Exploring gamers' crowdsourcing engagement in Pokémon Go communities

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shavneet Sharma ◽  
Neale Slack ◽  
Kritika Devi ◽  
Tuma Greig ◽  
Samantha Naidu
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Information Quality ◽  
New Wave ◽  
System Quality ◽  
Content Type ◽  
Content Creation ◽  
Related Information ◽  
Content Consumption ◽  
Pokémon Go

PurposeWith the increasing popularity of online games like Pokémon Go, a new wave of crowdsourcing communities have emerged, allowing gamers to collaborate, communicate and share useful game-related information. This paper aims to examine the factors that influence gamers' crowdsourcing behaviour.Design/methodology/approachA conceptual framework is developed that combines the DeLone & McLean model, self-determination theory, and different levels of engagement behaviour. The online survey collected 371 responses that were analysed using Covariance Based Structural Equation Modelling (CB-SEM).FindingsThe results show that extrinsic and intrinsic motivation positively influenced gamers' crowdsourcing engagement intention. System quality and information quality were also confirmed to be positively associated with gamers' crowdsourcing engagement intention. Furthermore, crowdsourcing engagement intention was found to be positively associated with crowdsourcing content consumption, contribution, and creation.Practical implicationsThe findings of this study are useful for the owners of Pokémon Go and other gaming-related crowdsourcing platforms in devising tailored strategies to increase the crowdsourcing engagement of gamers.Originality/valueThis study provides the first empirical evidence of factors motivating online gamers' crowdsourcing intention. This study also presents novel insight into online gamers' crowdsourcing intention by combining diverse theories which offer different perspectives and a more comprehensive understanding of the phenomenon. Contribution to the research on the intention-behaviour gap by modelling three behavioural outcomes (content creation, contribution, and consumption behaviour) of crowdsourcing engagement intention, is another important contribution of this study.

Understanding continuance usage intention of mHealth in a developing country

2020 ◽  
Vol 14 (2) ◽  
pp. 251-272 ◽  
Author(s):  
Md Abdul Kaium ◽  
Yukun Bao ◽  
Mohammad Zahedul Alam ◽  
Md. Rakibul Hoque
Keyword(s):  
Structural Equation ◽  
Information Quality ◽  
Service Providers ◽  
Least Squares Method ◽  
System Quality ◽  
Content Type ◽  
Factors Affecting ◽  
Continuance Usage ◽  
The Government ◽  
Continuance Usage Intention

Purpose This study aims to understand the factors affecting the continuance usage intention (CUI) of mHealth among the rural elderly. Design/methodology/approach An integrated model was proposed with the constructs derived from multiple models such as the unified theory of acceptance and use of technology, information system success model and expectation confirmation model. Data were collected from 400 participants who had prior experiences with mHealth services in Bangladesh. The research model was tested using the partial least squares method based upon structural equation modelling. Findings The findings indicated that system quality, performance expectancy, facilitating conditions and social influence were significant to the degree of confirmation and ultimately affect satisfaction and CUI. Surprisingly, service quality and information quality were insignificant. Research limitations/implications This study has added in the field of knowledge by contributing some new thoughts and interpretations of continuance usage modelling for mHealth services. The findings may become beneficial for the government agencies, policymakers, mHealth systems developers and service providers. Originality/value As limited research was found on CUI of mHealth in the integrated view of rural elderly’s value, this research contributes to the extant literature by categorizing key factors that might support to proliferate the continuance usage of this service. Moreover, the contextualization of the related variables and integration of the existing model is theoretically original. Furthermore, because of a generic approach, the findings could be easily modified to assist other developing countries in the planning and up-take of mHealth.

Fame and fortune, or just fun? A study on why people create content on video platforms

2019 ◽  
Vol 30 (1) ◽  
pp. 165-190 ◽  
Author(s):  
Maria Törhönen ◽  
Max Sjöblom ◽  
Lobna Hassan ◽  
Juho Hamari
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Leisure Activities ◽  
Video Content ◽  
Hybrid Form ◽  
Content Type ◽  
Content Creation ◽  
Video Sharing ◽  
Digital Environments ◽  
Insight Into

Purpose The purpose of this paper is to examine the motivations behind online video content creation on services such as YouTube and Twitch. These activities, performed by private individuals online, have become increasingly monetized and professionalised through the accessible tools provided by video sharing services, which has presented a noteworthy manifestation of the increasing merger of the work and leisure within digital environments and the emergence of a hybrid form of work and play, playbour. Design/methodology/approach The data for the study were collected using an online survey of 377 video content creators and it was analysed via structural equation modelling. Findings The findings of the study indicate that although the practice of video content creation is becoming more commercialised and professionalised, the extrinsic motivations, often associated with work (e.g. income, prestige), remain less significant drivers for content creation than intrinsic motivations (e.g. enjoyment, socialisation), which are associated with leisure activities. Originality/value This study offers insight into how the authors have begun to reorganise the position in the new digital labour culture, where monotonous tasks are increasingly automated, allowing room for intrinsically driven playful labour to develop within the leisure activities.

Impacts of quality antecedents on faculty members’ acceptance of electronic resources

2018 ◽  
Vol 36 (2) ◽  
pp. 289-305 ◽  
Author(s):  
Edda Tandi Lwoga ◽  
Alfred Said Sife
Keyword(s):  
Structural Equation ◽  
Information Quality ◽  
Public Universities ◽  
Information Service ◽  
Individual Characteristics ◽  
Faculty Members ◽  
System Quality ◽  
Quality Factors ◽  
Electronic Resources ◽  
Content Type

PurposeThe purpose of this paper is to assess whether quality antecedents and individual characteristics can influence faculty members’ continued usage intention of electronic resources (e-resources) in selected public universities in Tanzania.Design/methodology/approachA total of 204 faculty members participated in the study from three public universities in Tanzania. The study used structural equation modelling, ANOVA andt-tests to perform analyses.FindingsBetter educated and middle-aged faculty members with a wide experience of using e-resources are more likely to continue using e-resources. Information quality had positive relationship with continued usage intention of e-resources while service quality had indirect impact to continued usage intention through information quality and system quality.Originality/valueBased on the DeLone and McLean information systems success model, this study integrates quality factors (information, service and system quality) and individual characteristics as antecedents to the continued usage intention of e-resources. The study comprehensively documents empirical findings on impacts of quality factors and individual characteristics on e-resources in a developing country. The study reveals results that are useful for enhancing usage of e-resources by faculty in other institutions with similar conditions.

scholarly journals Understanding college students' e-loyalty to online practicum courses in hospitality programmes during COVID-19

2021 ◽  
Author(s):  
Yoanita Alexandra ◽  
Septi Fahmi Choirisa
Keyword(s):  
Technology Acceptance ◽  
Student Satisfaction ◽  
Structural Equation ◽  
Online Survey ◽  
Information Quality ◽  
System Quality ◽  
Hospitality Education ◽  
Hospitality Students ◽  
Expectancy Confirmation ◽  
Acceptance Model

This study aims to examine the students’ loyalty to an online practicum course for hospitality education during Covid-19 pandemic in Indonesia. Premised on the Technology Acceptance Model (TAM), we adopted a revised model consisting of Information System Success Model and Expectancy Confirmation Theory (ECT) to ascertain the students’ perceptions of the usefulness of the programme and their levels of satisfaction with, and e-loyalty to, the programme. This study utilized an online survey to obtain data from 309 participants. The partial least squares structural equation modelling method was employed in this study. The findings show that students’ perceptions of the usefulness of online learning were significantly influenced by information quality, system quality & system interaction which relate to satisfaction. Preliminary research provides the insight for stakeholders such as vocational institutions, teachers and practitioners of education to gain a better understanding the factors that contribute to hospitality students continued intentional use of online course. Keywords: e-learning, practicum courses, hospitality students, pandemic Covid-19, student satisfaction, e-loyalty

Integration of online and offline channels: a view of O2O commerce

2018 ◽  
Vol 28 (4) ◽  
pp. 926-945 ◽  
Author(s):  
Yu-Wei Chang ◽  
Ping-Yu Hsu ◽  
Qing-Miao Yang
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Information Quality ◽  
Equation Modeling ◽  
System Quality ◽  
Content Type ◽  
Business Entities ◽  
Travel Industry ◽  
Emotional Value ◽  
Offline Channels

Purpose This study uses the travel industry as the research context and investigates online–offline integration between the different business entities of hoteliers and online travel agencies (OTAs). The purpose of this paper is threefold: first, to examine cooperation between hotels and OTAs; second, to examine how online and offline satisfaction increase behavioral intentions toward online and offline channels; and third, to investigate the factors that increase online and offline satisfaction. Design/methodology/approach To investigate customers’ behavioral intentions toward online and offline channels, the authors collected 241 data points from ten hotels from four well-known chains. The partial least squares structural equation modeling approach was used to test the research model and the 13 hypotheses. Findings The results show that system quality, information quality and service quality of OTA websites increase online satisfaction. Online satisfaction further increases behavioral intentions toward online channels but has no significant effect on offline satisfaction and behavioral intentions toward offline channels. Emotional value and social value offered by hotels increase offline satisfaction. Offline satisfaction further increases behavioral intentions toward online and offline channels. Finally, behavioral intentions toward online channels indeed reinforce behavioral intentions toward offline channels. Originality/value Some prior studies have focused on the effects of offline channels on online channels, whereas others have examined the influences of online channels on offline channels. However, in previous studies, the online and offline channels were both owned by the same business entities. To the best of the authors’ knowledge, this study is the first to examine how online and offline channels belonging to different business entities can work together to increase customer intentions.

scholarly journals Travel content creation

2014 ◽  
Vol 5 (3) ◽  
pp. 245-260 ◽  
Author(s):  
Henrique Ribeiro ◽  
Suzanne Fonseca Amaro ◽  
Cláudia Seabra ◽  
José Luís Abrantes
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Survey ◽  
Theoretical Perspective ◽  
Personal Characteristics ◽  
Equation Modeling ◽  
Convenience Sample ◽  
Content Type ◽  
Content Creation ◽  
Use Of Social Media

Purpose – The purpose of this study is to examine factors that affect the likelihood to create travel content online. Research has shown that there are far more people consuming social media than generating it. However, online travel marketers need to pay attention to travelers that share their experiences online, as they have the potential to drive sales. Design/methodology/approach – An online survey was conducted to collect data for this study, by sending e-mail invitations to colleagues, students, personal contacts and other email contacts composed of Portuguese Internet users. A total of 244 complete responses were considered valid to test the hypotheses through partial least squares structural equation modeling. Findings – The results reveal that travelers’ level of involvement with tourism products, innovativeness and use of social media directly influences writing reviews about travel experiences online. Research limitations/implications – First, the data used in this study were based on a convenience sample containing only the Portuguese population. Therefore, generalization of the results should be made with caution. The replication of this study in other countries would be desirable. Second, the study used a quantitative approach to examine the effect of personal characteristics on travel content creation. A research using also a qualitative approach could shed new light on the understanding of the research hypotheses. Practical implications – This study provides useful insights for travel social media websites and travel-related organizations, as they can adapt their marketing strategies to the type of travelers that are more likely to write about the travel services that they offer online. Originality/value – From a theoretical perspective, there are few studies that focus on the personal characteristics of travelers that create content online. The intention of this study is to help close this gap, providing useful insights with respect to this matter.

Are blogs still effective to maintain customer relationships?

2015 ◽  
Vol 6 (1) ◽  
pp. 5-25 ◽  
Author(s):  
Chaang-Iuan Ho ◽  
Pie-Chun Lee
Keyword(s):  
Relationship Marketing ◽  
Structural Equation ◽  
Online Survey ◽  
Information Quality ◽  
Dominant Role ◽  
Customer Relationships ◽  
Equation Modeling ◽  
Content Type ◽  
Mediating Role

Purpose – The purpose of this study is to propose a model investigating the effectiveness of travel blogs as a relationship marketing tool. Specifically, the mediating role of online relationship quality (RQ) dimensions between the attributes of blogs and e-loyalty is modeled. Furthermore, the study investigates the e-loyalty to travel blogs in explaining the reader’s intention to purchase from its online retailer. Design/methodology/approach – The subjects of this study were blog readers who had travel blog usage experiences. The online survey was conducted by one of the major portal Web sites in Taiwan. There were 288 usable responses obtained in total. The structural equation modeling approach was used to estimate the research model. Findings – The research results indicate that information quality plays a dominant role in influencing online satisfaction and trust. The mediating role of e-satisfaction between e-trust and e-loyalty is identified, and thus the online RQ development process: information quality → e-trust → e-satisfaction → e-loyalty→ intention to buy travel products. Research limitations/implications – Travel blogs are still effective to maintain customer relationship. However, they seem to lose interactivity and entertainment to readers. Practical implications – Managerial implications lay emphasis on providing a completed circuit by integrating different social media to facilitate tourism information seeking. Originality/value – This study is to develop a context-specific model of relationship marketing drivers to the travel blogosphere.

Why customers have the intention to reuse food delivery apps: evidence from China

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zheshi Bao ◽  
Yun Zhu
Keyword(s):  
Social Influence ◽  
Structural Equation ◽  
Online Survey ◽  
Information Quality ◽  
Food Delivery ◽  
Equation Model ◽  
Ease Of Use ◽  
Content Type ◽  
Social Influence Theory ◽  
Successful Model

PurposeFood delivery apps (FDA) have been widely adopted by customers in online-to-offline (O2O) catering businesses. This study aims to explore the mechanism regarding the stickiness of FDA and indicates why customers have the intention to reuse them.Design/methodology/approachA research model was developed based on the e-commerce system successful model (ECSS model) and social influence theory. Using the data collected from 312 customers who have FDA usage experience via an online survey, the established model was empirically assessed by partial least squares based structural equation model.FindingsThe results show that factors including information quality, ease of use, convenience and various choices perceived by FDA users are significant antecedents of customer satisfaction and perceived value, which in turn positively influence customers' intention to reuse. Besides, informational social influence and normative social influence play important roles in directly or indirectly affecting customers' intention to reuse.Originality/valueThis study extends the e-commerce system success model and enriches the literature regarding stickiness of FDA. Besides, the understanding of social influence in FDA usage has been deepened by addressing its role in the ECSS model based on the features and contexts of such apps.

Exploring the drivers of brand fan page follower discontinuance intention: an adaptation of the Furneaux and Wade's framework

2020 ◽  
Vol 33 (5) ◽  
pp. 1381-1401
Author(s):  
Zhenya Tang ◽  
Leida Chen
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Survey ◽  
Information Quality ◽  
Equation Modeling ◽  
Social Commerce ◽  
Content Type ◽  
Proposed Model ◽  
Social Media Platforms ◽  
Alternative Attractiveness

PurposeMany companies have now built brand fan pages (BFPs) on social media platforms to connect with their existing and potential customers. Nevertheless, the inability to retain existing followers would severely threaten the survival of BFPs and the effectiveness of a company's social media strategies. Drawing upon Furneaux and Wade's discontinuance framework, our study develops a research model to understand the BFP user's intention to discontinue following a BFP.Design/methodology/approachAn empirical study was conducted through an online survey of Chinese social media users. The proposed model was tested by analyzing the collected data using the partial least squares structural equation modeling (PLS-SEM) approach.FindingsThe results reveal that dissatisfaction with information quality, unfollowing costs, trust and alternative attractiveness affect the individual's intention to unfollow a BFP. Notably, unfollowing costs is the most powerful factor to predict followers' propensity to discontinue.Originality/valueOur study contributes to the understanding of the discontinuance of information systems. Theoretical implications for future social commerce research as well as practical suggestions for BFP operators are also discussed.

A comparison of quality satisfaction between transactional and relational customers in e-commerce

2014 ◽  
Vol 26 (6) ◽  
pp. 577-593 ◽  
Author(s):  
Yung-Shen Yen
Keyword(s):  
Perceived Control ◽  
Online Survey ◽  
Information Quality ◽  
System Quality ◽  
High Quality ◽  
Content Type ◽  
Service Support ◽  
Perceived Enjoyment ◽  
High Degree ◽  
Loyal Customers

Purpose – The purpose of this paper is to examine quality satisfaction between transactional and relational customers in e-commerce, and it also explores the moderating effect of perceived control and perceived enjoyment on quality satisfaction. Design/methodology/approach – Multivariate analysis of variance and two-way ANOVA were conducted to test the study hypotheses. The samples include 470 university students in the northeastern USA to whom an online survey was administered. Findings – Results show that system quality satisfaction is more significant for transactional customers, but information quality and service quality satisfactions are more important for relational customers. Moreover, perceived control and perceived enjoyment partially moderate quality satisfaction between transactional and relational customers. Research limitations/implications – One limitation is that a student cohort is selected as the sample. This study verifies the understanding of quality satisfaction between transactional and relational customers in e-commerce. Practical implications – Practitioners shall consider the quality of services for fitting different types of customers. While a high-quality system design is better for new customers, high-quality information and service support is helpful for loyal customers. However, if loyal customers have a high degree of perceived control, they may also be more sensitive to system quality satisfaction. Similarly, if new customers have a high degree of perceived control or a high degree of perceived enjoyment, they may be more sensitive to information quality satisfaction. Originality/value – This study contributes to the knowledge regarding quality satisfaction for transactional and relational customers in e-commerce.

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