An Empirical Study on Usage Intention of Mobile E-Commerce: Technology Acceptance Model Approach

Author(s):  
Ming Lei ◽  
Bingjie Hu ◽  
Xingyan Zhou
Author(s):  
Timothy Teo

This study examines a sample (N=239) of pre-service teachers’ self-reported intention to use technology. The Technology Acceptance Model (TAM) was used as a research framework in which findings contribute to technology acceptance research by demonstrating the suitability of the TAM to explain the intention to use technology among educational users. Using the structural equation modelling for data analysis, a good fit was found for both the measurement and structural models. Overall, the results of this study offer evidence that the TAM is effective in predicting pre-service teachers’ intention to use technology. This paper concludes with a discussion of the limitations and recommendations for further study.


2021 ◽  
Vol 11 (1) ◽  
pp. 10-32
Author(s):  
Tri Febrianti

This study aims to determine the community’s acceptance using of the modification Technology Acceptance Model approach for internet television services. The type of research is descriptive and verification with the descriptive survey method. For operational variables consist of perceived usefulness, perceived enjoyment, perceived quality, attitude, and intention. Data obtained from Indonesia for internet television which is amounting to 213 people. The data were collected using a questionnaire instrument. Questionnaires have been prepared based on indicators of each variable by using Likert’s scale. The result of descriptive analysis showed that Indonesian people accepted internet television services using the modification technology acceptance model approach. The result of CB-SEM showed the model of internet television is quite fit and the hypothesis indicate that perceived usefulness, perceived enjoyment, perceived quality has influence toward intention through attitude in simultaneously and partial.


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