions toward smartphone adoption that is distinctively associated with usage patterns regarding their risk profiles.

Knowledge content quality, perceived usefulness, KMS use for sharing and retrieval

2018 ◽  
Vol 48 (4) ◽  
pp. 470-490 ◽  
Author(s):  
Khaldoon Jahmani ◽  
Samson Oluwaseun Fadiya ◽  
A. Mohammed Abubakar ◽  
Hamzah Elrehail
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Knowledge Workers ◽  
Collective Learning ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Content Type ◽  
Content Quality ◽  
The Social ◽  
Knowledge Content

Purpose Flock leadership theory explores how different collective learning capacities emerge when interacting individuals work through challenges. While research has link other leadership styles with knowledge management systems (KMS), studies examining flock leadership and KMS are largely lacking. This paper aims to investigate the nexus between flock leadership, knowledge content quality, perceived usefulness of KMS, KMS use for sharing and KMS use for retrieval. Design/methodology/approach Using survey data (n = 442) from health-care establishments in Jordan, the authors apply structural equation modeling (SEM). Findings The results show the following: flock leadership influences knowledge content quality; knowledge content quality influences perceived usefulness of KMS; perceived usefulness of KMS influences KMS use for sharing and retrieval; and knowledge content quality and perceived usefulness of KMS mediates the link between flock leadership and KMS use for sharing and retrieval. Originality/value Existing research considered KMS through a narrow lens, without consideration of the social context (collective capacities) that surrounds knowledge workers. This study responds to call for research concerning the motion that says technical and adaptive capacity are the underlying norm that configures flock behaviors. Implications for research and practice are discussed.

scholarly journals Senior citizens’ acceptance of connected health technologies in their homes

2019 ◽  
Vol 32 (8) ◽  
pp. 1162-1174 ◽  
Author(s):  
Reza Etemad-Sajadi ◽  
Gil Gomes Dos Santos
Keyword(s):  
Elderly People ◽  
Social Presence ◽  
Latent Variables ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Content Type ◽  
Health Technologies ◽  
Connected Health ◽  
The Social ◽  
At Home

Purpose The objective of this paper is to focus on seniors’ acceptance of the usage of connected healthcare technologies in their homes. The authors integrated into technology acceptance model (TAM) several latent variables such as social presence, trust and degree of intrusiveness perceived with the use of connected health technologies. Design/methodology/approach The authors distributed the survey by post to 605 seniors. The authors targeted elderly people using connected health technologies (assistive alarm, telecare, sensors, etc.) at home and/or receiving healthcare at home. The authors received 213 questionnaires back. As The authors had several latent variables, the authors used partial least squares (PLS), a variance-based structural equation modeling method. Findings The results show that the level of trust in these technologies impacts significantly the perception of usefulness and the degree of intrusiveness. In parallel, the degree of usefulness of these technologies impacts positively elderly people’s intention to accept their usage. Finally, one can claim that the perception of the social presence with the use of these technologies impacts positively the degree of perceived usefulness, trust and intrusiveness. Research limitations/implications The sample covers a population benefiting from similar connected health technologies. It was difficult to distinguish and interpret the added value of each technology separately. As more and more elderly people use or are least familiarizing themselves with a range of connected technologies it would be interesting to identify which sets of connected technologies contribute the most to a positive feeling of social presence. Social implications These results are particularly relevant to stakeholders in the health industry in their quest to improve their products/services. A better understanding of the relation that the elderly have with connected health technologies is an essential prerequisite to supporting the development of new solutions capable of meeting the specific needs of our seniors. Originality/value The authors want to apply the TAM to connected health technologies designed for elderly people and the authors also want to extend it by integrating the social presence, trust and degree of intrusiveness variables to our research model.

Students' intention to adopt e-government learning services: a developing country perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Laila Al-Omairi ◽  
Hosam Al-Samarraie ◽  
Ahmed Ibrahim Alzahrani ◽  
Nasser Alalwan
Keyword(s):  
Developing Country ◽  
Information Quality ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
System Quality ◽  
Content Type ◽  
Intention To Adopt ◽  
Learning Development ◽  
Underlying Processes

PurposeIn any developing country, the critical benefits for ensuring proper utilization of e-government learning services have basically emerged from the integration of underlying processes – not only across different levels of government but also across different functions and agencies. The literature showed a notable lack of research to underline the limited use of e-government learning services in a university setting. Therefore, this study was conducted to examine students' intention to adopt e-government learning services in a developing country. Precisely, the existent to which reputation, social influence, information quality and system quality of e-government learning services would influence students' trust, perceived usefulness and perceived learning values was investigated.Design/methodology/approachThe effect from these variables on students' intention to use e-government learning services was also investigated. A total of 406 questionnaires were collected and analyzed using partial least squares (PLS) modeling.FindingsThe results showed varying relationships between the study's variables. It is anticipated that understanding these relationships can predict future learning trends of e-government learning services use among university students, thus helping decision makers plan ahead, prioritize tasks and make better decisions.Originality/valueKnowledge about students' intention to use e-government learning services is even useful for the implementation of other services by higher education institutions. This study also offers some implications for practitioners and researchers concerned about the application of e-government in students' learning development.

Who is in the center? A case study of a social network in an emergency management organization

2017 ◽  
Vol 6 (1) ◽  
pp. 52-66 ◽  
Author(s):  
Rasmus Dahlberg
Keyword(s):  
Social Network ◽  
Emergency Management ◽  
Ad Hoc ◽  
Future Research ◽  
Organizational Studies ◽  
Content Type ◽  
Emergency Managers ◽  
The Social ◽  
Red Tape ◽  
Management Organization

Purpose The purpose of this paper is to explore the social network in an emergency management organization during a large exercise held in Greenland in 2016. Inspired by approaches in business and organizational studies the aim is to investigate the flow of information through formal as well as informal channels. Design/methodology/approach Social network analysis is applied to model this flow and the social network is analyzed with regard to core/periphery structure and actor centrality. In order to explore the relationships between actor attributes such as age, years of experience, operational Arctic experience, smoking and personal interests, a regression analysis is employed with membership of the network core as dependent variable. Findings The findings show that smoking, rank and ad hoc membership of the emergency management organization influence the odds for being in the core of this particular social network most. Finally, some strengths and weaknesses of the approach are discussed as well as implications for future research in the field. Originality/value Emergency management tasks are often performed more through informal coordination than “by the book.” A medium for such informal coordination is the social network that emerges among individual actors who like each other, share interests and experience and communicate directly with each other. Emergency managers use that kind of social network to cut red tape and solve urgent problems and share knowledge in ways not mapped in plans or shown in organigrams. Most practitioners are aware of this, but it is a field not well theorized.

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