women consumers
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2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shadma Shahid ◽  
Mohammad Ashraf Parray ◽  
George Thomas ◽  
Rahela Farooqi ◽  
Jamid Ul Islam

Purpose Due to a staggering growth rate in the recent past, halal products have attained a significant attention of marketers across countries. However, marketing practitioners seek to have detailed understanding of what drives consumers of different demographics towards this product category so as to better market and position themselves in the competitive landscape. Correspondingly, this study aims to provide insights into the Muslim women consumers’ halal cosmetics purchase behaviour and examines the variables (and their interplay) when purchasing such products. Design/methodology/approach The data for the study were collected through a self-administered questionnaire from 371 Muslim respondents from India. The data were analysed through structural equation modelling using AMOS 22.0 SEM software. Findings The findings of this study reveal that religious knowledge, religious commitment and halal certification(s) affect consumers’ actual purchase behaviour of halal cosmetics, which subsequently drives their repurchase intention. The findings further reveal a non-significant effect of religious orientation with both the actual purchase behaviour and repurchase intention towards halal cosmetics. Additionally, actual purchase behaviour of halal cosmetics is found to positively affect customers’ repurchase intentions. Originality/value Despite the recent growth of overall beauty industry, this particular segment of halal cosmetics has a huge potential given the phenomenal preference that Muslim consumers have shown in such niche. Therefore, this paper contributes towards examining the key factors influencing consumers purchase behaviour towards halal cosmetics in India that can be capitalized on.


2021 ◽  
Author(s):  
◽  
Jane Ellen Esther Stojanovic

<p>This thesis describes the maternity system in Wellington between 1950 and 1970 particularly from the perspectives of consumers and midwives. Four women consumers who experienced maternity in Wellington and two midwives who worked in Wellington’s maternity hospitals during this period provided their oral testimonies as the main primary sources for this study. The author’s recollections of being a student nurse and a consumer in Wellington and other primary and secondary sources are used to substantiate, explore and explain the topic. The study traces the sociopolitical changes in New Zealand maternity from 1900 to 1970 creating a backdrop against which Wellington’s maternity system, including the women, the hospitals, the workforce, maternity practices and the childbearing process are illuminated using the insights of women and midwives who experienced them. “That’s what this lady who had had her baby, said to me, she said, You lose your dignity when you have your baby”, was a comment from one of the interviewed women. This took me back to student days when a common saying was ‘You leave your dignity at the door when you go in to have a baby’. These comments suggested the title for this thesis. The oral testimonies of the six participants described positive and negative aspects of their maternity experiences, but the three strong themes that arose from their accounts included ‘being alone’, ‘lack of autonomy’ and ‘uncaring attitudes’.</p>


2021 ◽  
Author(s):  
◽  
Jane Ellen Esther Stojanovic

<p>This thesis describes the maternity system in Wellington between 1950 and 1970 particularly from the perspectives of consumers and midwives. Four women consumers who experienced maternity in Wellington and two midwives who worked in Wellington’s maternity hospitals during this period provided their oral testimonies as the main primary sources for this study. The author’s recollections of being a student nurse and a consumer in Wellington and other primary and secondary sources are used to substantiate, explore and explain the topic. The study traces the sociopolitical changes in New Zealand maternity from 1900 to 1970 creating a backdrop against which Wellington’s maternity system, including the women, the hospitals, the workforce, maternity practices and the childbearing process are illuminated using the insights of women and midwives who experienced them. “That’s what this lady who had had her baby, said to me, she said, You lose your dignity when you have your baby”, was a comment from one of the interviewed women. This took me back to student days when a common saying was ‘You leave your dignity at the door when you go in to have a baby’. These comments suggested the title for this thesis. The oral testimonies of the six participants described positive and negative aspects of their maternity experiences, but the three strong themes that arose from their accounts included ‘being alone’, ‘lack of autonomy’ and ‘uncaring attitudes’.</p>


2021 ◽  
Vol 2 (8) ◽  
pp. 569-579
Author(s):  
Wiry Utami ◽  
Linda Wati ◽  
Listiana Sri Mulatsih

This study aimed to examine the gender difference between men and women in online shopping lifestyle at Padang City. This type of research is comparative study, carried out to compare the similarities and differences of two or more the fact and object properties in the framework based on certain carefully. The technique of taking sample is by using purposive sampling. Total sample in this study is 100 consist of 50 men and 50 women. The samples in this study were men and women consumers who have shopped online for at least the last six month.  Data collection uses questionnaire and analysis methods using independent sample t-test. The result of this study show that there are no differences between men and women in online shopping lifestyle at Padang City by t sig value ( 0,442 )> 0,05.


2021 ◽  
Vol 23 (07) ◽  
pp. 591-610
Author(s):  
Poonam Rawat ◽  
◽  
Dr. Parikshit Kala ◽  

Patanjali Ayurveda Limited is a successful Indian FMCG company headquartered in Haridwar, Uttarakhand, India. There are many factors that make the success story of Patanjali Ayurveda Ltd. The brand ambassador Yoga Guru Baba Ramdev, the Company’s swadeshi concept, its product quality and fair price offered by the company, and easy availability of the products in the market are a few of these factors. Patanjali Ayurveda Limited deals in various products segments like food products, Health care Products, and Personal Care Products. The present study has emphasized the perception and preferences of women consumers of Patanjali Ayurveda Limited towards its personal care products. The purpose of the present study is to examine the preferences and perceptions of women regarding the personal care products of Patanjali Ayurveda Limited. This paper will also attempt to investigate the women’s awareness level and also identify the factors which motivate a woman to purchase the personal care products of Patanjali over other brands. This study is empirical in nature and data is collected through questionnaire method by visiting Patanjali Stores in Haridwar district of Uttarakhand.


Res Rhetorica ◽  
2021 ◽  
Vol 8 (2) ◽  
pp. 130-143
Author(s):  
Gulnara Z. Karimova ◽  
Denisa Nicoleta Alexe

Instagram is the fastest rising social medium used by young people in the United Arab Emirates (UAE) and therefore constitutes a superb means for companies to advertise their brands. To better inform the selection of the most well-targeted and effective models for advertising products, this research first analyzed UAE-based Instagram posts to explore the types of models used for different types of advertising content on Instagram. Individual interviews were then conducted with Emirati women consumers to determine the criteria they use when reviewing Instagram models in terms of the intention to purchase. Results reveal that there are three archetypal models connected with product ranges relating to (1) beauty, (2) health, and (3) fashion. Four determining factors in purchase decisions emerged, namely, (1) product effect, (2) product display, (3) the modesty of the models, and (4) the pose of the models. These last two, and most notably, the modesty of the model, is perhaps somewhat uniquely relevant to the region given the primacy of female modesty within the Islamic canon. Moreover, the majority of women interviewed stressed that they favor models who exemplify a realistic lifestyle and authentic beauty. While the goal of effortless perfection is a common one, this objective may be more dominant in this socio-cultural region, given the Islamic prescriptions on female modesty. Such a desire for an effortless perfection and authentic deception characterizes the essence of the ethos paradox of Instagram models. The value of this empirical investigation is that it highlights a potential pitfall for advertisers in making the assumption that featuring strong influencers in their advertising is necessarily an enhancement of sales potential. Moreover, it illustrates how Instagram endorsement functions in this geopolitical context and offers guidelines for optimizing Instagram advertising.


2021 ◽  
Vol 7 (3) ◽  
pp. 185-202
Author(s):  
Dena Gilby

An examination of the historical and political background of Athens, combined with close readings of several Athenian ἐπίνητρα whose dates span the Late Archaic after the institution of democratic rule and Classical Periods, reveals the possibility that the iconography conveys targeted messages to women consumers – who although perhaps not the purchasers of the ἐπίνητρα, are certainly the ones using them – that their their textile contributions to the πόλις (city-state) play a role in the continued success of Athenian democracy.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ana Marina Lima ◽  
Beatriz Casais

PurposeThis paper identifies consumer reactions towards female empowerment in advertising in order to explore the supporting arguments for criticisms of lack of authenticity and the figuring of sexist stereotypes.Design/methodology/approachThe authors conducted a multi-case study research with content analysis of 905 coded online comments in a video hosting website towards four femvertising campaigns.FindingsResults indicate that femvertising plays an important role in the emotional connection between women and brands, but consumers may react negatively to femvertising when brands do not show knowledge about the real feminist values, maintaining sexist stereotypes. Consumers also blame companies of hypocrite and exploitation to sell products if there is not authenticity and brand-cause fit.Originality/valueFemvertising appears as a consequence of cultural changes and corporate social responsibility in order to engage women consumers. This paper contributes with explanations to sustain the dichotomic reactions towards femvertising, showing evidence of why some people react favourably and other people react negatively.


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