scholarly journals Pengaruh Komunikasi Persuasif Melalui Fitur Shopee Live Terhadap Keputusan Pembelian (Studi Pada Followers Lilybelleclothing di Aplikasi Shopee)

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 382
Author(s):  
Ellyvia Jesslyn Surianto ◽  
Lusia Savitri Setyo Utami
Keyword(s):  
Social Sciences ◽  
Elaboration Likelihood Model ◽  
Persuasive Communication ◽  
Coefficient Of Determination ◽  
Elaboration Likelihood ◽  
Purchasing Decisions ◽  
Test Technique ◽  
Purposive Sampling ◽  
The Social ◽  
Likelihood Model

Lilybelleclothing is a fashion online shop especially for women that has been around for a long time since 2015 with a total of 109.8 thousand Shopee followers. Lilybelleclothing has succeeded in getting a turnover of up to 100 million per month by utilizing current developments, namely through Shopee Live. This study aims to determine the effect of persuasive communication through the Shopee Live feature on purchasing decisions (a study on the Followers Online Shop Lilybelleclothing in the Shopee application with two research variables, persuasive communication and purchase decisions and using the Elaboration Likelihood Model. Data processing and analysis techniques in this study used normality test technique, t test, analysis of the coefficient of determination, and simple linear regression test using SPSS application (Statistical Package for the Social Sciences) for Windows 2. The research was conducted by distributing questionnaires to 100 samples of Lilybelleclothing's followers through a purposive sampling method. The results showed that the dimensions of communicator credibility (variable x) were the most influencing and the dimension of purchase time (variable y) was the most influenced in this study. So based on the correlation coefficient test, it was found that the figure was 59.8%. influence of persuasive communication on the purchasing decisions of Shopee Lilybelleclothing followers.Lilybelleclothing merupakan online shop fashion khususnya untuk wanita yang telah lama berdiri sejak tahun 2015 dengan jumlah pengikut Shopee sebesar 109,8 ribu. Lilybelleclothing berhasil memperoleh omset mencapai 100 juta perbulan dengan memanfaatkan perkembangan zaman saat ini yaitu melalui Shopee Live. Penelitian ini bertujuan untuk mengetahui Pengaruh Komunikasi Persuasif melalui Fitur Shopee Live Terhadap Keputusan Pembelian (Studi pada Followers Online ShopLilybelleclothing di Aplikasi Shopee dengan dua variabel penelitian komunikasi persuasif dan keputusan pembelian serta menggunakan Elaboration Likelihood Model. Teknik pengolahan dan analisis data dalam penelitian ini menggunakan uji normalitas, uji t, uji koefisien korelasi, dan uji regresi linear sederhana  dengan aplikasi SPSS (Statistical Package for the Social Sciences) for windows 2 . Penelitian dilakukan dengan menyebarkan kuesioner kepada 100 sampel followers Lilybelleclothing melalui metode purposive sampling. Hasil penelitian menunjukkan bahwa dimensi kredibilitas komunikator (variabel x) paling mempengaruhi dan dimensi waktu pembelian (variabel y) paling dipengaruhi pada penelitian ini. Maka berdasarkan uji koefisien korelasi ditemukan angka sebesar 59,8% pengaruh komunikasi persuasif terhadap keputusan pembelian followers Shopee Lilybelleclothing.

scholarly journals Can Government Public Communications Elicit Undue Trust? Exploring the Interaction between Symbols and Substantive Information in Communications

2019 ◽  
Vol 30 (1) ◽  
pp. 77-95 ◽  
Author(s):  
Saar Alon-Barkat
Keyword(s):  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Survey Experiment ◽  
Environment Protection ◽  
Symbolic Communication ◽  
Democratic Responsiveness ◽  
The Social ◽  
Negative Effect ◽  
Likelihood Model ◽  
Large Survey

Abstract Effective public communications have been proposed as a remedy for citizens’ distrust in government. Recent studies pointed to the emotional effect of symbolic elements, entangled in government public communications (e.g., logos, images, and celebrities). Still, they did not examine the interaction between these symbols and the substantive information in communications about bureaucracies’ performance and policies. Exploring this interaction is important for understanding the theoretical mechanisms underlying the effect of symbolic communication on citizens’ trust. Also, it is essential to assess symbols’ potency to unduly compensate for unfavorable or logically unpersuasive information, and enable public organizations to escape justified public criticism. Building on the social psychology Elaboration Likelihood Model, I theorize that symbols may increase citizens’ trust by conducing citizens to pay less attention to logically unpersuasive information, and thus offsetting its negative effect. I test this indirect mechanism via a large survey experiment, focusing on the Israeli Environment Protection Ministry. The experimental results support the research hypotheses and suggest that the effect of symbolic elements is stronger when communications include logically unpersuasive information. I discuss the implications of these findings for democratic responsiveness and accountability.

Persuasive Communication from a Military Force to Local Civilians

2016 ◽  
Vol 8 (2) ◽  
pp. 21-34 ◽  
Author(s):  
Jean-Yves Bergier ◽  
Colette Faucher
Keyword(s):  
Elaboration Likelihood Model ◽  
Dual Process ◽  
Persuasive Communication ◽  
Elaboration Likelihood ◽  
Message Processing ◽  
Military Force ◽  
Asymmetric Conflicts ◽  
Likelihood Model ◽  
Specific Factors ◽  
Psychological Operations

Here is presented a model of message processing using one of the leading paradigms in social psychology of persuasion as main theoretical framework: the Elaboration Likelihood Model (ELM). Adapting this dual process theory to military context and actions and more specifically psychological operations in asymmetric conflicts allows developing a model taking into account many message characteristics as well as specific factors such as local culture of the audience. It focuses on measuring capacity and motivation of the agents to determine the effect of message sending on attitudes through a detailed cognitive treatment.

Deliberative vs Disingenuous Subjects on the Social Desirability of Need for Cognition

1993 ◽  
Vol 77 (1) ◽  
pp. 95-98 ◽  
Author(s):  
James M. Hunt ◽  
Anindya Chatterjee ◽  
Jerome B. Kernan
Keyword(s):  
Social Desirability ◽  
Attitude Change ◽  
Need For Cognition ◽  
Elaboration Likelihood Model ◽  
Short Version ◽  
Elaboration Likelihood ◽  
Individual Difference Variable ◽  
The Social ◽  
Likelihood Model ◽  
Cognition Scale

Petty and Cacioppo's need for cognition scale (NCS)—both long version and short version—correlated significantly with the social desirability scale of Crowne and Marlowe. Inasmuch as need for cognition is an important individual-difference variable in Petty and Cacioppo's elaboration likelihood model of attitude change, caution seems warranted whenever this model is used in settings associated with cognitive achievement, lest subjects disingenuously feign cognitive need in a socially desirable attempt to appear “smart” or deliberative.

scholarly journals Public Interest Communications: A Social Psychological Perspective

2017 ◽  
Vol 1 (1) ◽  
pp. 57 ◽  
Author(s):  
Viviane Seyranian
Keyword(s):  
Public Interest ◽  
Social Identity Theory ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Social Psychological ◽  
Minority Influence ◽  
The Public ◽  
The Social ◽  
Likelihood Model ◽  
Social Psychological Perspective

Public interest communications sheds light on how leaders and groups can optimize their social change efforts through strategic and science-based communication that serves the public good. This article examines how insights from the social psychological fields of social influence and intergroup relations can inform public interest communications, drawing on the Elaboration Likelihood Model, the Context-Comparison Model, majority and minority influence processes, and Social Identity Theory. Overall, these social psychological insights could be applied to advance both the research agendas and the practice of the growing discipline of public interest communications.

The Persuasive Route to Sustainable Mobility: Elaboration Likelihood Model and Emotions predict Implicit Attitudes

2019 ◽  
Vol 52 (8) ◽  
pp. 830-860 ◽  
Author(s):  
Sara Manca ◽  
Gianmarco Altoè ◽  
P. Wesley Schultz ◽  
Ferdinando Fornara
Keyword(s):  
Implicit Attitudes ◽  
Elaboration Likelihood Model ◽  
Persuasive Communication ◽  
Elaboration Likelihood ◽  
Sustainable Transport ◽  
Sustainable Mobility ◽  
Measured Variable ◽  
Argument Quality ◽  
Source Expertise ◽  
Likelihood Model

Persuasive communication campaigns are often used to promote proenvironmental actions, even though their effectiveness has been mixed. Previous research has tested cognitive-based models in explaining proenvironmental choice, but few studies have examined the potential impact of emotional dimensions. This experimental study tests the persuasive effect of argument quality, source expertise, and emotions on the implicit attitudes toward sustainable travel choices. This was a 2 × 2 × 2 between-subjects research design with an additional measured variable of involvement with the topic of sustainable transport. A video including the experimental manipulations was presented, followed by the Implicit Association Test (IAT). Consistent with the Elaboration Likelihood Model (ELM), in the case of high involvement, implicit attitudes were more positive in the condition of high-quality arguments, while in case of low involvement, implicit attitudes were more positive in the condition of high source expertise. In addition, the main effect of anticipated negative emotions was significant.

scholarly journals How leaders are persuaded: An elaboration likelihood model of voice endorsement

PLoS ONE ◽  
2021 ◽  
Vol 16 (5) ◽  
pp. e0251850
Author(s):  
Xiaobo Li ◽  
Ting Wu ◽  
Jianhong Ma
Keyword(s):  
Relevant Information ◽  
Elaboration Likelihood Model ◽  
Employee Voice ◽  
Future Research ◽  
Elaboration Likelihood ◽  
Paired Samples ◽  
The Social ◽  
Likelihood Model ◽  
Quality Decision ◽  
Positive Effect

Organizations need both employee voice and managerial endorsement to ensure high-quality decision-making and achieve organizational effectiveness. However, a preponderance of voice research focuses on employee voice with little attention paid to voice endorsement. Building on the social persuasion theory of the elaboration likelihood model, we systematically examine the sender and receiver determinants of voice endorsement and how the interplay of those determinants affects voice endorsement. By empirically analyzing 168 paired samples, we find that issue-relevant information, i.e., voicer credibility, has a positive effect on voice endorsement and matters most when leaders have high felt obligation. The results also show that the peripheral cue used in the study, i.e., positive mood, has a positive effect on voice endorsement and matters most when leaders have low felt obligation or low cognitive flexibility. We discuss the contributions of these findings and highlight limitations and directions for future research.

scholarly journals Analisis Pesan Persuasif Kelompok Cyberprotest di Twitter

2020 ◽  
Vol 4 (1) ◽  
pp. 182
Author(s):  
Vinisa Nurul Aisyah
Keyword(s):  
Elaboration Likelihood Model ◽  
Persuasive Communication ◽  
Elaboration Likelihood ◽  
Analysis Method ◽  
Persuasive Messages ◽  
Content Analysis Method ◽  
Communication Space ◽  
Likelihood Model ◽  
Type Interaction ◽  
Argument Type

This study analysed persuasive messages by cyberprotest group on Twitter, especially in the case of Jaringan Masyarakat Peduli Pegunungan Kendeng (JMPPK) Rembang. Persuasive messages on Twitter were identified based on argument type, interaction type, and messages format. This study used elaboration likelihood model and quantitative content analysis method. The result of the study indicated that Twitter could be used as a persuasive communication space for protest groups. Central and peripheral route were facilitated by the features provided by Twitter.

Persuasive Communication From a Military Force to Local Civilians

2018 ◽  
pp. 222-236
Author(s):  
Jean-Yves Bergier ◽  
Colette Faucher
Keyword(s):  
Elaboration Likelihood Model ◽  
Dual Process ◽  
Persuasive Communication ◽  
Elaboration Likelihood ◽  
Message Processing ◽  
Military Force ◽  
Asymmetric Conflicts ◽  
Likelihood Model ◽  
Specific Factors ◽  
Psychological Operations

Here is presented a model of message processing using one of the leading paradigms in social psychology of persuasion as main theoretical framework: the Elaboration Likelihood Model (ELM). Adapting this dual process theory to military context and actions and more specifically psychological operations in asymmetric conflicts allows developing a model taking into account many message characteristics as well as specific factors such as local culture of the audience. It focuses on measuring capacity and motivation of the agents to determine the effect of message sending on attitudes through a detailed cognitive treatment.

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