Teams and the culture of the individual

2015 ◽  
Vol 31 (5) ◽  
pp. 28-30
Keyword(s):  
Design Methodology ◽  
Reading Time ◽  
Content Type ◽  
The Public ◽  
The Social ◽  
Strong Material ◽  
Pertinent Information ◽  
The Individual ◽  
Online Conversation ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Most people watching the movie The Social Network of course realized that the stereotyped, cliched view of the nerdy computer genius creating the world’s biggest online conversation in the shape of Facebook was probably exaggerated. But since when did Hollywood let reality shine its light when there are stereotypes and cliches to develop? To be fair to the producers, they did have some strong material in the public domain to play with – cue the Winklevoss twins – and the “nerd makes good” storyline is simply a digital realization of the American Dream. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Nuts and bolts of team creativity

2014 ◽  
Vol 30 (11) ◽  
pp. 4-6
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Social Systems ◽  
Team Creativity ◽  
Content Type ◽  
The Social ◽  
Pertinent Information ◽  
Team Functioning ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The great number of concepts found in literature are organized into a framework that distinguishes relevant inputs that can affect team functioning; relevant mediators for team creativity (TC) and TC outcomes. The framework is reviewed and discussed within the context of the social systems in which the team is embedded. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals The allure of celebrities: unpacking their polysemic consumer appeal

2019 ◽  
Vol 53 (10) ◽  
pp. 2025-2053
Author(s):  
Markus Wohlfeil ◽  
Anthony Patterson ◽  
Stephen J. Gould
Keyword(s):  
Design Methodology ◽  
Supporting Evidence ◽  
Human Beings ◽  
Total Period ◽  
Content Type ◽  
The Public ◽  
The Social ◽  
Social Link ◽  
The Individual ◽  
Practical Implications

Purpose This paper aims to explain a celebrity’s deep resonance with consumers by unpacking the individual constituents of a celebrity’s polysemic appeal. While celebrities are traditionally theorised as unidimensional semiotic receptacles of cultural meaning, the authors conceptualise them here instead as human beings/performers with a multi-constitutional, polysemic consumer appeal. Design/methodology/approach Supporting evidence is drawn from autoethnographic data collected over a total period of 25 months and structured through a hermeneutic analysis. Findings In rehumanising the celebrity, the study finds that each celebrity offers the individual consumer a unique and very personal parasocial appeal as the performer, the private person behind the public performer, the tangible manifestation of either through products and the social link to other consumers. The stronger these constituents, individually or symbiotically, appeal to the consumer’s personal desires, the more s/he feels emotionally attached to this particular celebrity. Research limitations/implications Although using autoethnography means that the breadth of collected data is limited, the depth of insight this approach garners sufficiently unpacks the polysemic appeal of celebrities to consumers. Practical implications The findings encourage talent agents, publicists and marketing managers to reconsider underlying assumptions in their talent management and/or celebrity endorsement practices. Originality/value While prior research on celebrity appeal has tended to enshrine celebrities in a “dehumanised” structuralist semiosis, which erases the very idea of individualised consumer meanings, this paper reveals the multi-constitutional polysemy of any particular celebrity’s personal appeal as a performer and human being to any particular consumer.

Risk managing contractual routes to effective innovation procurement

2019 ◽  
Vol 35 (10) ◽  
pp. 18-20
Keyword(s):  
Risk Management ◽  
Design Methodology ◽  
Reading Time ◽  
Public Procurement ◽  
Public Organization ◽  
Content Type ◽  
The Public ◽  
Pertinent Information ◽  
Practical Implications ◽  
The Eu

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper concentrates on the public procurement of innovations (PPI) within the EU as a mechanism for stimulating private sector R&D efforts that solve public organization-identified problems. The authors encourage less risk aversion and greater risk management to encourage the increased use of cost-plus contracts to spread some risk between the procurer and supplier, which should in turn attract more innovative companies to participate in PPI exercises. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The ideal blend of public relations and business diplomacy

2020 ◽  
Vol 36 (12) ◽  
pp. 27-29
Keyword(s):  
Public Relations ◽  
Design Methodology ◽  
Reading Time ◽  
Stakeholder Management ◽  
Task Demands ◽  
Content Type ◽  
The Public ◽  
Pertinent Information ◽  
Practical Implications ◽  
The Ideal

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Business today are required to meet varying expectations of stakeholders growing in both number and diversity. The task demands a more comprehensive approach to stakeholder management that can be achieved by combining different aspects of the public relations and business diplomacy functions in order to increase the prospects of successfully meet the various challenges involved. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Creating the maximum impact apprenticeship experience

2018 ◽  
Vol 32 (4) ◽  
pp. 22-24
Keyword(s):  
Design Methodology ◽  
Reading Time ◽  
Collaborative Relationships ◽  
Content Type ◽  
Social Fabric ◽  
The Social ◽  
Pertinent Information ◽  
Conceptual Paper ◽  
And Training ◽  
Practical Implications

PurposeThis paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsThis conceptual paper concentrates on how emotionally considerate onboarding and training serve to integrate an apprentice into the social fabric of an organization. In the context of apprenticeships, more work can be done in Korea to improve the commercial power that collaborative relationships between colleagues can inject into a workplace and its learning culture.Practical implicationsThe paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent, information and presenting it in a condensed and easy-to-digest format.

The transition from outside to in

2018 ◽  
Vol 26 (3) ◽  
pp. 23-25
Keyword(s):  
Social Skills ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Content Type ◽  
The Social ◽  
Pertinent Information ◽  
Practical Implications ◽  
Temporary Agency Workers

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Barriers typically exist between temporary agency workers and core employees at client organizations. A focus on improving the social skills of temps can help better integrate them into the firm and boost their prospects of securing a permanent position. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent, information and presenting it in a condensed and easy-to-digest format.

The importance of looking good

2016 ◽  
Vol 32 (7) ◽  
pp. 14-16
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Reading Time ◽  
Online Communication ◽  
Fundamental Aspect ◽  
Content Type ◽  
The Public ◽  
Pertinent Information ◽  
A Company ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The ever-widening expanse of social media means that all companies now need an online profile. But such increased exposure means that companies are now under the influence of the public to look good. The need to strive for a good e-reputation is a fundamental aspect of any social media presence for a company. Instant communication means that public dissatisfaction can accumulate uncontrollably. Therefore, effective online communication of ethical plans and initiatives by companies through social media is a key concern. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The social factor

2021 ◽  
Vol 37 (3) ◽  
pp. 24-25
Keyword(s):  
Case Studies ◽  
Purchase Intention ◽  
Design Methodology ◽  
Reading Time ◽  
Social Factor ◽  
Content Type ◽  
Building Trust ◽  
The Social ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings S-commerce is becoming a central facet to most organizations’ ability to compete online. Building trust and surface credibility is key to improving purchase intention. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

When marketing mirrors jazz: creativity during the mature stage of a product’s life cycle

2016 ◽  
Vol 32 (4) ◽  
pp. 15-17
Keyword(s):  
Life Cycle ◽  
Design Methodology ◽  
Reading Time ◽  
Mature Stage ◽  
Operating Environment ◽  
Content Type ◽  
The Public ◽  
Competitive Edge ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Structured Abstract Findings Marketers are a canny lot. Then again, they have to be. Their operating environment is invariably congested, so securing the attention of the public is rarely an easy task. Any lasting competitive edge will only be obtained by those able to constantly outwit their rivals. Marketing goes hand-in-hand with creativity. It might therefore be assumed that the best marketers are the most creative ones. This capability becomes even more valuable when it comes to findings ways of revitalizing ideas which have become stale in consumers’ eyes. Author George Kneller articulated the essence of this when claiming that marketers must take a fresh look at what’s familiar to them to think creatively. Practical Implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Framing the social media puzzle

2019 ◽  
Vol 35 (7) ◽  
pp. 25-27
Keyword(s):  
Design Methodology ◽  
Market Research ◽  
Reading Time ◽  
The Other ◽  
Business Growth ◽  
Content Type ◽  
The Social ◽  
Pertinent Information ◽  
Balance Strategy ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings How can you balance strategy and innovation? Whether addressed directly or not, firms have to answer this question every day in the myriad of decisions they make on both fronts. For strategy, it is about where to focus resources, which markets to enter, and how data can be interpreted to drive business growth. For innovation, it is about market research, experimenting with minimal viable products, and meticulously going through user feedback to drive forward constant product improvements. Each feed off each other for direct, each relies on the other to deliver clarity, and ultimate success. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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