Product pricing considering product quality in return case

Author(s):  
Xuwang Liu ◽  
Yanyang Liu ◽  
Wei Qi ◽  
Xiwang Guo ◽  
Liang Qi ◽  
...  
2014 ◽  
Vol 21 (6) ◽  
pp. 1003-1022 ◽  
Author(s):  
Rameshwar Dubey ◽  
Tripti Singh ◽  
Sadia Samar Ali ◽  
V.G. Venkatesh ◽  
Omprakash K. Gupta

Purpose – The purpose of this paper is to explore the dimensions of Indian manufacturing firms’ competencies and to study the impact of these competencies on firm performance. Design/methodology/approach – The authors have adopted a literature survey to identify variables and gaps in the research. Based on the construct and its item identified through the literature review the authors have developed a structured questionnaire which was pre-tested before being used for the final survey. The authors have collected data from 100 firms out of 275 targeted firms in two phases which represents a 36.36 per cent response rate. The data have been subjected to exploratory factor analysis (EFA) using varimax rotation, which reduced the data into seven parsimonious and orthogonal factors. The authors then carried out regression analysis using EFA output to test the relationship between six independent variables, representing competencies of the firm and performance. Findings – Findings show that EFA has reduced the data into seven factors, out of which six represent firm competencies and one represents firm performance. The competencies which have been identified are supply-demand coordination and product pricing, logistics, marketing, procurement, manufacturing simplicity and product quality and preventive maintenance. The EFA output was further tested using multiple linear regression analysis which shows that out of six competencies, four are positively supporting, except procurement which is negatively supporting and logistics which is found to be statistically insignificant. Research limitations/implications – The conclusive model suggests that there is considerable impact from other deterministic variables which are not assumed in the present study, and some of the variance has been accounted for by stochastic variables and response error. However, utmost care has been taken to minimise response error by personal follow-up with each of these firms. The outcome of the quantitative analysis provides an insight into firm competencies and their impact on firm performance. It is very important for the managers who are interested in deriving superior performance from their firm and focusing on supply-demand coordination and product pricing, manufacturing simplicity, marketing and product quality and preventive maintenance practices. Originality/value – This original study has been carried out by researchers in India on Indian manufacturing firms and adopted an EFA technique to identify dimensions which are unique in their contribution.


2017 ◽  
Vol 24 (2) ◽  
pp. 144-153
Author(s):  
Yunita Fitri Wahyuningtyas

This research is conducted upon the emergence of many companies producing the same product of the same kind and function. It leads to the urgency of proper and well planned marketing strategy. This research aims to investigate how far the influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. This research utilizes 5 likert scale questionnaire which is tested by using multiple regression analysis to reveal whether or not there is partial and simultaneous influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. Sampling method is accidental sampling technique, in which sample of particular population is taken based on the accessibility and availability of the sample during the sampling process. Sample used is 100 samples among consumers or customers of Mang Endy Milkshake. The result shows that branding, product quality, and price influence consumer’s satisfaction in beverage franchise business.


Liquidity ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 97-107
Author(s):  
Esust Setiawati

This study aims to analyze how strategic management in the Firta Collection Boutique to develop its business, especially in providing services to customers. The method used in this research is a qualitative method that includes Marketing Mix (4P Analysis) and SWOT Analysis, to find out what external factors are opportunities or threats to the Firta Collection Boutique. The results of the study show that the strategies adopted by the Firta Collection Boutique are still inappropriate and need to use other strategies. Changes in the external environment have continued to increase so that it is an opportunity and anticipates threats by utilizing strengths and minimizing weaknesses by innovating and improving approaches and gaining customer trust in product quality, in order to compete in the fashion sector.


2016 ◽  
pp. 112-128
Author(s):  
A. Gnidchenko

The article surveys the literature that emphasizes the importance of comparative and absolute advantages for intra- and inter-industry trade. Two conclusions follow form the survey. First, unlike the traditional view, intra-industry trade is determined rather by technology than by increasing returns. Second, absolute advantages that have been ignored in international trade models for a long time play a vital role through their linkages with product quality and export diversification. We also discuss a new strand of literature that models international trade with the assumption of non-homothetic preferences.


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