Determinants of Satisfaction and Intention of Use Self-service Technology - Technology Readiness and Computer Self-efficacy

Author(s):  
Chien-Lung Chan ◽  
Chia-Li Lin
2018 ◽  
Vol 7 (1) ◽  
pp. 1-15 ◽  
Author(s):  
Hory Sankar Mukerjee ◽  
G. K. Deshmukh ◽  
U. Devi Prasad

Present study is an attempt to measure technology readiness of Indian customers towards self checkout service (SCS) through mobile app at retail stores at Hyderabad, India. Self-checkout services (SCS), a key offering of self service technology (SST), ‘is the technological enablement of customers to make payments and complete a checkout, after shopping, with little or no interaction with a service employee.’ Researchers also studied correlations between technology readiness, perceived usefulness, perceived ease of use, and likelihood to use SCS. For the purpose of the study TRI 2.0 developed by Parasuraman and Colby (2015) was used along with items of perceived usefulness and perceived ease of use, adapted from Davis (1989) , and items of ‘likelihood to use’ adapted from Bitner, Ostrom and Meuter (2002) . The findings of the study reveal that respondents’ technology readiness was moderate with respect to mobile based SCS. Significant positive correlations were found between: technology readiness and perceived ease of use, perceived ease of use and perceived usefulness, perceived ease of use and likelihood to use, perceived usefulness and likelihood to use. Further the respondents were categorised in to five technology segments as sceptics, explorers, pioneers, avoiders and hesitators.


Author(s):  
Kevin M. Elliott ◽  
Juan (Gloria) Meng

The proliferation of new self-service technology in retailing suggests a need to assess the extent to which consumers are ready and willing to actually use the technology. This study examines the influence that the dimensions of the Technology Readiness Index (TRI) has on the propensity of consumers in China, one of the fastest growing economies in the world, to use self-service technology to complete retail transactions. Cluster analysis was also used to classify Chinese consumers into consumer types based on their TRI scores. The findings indicate that the dimensions of TRI impacts consumer types differently with respect to influencing the likelihood of using self-service technology. Implications of the consumer classifications are also discussed.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maria Jose Castillo S. ◽  
Enrique Bigne

PurposeThis paper proposes a model that extends the technology acceptance model (TAM) by identifying factors that influence consumers' acceptance of augmented reality (AR) self-service technologies (AR-based SSTs) in the retail sector, resulting in the Augmented Reality in Retail Model (ARiR Model).Design/methodology/approachThis study is based on an online questionnaire responded to by 284 makeup-using women from Nicaragua and the USA. It is based on an AR mobile app used to shop in retail stores. Partial least squares-structural equation modelling was used to validate the ARiR model and test the hypotheses.FindingsAesthetics and navigation are significant predictors of perceived usefulness and perceived ease of use (PEOU), and self-efficacy also explains perceived ease of use. Technology readiness and the need for personal interaction were not found to be influencing factors. A cross-cultural comparison indicated that both countries have similar overall attitudes towards AR-based SSTs.Research limitations/implicationsThis paper provides insights into the perceived value of, and motives for customer acceptance of, AR-based SSTs, which can serve as guidelines for their future implementation. Furthermore, it validates and confirms the application of the proposed ARiR model for technology acceptance in both developed and developing countries.Practical implicationsThe paper provides new insights for retailers on the implementation of AR at the point of sale.Originality/valueThe model extends the original TAM to AR and introduces five new constructs: need for personal interaction, aesthetics, navigation, self-efficacy and technology readiness. It was tested in both a developing and a developed country.


2020 ◽  
Vol 13 (1) ◽  
pp. 95
Author(s):  
Hyeon-Sook Shim ◽  
Sang-Lin Han ◽  
Joseph Ha

Self Service Technology (SST] refers to technological interfaces that enable customers to produce a service independently, without service employees’ direct involvement. Because of the recent technological evolution and rising labor costs, most companies in the retail and service industries tend to use more technology-based SST options. This study tried to investigate the effects of technology readiness and consumer readiness on SST service quality, attitude toward using SST, and intention to use SST in the restaurants. This study verified that consumer readiness as well as technology readiness is a significant leading variable that influences perceived SST service quality that previous studies have not dealt with. The results of this study can provide various suggestions regarding the recent technology-based customer services from the practical point of view.


2019 ◽  
Vol 1 (1) ◽  
pp. 15
Author(s):  
Ade Devia Pradipta ◽  
Putu Titah Kawitri Resen

ABSTRAK IMISSU merupakan sebuah sistem terintegrasi milik Universitas Udayana yang bertujuan untuk mewujudkan self service technology pada organisasi. Dosen sebagai salah satu pengguna IMISSU diharapkan mampu mendokumentasikan kegiatannya dengan memanfaatkan IMISSU. Namun, sebelum seorang individu memutuskan untuk menerima atau menolak sebuah teknologi, kesiapan mereka untuk menerima teknologi menjadi satu hal yang penting. Penelitian ini bertujuan untuk menjelaskan kesiapan dosen di Universitas Udayana untuk mengadopsi IMISSU sebagai sebuah inovasi. IMISSU merupakan sistem terintegrasi milik Universitas Udayana unutk mempermudah civitas akademika dalam melakukan pekerjaan. Sebanyak 157 dosen yang memiliki akun dan menggunakan IMISSU secara reguler menjadi sampel dalam penelitian ini. Kesiapan dosen dalam mengadopsi IMISSU diukur dengan menggunakan Indeks Kesiapan Teknologi yang meliputi empat dimensi, yaitu optimism, keinovatifan, ketidaknyamanan, dan ketidakamanan. Penelitian ini menggunakan metode survey dan data dianalisis secara deskriptif kuantitatif. Hasil penelitian ini menemukan bahwa rata-rata skor untuk keempat dimensi adalah tinggi. Hal ini berarti bahwa dosen di Universitas Udayana memiliki pandangan positif terhadap IMISSU sebagai sebuah inovasi. Namun, perasaan ketidaknyamanan masih ada karena kompleksitas fitur IMISSU. Kata kunci: dosen, IMISSU, Indeks Kesiapan Teknologi.    ABSTRACT IMISSU is an integrated system ini Udayana University which help organization to create self service technology. Lecturers as one of the IMISSU’s user were expected to keep their activities in IMISSU. However, it is important to measure the readiness to adopt or reject the technology. The aim of this study is to describe the readiness of lecturers in Udayana University to adopt IMISSU as an innovation. IMISSU is an integrated system in Udayana University to help organization’s member work easier. The subject of this study was 157 lecturers who had account in IMISSU and used IMISSU regularly. The readiness of lecturers to adopt IMISSU was measured by Technology Readiness Index, which is included four dimensions, optimism, innovativeness, discomfort, and insecurity.  Survey technique was used and the data were analyzed by descriptive quanitative. This study found that the average scores for all dimensions were high. It means the lecturers were accepted IMISSU as an innovation positively. In other side, they still felt uncomfortable with the features of IMISSU because of its complexity.  Key words: IMISSU, Lecturer, Technology Readiness Index.  


Author(s):  
Virginia Dickenson

As our education system becomes more technology-driven and dependent, technical support is a part of the infrastructure for successful higher education performance. Self-service technology (SST) systems allow users to access solutions without agent involvement are viewed as the most cost-effective way to provide learning support. Support design in SSTs is every bit as critical as instructional design is to content-based education. Designing a technical learning center may be far more effective to address technical support needs, as well as creating other beneficial outcomes. In theory, SST systems are viewed as beneficial because they support self-efficacy, which has a direct relation to self-actualization. Self-efficacy has also been found to promote problem solving as well as higher achievement. Creating a learning center as an SST may contribute to transformative learning in that it changes the learner's perspective of their own capabilities and encourages them to be more flexible when introduced to other technologies. Several examples are presented.


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