scholarly journals Street harassment is marketplace discrimination: The impact of street harassment on young female consumers’ marketplace experiences

2020 ◽  
Vol 57 ◽  
pp. 102220
Author(s):  
Mark S. Rosenbaum ◽  
Karen L. Edwards ◽  
Binayak Malla ◽  
Jyoti Regmi Adhikary ◽  
Germán Contreras Ramírez
Keyword(s):  
Young Female ◽  
Street Harassment ◽  
Female Consumers ◽  
The Impact

scholarly journals Do gender differences in career aspirations contribute to sticky floors?

2017 ◽  
Vol 38 (4) ◽  
pp. 580-593 ◽  
Author(s):  
Nick Deschacht ◽  
Ann-Sophie De Pauw ◽  
Stijn Baert
Keyword(s):  
Gender Differences ◽  
Gender Discrimination ◽  
Career Decisions ◽  
Original Data ◽  
Young Female ◽  
Content Type ◽  
Employee Preferences ◽  
Job Offers ◽  
Female Professionals ◽  
The Impact

Purpose The purpose of this paper is to test hypotheses regarding the importance of employee preferences in explaining sticky floors, the pattern that women are, compared to men, less likely to start to climb the job ladder. Design/methodology/approach The authors use original data obtained using a survey and a vignette study in which participants had to score the likeliness with which they would accept job offers with different promotion characteristics. Findings The main findings are that young female professionals have a less pronounced preference for more demanding and less routinary jobs and that this effect is mediated by the greater risk aversion and anticipated gender discrimination among women. No gender differences were found in the relative likeliness to apply for jobs that involve a promotion in terms of job authority. Research limitations/implications The vignette method assumes that artificial settings with low stakes do not bias results. Another limitation follows from the focus on inter-organizational promotions among young professionals, which raises the question to what extent the results can be generalized to broader settings. Originality/value This paper contributes to the literature on gender differences in careers by measuring the impact of employee preferences on gender differences in career decisions.

Cardiac response to doxorubicin and dexrazoxane in intact and ovariectomized young female rats at rest and after swim training

2012 ◽  
Vol 302 (10) ◽  
pp. H2048-H2057 ◽  
Author(s):  
Annie Calvé ◽  
Rami Haddad ◽  
Sarah-Neiel Barama ◽  
Melissa Meilleur ◽  
Igal A. Sebag ◽  
...  
Keyword(s):  
Cardiac Function ◽  
Adult Survivors ◽  
Young Female ◽  
Cardiac Response ◽  
Female Rats ◽  
Cancer Therapies ◽  
Sprague Dawley ◽  
Cardiac Damage ◽  
Ovx Rats ◽  
The Impact

The impact of cancer therapies on adult cardiac function is becoming a concern as more children survive their initial cancer. Cardiovascular disease is now a significant problem to adult survivors of childhood cancer. Specifically, doxorubicin (DOX) may be particularly harmful in young girls. The objective of this study was to characterize DOX damage and determine the ability of dexrazoxane (DEX) to reduce DOX-mediated cardiac damage in sedentary and swim-trained female rats. Female Sprague-Dawley rats were left intact or ovariectomized (OVX) at weaning then injected with DEX (60 mg/kg) before DOX (3 mg/kg), DOX alone, or PBS. Rats were separated into sedentary and swim cohorts. Body weight was reduced in DOX:DEX- but not PBS- or DOX-treated rats. Echocardiographic parameters were similar in sedentary rats. Swim training revealed greater concentric remodeling in DOX-treated rats and reduced fractional shortening in DOX:DEX-treated rats. Calsequestrin 2 was reduced with DOX and increased with DOX:DEX postswim. Sarco(endo)plasmic reticulum Ca2+-ATPase 2a was reduced and calsequestrin 2 reduced further by swim training only in intact rats. OVX rats were heavier and developed eccentric remodeling post-swim with DOX and eccentric hypertrophy with DOX:DEX. Changes in SERCA2a and calsequestrin 2 expression were not observed. Ovariectomized DOX- and DOX:DEX-treated rats stopped growing during swim training. DEX coinjection did not relieve DOX-mediated cardiotoxicity in intact or hormone-deficient rats. DOX-mediated reductions in growth, cardiac function, and expression of calcium homeostasis proteins were exacerbated by swim. DEX coadministration did not substantially relieve DOX-mediated cardiotoxicity in young female rats. Ovarian hormones reduce DOX-induced cardiotoxicity.

Shopping online? The role of imagination and gender

2019 ◽  
Vol 53 (12) ◽  
pp. 2604-2628 ◽  
Author(s):  
Manveer K. Mann ◽  
Yuping Liu-Thompkins
Keyword(s):  
Purchase Intention ◽  
Negative Impact ◽  
Experimental Studies ◽  
Product Evaluation ◽  
Brand Experience ◽  
Content Type ◽  
Female Consumers ◽  
Product Use ◽  
Negative Effect ◽  
The Impact

Purpose This study aims to examine gender differences in the impact of imagining product use on purchase decisions. The authors argue that while imagination can enhance purchase intention for female consumers, it can be detrimental to male consumers. This study explores the conditions under which imagination can be turned into a positive device for male consumers. Design/methodology/approach Three experimental studies were conducted. The first two studies illustrate the differential effects of imagination on males vs females. Given the negative effect found among males, the third study focused exclusively on male consumers to identify conditions under which the negative impact of imagination on these consumers can be alleviated. Findings Studies 1 and 2 show that while an imagination tactic has positive or no effect on female consumers, a generic imagination request lowers male consumers’ purchase intention. Focusing on potential ways of alleviating this negative effect, Study 3 shows that for males without prior brand ownership experience, imagining product use in a less-typical context can increase purchase intention. Research limitations/implications The results provide evidence that gender impacts the effectiveness of imagination in improving product evaluation. Furthermore, the context of imagination and previous brand experience can be used together to determine how male consumers respond to imagination. Practical implications The study’s findings warn against the blind use of imagination tactics. Instead, retailers need to customize imagination tactics based on gender, previous brand experience and product usage context. Originality/value To the best of the authors’ knowledge, this is one of the first papers to examine the impact of gender on the influence of imagination on product evaluation.

The Impact of Social Media Platforms “Instagram” and “Snapchat” on the Purchasing Decision - Structural Equation Modelling Approach

2020 ◽  
Vol 10 (1) ◽  
pp. 72-94
Author(s):  
Eman Ali Alghamdi ◽  
Naima Bogari
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Impact ◽  
Young Female ◽  
Equation Modeling ◽  
Purchasing Decision ◽  
Social Media Platforms ◽  
Media Platform ◽  
Use Of Social Media ◽  
The Impact

Social media (SM) tools have an immense potential in e-marketing and online shopping. However, there is a lack of researches on the use of social media platform as effective marketing tools. This study has aimed to investigate the revolution of social media in Saudi Arabia through understanding the impact of two popular SM platforms (Instagram and Snapchat) on the purchasing decision of Saudi customers through advertisements and blogger recommendations. Structural equation modeling (SEM) was used to develop a model, which was tested using Confirmatory factor analysis (CFA). The results indicated a positive impact of social media platforms on the purchasing decision of young female users. Moreover, the effectiveness of these platforms in generating electronic-word of mouth (eWOM) among consumers was highlighted. However, further research is needed to promote marketeers and consumers' awareness in the digital marketplace.

scholarly journals Impact of Price Reduction Sensitivity on Brand Switching and Storage: The Case of Saudi Arabia

2020 ◽  
Vol 11 (4) ◽  
pp. 23
Author(s):  
Imen Zrelli ◽  
Mbarek Rahmoun
Keyword(s):  
Hand Washing ◽  
Price Reduction ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Price Promotions ◽  
Female Consumers ◽  
Brand Switching ◽  
Post Purchase ◽  
The Impact ◽  
And Storage

Sensitivity to price promotions has recently caught the attention of marketing researchers and professionals. It is true that lowering prices makes it possible to attract customers who are sensitive to such reductions, but is it profitable for the company to target those who are most sensitive to price reductions? The assumption is that sensitivity to price reductions reinforces brand switching and decreases re-purchasing rates. In order to test the relationships between the different variables, a two-section questionnaire was designed. The first section probes for information on the brands usually acquired and the second section targets re-purchasing behavior after buying at a price reduction. Thus, 231 Saudi female consumers were selected as a sample representing voluntary purchasers of hand washing powder. The results of this study highlight the impact of price reduction sensitivity on post-purchase behavior.

scholarly journals The Impact of Depot GnRH Agonist on AMH Levels in Healthy Reproductive-Aged Women

2013 ◽  
Vol 98 (12) ◽  
pp. E1961-E1966 ◽  
Author(s):  
H. Irene Su ◽  
Kevin Maas ◽  
Patrick M. Sluss ◽  
R. Jeffrey Chang ◽  
Janet E. Hall ◽  
...  
Keyword(s):  
Ovarian Reserve ◽  
Premenopausal Women ◽  
Young Female ◽  
Early Follicular Phase ◽  
Regular Menses ◽  
Reliable Marker ◽  
Cell Expression ◽  
Reproductive Aged Women ◽  
The Impact ◽  
Midluteal Phase

Context: GnRH agonists (GnRHa) are being used experimentally in an attempt to preserve fertility in young female cancer patients undergoing chemotherapy. Anti-Müllerian hormone (AMH) produced by ovarian granulosa cells may serve as a marker of ovarian reserve, but it is not clear whether this marker is useful during GnRHa treatment. Objective: The purpose of this study was to determine the effect of a depot GnRHa on AMH levels. Design: Depot leuprolide (3.75 mg) was administered in the midluteal phase (MLP) in healthy women. Assessments of AMH, FSH, LH, estradiol, and progesterone were performed in the early follicular phase (EFP) and MLP before GnRHa treatment and approximately 7, 14, and 30 days after GnRHa administration. Setting: The study was conducted in a university research center. Patients: Participants were 33 healthy, premenopausal women aged 18 to 45 years old with regular menses. Results: EFP and MLP AMH levels were similar before GnRHa administration. Relative to MLP AMH levels, AMH decreased 7 days after GnRHa administration by a median of 24% (P < .001) and then increased above pretreatment levels 14 and 30 days after GnRHa by 13% and 32%, respectively (P < .001). Changes in AMH levels did not correlate with changes in gonadotropins, estradiol, or progesterone. Conclusions: Significant changes in AMH levels occur in the first 4 weeks after depot leuprolide administration, suggesting that AMH may not be a reliable marker of ovarian reserve during this interval. Changes in AMH occurred independent of gonadotropin levels, supporting a direct effect of GnRHa on granulosa cell expression of AMH or an indirect effect of GnRHa on the development and/or dynamics of the follicle pool.

scholarly journals Acute Effects of Aerobic Exercise on Feelings of Energy in Relation to Age and Sex

2016 ◽  
Vol 24 (1) ◽  
pp. 72-78 ◽  
Author(s):  
Fabien D. Legrand ◽  
William M. Bertucci ◽  
Joanne Hudson
Keyword(s):  
Aerobic Exercise ◽  
Young Female ◽  
Cognitive Tasks ◽  
Profile Of Mood States ◽  
Acute Effects ◽  
Exercise Condition ◽  
Trail Making ◽  
Tv Watching ◽  
The Impact ◽  
Age And Sex

A crossover experiment was performed to determine whether age and sex, or their interaction, affect the impact of acute aerobic exercise on vigor-activity (VA). We also tested whether changes in VA mediated exercise effects on performance on various cognitive tasks. Sixty-eight physically inactive volunteers participated in exercise and TV-watching control conditions. They completed the VA subscale of the Profile of Mood States immediately before and 2 min after the intervention in each condition. They also performed the Trail Making Test 3 min after the intervention in each condition. Statistical analyses produced a condition × age × sex interaction characterized by a higher mean VA gain value in the exercise condition (compared with the VA gain value in the TV-watching condition) for young female participants only. In addition, the mediational analyses revealed that changes in VA fully mediated the effects of exercise on TMT-Part A performance.

scholarly journals The Impact of Consumer-Company Relationships on Brand Loyalty

2019 ◽  
Author(s):  
Mihalj Bakator ◽  
Dejan Đorđević ◽  
Dragan Ćoćkalo ◽  
Srđan Bogetić
Keyword(s):  
Data Analysis ◽  
Public Relations ◽  
Brand Loyalty ◽  
Research Question ◽  
Main Idea ◽  
Marketing Management ◽  
Female Consumers ◽  
Complex Relationships ◽  
The Impact ◽  
A Company

Research Question: In this paper the effect of consumers’ relationship towards a company on brand loyalty is analysed. Motivation: The main goal is to determine if consumers’ relationship towards a company develops brand loyalty. In addition, consumer-brand relationships, consumer-product relationships, brand trust and brand relationship quality are observed. This is important for defining complex relationships between companies, consumers and brands. Brand loyalty is the result of marketing, management and public relations practices. This thorough research provides a substantial insight into this domain. The number of studies that address several marketing management constructs in this form is low. Therefore, this approach is innovative from that viewpoint. Idea: The main idea is to analyse the complex relationships between the above-mentioned constructs and to highlight key factors while taking into consideration the integrity of the analysed data. Data: For this research, the data was collected via structured survey. The sample size of 407 included male and female consumers, aged from 15 to 65, from the major cities in Serbia. Potential biases were taken into consideration when undertaking data analysis. Tools: Conclusions were drawn from the extensive data analysis that included OLS regression analysis, (with and without control parameters), correlation analysis, reliability test, and tests for multicollinearity, heteroscedasticity and autocorrelation. Findings: The results indicate that there is a strong link between consumers’ relationship towards a company and brand loyalty. In addition, the links between the mediating constructs shed light on the complexity of developing relationships with consumers. Contribution: This study contributes to the existing body of literature and expands the view on consumer-company relationships from the aspect of brand and marketing management and management overall.

scholarly journals Parasocial Interaction Among Young Female Devotees of Korean Dramas

2019 ◽  
Vol 34 (4) ◽  
pp. 188-197
Author(s):  
Bernadeta Meidy Setya Putri ◽  
Danny Irawan Yatim
Keyword(s):  
Romantic Relationships ◽  
Thematic Analysis ◽  
Role Models ◽  
Young Female ◽  
Life Transitions ◽  
Parasocial Interaction ◽  
Social Contacts ◽  
Negative Impacts ◽  
The Impact ◽  
Journal Entries

Korean drama is a media broadcast, which provides interactive parasocial experience to its enthusiasts, who actively seek out and involve themselves in it. The interactive parasocial process is divided into cognitive, affective, and behavioral sub-processes, producing “imagined interaction”. These shows have both positive and negative impacts upon their devotees; however, the way in which the parasocial interaction for the devotees of Korean dramas comes about is not yet well understood. A picture of this parasocial interaction for four young adult female devotees was obtained through interviews and journal entries. The participants used characters in Korean dramas as role models, and as parts of a learning process in their life transitions. They also used them as facilities for having social contacts, lessons about romantic relationships, and future career perspectives. Thematic analysis of this parasocial interaction produced a number of themes, these being the function of Korean dramas in the lives of devotees, “binge watching” as a recurrent parasocial interaction, and imaginings as romantic experiences. This research revealed that the cognitive sub-processes had a large part to play in the progress of parasocial interaction. It is recommended that further research be conducted into the impact of Korean dramas, as media products, upon Indonesian society.

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