Why do clients enrol and continue at sports centres?

2019 ◽  
Vol 9 (3) ◽  
pp. 273-283 ◽  
Author(s):  
Sergio Rodríguez Cañamero ◽  
Jorge García-Unanue ◽  
José Luis Felipe ◽  
Javier Sánchez-Sánchez ◽  
Leonor Gallardo
Keyword(s):  
Design Methodology ◽  
Research Priorities ◽  
The Internet ◽  
Recruitment Method ◽  
Content Type ◽  
Item Questionnaire ◽  
Secondary Objective ◽  
Practical Implications

Purpose The purpose of this paper is to analyse the ways clients find out about a sport centre and the factors that lead them to enrol and influence their satisfaction with their membership. A secondary objective was to determine the reasons for continuing to attend a sport centre and how they influenced satisfaction towards achievement. Finally, the authors aimed to identify differences between reasons for enroling and reasons for continuing at a sport centre. Design/methodology/approach A specially developed 16-item questionnaire was sent to 125,000 clients and 21,043 responses were obtained. Findings Clients who found out about the centre through a recommendation or the internet were 25 per cent more likely to be satisfied with it than those who knew of the centre due to proximity. Similarly, clients who had a specific motive to continue using the centre, for example, to prepare for a sports competition were twice as likely to be satisfied with their membership as any other group (p<0.001). Research limitations/implications It identifies a set of research priorities for the journal and the field. Practical implications In conclusion, the option of staying fit is established as the most effective recruitment method for retaining clients at the sport centre. Originality/value This paper intends to do is to establish the bases of information and knowledge for the treatment of high motives, as well as for managers of sports centres to remodel their strategies of marketing to attracting customers.

A four-step blueprint for digital reinvention

2016 ◽  
Vol 44 (4) ◽  
pp. 18-25 ◽  
Author(s):  
Saul J. Berman ◽  
Peter J. Korsten ◽  
Anthony Marshall
Keyword(s):  
Internet Of Things ◽  
Design Methodology ◽  
The Internet ◽  
Content Type ◽  
New Ways Of Working ◽  
Partner Relationships ◽  
Strategic Focus ◽  
The Internet Of Things ◽  
Practical Implications ◽  
Customer Need

Purpose Digital reinvention helps organizations create unique, compelling experiences for their customers, partners, employees and other stakeholders. Design/methodology/approach Digital reinvention combines the capabilities of multiple technologies, including cloud, cognitive, mobile and the Internet of Things (IoT) to rethink customer and partner relationships from a perspective of fundamental customer need, use or aspiration. Findings The most successful digitally reinvented businesses establish a platform of engagement for their customers, with the business acting as enabler, conduit and partner Practical implications For successful digital reinvention, organizations need to pursue a new strategic focus, build new expertise and establish new ways of working. Originality/value The article offers a blueprint for digital reinvention that involves rethinking customer and partner relationships from a perspective of fundamental customer need, use or aspiration.

Doing the strategy hard yards

2019 ◽  
Vol 35 (1) ◽  
pp. 19-21
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
The Internet ◽  
Content Type ◽  
Successful Strategy ◽  
Pertinent Information ◽  
High Level ◽  
Practical Implications

Purpose This paper reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings If you search images of the word “strategy” on the internet, three of the first seven images to appear on Google (other search engines are available) include chess pieces, while two of the top ten hits involve light bulbs. Aside from the obvious conclusions that any strategic discussion should either involve chess grand masters or well-lit rooms, it is clear that most people assume winning games with lots of moves are possible is the key to a successful strategy. But is this a valid analogy, even at a high level? Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Unraveling legitimation strategies of Chinese Internet start-ups

2015 ◽  
Vol 9 (2) ◽  
pp. 239-258 ◽  
Author(s):  
Xiaohua Su ◽  
Haidong Peng ◽  
Shujun Zhang ◽  
Yun Rong
Keyword(s):  
Design Methodology ◽  
The Internet ◽  
Content Type ◽  
Low Level ◽  
Internet Industry ◽  
Case Methodology ◽  
The Face ◽  
Start Ups ◽  
Practical Implications

Purpose – The purpose of this paper is to explore the legitimacy needs and legitimation strategies of Internet start-ups in the context of industry dynamism. Design/methodology/approach – The purpose of this paper is to explore the legitimacy needs and legitimation strategies of Internet start-ups in the context of industry dynamism. Findings – The authors found that Internet start-ups are in great need of acquiring market and relational legitimacy at their nascent stages. Conformance to the environment is widely adopted by them as a legitimacy-enhancing strategy. There is an inverted “U” relationship between the maturity of the industry and the proactivity of any legitimation strategy in the sector. In the face of high- and low-level industry maturity, start-ups tend to employ prudent strategies to build up legitimacy. While in medium-mature industries, ventures are more likely to adopt proactive and aggressive strategies. Research limitations/implications – Due to the very nature of case methodology, this study is based on a small number of observations and it is set in the context of the Internet industry. The generalizability of its findings needs to be reinforced by further concrete studies. Practical implications – This paper suggests that industry dynamism should be taken into account carefully when implementing a choice of legitimation strategies. Originality/value – This study makes an attempt to further our understanding of how industry dynamism influences firms’ choices of legitimation strategies.

Reading between the tweets

2014 ◽  
Vol 30 (11) ◽  
pp. 28-30
Keyword(s):  
Social Networks ◽  
Web 2.0 ◽  
Design Methodology ◽  
Reading Time ◽  
The Internet ◽  
Content Type ◽  
Second Nature ◽  
Pertinent Information ◽  
Lasting Impression ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – History is littered with inventions that proved to have a lasting impression on society. In recent times, few can compare with the Internet in that respect. And the emergence of Web 2.0 technologies has raised its significance even further. The crowning jewel of Web 2.0 is its interactive capabilities. Users are able to generate and exchange content through the variety of different platforms which are now available to them. It has become second nature to engage with like-minded others using such as blogs, social networks and wikis. Many people now habitually use these platforms to share their experiences of products and services, whether positive or negative. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The value of guarantee in service e-commerce

2015 ◽  
Vol 6 (1) ◽  
pp. 82-102 ◽  
Author(s):  
Haichao Zheng ◽  
Jui-Long Hung ◽  
Zhangxi Lin ◽  
Jing Wu
Keyword(s):  
Service Quality ◽  
Business Performance ◽  
Design Methodology ◽  
Service Providers ◽  
The Internet ◽  
Content Type ◽  
Face To Face ◽  
Service Guarantee ◽  
Effective Choice ◽  
Practical Implications

Purpose – The purpose of this paper is investigating the value of service guarantee (SG) program in Service e-Commerce (SeC) which is one resolution to promote service transactions. SeC is emerging as a booming form of e-commerce where various services are contracted, managed, sold and even delivered via the Internet. However, the uncertainty of service quality and the heterogeneity of buyer preferences have been major challenges to sustainable development of SeC. Design/methodology/approach – This study uncovered the value of SG in SeC by empirically analyzing the data collected from zhubajie.com, a well-known service e-marketplace in China, to classify the service providers, to indentify the predictors for SG subscription and to study the effects of SG on service providers’ business performance and service quality. Findings – The authors found that the distribution of service provisions is diversified in terms of low-success, mid-success and high-success providers, while proactive or high ability-ranking providers consistently tend to subscribe to SG program. The study revealed that SG has diverse effects on business performance for low-success and mid-success providers. For high-success providers, it seems to not be an effective choice for transaction promotion. Finally, the results showed that SG marginally improved service quality. Practical implications – This research provides some practical implications for SeC markets to improve SG program. In addition, the results also help service providers to understand the value of SG in depth. Originality/value – This article extended the research of SG from the traditional offline market to the online market, as with SeC, in which transactions are conducted without face to face contact.

scholarly journals Personal engagement, emotion and the educational workplace

2018 ◽  
Vol 3 (3) ◽  
pp. 212-222 ◽  
Author(s):  
Megan Crawford
Keyword(s):  
Design Methodology ◽  
Methodological Approach ◽  
Research Priorities ◽  
Workplace Relationships ◽  
Content Type ◽  
Teacher Resilience ◽  
Positive Side ◽  
The Relationship ◽  
Practical Implications ◽  
Personal Engagement

Purpose The purpose of this paper is to look how the concepts of personal engagement (Kahn) and emotion in schools can aid understanding both of research priorities and practice in schools. Design/methodology/approach This paper is a review of the area, so it has no particular methodological approach. Instead, it brings together engagement, emotion and capital. Findings This paper suggests that the commonalities between the areas discussed, and the relationship to professional capital can be enhanced both in research and practice. Research limitations/implications This paper suggests that an emphasis on the positive side of personal engagement and emotion could lead to new insights in this area. Practical implications This paper also suggests that personal engagement research has practical implications for teacher resilience and workplace relationships. Originality/value Overall, this paper seeks to act as a catalyst for further discussion in the areas outlined, and asks the researcher to continue to draw together the practical and theoretical insights that can be gained through a focus on personal engagement.

Mobile payment technology in hospitality and tourism: a critical review through the lens of demand, supply and policy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nancy Tsz Yin Cheng ◽  
Lawrence Hoc Nang Fong ◽  
Rob Law
Keyword(s):  
Design Methodology ◽  
Web Of Science ◽  
Research Priorities ◽  
Mobile Payment ◽  
Comprehensive Review ◽  
Content Type ◽  
Knowledge Accumulation ◽  
Future Studies ◽  
Hospitality And Tourism ◽  
Practical Implications

Purpose This study aims to offer a comprehensive review of mobile payment (m-payment) research in hospitality and tourism. Design/methodology/approach This study systematically reviews 105 m-payment-themed publications retrieved from five research engines including EBSCOhost, Google Scholar, Web of Science, ScienceDirect and Scopus. Content analysis is used to draw insights from the articles. Findings Results show that research on m-payment in hospitality and tourism is generally categorized into consumer, supplier and policy dimensions. This study proposes a framework to summarize the demand–supply research standpoints and conditions that qualify research outcomes while providing contemporary policy-related discussions. Four research priorities for future studies are recommended. Practical implications Knowledge accumulation and policy-related discussions identified in this study equip practitioners with the opportunities and challenges brought by m-payment. This study provides recommendations according to the factors that drive adoption of m-payment. Originality/value This study addresses the academic gaps by critically analyzing m-payment research in hospitality and tourism and identifying four research priorities for future studies.

Collaborative attack on Internet users' anonymity

2009 ◽  
Vol 19 (1) ◽  
pp. 60-77 ◽  
Author(s):  
Rami Puzis ◽  
Dana Yagil ◽  
Yuval Elovici ◽  
Dan Braha
Keyword(s):  
Design Methodology ◽  
The Internet ◽  
Optimization Strategy ◽  
Resource Saving ◽  
Content Type ◽  
Internet Topology ◽  
Deployment Strategy ◽  
Internet Users ◽  
Substantial Resource ◽  
Practical Implications

PurposeThe purpose of this paper is to model and study the effectiveness of an attack on the anonymity of Internet users by a group of collaborating eavesdroppers.Design/methodology/approachThe paper is based on an analysis of the Internet topology. The study is based on two methods for choosing nodes that contribute the most to the detection of as many communicating Internet users as possible.FindingsThe paper illustrates that it is possible to compromise the anonymity of many Internet users when eavesdropping on a relatively small number of nodes, even when the most central ones are protected from eavesdropping.Research limitations/implicationsIt is assumed that the Internet users under attack are not using any anonymity enhancing technologies, but nodes can be protected from eavesdropping. It proposes a measure of the success of an attack on Internet users' anonymity, for a given deployment of collaborating eavesdroppers in the Internet.Practical implicationsThe paper shows that several, and not necessarily the most prominent, collaborating nodes can compromise the anonymity of a considerable portion of Internet users. This study also emphasizes that when trying to completely compromise the anonymity of Internet users, an eavesdroppers' deployment strategy that considers eavesdroppers' collaboration can result in substantial resource saving compared to choosing a set of the most prominent nodes.Originality/valueThe paper proposes a new measure of anonymity level in the network, based on the linkability of the Internet users. This paper is the first to present results of a non‐trivial Group Betweenness optimization strategy in large complex networks.

The paradox of business

2018 ◽  
Vol 34 (5) ◽  
pp. 9-11
Keyword(s):  
Project Management ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Service Development ◽  
The Internet ◽  
Content Type ◽  
Pertinent Information ◽  
Management Techniques ◽  
Practical Implications

Purpose Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the paperes in context. Findings Business has borne witness to an evolution in how it brings products and services to market since the 1980s – and hardly anyone has noticed. This is not an obvious change such as the exploitation of the internet or the effects of globalization. It is a more subtle, more varied, and has had an impact on how most businesses now operate in the modern environment. Put simply, it is the way the firms now create value through product and service development using project management techniques. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

A destination’s gastronomy as a means for holiday well-being

2017 ◽  
Vol 119 (7) ◽  
pp. 1578-1591 ◽  
Author(s):  
Peter Björk ◽  
Hannele Kauppinen-Räisänen
Keyword(s):  
Design Methodology ◽  
Price Level ◽  
Univariate Analysis ◽  
Well Being ◽  
The Internet ◽  
Destination Marketing ◽  
Marketing Communication ◽  
Content Type ◽  
Practical Implications

Purpose To provide insights into holiday well-being, the purpose of this paper is to examine two inevitable traveller activities related to destinations’ gastronomy: pre-trip food information sourcing and the daily meals consumed. Design/methodology/approach A survey was carried out among 243 Finnish travellers. The findings are based on univariate analysis (t-test, ANOVA and regression analysis). Findings Pre-trip behaviour to ensure holiday well-being is based on travellers’ interests in food, an emotional desire for a sense of safety and a functional desire for convenience, while they collect information from the internet and guidebooks about recommended food places and local food as well as food safety and price level. Travellers’ place the highest importance on dinner for their holiday well-being, especially foodies – those travellers with a keen interest in food. Breakfast is the second most important meal contributing to holiday well-being. Practical implications These findings inform destination marketing organisations about what food dimensions they should emphasise in destination gastronomy-related marketing communication for tour operators and hotel and local restaurants about the essence of dinner and breakfast for holiday well-being. Originality/value The study provides insights into the role of destinations’ gastronomy in holiday well-being, which deserves to be studied in the current era of experiences and food interest.

Sign in / Sign up

Export Citation Format

Share Document