Code switching and code mixing as a communicative strategy in multilingual discourse

1989 ◽  
Vol 8 (3) ◽  
pp. 407-417 ◽  
Author(s):  
MARY W. J. TAY
Keyword(s):  
Code Switching ◽  
Code Mixing ◽  
Communicative Strategy

scholarly journals Code-Mixing as a Promotion Strategy in Shopping Centres

2018 ◽  
pp. 161
Author(s):  
Novia Sophia Sophia
Keyword(s):  
Business Strategy ◽  
Code Switching ◽  
Communication Strategy ◽  
Promotion Strategy ◽  
Code Mixing ◽  
Discourse Practices ◽  
Class Status ◽  
The Right ◽  
Communicative Strategy ◽  
Bahasa Indonesia

The aim of this study is to investigate the goals of Code-Switching and Code-Mixing and how it is used in a communicative strategy among the stand banners in Lombok Epicentrum Mall (LEM). Data were collected by documenting with pictures of stand banners at several outlets in LEM. The method used in analyzing the data is qualitative in approach by identifying, classifying, describing and explaining the code-switching and the code mixing data in the corpus and how they have been used to promote the products sold at the stores. The result shows that the purposes of using Code-Switching and Code-Mixing as a communication strategy in their promotion and it also shows that code mixing is more dominant than code switching. The advertisers mix-match the languages that they use with English and Bahasa Indonesia because they assume that these practices are the right ones and matching Indonesian words into English makes it sound cooler instead of using Bahasa Indonesia. This indicates that English signifies a high culture and class status while Indonesian is inferior in status. In fact, being commonly used in numerous stand banners for a long period of time, the mixing use of Indonesian and English as well as matching the sounds in the languages have been very common and accepted in Indonesian discourse practices. Therefore, the implication that they communicate their business strategy of promotion their products by using CS and CM is to inform and attract the customers that they are in a higher level or class, thus, it acquires them to communicate or promoted like so.

scholarly journals Code Switching in ESL Teaching at University Level in Pakistan

2020 ◽  
Vol 13 (8) ◽  
pp. 63
Author(s):  
Muhammad Younas ◽  
Muhammad Afzaal ◽  
Uzma Noor ◽  
Samina Khalid ◽  
Swaleha Naqvi
Keyword(s):  
Native English Speakers ◽  
Code Switching ◽  
English Speakers ◽  
Esl Teachers ◽  
Proper Nouns ◽  
Code Mixing ◽  
Communicative Strategy ◽  
Esl Instruction ◽  
Esl Learners ◽  
The Impact

Code-switching (CS) is a communicative strategy used by ESL bilingual teachers to teach English as a second language to non-native English speakers. Based on quantitative analysis of transcribed data from thirty ESL teachers at Pakistani universities, the present study examined the influence of code switching (CS) on ESL learners in Pakistan, exploring in particular the impact of CS on and teacher attitude towards CS in ESL instruction. The findings of the study indicate significant use of code-mixing and frequency of mixing words, phrase and the smallest unit of one language into another language. Furthermore, the findings suggest that CS is frequently used by the ESL teachers. The study also highlights that common nouns are followed by proper nouns, adjectives, verbs and abbreviations, with the most significant words used during instantiation of CS in the data comprising lexical items, phrases, compound words, and encouraging words. Thus, this study suggests that CS is used to facilitate the comprehension and participation of the bilingual learners.

scholarly journals Structural Analysis of Persian-English Reverse Code-Switching and Code-Mixing

2019 ◽  
pp. 122-131
Author(s):  
Hamzeh Moradi ◽  
Jianbo Chen
Keyword(s):  
Structural Analysis ◽  
Code Switching ◽  
Verbal System ◽  
Bilingual Speakers ◽  
Code Mixing ◽  
Persian Language ◽  
Frequent Use ◽  
The Matrix ◽  
Switching Mode ◽  
Communicative Strategy

Code-switching and code-mixing are considered dynamic conversational phenomena in interpersonal interactions, that is an alteration between two or more languages, dialectal variants, language registers, and it is an effective communicative strategy which Persian-English bilinguals consider a genuine thing in their ordinary speech practice. The focus of the present study is on the structural analysis of reverse code-switching between Persian and English that are known to be referred to two typologically different languages. Participants of the present research, all late bilinguals, reported on frequent use of code-switching (CS) and code-mixing (CM) in everyday language practice. CS/CM is quite normal and frequent among Iranian bilinguals, especially in informal settings where bilingual speakers can freely switch between their languages. Furthermore, the results revealed that Iranian bilinguals switch from English to Persian and in verso mostly at the lexical and the phrasal levels (intrasentential switching mode), but less frequently at the clausal or the sentence level (intersentential switching mode). The research states that there are some restrictions on inserting English verbs into the Persian syntactic frame: the Persian language is thought to be the matrix language and the preverbal part comes from English as the embedded language, such incongruity between the morphosyntactic structure and the verbal system of the Persian and English languages impose some constraints on the occurrence of switching codes between the pair of the languages under study.

Code-Switching and Code Mixing in the Selected Tracks of the Hip Hop Music of Flavour and 9ice

2021 ◽  
Vol 2 (3) ◽  
pp. 55-70
Author(s):  
Balogun Sarah ◽  
Murana Muniru Oladayo
Keyword(s):  
Hip Hop ◽  
English Language ◽  
Mother Tongue ◽  
First Language ◽  
Music Industry ◽  
Positive Influence ◽  
Code Switching ◽  
National Language ◽  
Code Mixing ◽  
Unique Identity

This article attempts a comparative analysis of code-switching and code-mixing in the Nigerian music industry, using the lyrics of Flavour and 9ice as a case study. Although the English language is the national language in Nigeria and the language used by most of the musicians for the composition of their songs, and due to the linguistic plurality of Nigeria, most of these musicians tend to lace their songs chunks of words and phrases from their mother tongue or at least one of the three major languages in Nigeria, which are Hausa, Igbo, and Yoruba. The Markedness Model by Myers-Scotton (1993) is used as the framework to interrogate the switching and mixing in the codes used by these selected musicians and we find that while most code-switching is done in three languages – English, Nigerian Pidgin and the artist’ first language (mother tongue)  – their mother tongue plays the prominent role. Code-switching or code-mixing in these songs, therefore, becomes a depiction of the Nigerian state with its diverse languages and it provides the links between the literates and the illiterates thereby giving the artiste the popularity desired. The study concludes that the unique identity created by code-switching and code-mixing in the Nigerian music industry has a positive influence on music lovers, helping artists to achieve wide patronage and reflecting the ethnolinguistic diversity of the Nigerian nation.

scholarly journals L´italiano parlato a San Paolo da madrelingua colti. Primi sondaggi e ipotesi di lavoro

2003 ◽  
pp. 9 ◽  
Author(s):  
Tommaso Raso
Keyword(s):  
Sao Paulo ◽  
Code Switching ◽  
São Paulo ◽  
Code Mixing

A partir da análise de 13 entrevistas com italianos cultos residentes na cidade de São Paulo, há pelo menos 20 anos, apontam-se numerosos aspectos linguisticos que são afetados pela interferência e pela erosão no contato com o português brasileiro.  Além do léxico e dos mecanismos do code-switching e do code-mixing, a erosão é apontada em vários aspectos morfossintáticos, tais como o uso do artigo  para indicar a referência, a redução das formas pronominais do verbo, os usos do gerúndio, a ordem das palavras e as formas para expressar a estrutura informativa do enunciado.

scholarly journals Code Mixing and Code Switching in Twivortiare 2 Novel By Ika Natassa

2020 ◽  
Vol 12 (2) ◽  
pp. 288-295
Author(s):  
Rizky Mirani Desi Pratama ◽  
Dwi Puji Hastuti
Keyword(s):  
Code Switching ◽  
Code Mixing

scholarly journals Code Mixing and Code Switching Found in Video Instagram

DEIKSIS ◽  
2020 ◽  
Vol 12 (03) ◽  
pp. 296
Author(s):  
Siti Nita Kartika ◽  
Ratri Harida ◽  
Adip Arifin
Keyword(s):  
Code Switching ◽  
Code Mixing ◽  
Bahasa Indonesia

<p class="5AbstrakIsi"><em>Penelitian ini bertujuan untuk menganalisis ujaran Baby Moonella yang mengandung campur kode dan alih kode di video Instagram miliknya. Ada 5 video yang dipilih dengan mempertimbangkan kecukupan representasi penggunaan alih kode dan campur kode kekinian</em><em>. Penelitian ini menggunakan metode deskriptif kualitatif. Data dikumpulkan dari hasil transkripsi tuturan Baby Moonella. Untuk menganalisis data, peneliti menggunakan teori dari Hymes (1986</em><em>) dan Siregar (1996) yang diadaptasi dari Hoffman. Hasil dari penelitian ini menunjukkan ada tiga jenis alih kode dan dua jenis campur kode yang digunakan Baby Monella, seperti: tag code switching, inter-sentential switching, intra-sentential switching, intra-sentential mixings, insertion in extra-sentential mixing, dan alternation in Extra-sentential mixing. Jenis yang paling dominan digunakan dalam tutur kata Baby Moonella yaitu intra-sentential switching dan extra-sentential mixing dalam bentuk alternation. Alasan Baby Moonella melakukan pencampuran kode dan alih kode karena dia meniru apa yang dikatakan ibunya. Dia sering merasa kebingungan dengan perubahan bahasa dalam percakapan sehari-harinya. Banyak kata dalam Bahasa Inggris yang dia sendiri tidak mengetahui arti dan padanannya dalam Bahasa Indonesia. Selain itu, Baby Moonella juga sudah dibiasakan oleh orang tuanya untuk menggunakan dua bahasa dalam komunikasi sehari-hari.</em></p><p><em> </em></p><p class="8Abstractcontent"><strong><em>Kata Kunci:</em></strong><em> alih kode, campur kode, video instagram, Babby Moonella</em></p>

scholarly journals Alih Kode dan Campur Kode pada Percakapan Keseharian di Lingkungan Fakultas Syariah dan Ekonomi Islam

2019 ◽  
Vol 18 (1) ◽  
pp. 1-20
Author(s):  
Syukriati A
Keyword(s):  
Code Switching ◽  
Variety Identification ◽  
Role Identification ◽  
Code Mixing ◽  
Qualitative Descriptive ◽  
Form Type ◽  
Internal Code

This study aims to examine the problems of form, type, purposeand factors that cause the process of code switching and code mixing inthe daily conversations of lecturers and staff at the Faculty of Sharia andIslamic Economics. This type of research is qualitative descriptive research.Data collection in this study uses skillful listening techniques while dataanalysis uses extralingual equivalent methods. The research location wasat the Faculty of Sharia and Islamic Economics IAIN Mataram. While theobject of research is daily conversation at the Faculty of Sharia and IslamicEconomics IAIN Mataram. The results of the findings of this study are theform of code switching and code mixing found in the form of words, phrasesand clauses. The type of code transfer that is found is internal code switching(inner code-switch) and the type of code mixing found in the form of mixingcode into (inner mixing-code). While the purpose of code switching is foundin the form of: affirmation, debilitating, certainty, curiosity, explanation,quips, suggestions, offers and notifications. The purpose of the code mixwas found in the form of: respect, affirmation, ambiguity, wonder, specific,anger, culture, information, curiosity, prohibition and appeal. Factors thatcause code switching are: opposed to speaking and the presence of thirdspeakers. While the causes of interfering code are: desire factors to explain,variety identification factors and role identification factors.

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