Mind, body, or spirit? An exploration of customer motivations to purchase university licensed merchandise

2014 ◽  
Vol 4 (1) ◽  
pp. 71-87 ◽  
Author(s):  
Joan M. Phillips ◽  
Robert I. Roundtree ◽  
DaeHyun Kim
Keyword(s):  
Religious Affiliation ◽  
Mail Survey ◽  
Academic Programs ◽  
Purchase Decision ◽  
Athletic Programs ◽  
Content Type ◽  
Athletic Teams ◽  
Licensed Merchandise ◽  
The Usa ◽  
The University

Purpose – The purpose of this paper is to explore the relationship between consumers’ purchase motivations to show support for university programs and the influence of merchandise quality cues on their purchase decision, and examine how one's affiliation with a university (official or non-official) moderates this relationship. Design/methodology/approach – This research utilized a mail survey of university bookstore customers from the USA and Canada. The university, located in the USA, has an international reputation for its academic programs, its athletic teams, and its religious affiliation. Findings – Our findings demonstrate the significance of athletic programs over academic programs and religious values in motivating purchases of licensed university merchandise. Research limitations/implications – These findings have significant implications for several stakeholders in the business of retailing licensed merchandise. In particular, university licensors and their bookstore retailers may consider managing their inventory of licensed products to reflect the greater relative importance athletic teams have in the purchase decision process. Originality/value – This paper adds to our understanding of customer motivations to purchase university licensed merchandise, and the conditions when merchandise quality is a key decision driver.

Assessing university police officers’ uniforms and wearing experiences

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Brooke Brandewie ◽  
Injoo Kim ◽  
Myoung-Ok Kim
Keyword(s):  
Police Officers ◽  
Design Methodology ◽  
Uniform Design ◽  
Content Type ◽  
Specific Performance ◽  
The Usa ◽  
Emotional Aspects ◽  
Municipal Police ◽  
The University

Purpose This study aims to suggest opportunities for enhancing the police uniform design with consideration to the emotional and physical satisfaction of the wearers, by assessing the wearing experience. Design/methodology/approach University police officers at a University in the Midwestern region of the USA were surveyed to examine both psychological and emotional aspects including performance, comfort, professionalism and empowerment, as well as their satisfaction levels with fit, fabrics, aesthetics and functionality. Findings The study found that the wearing experience was poor, and not surprisingly, fabric satisfaction ranked the lowest of all factors. In regard to color, results showed that the uniforms should be in colors that are suitable to the university context, which in this case the wearers preferred the University athletic colors of black and red. It is easier to consider these colors, as they are a part of their organization and also enable the police to stand apart from municipal police, contrary to previous research demonstrating dark colors have negative connotations. Findings suggest that the university police uniform should have an athletic style with a regular fit, using specific performance fabrics that allow for stretch and breathability. Originality/value This study assesses the police uniform design and wearing experience and suggests design details to enhance how well officers physically perform in their role and also to inspire them to feel proud of their job and organization.

International perspectives on English teaching

2015 ◽  
Vol 14 (1) ◽  
pp. 2-17 ◽  
Author(s):  
Terry Locke
Keyword(s):  
Social Justice ◽  
South Korea ◽  
Educational Research ◽  
Design Methodology ◽  
Teaching Practice ◽  
Content Type ◽  
English Teaching ◽  
International Perspectives ◽  
The Usa ◽  
The University

Purpose – The purpose of this paper is to offer a personalised overview of the content of English Teaching: Practice and Critique for the years it was hosted at the Wilf Malcolm Institute for Educational Research (WMIER) at the University of Waikato (2002-2014). Design/methodology/approach – It notes trends in relationship to the context of origin of 335 articles published in this period (excluding editorials), including significant increases in articles originating in the USA and Pacific Rim Asian nations, particularly South Korea and Taiwan. It comments on articles that relate to the original vision of the editors’ founders, especially their emphasis on practice, criticality and social justice. Findings – Prevailing themes across 13 years are mapped and in some cases discussed. Originality/value – A number of reflections are shared in relation to the future of the journal and some challenges currently facing subject English.

The effects of brand origin and country-of-manufacture on consumers' institutional perceptions and purchase decision-making

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shijiao Chen ◽  
Malcolm J. Wright ◽  
Hongzhi Gao ◽  
Huan Liu ◽  
Damien Mather
Keyword(s):  
Decision Making ◽  
Institutional Quality ◽  
Consumer Products ◽  
Value Chains ◽  
Regulatory Environment ◽  
Purchase Decision ◽  
Choice Modelling ◽  
Institutional Perspective ◽  
Content Type ◽  
The Usa

PurposeIndustry-wide crises involving consumer products place consumers at risk. Consumers rely on institutions that constrain corporate practice and control product quality to reduce risk. As institutions vary by country, country-of-origin (COO) acts as a salient cue for consumers to identify institutional quality and thus evaluate risk when making purchase decisions. However, in the era of globalisation, identification of institutional quality becomes complex as global value chains involve different countries such as brand origin (BO) and country-of-manufacture (COM). Therefore, this research investigates how BO and COM individually and jointly affect consumers' institutional perceptions and subsequent purchase decision-making in the presence of systemic risk.Design/methodology/approachThis research includes three studies (n = 764) employing surveys and choice modelling experiments with samples from China and the USA.FindingsThe results show that BO and COM relate to different institutional perceptions. BO evokes perceptions of legitimacy and the regulatory environment, while COM evokes perceptions of the normative and the regulatory environment. The combination of BO and COM determines how institutional quality is communicated and further affects consumers' legitimacy perceptions, preferences and willingness to pay a price premium.Originality/valueThis research contributes to understanding the effect of BO and COM in the context of complex value chains from an institutional perspective. It also provides implications for leveraging complex COO cues with BO and COM information to improve consumers' institutional perceptions.

A bibliometric analysis of research on entrepreneurial intentions from 2000 to 2018

2019 ◽  
Vol 21 (2) ◽  
pp. 180-199 ◽  
Author(s):  
Shivam Dolhey
Keyword(s):  
Bibliometric Analysis ◽  
Design Methodology ◽  
Large Data ◽  
Entrepreneurial Intentions ◽  
Future Research ◽  
Content Type ◽  
The Usa ◽  
Competing Models ◽  
The University ◽  
Year 2000

Purpose The purpose of this study is to provide a bibliometric analysis of the research on entrepreneurial intentions. A total of 1,393 papers published from the year 2000 to 2018 are analysed. The study attempts to identify the significant journals in this area, years with the maximum publication, most cited papers, important authors and most prolific countries and institutions. Then, the co-authorship network map, inter-country co-authorship network map and keyword co-occurrences network maps are provided. Design/methodology/approach The Scopus database was used for analysing the large data about various papers included in this study. Then, the VOSviewer software was used for creating a co-authorship network map, inter-country co-authorship network map and keywords co-occurrences network maps. Findings The results of this study indicate that in the year 2017, the maximum papers have been published, the most significant journal is International Journal of Entrepreneurship and Small Business and the most cited paper is about competing models of entrepreneurial intentions. Furthermore, the most prominent author is Francisco Linan, and the most prolific country and institution are the USA and the University of Seville (Spain), respectively. Originality/value This study contributes to the existing literature on entrepreneurial intentions. A much comprehensive and reliable picture of this area is provided using the bibliometric techniques. The results can help in guiding the authors interested in conducting future research on this topic.

Marketing education at the University of Melbourne

2017 ◽  
Vol 46 (1) ◽  
pp. 95-106
Author(s):  
Robert B. Ellis ◽  
David S. Waller
Keyword(s):  
Academic Staff ◽  
Academic Research ◽  
Research Papers ◽  
Administrative Positions ◽  
Content Type ◽  
Marketing Education ◽  
The Usa ◽  
The Moment ◽  
Areas Of Interest ◽  
The University

Purpose The purpose of this paper is to analyse the early days of marketing education by observing the first “Marketing” subject in Australia, which was taught at the University of Melbourne, and comparing elements of the early subject to the introductory Marketing subject of today. Design/methodology/approach The information used for this study was obtained from material in the University of Melbourne Archives, including calendar entries, subject descriptions, and university announcements, as well as from interviews and correspondence with various people including those in academic and administrative positions, and former students. Findings The origins of university-level marketing education in Australia can be seen to have been shaped by several influences, including: the external environment of the country at that time; the areas of interest of academic staff; the availability of teaching material – textbooks, academic articles, appropriate case studies, academic research papers, etc.; the academic staff and teaching materials from the USA; and the extent to which the supporting technology of marketing had changed. Practical implications By observing the development in marketing education over the years, from its beginnings in Australia at the University of Melbourne, this paper shows changes in the content which assists in the understanding of what has led to how marketing is taught in Australasian universities and colleges today. Originality/value Marketing education research usually focusses on what is happening at the moment, so the value of this study is that it is one of the few that looks at marketing education from a historical perspective.

Message framing and consumer responses to organic seafood labeling

2015 ◽  
Vol 117 (5) ◽  
pp. 1547-1563 ◽  
Author(s):  
Courtney Cucchiara ◽  
Soyeon Kwon ◽  
Sejin Ha
Keyword(s):  
Purchase Intention ◽  
Message Framing ◽  
Organic Food ◽  
Individual Characteristics ◽  
Purchase Decision ◽  
Target Market ◽  
Content Type ◽  
The Usa ◽  
Perceived Consumer Effectiveness ◽  
Organic Food Consumption

Purpose – The purpose of this paper is to examine the effects of different label-message formats (positively vs negatively framed messages) on consumers’ purchase intentions in an organic seafood shopping setting, along with the moderating effects of two individual characteristics (purchase-decision involvement and perceived consumer effectiveness (PCE)) on the message-framing performance. Design/methodology/approach – Data were gathered from 1,698 consumers of a supermarket chain in the northeast region of the USA using a web-based experiment. Findings – Results of this study support the superiority of a positively framed message over a negatively framed message in persuading consumers to buy organic food. In addition, this effect of framing on persuasion is contingent upon different levels of consumer purchase-decision involvement as well as PCE concerning organic products. Practical implications – This study offers managerial implications for marketers and retailers, messages appealing the environmental and health benefits of organic seafood consumption (positively framed arguments) would be more persuasive to increase consumer purchase intention than negatively framed ones. In addition, individual characteristics of their target market should be taken into account in communication design and implementation. Originality/value – This survey research offers insights into the organic food consumption literature by validating the applicability of message framing in the organic seafood labelling setting and identifying consumers’ individual characteristics (purchase-decision involvement regarding organic seafood and PCE) moderating the message framing effectiveness.

Mobile services at academic libraries: meeting the users’ needs?

2014 ◽  
Vol 32 (2) ◽  
pp. 336-345 ◽  
Author(s):  
Catharine Bomhold
Keyword(s):  
Academic Libraries ◽  
Research Universities ◽  
Mobile Services ◽  
University Libraries ◽  
Carnegie Foundation ◽  
Mobile Environment ◽  
Content Type ◽  
Current State ◽  
The Usa ◽  
The University

Purpose – The purpose of this paper is to describe how academic libraries in the USA have responded to the rapidly evolving mobile environment and to determine if there is a noticeable, comprehensive pattern to instituting mobile services. Design/methodology/approach – The researcher surveyed library mobile services of 73 academic libraries at Carnegie Foundation rated RU/VH institutions. Based on this survey, the paper describes the current state of mobile services at very high research universities. Findings – While most academic libraries at research universities have some sort of mobile presence, what is offered is highly varied and is not predictable. There are still many notable University libraries that have no mobile presence. Practical implications – This study highlights the inconsistent nature of mobile services at research universities and identifies best practices in place at others. Originality/value – This is the first study to employ the Carnegie Foundation ratings of the university in which the library functions.

Americans’ cross-cultural schemata of Iranians: an online survey

2018 ◽  
Vol 25 (1) ◽  
pp. 119-133 ◽  
Author(s):  
Saied Reza Ameli ◽  
Ehsan Shahghasemi
Keyword(s):  
Online Survey ◽  
Mail Survey ◽  
American Exceptionalism ◽  
Cross Cultural ◽  
American People ◽  
Personal Contact ◽  
Content Type ◽  
Cultural Schemata ◽  
The Usa ◽  
New Research

Purpose For about four decades, Iran and the USA have continued to be two most stubborn enemies and this has drawn much research on this subject. Yet, only a very small fraction of this body of research has been allocated to studying the perceptions that the people of the two countries have of each other. Using a mixed method survey, the purpose of this paper is to explore cross-cultural schemata US American people have of Iranians. Design/methodology/approach By way of an e-mail survey, the authors collected 1,752 responses from American citizens across 50 American states. The open ended responses were codified and categorized. Three out of six categories were further sub-categorized. Findings The outcomes showed that about 40 percent of Americans had negative cross-cultural schemata of Iranians with the media being the main source of negative cross-cultural schemata. Conversely, personal contact and communication with Iranians proved to be the source of positive cross-cultural schemata toward Iranians. Other results showed that US American exceptionalism and negative attitudes toward Iranians had a direct and positive relationship with having negative cross-cultural schemata of Iranians. Originality/value As the authors have explained in this paper, very few scholars have taken up the issue of cross-cultural schemata Iranian and American people have of each other. By doing this and several other works, the authors have tried to create a new research interest in academic circles.

scholarly journals Indicators of service quality and satisfaction among graduating students of a higher education institution (HEI) in Ghana

2018 ◽  
Vol 12 (1) ◽  
pp. 36-52 ◽  
Author(s):  
Precious Agbeko D. Mattah ◽  
Albert Justice Kwarteng ◽  
Justice Mensah
Keyword(s):  
Service Quality ◽  
Principal Component ◽  
Education Institution ◽  
Academic Programs ◽  
Quality Service ◽  
Content Type ◽  
The University ◽  
Graduating Students ◽  
Academic Services

Purpose The purpose of this paper is to explore the indicators of service quality from the perspective of graduating students in a public university in Ghana. The identified indicators of service quality were rated and the extent of satisfaction among the students was determined. Another issue explored was whether the satisfaction among the respondents inures to their loyalty to the university. Design/methodology/approach A questionnaire was designed, pre-tested and administered to 500 graduating students, and 482 of them were returned for analyses. Principal component analysis was used to determine the indicators of service quality. Independent sample t-test and z-test for proportions were used to compare mean scores and proportions of respondents on various variables, respectively. Findings The results revealed three indicators of service quality which include quality of academic services and facilities, quality of lecturers and quality of academic programs. Graduands were satisfied with academic services, lecturers and programs. They were, however, not satisfied with the quality of facilities. Majority of the respondents will remain associated with the university as a result of their satisfaction with the services, lecturers as well as programs of the university. It is recommended that the university works assiduously on improving infrastructural facilities to help boost the confidence of the students in the university. Originality/value This paper argues that what constitutes quality service vary from one academic institution to the other. It is, therefore, needful for institutions to determine from the perspective of their students what may indicate quality service.

scholarly journals USING INNOVATIVE INTERGENERATIONAL STRATEGIES TO BOOST CAREERS IN AGING

2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S568-S568
Author(s):  
Roma S Hanks
Keyword(s):  
Medical Education ◽  
High School Students ◽  
Peer Relationships ◽  
Minority Student ◽  
Academic Programs ◽  
Advanced Degree ◽  
Degree Programs ◽  
School Students ◽  
The Usa ◽  
The University

Abstract Educational pipelines are effective in medical education with minority student populations. The University of South Alabama has a successful medical pipeline in the NIH/NIMHD-funded USA Center of Excellence – but no formal pipeline to support entry into careers in aging. In Gerontology and Geriatrics, the preponderance of pipelines focuses on students in advanced degree programs. The need remains largely unmet to inform young students about careers and research pathways in Gerontology before career and academic plans are established. The USA Gerontology Club initiated a student-led outreach to deliver information about careers in aging and academic programs in Gerontology and Geriatrics to high schools in communities with high health disparities. The program seeks to develop peer relationships with high school students to introduce them to careers in aging and related academic opportunities. The presentation includes barriers identified and development of a multi-phased, multi-disciplinary model leading to a formal pipeline for Gerontology.

Sign in / Sign up

Export Citation Format

Share Document