Persuasive communication from a military force to local civilians: A PsyOps system based on the Elaboration Likelihood Model

Dual Process ◽

Elaboration Likelihood ◽

Message Processing ◽

Military Force ◽

Asymmetric Conflicts ◽

Likelihood Model ◽

Specific Factors ◽

Psychological Operations

Here is presented a model of message processing using one of the leading paradigms in social psychology of persuasion as main theoretical framework: the Elaboration Likelihood Model (ELM). Adapting this dual process theory to military context and actions and more specifically psychological operations in asymmetric conflicts allows developing a model taking into account many message characteristics as well as specific factors such as local culture of the audience. It focuses on measuring capacity and motivation of the agents to determine the effect of message sending on attitudes through a detailed cognitive treatment.

Persuasive Communication From a Military Force to Local Civilians

Media Influence ◽

10.4018/978-1-5225-3929-2.ch012 ◽

2018 ◽

pp. 222-236

Author(s):

Jean-Yves Bergier ◽

Colette Faucher

Keyword(s):

Dual Process ◽

Elaboration Likelihood ◽

Message Processing ◽

Military Force ◽

Asymmetric Conflicts ◽

Likelihood Model ◽

Specific Factors ◽

Psychological Operations

Here is presented a model of message processing using one of the leading paradigms in social psychology of persuasion as main theoretical framework: the Elaboration Likelihood Model (ELM). Adapting this dual process theory to military context and actions and more specifically psychological operations in asymmetric conflicts allows developing a model taking into account many message characteristics as well as specific factors such as local culture of the audience. It focuses on measuring capacity and motivation of the agents to determine the effect of message sending on attitudes through a detailed cognitive treatment.

Pengaruh Komunikasi Persuasif Melalui Fitur Shopee Live Terhadap Keputusan Pembelian (Studi Pada Followers Lilybelleclothing di Aplikasi Shopee)

Prologia ◽

10.24912/pr.v5i2.10218 ◽

2021 ◽

Vol 5 (2) ◽

pp. 382

Author(s):

Ellyvia Jesslyn Surianto ◽

Lusia Savitri Setyo Utami

Keyword(s):

Social Sciences ◽

Coefficient Of Determination ◽

Elaboration Likelihood ◽

Purchasing Decisions ◽

Test Technique ◽

Purposive Sampling ◽

The Social ◽

Likelihood Model

Lilybelleclothing is a fashion online shop especially for women that has been around for a long time since 2015 with a total of 109.8 thousand Shopee followers. Lilybelleclothing has succeeded in getting a turnover of up to 100 million per month by utilizing current developments, namely through Shopee Live. This study aims to determine the effect of persuasive communication through the Shopee Live feature on purchasing decisions (a study on the Followers Online Shop Lilybelleclothing in the Shopee application with two research variables, persuasive communication and purchase decisions and using the Elaboration Likelihood Model. Data processing and analysis techniques in this study used normality test technique, t test, analysis of the coefficient of determination, and simple linear regression test using SPSS application (Statistical Package for the Social Sciences) for Windows 2. The research was conducted by distributing questionnaires to 100 samples of Lilybelleclothing's followers through a purposive sampling method. The results showed that the dimensions of communicator credibility (variable x) were the most influencing and the dimension of purchase time (variable y) was the most influenced in this study. So based on the correlation coefficient test, it was found that the figure was 59.8%. influence of persuasive communication on the purchasing decisions of Shopee Lilybelleclothing followers.Lilybelleclothing merupakan online shop fashion khususnya untuk wanita yang telah lama berdiri sejak tahun 2015 dengan jumlah pengikut Shopee sebesar 109,8 ribu. Lilybelleclothing berhasil memperoleh omset mencapai 100 juta perbulan dengan memanfaatkan perkembangan zaman saat ini yaitu melalui Shopee Live. Penelitian ini bertujuan untuk mengetahui Pengaruh Komunikasi Persuasif melalui Fitur Shopee Live Terhadap Keputusan Pembelian (Studi pada Followers Online ShopLilybelleclothing di Aplikasi Shopee dengan dua variabel penelitian komunikasi persuasif dan keputusan pembelian serta menggunakan Elaboration Likelihood Model. Teknik pengolahan dan analisis data dalam penelitian ini menggunakan uji normalitas, uji t, uji koefisien korelasi, dan uji regresi linear sederhana dengan aplikasi SPSS (Statistical Package for the Social Sciences) for windows 2 . Penelitian dilakukan dengan menyebarkan kuesioner kepada 100 sampel followers Lilybelleclothing melalui metode purposive sampling. Hasil penelitian menunjukkan bahwa dimensi kredibilitas komunikator (variabel x) paling mempengaruhi dan dimensi waktu pembelian (variabel y) paling dipengaruhi pada penelitian ini. Maka berdasarkan uji koefisien korelasi ditemukan angka sebesar 59,8% pengaruh komunikasi persuasif terhadap keputusan pembelian followers Shopee Lilybelleclothing.

The Persuasive Route to Sustainable Mobility: Elaboration Likelihood Model and Emotions predict Implicit Attitudes

Environment and Behavior ◽

10.1177/0013916518820898 ◽

2019 ◽

Vol 52 (8) ◽

pp. 830-860 ◽

Cited By ~ 3

Author(s):

Sara Manca ◽

Gianmarco Altoè ◽

P. Wesley Schultz ◽

Ferdinando Fornara

Keyword(s):

Implicit Attitudes ◽

Elaboration Likelihood ◽

Sustainable Transport ◽

Sustainable Mobility ◽

Measured Variable ◽

Argument Quality ◽

Source Expertise ◽

Likelihood Model

Persuasive communication campaigns are often used to promote proenvironmental actions, even though their effectiveness has been mixed. Previous research has tested cognitive-based models in explaining proenvironmental choice, but few studies have examined the potential impact of emotional dimensions. This experimental study tests the persuasive effect of argument quality, source expertise, and emotions on the implicit attitudes toward sustainable travel choices. This was a 2 × 2 × 2 between-subjects research design with an additional measured variable of involvement with the topic of sustainable transport. A video including the experimental manipulations was presented, followed by the Implicit Association Test (IAT). Consistent with the Elaboration Likelihood Model (ELM), in the case of high involvement, implicit attitudes were more positive in the condition of high-quality arguments, while in case of low involvement, implicit attitudes were more positive in the condition of high source expertise. In addition, the main effect of anticipated negative emotions was significant.

Analisis Pesan Persuasif Kelompok Cyberprotest di Twitter

Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) ◽

10.25139/jsk.v4i1.1906 ◽

2020 ◽

Vol 4 (1) ◽

pp. 182

Author(s):

Vinisa Nurul Aisyah

Keyword(s):

Elaboration Likelihood ◽

Analysis Method ◽

Persuasive Messages ◽

Content Analysis Method ◽

Communication Space ◽

Likelihood Model ◽

Type Interaction ◽

Argument Type

This study analysed persuasive messages by cyberprotest group on Twitter, especially in the case of Jaringan Masyarakat Peduli Pegunungan Kendeng (JMPPK) Rembang. Persuasive messages on Twitter were identified based on argument type, interaction type, and messages format. This study used elaboration likelihood model and quantitative content analysis method. The result of the study indicated that Twitter could be used as a persuasive communication space for protest groups. Central and peripheral route were facilitated by the features provided by Twitter.