PREDICTING THE RELATIONSHIP BETWEEN SCARCITY AND SERENDIPITY INFORMATION TOWARD IMPULSE BUYING BEHAVIOR: HEDONIC SHOPPING VALUES AS MODERATOR VARIABLES

Given the limited quantity of studies within the literature, this study investigates the moderator role of hedonic shopping value and mood in the relationship between consumer mindfulness and impulse buying behavior. The study is quantitative and descriptive and using a convenient sampling method, 223 online questionnaires were obtained in Samsun, Trabzon, and İstanbul. The responses collected from a close-ended questionnaire using a 5-point Likert scale was tested at Structural Equation Modeling (SEM) through AMOS.The findings of the study indicated that consumers with mindfulness exhibit negative impulse buying behavior. Although the study results reveal that hedonic shopping value has a moderator role in the relationship between consumers with low mindfulness and their impulse buying behavior, the moderator role of hedonic shopping value in the relationship between consumers with high mindfulness and impulse buying behavior is not proved. Besides, it is found that consumers’ positive and negative moods have not a moderator role in the relationship between mindfulness and impulse buying behavior. From this viewpoint, the study’s result will provide practitioners and academicians to understand the impulse buying behavior patterns of consumers with mindfulness.

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The effects of cruise attributes on impulse buying behavior: the mediating role of impulsive buying tendency

International Journal of Quality and Service Sciences ◽

10.1108/ijqss-09-2020-0141 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Jookyung Kwon ◽

Jiseon Ahn

Keyword(s):

Service Providers ◽

Equation Modeling ◽

Impulse Buying ◽

Buying Behavior ◽

Content Type ◽

Mediating Role ◽

Impulsive Buying ◽

Positive Direct ◽

The Relationship

Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency. Design/methodology/approach Partial least squares-structural equation modeling was used to test the hypothesis using a sample of 143 cruise customers. Mediating analysis was conducted to examine whether customer personal traits (impulsivity) mediated the relationship between service attributes and impulsive buying behavior. Findings The findings showed that price attributions had a significant positive direct impact on impulsive buying tendency and behavior, while a variety of selections had a significant direct effect on impulse buying behavior. The results revealed a significant mediating role of impulsive buying tendency in the relationship between price attributions and impulse buying. Originality/value Although studies on the decision-making style of service customers have been widely discussed, a limited number of studies has examined customers’ impulsive buying behavior in the service sector. Considering the importance of impulsive purchasing as a valuable marketing tool, the results of this study can help service providers and researchers enhance their knowledge of the mechanism of impulse buying behavior.

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Effect of the COVID-19 Pandemic on Consumers’ Impulse Buying: The Moderating Role of Moderate Thinking

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph182111116 ◽

2021 ◽

Vol 18 (21) ◽

pp. 11116

Author(s):

Shuyang Wang ◽

Yun Liu ◽

Yingying Du ◽

Xingyuan Wang

Keyword(s):

Systems Theory ◽

Impulse Buying ◽

Loss Of Control ◽

Buying Behavior ◽

Consumer Responses ◽

Event Systems ◽

Underlying Mechanisms ◽

The Impact ◽

The Relationship

Based on event systems theory, this study examined the impact of the COVID-19 pandemic on consumers’ impulse buying, as well as the underlying mechanisms and boundary conditions from the perspective of individual consumers. Results of three experiments (N = 437) show that, first, the COVID-19 pandemic enhanced consumers’ impulse buying behavior. Second, two key elements, loss of control and anxiety, mediated the relationship between the COVID-19 pandemic and impulse buying; and third, moderate thinking (also known as Zhong-Yong thinking) moderated the relationship between the COVID-19 pandemic and impulse buying. The findings indicate that in consumers with low moderate thinking, the COVID-19 pandemic has had a stronger effect on impulse buying and has mediated more between the loss of control and anxiety. Conversely, in consumers with high moderate thinking, COVID-19 has had a weaker effect on impulse buying and has mediated less between loss of control and anxiety. This study extends the application of event systems theory and enriches the literature on how the COVID-19 pandemic affects consumer behavior. Furthermore, it provides strategic recommendations for government and consumer responses to COVID-19 pandemic shocks.

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Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the Mainland China marketplace

Journal of Brand Management ◽

10.1057/bm.2010.32 ◽

2010 ◽

Vol 18 (2) ◽

pp. 105-114 ◽

Cited By ~ 59

Author(s):

Chunling Yu ◽

Mike Bastin

Keyword(s):

Mainland China ◽

Transitional Economies ◽

Impulse Buying ◽

Buying Behavior ◽

Hedonic Shopping Value ◽

Hedonic Shopping

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The Stimulus Of Impulse Buying Behavior On E-Commerce Shopping Festival: A Moderated-Mediated Analysis

Journal of Business Management Review ◽

10.47153/jbmr210.2152021 ◽

2021 ◽

Vol 2 (10) ◽

pp. 692-714

Author(s):

Yulianto Yulianto ◽

Alexander Sisko ◽

Evelyn Hendriana

Keyword(s):

Indirect Effect ◽

Potential Effect ◽

Sales Promotion ◽

Mediation Effect ◽

Buying Behavior ◽

Payment Methods ◽

Impulsive Buying ◽

Shopping Motivation ◽

Hedonic Shopping ◽

The Relationship

Studies on impulsive buying signify sales promotion and hedonic shopping motivation as antecedents of impulsive buying behavior during the shopping festival. The availability of different payment methods, such as credit cards and cash on delivery, can make consumers more impulsive. Despite the potential effect of payment methods on impulsive buying behavior, only a few studies are looking at this variable. Hence, this study aims to examine the moderated-mediation effect of attitude toward shopping festivals and cash-on-delivery payment methods in the relationship between sales promotion, hedonic shopping motivation, and impulsive buying behavior. Purposive sampling was applied to select samples that resulted in 210 valid responses. Data were analyzed using PLS-SEM that indicated an indirect effect of the perceived low price on impulsive buying behavior through attitude toward sales promotion during online shopping festivals. Other elements related to sales promotion such as perceived perishability and scarcity did not affect attitude toward sales promotion and impulsive buying behavior. In contrast, hedonic shopping motivation had a direct effect on the impulsive buying behavior and an indirect effect via attitude towards sales promotion. Our finding only supported the moderating role of cash on delivery payment method in the relationship between hedonic shopping motivation and impulsive buying behavior. These findings provide insights to businesses in applying for sales promotion and utilizing customers’ hedonic shopping motivation to maximize their sales during the shopping festival.

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Corporate Social Responsibility (CSR) and the impacts on impulse buying behavior: A literature review

SOCIAL SCIENCES ◽

10.46223/hcmcoujs.soci.en.11.1.1926.2021 ◽

2021 ◽

Vol 11 (1) ◽

pp. 25-39

Author(s):

Nguyen Truong Son ◽

Phan Thi Nga ◽

Tran Thi Hieu Thuan

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Emerging Countries ◽

Impulse Buying ◽

Buying Behavior ◽

Future Studies ◽

Research Gap ◽

Impulse Purchase ◽

Corporate Social ◽

The Relationship

Corporate Social Responsibility (CSR) has been pervasively applied by organizations around the globe, especially in emerging countries, and Vietnam is a case. This study aims to extensively review the extant literature concerning CSR, impulse purchase, and their relationship. The methodology of this study is performed following the latest reviews from various credible academic sources to comprehend the relationship between CSR and impulse buying extensively. In addition, the study points out the research gap. Then, it discusses the results, the research limitations, and recommends possible directions for future studies that would greatly contribute to the scholarship of the fields.

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Price Discounts and Fashion Involvement to Increase Online Impulsive Buying: Study Among Teenagers at Yogyakarta

International Journal of Business, Management & Economics Research ◽

10.47747/ijbme.v2i4.408 ◽

2021 ◽

Vol 2 (4) ◽

pp. 239-250

Author(s):

Dwi Wahyu Pril Ranto ◽

Endang Hariningsih ◽

Wahyu Eko Prasetyanto ◽

Debby Mulya Oktafiani

Keyword(s):

Regression Analysis ◽

The Self ◽

Impulse Buying ◽

Buying Behavior ◽

Price Discounts ◽

Impulsive Buying ◽

Online Setting ◽

Female Teenagers ◽

The Relationship ◽

Fashion Involvement

This study aims to examine the relationship between discount prices and fashion involvement with impulse buying. The self-administrated questionnaire was developed from the literature administered to 135 female teenagers in Yogyakarta. Multiple regression analysis was used to examine the relationship between discount prices and fashion involvement in impulse buying. The results showed a significant relationship between discount prices and price involvement with impulse buying among teenagers. This study provides valuable insights into teenage impulse buying behavior in an online setting, especially Shopee marketplace, with integrated price discounts and fashion involvement as the antecedent

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Empirical study of the relationship between flow experience, perceived transaction value and impulse buying behavior

2017 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM) ◽

10.1109/ieem.2017.8290291 ◽

2017 ◽

Cited By ~ 1

Author(s):

W. J. Wei ◽

Z. J. Ma ◽

Y. W. Chen

Keyword(s):

Empirical Study ◽

Flow Experience ◽

Impulse Buying ◽

Buying Behavior ◽

Transaction Value ◽

The Relationship

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Development of E-Commerce

Journal of Electronic Commerce in Organizations ◽

10.4018/jeco.2018040102 ◽

2018 ◽

Vol 16 (2) ◽

pp. 29-47 ◽

Cited By ~ 1

Author(s):

Umair Akram ◽

Muhammad Kaleem Khan ◽

Peng Hui ◽

Yasir Tanveer ◽

Zubair Akram

Keyword(s):

Reliability And Validity ◽

Sales Promotion ◽

Equation Modeling ◽

Impulse Buying ◽

Buying Behavior ◽

Website Quality ◽

Structure Equation Modeling ◽

Online Shoppers ◽

Exogenous Factors ◽

The Relationship

This article describes how in the modern era e-commerce is growing exponentially and the consumers are more likely to shop online. The purpose of this article is to assess the relationship between website quality and the online impulse buying behavior (OIBB). This article further explores the moderating role of sales promotion and online impulse purchasing. Data were collected from 704 online shoppers from two cities, Beijing and Tianjin. Structure equation modeling (SEM), reliability, and validity were employed to test the proposed hypotheses. Findings show that all exogenous factors i.e. website quality, urge to buy, positive effect of emotions, significantly influence online impulse buying; whereas the effects of negative emotions have failed. Sales promotions and the use of credit cards positively moderates the relationship between website quality and online impulse buying. Theoretical and practical implications for managers and academic practitioners are discussed.

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Moderating effect of hedonism on store environment-impulse buying nexus

International Journal of Retail & Distribution Management ◽

10.1108/ijrdm-09-2019-0312 ◽

2020 ◽

Vol 48 (5) ◽

pp. 465-483

Author(s):

Hammad Bin Azam Hashmi ◽

Chengli Shu ◽

Syed Waqar Haider

Keyword(s):

Moderating Effect ◽

Mediating Effect ◽

Equation Modeling ◽

Impulse Buying ◽

Content Type ◽

Shopping Enjoyment ◽

Impulse Purchase ◽

Store Environment ◽

Hedonic Shopping ◽

The Relationship

PurposeAlthough the store environment-impulse buying nexus is well documented, the influence of consumer motivations on this nexus is still underexplored. Consequently, this paper aims at explaining the mediating effect of emotional states and the moderating effect of hedonic shopping motives on the relationship between store atmospherics and impulse buying behavior.Design/methodology/approachPrimary data from 437 customers were generated through a questionnaire developed for this study. Respondents were accessed using mall-intercept technique. Structural equation modeling (SEM) was done to empirically estimate the model.FindingsResults indicate that pleasure and shopping enjoyment mediate the effect of store atmospherics on the impulse purchase behavior. The findings also show that hedonic shopping motives moderate the relationship between the store atmospherics and impulse purchase.Originality/valueThis study contributes by introducing the moderating role played by the hedonic shopping motives on the relationship between store atmospherics and impulse purchase. In addition, it introduces that shopping enjoyment and pleasure mediate the effect of perceived store atmospherics on impulse purchase.

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