Impacts of health and environmental consciousness on young female consumers' attitude towards and purchase of natural beauty products

2009 ◽  
Vol 33 (6) ◽  
pp. 627-638 ◽  
Author(s):  
Soyoung Kim ◽  
Yoo-Kyoung Seock
Keyword(s):  
Young Female ◽  
Environmental Consciousness ◽  
Female Consumers ◽  
Natural Beauty ◽  
Beauty Products

scholarly journals Female Consumers’ Attitude towards Natural Beauty Products: Malaysian Perspective

2018 ◽  
Vol 5 (12) ◽  
pp. 5099-5102
Author(s):  
Siti Nor Bayaah Ahmad
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Women Consumers ◽  
Female Consumers ◽  
Health Consciousness ◽  
Intention To Purchase ◽  
Natural Beauty ◽  
Consumer Perspective ◽  
Beauty Products ◽  
Product Industry

There are numerous illnesses related to beauty products consumption have led many companies to plan for a better solution that emphasis on green, and natural products ingredients. Women consumers in beauty product industry is considered as one of the biggest populations that contribute significantly to economic growth worldwide. This study aims to investigate the female consumer perspective in relation to the health and environment. 200 were returned and usable. The findings indicated that factors like attitude, subjective norms and behavioral control do influence women consumer’s intention to purchase natural beauty product. Specifically, health consciousness and environment consciousness are significant in influencing their consumers’ purchase intention. Practically, the findings helped marketers to be creative when promoting the beauty products by highlighting on sustainability and product safety to feed into the women’s attitude toward natural beauty products.

A Study on Acceptance and Hedonic Perception of Young Female Consumers of Squeeze Porridge

2020 ◽  
Vol 49 (11) ◽  
pp. 1289-1299
Author(s):  
Ji O Lee ◽  
Young Seo Kim ◽  
Su Mi Yoo ◽  
Ji Eun Oh ◽  
Mi Sook Cho
Keyword(s):  
Young Female ◽  
Female Consumers

scholarly journals Street harassment is marketplace discrimination: The impact of street harassment on young female consumers’ marketplace experiences

2020 ◽  
Vol 57 ◽  
pp. 102220
Author(s):  
Mark S. Rosenbaum ◽  
Karen L. Edwards ◽  
Binayak Malla ◽  
Jyoti Regmi Adhikary ◽  
Germán Contreras Ramírez
Keyword(s):  
Young Female ◽  
Street Harassment ◽  
Female Consumers ◽  
The Impact

scholarly journals Female Consumers Awareness Level on Purchasing Online Beauty Products in Kathmandu Valley

2021 ◽  
Vol 4 (i) ◽  
Keyword(s):  
Brand Loyalty ◽  
Kathmandu Valley ◽  
Brand Name ◽  
Cosmetic Products ◽  
Consumer Awareness ◽  
Female Consumers ◽  
Online Purchase ◽  
Descriptive Method ◽  
Awareness Level ◽  
Beauty Products

Consumer awareness about their appearance and beauty results in the growing demand on the market for cosmetic and beauty products. Cosmetic used by consumers depends on various attributes such as size, consistency, brand name, brand loyalty and labeling. This study therefore tries to analyze awareness level of female consumers on purchasing online beauty products in Kathmandu valley. Descriptive method is employed in this study where 285 female customers who buy cosmetics online are taken as sample for the study. Likewise, awareness level is also measured with the help of awareness index. Findings of the study revealed that 95% females are aware about online purchase of cosmetic products. Likewise, both literate and illiterate women use online platforms to buy cosmetic products however, the ratio of literate women is higher. Also, the trend to buy cosmetics product is higher in unmarried compared to married females. Thus, the study concludes effectiveness of online beauty products can be enhanced if online sites focuses on delivering quality products in reliable price to customers. Keywords: Female customers, Beauty products, Awareness, Kathmandu valley, Cosmetics

scholarly journals Sex sells? The role of female agency in sexualized advertisements

2020 ◽  
Vol 15 (1) ◽  
Author(s):  
Matthias Keller ◽  
Mirella Walker ◽  
Leonie Reutner
Keyword(s):  
Young Female ◽  
The Other ◽  
Female Agency ◽  
Female Consumers ◽  
Other Hand ◽  
Methodological Approaches ◽  
Perceived Familiarity ◽  
The One

Advertising with sexualized female models is a commonly used technique in the advertisement industry. While “sex sells” is often successful in eliciting positive responses from male consumers, it often elicits negative responses from female consumers. On the one hand, female consumers might perceive sexualization as lacking in value (i.e., as a cheap display of sexuality lacking any kind of commitment). On the other hand, they might perceive sexualization as lacking in agency (i.e., as the model being displayed as an object rather than a subject). In two studies we investigate whether it is the lack of value or the lack of agency in sexualization that leads to more negative evaluations by young female perceivers. We manipulated the slogan in a sexualized advertisement so that it either adds value to sex (but does not add agency to the model) or so that it adds agency to the model (but does not add value to sex). Furthermore, we investigate the role of relatedness between the consumer and model with two advanced methodological approaches manipulating the facial characteristics of the model in the advertisement. In Study 1, we manipulated relatedness via perceived familiarity of the model’s face, whereas in Study 2, we manipulated relatedness via actual similarity between the perceivers’ and the model’s face in the advertisement. Results indicate that the lack of agency rather than the lack of value leads to negative evaluations by female consumers. This effect was pronounced if the advertisement model was relatable to the consumers.

scholarly journals FACTORS INFLUENCING YOUNG FEMALE PURCHASE INTENTION TOWARDS LOCAL COSMETICS PRODUCT IN MALAYSIA

2020 ◽  
Vol 3 (11) ◽  
pp. 01-12
Author(s):  
Nik Noorhazila Nik Mud ◽  
Norfazlirda Hairani ◽  
Aimi Nadia Ibrahim@Zakaria ◽  
Mardhiah Kamaruddin ◽  
Hazriah Hasan
Keyword(s):  
Purchase Intention ◽  
Pearson Correlation ◽  
Young Female ◽  
Brand Awareness ◽  
Consumer Experience ◽  
Cosmetic Product ◽  
Female Consumers ◽  
Consumer Experiences ◽  
Or Organization ◽  
Main Factor

This paper aimed to study the effect between attitude, brand awareness, consumer experiences and price on young female purchase intention towards local cosmetic products in Malaysia. The main factor of consumer behaviour that used in this study was to analyse customer female purchase intention were attitude, brand awareness, consumer experience, and price. We used a survey questionnaire to collect 226 valid responses from a female student of Bachelor of Entrepreneurship (Retailing) with Honours in UMK. These collected data were analysed using Statistical Package for Social Science (SPSS) version 24 and the result gathered through the Pearson Correlation Coefficient and Multiple Regression. The findings revealed that attitude, brand awareness, consumer experiences, and price emerged with a significant influence on female intention toward local cosmetics among young female consumers. The implication from this study is for the female consumer who is wearing a cosmetic product, an industry or organization who involve in produce local cosmetic product and retailer who sale a local cosmetic product. Finally, the result shows that attitude influences young female purchase intention the most compared to brand awareness, consumer experiences, and price.

Does this fit my style? The role of self-congruity in young women’s repurchase intention for intimate apparel

2016 ◽  
Vol 20 (4) ◽  
pp. 417-434 ◽  
Author(s):  
Vania Vigolo ◽  
Marta Maria Ugolini
Keyword(s):  
Young Women ◽  
Brand Personality ◽  
Young Female ◽  
Self Concept ◽  
Ideal Self ◽  
Content Type ◽  
Repurchase Intentions ◽  
Female Consumers ◽  
Intimate Apparel

Purpose The purpose of this paper is to investigate the role of actual and ideal congruity in predicting the repurchase intentions of young women in relation to inconspicuous fashion items. Design/methodology/approach The research focussed on a non-luxury intimate apparel brand, typical of daily use and private consumption. Regression analyses were conducted on a sample of 308 young female consumers to identify the effect of actual and ideal congruity in determining repurchase intentions. A cluster analysis based on actual self-concept was employed to develop a typology for consumers. Findings Unexpectedly, the findings revealed that ideal congruity is a stronger predictor of repurchase intentions than actual congruity. Further, based on actual self-concept, three profiles of young women emerged: active romantics, self-assureds and reliables. The clusters differed in relation to perceptions of brand personality and the effect of self-congruity on repurchase intentions. Research limitations/implications This study was conducted using participants from one university in Northern Italy. Thus, the main limitations of this study relate to sample size and selection. Additionally, this study only investigated the perceptions of young women. Practical implications This study suggests that non-luxury intimate apparel items, typical of daily use, are not merely functional purchases, but reflect young women’s self-expression motives. Accordingly, fashion marketers should focus on consumers’ ideal self-concepts to develop effective promotion strategies. Further, specific dimensions of brand personality should be considered in relation to the different clusters. Originality/value This study shows that repurchase intentions towards inconspicuous non-luxury fashion items are explained more by self-esteem motives (i.e. ideal congruity) than self-consistency motives (i.e. actual congruity).

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