Empirical study of the relationship between flow experience, perceived transaction value and impulse buying behavior

2017 ◽  
Author(s):  
W. J. Wei ◽  
Z. J. Ma ◽  
Y. W. Chen
Keyword(s):  
Empirical Study ◽  
Flow Experience ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Transaction Value ◽  
The Relationship

The effects of cruise attributes on impulse buying behavior: the mediating role of impulsive buying tendency

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jookyung Kwon ◽  
Jiseon Ahn
Keyword(s):  
Service Providers ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Content Type ◽  
Mediating Role ◽  
Impulsive Buying ◽  
Positive Direct ◽  
The Relationship

Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency. Design/methodology/approach Partial least squares-structural equation modeling was used to test the hypothesis using a sample of 143 cruise customers. Mediating analysis was conducted to examine whether customer personal traits (impulsivity) mediated the relationship between service attributes and impulsive buying behavior. Findings The findings showed that price attributions had a significant positive direct impact on impulsive buying tendency and behavior, while a variety of selections had a significant direct effect on impulse buying behavior. The results revealed a significant mediating role of impulsive buying tendency in the relationship between price attributions and impulse buying. Originality/value Although studies on the decision-making style of service customers have been widely discussed, a limited number of studies has examined customers’ impulsive buying behavior in the service sector. Considering the importance of impulsive purchasing as a valuable marketing tool, the results of this study can help service providers and researchers enhance their knowledge of the mechanism of impulse buying behavior.

scholarly journals Effect of the COVID-19 Pandemic on Consumers’ Impulse Buying: The Moderating Role of Moderate Thinking

2021 ◽  
Vol 18 (21) ◽  
pp. 11116
Author(s):  
Shuyang Wang ◽  
Yun Liu ◽  
Yingying Du ◽  
Xingyuan Wang
Keyword(s):  
Systems Theory ◽  
Impulse Buying ◽  
Loss Of Control ◽  
Buying Behavior ◽  
Consumer Responses ◽  
Event Systems ◽  
Underlying Mechanisms ◽  
The Impact ◽  
The Relationship

Based on event systems theory, this study examined the impact of the COVID-19 pandemic on consumers’ impulse buying, as well as the underlying mechanisms and boundary conditions from the perspective of individual consumers. Results of three experiments (N = 437) show that, first, the COVID-19 pandemic enhanced consumers’ impulse buying behavior. Second, two key elements, loss of control and anxiety, mediated the relationship between the COVID-19 pandemic and impulse buying; and third, moderate thinking (also known as Zhong-Yong thinking) moderated the relationship between the COVID-19 pandemic and impulse buying. The findings indicate that in consumers with low moderate thinking, the COVID-19 pandemic has had a stronger effect on impulse buying and has mediated more between the loss of control and anxiety. Conversely, in consumers with high moderate thinking, COVID-19 has had a weaker effect on impulse buying and has mediated less between loss of control and anxiety. This study extends the application of event systems theory and enriches the literature on how the COVID-19 pandemic affects consumer behavior. Furthermore, it provides strategic recommendations for government and consumer responses to COVID-19 pandemic shocks.

scholarly journals Consumer mindfulness and impulse buying behavior: testing moderator effects of hedonic shopping value and mood

2020 ◽  
Vol 16 (4) ◽  
pp. 24-36
Author(s):  
Melis Kaytaz Yiğit
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Study Results ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
Moderator Role ◽  
The Relationship

Given the limited quantity of studies within the literature, this study investigates the moderator role of hedonic shopping value and mood in the relationship between consumer mindfulness and impulse buying behavior. The study is quantitative and descriptive and using a convenient sampling method, 223 online questionnaires were obtained in Samsun, Trabzon, and İstanbul. The responses collected from a close-ended questionnaire using a 5-point Likert scale was tested at Structural Equation Modeling (SEM) through AMOS.The findings of the study indicated that consumers with mindfulness exhibit negative impulse buying behavior. Although the study results reveal that hedonic shopping value has a moderator role in the relationship between consumers with low mindfulness and their impulse buying behavior, the moderator role of hedonic shopping value in the relationship between consumers with high mindfulness and impulse buying behavior is not proved. Besides, it is found that consumers’ positive and negative moods have not a moderator role in the relationship between mindfulness and impulse buying behavior. From this viewpoint, the study’s result will provide practitioners and academicians to understand the impulse buying behavior patterns of consumers with mindfulness.

scholarly journals Corporate Social Responsibility (CSR) and the impacts on impulse buying behavior: A literature review

2021 ◽  
Vol 11 (1) ◽  
pp. 25-39
Author(s):  
Nguyen Truong Son ◽  
Phan Thi Nga ◽  
Tran Thi Hieu Thuan
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Emerging Countries ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Future Studies ◽  
Research Gap ◽  
Impulse Purchase ◽  
Corporate Social ◽  
The Relationship

Corporate Social Responsibility (CSR) has been pervasively applied by organizations around the globe, especially in emerging countries, and Vietnam is a case. This study aims to extensively review the extant literature concerning CSR, impulse purchase, and their relationship. The methodology of this study is performed following the latest reviews from various credible academic sources to comprehend the relationship between CSR and impulse buying extensively. In addition, the study points out the research gap. Then, it discusses the results, the research limitations, and recommends possible directions for future studies that would greatly contribute to the scholarship of the fields.

scholarly journals Price Discounts and Fashion Involvement to Increase Online Impulsive Buying: Study Among Teenagers at Yogyakarta

2021 ◽  
Vol 2 (4) ◽  
pp. 239-250
Author(s):  
Dwi Wahyu Pril Ranto ◽  
Endang Hariningsih ◽  
Wahyu Eko Prasetyanto ◽  
Debby Mulya Oktafiani
Keyword(s):  
Regression Analysis ◽  
The Self ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Price Discounts ◽  
Impulsive Buying ◽  
Online Setting ◽  
Female Teenagers ◽  
The Relationship ◽  
Fashion Involvement

This study aims to examine the relationship between discount prices and fashion involvement with impulse buying. The self-administrated questionnaire was developed from the literature administered to 135 female teenagers in Yogyakarta. Multiple regression analysis was used to examine the relationship between discount prices and fashion involvement in impulse buying. The results showed a significant relationship between discount prices and price involvement with impulse buying among teenagers. This study provides valuable insights into teenage impulse buying behavior in an online setting, especially Shopee marketplace, with integrated price discounts and fashion involvement as the antecedent

Development of E-Commerce

2018 ◽  
Vol 16 (2) ◽  
pp. 29-47 ◽  
Author(s):  
Umair Akram ◽  
Muhammad Kaleem Khan ◽  
Peng Hui ◽  
Yasir Tanveer ◽  
Zubair Akram
Keyword(s):  
Reliability And Validity ◽  
Sales Promotion ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Website Quality ◽  
Structure Equation Modeling ◽  
Online Shoppers ◽  
Exogenous Factors ◽  
The Relationship

This article describes how in the modern era e-commerce is growing exponentially and the consumers are more likely to shop online. The purpose of this article is to assess the relationship between website quality and the online impulse buying behavior (OIBB). This article further explores the moderating role of sales promotion and online impulse purchasing. Data were collected from 704 online shoppers from two cities, Beijing and Tianjin. Structure equation modeling (SEM), reliability, and validity were employed to test the proposed hypotheses. Findings show that all exogenous factors i.e. website quality, urge to buy, positive effect of emotions, significantly influence online impulse buying; whereas the effects of negative emotions have failed. Sales promotions and the use of credit cards positively moderates the relationship between website quality and online impulse buying. Theoretical and practical implications for managers and academic practitioners are discussed.

scholarly journals The Role of Installment Buying Plans in Increasing the Impulse Buying Behavior among Jordanian House Holds

2015 ◽  
Vol 8 (1) ◽  
pp. 110 ◽  
Author(s):  
Firas Jamil
Keyword(s):  
Impulse Buying ◽  
Time Increase ◽  
Buying Behavior ◽  
Financial Status ◽  
The Relationship

<p>The current financial status of families and households in Jordan does not give them the chance to indulge themselves with the needed commodities and appliances due to its high prices and the families' inability to pay in cash. For that reason, the idea of installment buying appeared in order to ease the process of buying commodities among families and at the same time increase the price of the item in compensation for the installment in the payments. A questionnaire was distributed randomly on individuals in order to find out the relationship between the installment plans that are becoming more famous each day and the degree of their impulsion towards buying stuff that they do not eagerly need or stuff that are mean to be for leisure and entertainment. The results show that<em> </em>the impulse buying behavior influence the people’s attraction towards the installment plans positively.</p>

scholarly journals PENGARUH FASHION INVOLVEMENT DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING MELALUI POSITIVE E-MOTION SEBAGAI VARIABEL INTERVENING

2021 ◽  
Vol 4 (1) ◽  
pp. 1-14
Author(s):  
Selastri Niati Siahaan ◽  
Putri Dwi Cahyani ◽  
Henny Welsa
Keyword(s):  
Purchase Intention ◽  
Quantitative Method ◽  
Positive Emotion ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Analysis Technique ◽  
Data Collection Technique ◽  
The Relationship ◽  
Positive Effect ◽  
Fashion Involvement

Impulse Buying merupakan perilaku membeli yang tidak disadari karena adanya pertimbangan unyuk membeli yang terjadi sebelum memasuki toko. Metode kuantitatif digunakan dalam penelitian ini dengan sampel  dalam studi ini yaitu pelanggan Outlet Biru Yogyakarta sebanyak 100 responden. Teknik pengumpulan data menggunakan kuesioner skala likert. Teknik analisis yang digunakan yaitu dengan sobel test untuk mengetahui apakah ada hubungan melalui variabel mediasi yang memiliki kekuatan signifikan memediator dalam hubungan tersebut.  Hasil penelitian membuktikan bahwa Fashion Involvement berpengaruh positif dan signifikan terhadap variabel Positive Emotion, variabel Shopping Lifestyle berpengaruh positif dan signifikan terhadap variabel Positive Emotion, variabel Positive Emotion tidak berpengaruh positif secara signifikan terhadap variabel Impulse Buying, variabel Fashion Involvement berpengaruh positif dan signifikan terhadap variabel Impulse Buying, variabel Shopping Lifestyle berpengaruh positif dan signifikan terhadap Impulse Buying.AbstractImpulse Buying is unconscious buying behavior because of the consideration or purchase intention that was formed before entering the store. The quantitative method used in this study with the sample in this study, namely the customer of Outlet Biru Yogyakarta as many as 100 respondents. The data collection technique used a Likert scale questionnaire. The analysis technique used is the sobel test to determine whether there is a relationship through the mediating variable which has a significant power to mediate in the relationship. The results of the study prove that Fashion Involvement has a positive and significant effect on the Positive Emotion variable, the Shopping Lifestyle variable has a positive and significant effect on the Positive Emotion variable, the Positive Emotion variable does not have a significant positive effect on the Impulse Buying variable, the Fashion Involvement variable has a positive and significant effect on the Impulse Buying variable, the Shopping Lifestyle variable has a positive and significant effect on the Impulse Buying variable.Keywords:Fashion Involvement; Impulse Buying; Positive Emotion; Shopping Lifestyle

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