scholarly journals Factors affecting consumers’ willingness to buy private label brands (PLBs)

2018 ◽  
Vol 22 (3) ◽  
pp. 338-358 ◽  
Author(s):  
Rasha H.A. Mostafa ◽  
Reham I. Elseidi
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Private Label ◽  
Store Image ◽  
Content Type ◽  
Factors Affecting ◽  
Price Consciousness ◽  
Attitudinal Factors ◽  
Willingness To Buy ◽  
Private Label Brands

Purpose The aim of this research is to investigate the factors affecting consumers’ willingness to buy private label brands (PLBs). The relationships among store image, familiarity with PLBs, consumers’ perceptions of PLB quality, risk, price consciousness and attitude towards PLBs are examined. Finally, the relationship between attitude towards, and willingness to buy PLB is explored. Design/methodology/approach Self-administered questionnaire was distributed to shoppers at Carrefour operating in Cairo, Egypt. The data obtained from 265 respondents were examined using structural equation modelling (analysis of moment structures) version 22, which empirically test the hypothesised relations established in the research conceptual model. Findings With the exception of perceived risk, the results suggest that all consumers’ perceptual and attitudinal factors affect directly or indirectly consumers’ willingness to buy PLB. Research limitations/implications This study is limited to international hypermarket/supermarket operating in Egypt. So the findings should be exercised with cautious while attempting to generalise the research results. Practical implications Retail managers should focus on the enhancement of both store image and familiarity with PLBs to leverage consumers’ perceptions with respect to PLBs quality and risk to achieve differentiation and to increase sales. Originality/value This is one of the few studies that investigate the role of familiarity with PLBs in a developing context. In doing so, it proposes that familiarity with PLBs directly affects consumers’ perceived quality and perceived risk, while it indirectly influences consumers’ willingness to buy PLBs.

Propensity to buy private label merchandise

2015 ◽  
Vol 43 (1) ◽  
pp. 43-62 ◽  
Author(s):  
Justin Beneke ◽  
Alex Brito ◽  
Kerry-Anne Garvey
Keyword(s):  
Perceived Risk ◽  
Product Category ◽  
Relative Price ◽  
Private Label ◽  
Store Image ◽  
Breakfast Cereal ◽  
Content Type ◽  
Willingness To Buy ◽  
Private Label Brands ◽  
Strategic Imperative

Purpose – Establishing and/or developing a portfolio of private label brands (PLBs) is a strategic imperative for most retail chains. The purpose of this paper is to construct, and validate, a holistic conceptual model to investigate the effect of perceived product quality, relative price and risk on perceived product value and, ultimately, willingness to buy these brands. In addition to this, the study seeks to investigate the potential role of store image as an antecedent within the model. Design/methodology/approach – A survey of middle to upper income shoppers was administered in order to determine the magnitude of the above-mentioned effects. The study focused on the market segment of private label breakfast cereal consumers within South Africa. Findings – All relationships in the model were found to be significant at the 5 per cent level, except for store image on perceived risk. The strongest relationship, by some margin, was that between perceived value and willingness to buy PLBs. Practical implications – The myth that a powerful store image can necessarily mitigate high levels of consumer risk was dispelled. In general, the results may be used to glean further insight into the consumer’s approach to buying PLBs and shape brand managers’ actions in building these brands. Originality/value – This study draws on the collective works of Beneke et al. (2013), Snoj et al. (2004) and Sweeney et al. (1999) in exploring this issue. However, the research advances the discussion by considering a low-involvement product category and the inclusion of an additional antecedent – store image.

scholarly journals Factors Impacting Brand Equity of PLBs: A Study of Grocery and Household Items in Bengaluru

2017 ◽  
Vol 9 (3) ◽  
pp. 148
Author(s):  
S. Shyam Prasad ◽  
Shampa Nandi
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Perceived Risk ◽  
Private Label ◽  
Brand Awareness ◽  
Store Image ◽  
National Brands ◽  
Factors Influencing ◽  
Private Label Brands ◽  
The Impact

In India the private label brands (PLBs) are growing at a faster pace than retail. This supposes that PLBs should have brand equity. Although brand equity is one of the most important aspects of a brand in creating competitive advantage, earlier studies have not paid much attention to measuring and conceptualising the factors influencing the brand equity of private label brands. Many researches have looked into the consumer based brand equity (CBBE) of national brands only and hence this study was taken up to examine the dimensions of consumer based brand equity for private label brands including the impact of store image on brand equity.An empirical study was done considering survey instrument from previous study of Girard et al. (2017). The data was collected during December 2016 – January 2017 and SPSS and AMOS were used for analysing data.This study found that <strong>Brand Awareness, Brand Loyalty, Perceived Image, Perceived Value, Perceived Risk, Store Image and Price</strong> are the seven dimensions that build into the brand equity of the private label brands.

Consumer response to private label brands’ negative publicity: a relational effect on retailer’s store image

2017 ◽  
Vol 26 (2) ◽  
pp. 204-222 ◽  
Author(s):  
Hanna Gendel-Guterman ◽  
Shalom Levy
Keyword(s):  
Structural Equation ◽  
Empirical Studies ◽  
Product Category ◽  
Private Label ◽  
Equation Modeling ◽  
Store Image ◽  
Content Type ◽  
Negative Publicity ◽  
Image Context ◽  
Potential Damage

Purpose This study aims to examine the effect of private label brand (PLB) products’ negative publicity (NP) events on PLB general image and retailer’s store image, because of the suggested interdependency between retailer’s store image and PLB image. Design/methodology/approach Three empirical studies were conducted to test the NP effect – Studies 1 and 2, respectively; and test the occurrence of moderate and extreme NP events regarding the functional PLB product category. Study 3 replicates prior studies conducted on the hedonic product category. In these studies, participants were randomly assigned to treatment and control groups. The studies use factor analysis methods following t-tests and paths analyses, using structural equation modeling (SEM). Findings Findings show that both moderate and extreme NP have an influence on the PLB’s image dimensions. These effects “spilled over” to the entire range of PLB products, regardless of the category of the damaged product. Regarding retailer’s store image, the effect of NP was retained in the product-related image context and did not exceed that of the store-related image. However, in relation to functional products, when NP is very extreme, the effect on PLB image exceeds that of retailer’s store image. Practical implications Retailers should invest more efforts in their PLB product selection, quality maintenance and supervision to eliminate potential damage from events related to their PLB products. Originality/value The originality of this study is in the association of two streams of research: NP effects and the relationship between PLB image and retailer’s store image.

Predictors for e-government adoption: integrating TAM, TPB, trust and perceived risk

2017 ◽  
Vol 35 (1) ◽  
pp. 2-20 ◽  
Author(s):  
Qijun Xie ◽  
Wei Song ◽  
Xiaobao Peng ◽  
Muhammad Shabbir
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Measurement Model ◽  
Equation Model ◽  
Theoretical Research ◽  
Stable Model ◽  
Measurement Scales ◽  
Content Type ◽  
Factors Affecting ◽  
Proposed Model

Purpose The present research aims to identify determinants for citizen’ behavioural adoption of e-government, explore relationships among these variables and investigate whether the proposed model can provide a more comprehensive manner to understand the adoption of e-government. Design/methodology/approach First, a survey is administered to collect data, then the Cronbach’s alpha is assessed for internal consistency of measurement scales; second, confirmatory factor analysis is conducted to evaluate the measurement model; finally, a structural equation model is used to test the proposed hypotheses and explore the determinants of e-government adoption. Findings Results indicate that the proposed model is a stable model with powerful explanatory of variation. In addition, some new relationships in the e-government context are found, whose disposition to trust has positive effect on social norms, whereas perceived risk negatively influences perceived behaviour control. Moreover, other key dominants have been investigated. Originality/value The findings have enabled us to better understand factors affecting intention and also provided a solid theoretical research model for future study.

scholarly journals The Influence of Store Image, Service Quality, Private Label Brand Image, Perceived Risk, and Price Consciousness on Purchase Intention

2017 ◽  
Vol 9 (1) ◽  
pp. 73
Author(s):  
Meta Andriani
Keyword(s):  
Service Quality ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Positive Impact ◽  
Sampling Technique ◽  
Private Label ◽  
Store Image ◽  
Supporting Evidence

Previous study found supporting evidence of several factors affecting purchase intention in retail environment. However, there is still few that focus on the private label brand (PLB) despite of the importance of the products for the convinience store business. This study aims to find the direct effects of store image and service quality on brand image and purchase intention for a private label brand (PLB) in the context of convinience store. In addition, it also aims to confirm the factors that directly influence purchase intention of consumers. Two hundred and seven respondents were investigated using nonprobability sampling technique (purposive sampling). The analyses emploted Structural Equation Modelling techniques  and results indicate that store the image and private label brand image has a direct positive impact on purchase intention. The findings also confirmed that service quality has a direct positive effect on private label brand (PLB) image. Surprisingly, service quality has no direct influence on purchase intention, but have indirect influence through private label brand (PLB) image.

scholarly journals Attitude Components Affecting Functional Dairy Foods Acceptance Among Iranian Urban Consumers

2020 ◽  
Author(s):  
Mohammad Kavoosi-Kalashami ◽  
AmirAli Faridi ◽  
Hamid El Bilali
Keyword(s):  
Structural Equation ◽  
Healthy Lifestyle ◽  
Lifestyle Changes ◽  
Equation Modeling ◽  
Northern Iran ◽  
Factors Affecting ◽  
Dairy Foods ◽  
Health Consciousness ◽  
Attitudinal Factors ◽  
Willingness To Buy

Abstract Background: Due to the effects that chemical and inorganic foods have on the human body system and cause a variety of diseases, including cancer, the use of functional foods is highly recommended for people. In this study, the attitudinal factors affecting the acceptance of functional dairy foods by urban consumers in Rasht, located in Guilan province, have been investigated.Methods: Data were obtained from 223 households in Rasht City, Northern Iran. Structural Equation Modeling (SEM) was used to investigate the effects of the general components of purchasing, the benefits of functional dairy food, the need of functional dairy foods, confidence in functional dairy foods, safety of functional dairy foods, health consciousness and healthy lifestyle, components on the willingness to buy of functional dairy foods.Results: The components of attitude towards healthy lifestyle and the general components of purchasing were the most effective factors in determining the acceptance of functional dairy foods by the households of Rasht City.Conclusions: Lifestyle changes and promotion of healthy lifestyle among urban consumers will increase the acceptance of functional dairy foods in Iran.

A comparative analysis of dimensions of COO and animosity on industrial buyers’ attitudes and intentions

2018 ◽  
Vol 27 (7) ◽  
pp. 832-846 ◽  
Author(s):  
Hakim Meshreki ◽  
Christine Ennew ◽  
Maha Moustafa Mourad
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Developed Countries ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Content Type ◽  
Industry Type ◽  
Willingness To Buy ◽  
Normative Dimension ◽  
Business To Business

Purpose Country of origin (COO) is well established as an extrinsic product cue that influences buyer behavior in the business-to-business (B2B) context. However, non-product-specific attitudes to a COO, including the notion of animosity, have received rather less attention. This paper aims to investigate COO as a multi-dimensional construct and animosity as a normative dimension of buyers’ attitudes and intentions. Design/methodology/approach The work is based on data collected from industrial buyers in Egypt and Canada to enable a comparative perspective between developing and developed countries. Structural equation modeling was used to test the study’s hypotheses. Findings Country of manufacture was an antecedent of perceived quality and a determinant of brand evaluation in both countries. Price was an antecedent of perceived risk and value in Egypt, while its impact on perceived risk was less pronounced in Canada. Perceived value was the strongest determinant of willingness to buy, while animosity played a significant role in this respect in Canada but not in Egypt. Research limitations/implications Country of brand was not included as a dimension to be investigated; industry type was not controlled and may confound the results; and generalization of the results is limited given the cross-sectional approach. Originality/value The study’s contribution lies in four main elements, viewed individually and in combination: investigating a large number of COO constructs that have not been studied within a single research context in B2B before; including the animosity construct in a B2B setting; contrasting “benefit received” and “sacrifice given” constructs that help to shape industrial buyers’ purchase decisions; and carrying out the research in two very different countries to help improve the generalizability of results.

Intentions to purchase food through the internet: developing and testing a model

2016 ◽  
Vol 118 (3) ◽  
pp. 572-587 ◽  
Author(s):  
Filipe Quevedo-Silva ◽  
Otavio Freire ◽  
Dario de Oliveira Lima-Filho ◽  
Marcelo Moll Brandão ◽  
Giuliana Isabella ◽  
...  
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Negative Relationship ◽  
Purchase Intentions ◽  
The Internet ◽  
Content Type ◽  
Factors Affecting ◽  
Food Purchases ◽  
Equation Modelling ◽  
Perceived Difficulty

Purpose – The purpose of this paper is to assess the factors affecting intentions to purchase food through the internet. Based on the available literature – more specifically, on Ajzen’s (1985) theory of planned behaviour and Grunert and Ramus’ model (2004) – this study proposes and tests a model of planned food purchases via the internet. Design/methodology/approach – A quantitative study was conducted among 403 respondents. Data were analyzed using structural equation modelling. Findings – The main results demonstrated that attitude and perceived difficulty are the antecedents of purchase intentions. Perceived risk had a negative relationship with attitude. With respect to lifestyle, novelty was positively related to attitude, and freshness was negatively related. In addition, novelty had only an indirect effect on intention, which was mediated by attitude. A wired lifestyle had a positive relationship with attitude, and a negative relationship with perceived difficulty. Originality/value – This study operationalizes and improves Grunert and Ramus’ (2004) model of intention to buy food over the internet, by developing, testing and presenting a more comprehensive model.

Examining consumers’ attitude towards purchase of counterfeit fashion products

2018 ◽  
Vol 10 (2) ◽  
pp. 193-207 ◽  
Author(s):  
Vinita Bhatia
Keyword(s):  
Low Income ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sample Selection ◽  
Income Group ◽  
Content Type ◽  
Factors Affecting ◽  
Fashion Products ◽  
The Relationship

Purpose This paper aims to investigate the factors affecting consumers’ attitude towards counterfeit fashion products and the relationship of consumers’ attitude towards counterfeit fashion products with purchase intention. Design/methodology/approach A conceptual model is proposed and validated by following the various studies on counterfeit products. A survey of 382 respondents was conducted in the Mumbai city. The researcher has used structural equation modelling to test the causal relationships among the constructs. Findings The results of the study indicate that value consciousness, materialism and social influence positively relate to consumers’ attitude towards counterfeit fashion products which eventually leads to purchase intention. Brand consciousness and perceived risk have no significant relationship with consumers’ attitude towards counterfeit fashion products. Low-income group consumers are value conscious and brand conscious and perceive a low risk which influences their attitude towards counterfeit fashion products. Research limitations/implications The study uses a self-reported measure to collect the data through email, and a printed copy of the questionnaire was circulated. Also, the method of sample selection was not random. These two aspects could limit the generalizability of the results. Practical implications The paper provides assistance to the manufacturers and the retailers of genuine brand products to formulate better marketing strategies for attracting new customers. Originality/value The study aims to investigate the factors affecting Indian consumers’ attitude towards counterfeit fashion products which is not much analysed. The factors were carefully chosen so as to meet the requirements of the study. Income is taken as a moderator for studying the relationship between factors and attitude towards counterfeit fashion products.

scholarly journals Consumer Perceptions of Private Label Brands in Pakistan

2017 ◽  
Vol 5 (2) ◽  
pp. 1-22
Author(s):  
Sana Azar ◽  
Samra Chaudary ◽  
Ansa Mehmood
Keyword(s):  
Service Quality ◽  
Brand Loyalty ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Mediating Effect ◽  
Private Label ◽  
Private Label Brands ◽  
The Relationship ◽  
Positive Effect

As the world market share of private label brands (PLBs) increases, so does the importance of and need for research in this field. Given the growing presence of PLBs in Pakistan, this study aims to examine the effects of service quality on PLB image, which we hypothesize affects purchase intention and brand loyalty. We also measure the mediating effect of perceived risk on the relationship between PLB image and purchase intention. Based on a sample of 348 respondents, we apply a structural equation model and find that (i) service quality has a positive effect on PLB image, (ii) PLB image has a positive effect on purchase intention, (iii) PLB image has a positive relationship with perceived risk, although this does not mediate the relationship between PLB image and purchase intention, and (iv) purchase intention translates positively into brand loyalty.

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