scholarly journals Female Consumers’ Attitude towards Natural Beauty Products: Malaysian Perspective

2018 ◽  
Vol 5 (12) ◽  
pp. 5099-5102
Author(s):  
Siti Nor Bayaah Ahmad
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Women Consumers ◽  
Female Consumers ◽  
Health Consciousness ◽  
Intention To Purchase ◽  
Natural Beauty ◽  
Consumer Perspective ◽  
Beauty Products ◽  
Product Industry

There are numerous illnesses related to beauty products consumption have led many companies to plan for a better solution that emphasis on green, and natural products ingredients. Women consumers in beauty product industry is considered as one of the biggest populations that contribute significantly to economic growth worldwide. This study aims to investigate the female consumer perspective in relation to the health and environment. 200 were returned and usable. The findings indicated that factors like attitude, subjective norms and behavioral control do influence women consumer’s intention to purchase natural beauty product. Specifically, health consciousness and environment consciousness are significant in influencing their consumers’ purchase intention. Practically, the findings helped marketers to be creative when promoting the beauty products by highlighting on sustainability and product safety to feed into the women’s attitude toward natural beauty products.

scholarly journals Practicing Green Residence Business Model Based on TPB Perspective

2021 ◽  
Vol 13 (13) ◽  
pp. 7379
Author(s):  
Chao Wu ◽  
Shuling Liang ◽  
Weijiong Wu ◽  
Yuxiang Hong
Keyword(s):  
Business Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Steel Structure ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Intention To Purchase ◽  
Wide Range ◽  
Green Business

Green residence is the future of urban development, it is also an attempt to implement the green business model in the residential business field. The key to the success of a green business model is that a wide range of customers can accept its green value proposition and react to it through their purchase decisions. This study aims to develop a theory of a planned behavior (TPB) research model to predict individuals’ intention to purchase green residence. This study took steel structure residence as an example, which was widely recognized as one emerging type of green residence. The samples were selected in Baotou city of Inner Mongolia, P.R. China. Data analysis was performed using the structural equation modeling (SEM) with data obtained from a survey of 208 respondents using SPSS19.0 and AMOS17.0. The results found that the individuals’ intention to purchase green residence was significantly affected by attitude, subjective norm, and perceived behavioral control. Moreover, the empirical evidence showed that these influences differed between different gender groups. Specifically, women responders had a stronger effect on the path attitude impact on purchase intention than men. These findings can provide implications for practicing the green business model of real estate enterprise.

scholarly journals Using theory of consumption values to predict organic food purchase intention: Role of health consciousness and eco-friendly LOHAS tendency

2021 ◽  
Vol 19 (3) ◽  
pp. e0109-e0109
Author(s):  
Sirin G. Köse ◽  
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Perceived Value ◽  
Equation Modeling ◽  
Food Purchase ◽  
Health Consciousness ◽  
Intention To Purchase ◽  
Functional Value ◽  
High Level ◽  
Emotional Value

Aim of study: The objective of this study was to investigate the relationship between eco-friendly LOHAS (Lifestyle of Health and Sustainability) tendency, health consciousness, perceived value of organic food and organic food purchase intention in the framework of personality-perception-behavioral intention. Area of study: Turkey. Material and methods: Data were collected from consumers using structured questionnaires. The research model was analyzed with the Partial Least Square Structural Equation Modeling technique. Main results: Results show that eco-friendly LOHAS tendency (β= 0.292, p<0.01), health consciousness (β=0.140, p<0, 05), emotional value (β=0.282, p<0.01), and social value (β=0.099, p<0.05) positively influence intention to purchase organic food, whereas financial value and functional value were not significantly related to intention to purchase organic food. Furthermore, eco-friendly LOHAS tendency and health consciousness are positively related to all dimensions of perceived value of organic food. Research highlights: Findings point out that affective dimension of perceived value of organic food is more considerable than cognitive dimension in a developing country. Emotional value of organic food is more important for consumers who have high level of eco-friendly LOHAS tendency while functional value of organic food is more essential for consumers who a have high level of health consciousness.

scholarly journals Analyzing the Factors Affecting Purchase Intention of Drugstore Beauty Products

2021 ◽  
Vol 1 (1) ◽  
pp. 1-7
Author(s):  
Regita Maharani ◽  
Christian Haposan Pangaribuan
Keyword(s):  
Significant Influence ◽  
Purchase Intention ◽  
Online Survey ◽  
Factors Affecting ◽  
Intention To Purchase ◽  
Competitive Price ◽  
Main Effect ◽  
Shopping Enjoyment ◽  
The Relationship ◽  
Beauty Products

Objective – The objective of this study is to identify the key elements of buying beauty products in drugstore chains, discuss the reasons and factors behind why these drugstore chains had become the customers’ preference to visit and purchase beauty products, and to find out the relation of store convenience of drugstore chains to purchase intention of their beauty products. Methodology – The method used in this research is quantitative using an online survey started in November 2020. From 132 distributed questionnaires using Google Form link, only 106 responses are valid. Findings – The results reveal that shopping enjoyment and competitive price to have a significant influence on intention to purchase. However, the relationship between convenience and purchase intention was not supported. Novelty – Previous studies have predominantly examined the main effect of shopping convenience on purchase intention. This study extends our understanding of this relationship by highlighting the non-significant result in the convenience–intention linkage.

scholarly journals Intention to Purchase Alcohol by Adults in the Country in Transition: the Effects of Health Consciousness, Self-efficacy and Religion Importance

2016 ◽  
Vol 7 (2) ◽  
pp. 25-42
Author(s):  
Mindaugas Sinkevičius
Keyword(s):  
Significant Influence ◽  
Self Efficacy ◽  
Purchase Intention ◽  
Individual Factors ◽  
Personal Health ◽  
Personal Beliefs ◽  
Homogeneous Groups ◽  
Health Consciousness ◽  
Intention To Purchase ◽  
Major Trend

The major trend in modern societies is towards encouragement of the reduction of alcohol use; however, this is not always in line with the various contexts and occasions. Individual factors may present rather non-homogeneous groups that often exert totally opposite influence on the intention to purchase alcohol. This research aims to examine the phenomenon of adult intention to purchase alcohol in Lithuania as a country in transition influenced by an individual’s health-consciousness, self-efficacy and religion importance. The nature of these factors is very different; their essence may lie in a rather individualistic concern about personal health, or can be linked with rather distant, but strong personal beliefs, priorities or lifestyles. Therefore, this research aimed to explore these effects. A total of 487 completed questionnaires were collected to perform the research. The findings reveal that health consciousness and religion importance have a significant influence on alcohol purchase intention among adults. However, self-efficacy proved to be of low influence.

Consumers’ intention to purchase counterfeit sporting goods in Singapore and Taiwan

2015 ◽  
Vol 28 (1) ◽  
pp. 23-36 ◽  
Author(s):  
Weisheng Chiu ◽  
Ho Keat Leng
Keyword(s):  
Purchase Intention ◽  
Design Methodology ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Tertiary Institutions ◽  
Intention To Purchase ◽  
Positive Attitudes ◽  
Sporting Goods

Purpose – The purpose of this paper is to compare the purchase intention of counterfeit sporting goods between Singaporean and Taiwanese students using the Theory of Planned Behavior. Design/methodology/approach – A quantitative approach was taken, collecting data from Singaporean and Taiwanese students studying in tertiary institutions. In total, 295 valid questionnaires were included in the data analysis. Findings – The results showed that consumers’ attitude, subjective norm, and brand consciousness were predictive of purchase intention for both countries, whereas perceived behavioral control had an effect only among Taiwanese students. Further analysis showed that Singapore students had significantly higher positive attitudes toward the purchase of counterfeit sporting goods and higher levels of acceptance from peers in purchasing counterfeits. Research limitations/implications – A limitation of this study was that respondents were selected from the undergraduate population and as such were relatively younger than the general population. Originality/value – The findings of this study provides a better understanding on how these factors affect purchase intention of counterfeit sporting goods across countries.

scholarly journals Assessment of the consumer purchase intentions of organic food at the Hazel food market in Pretoria, South Africa

2016 ◽  
Vol 7 (3) ◽  
pp. 81-88
Author(s):  
Vinessa Naidoo ◽  
Makate Henry Ramatsetse
Keyword(s):  
South Africa ◽  
Environmental Economics ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Organic Food ◽  
Sampling Technique ◽  
Survey Method ◽  
Perceived Behavioral Control ◽  
Intention To Purchase ◽  
Food Market

This study on environmental economics has noticed that a growing concern for healthy food and environmentally friendly production has resulted in increased attention towards organic food. In South Africa, the market for organic food is still in the infancy stage. Food marketers continue to grapple in designing marketing campaigns to attract organic food consumers. Using a survey method, self-completed questionnaires were collected from customers aged 18 and above, by means of convenience sampling technique from a sample of 120 customers at the Hazel food market (HFM) in Pretoria. A total of 118 questionnaires were received back. STATA software was used to analyze the data. This is a quantitative study in which data analysis consisted of descriptive statistics, the Chi-square test and reliability analysis. The results suggested that customers at HFM have the intention to purchase organic food. The major findings of the study indicated that factors such as consumer values, attitude, subjective norm and perceived behavioral control significantly influence consumer’s intention to purchase organic food. This study intends to provide valuable insights into current studies of consumer behavior towards organic food in South Africa. Potential beneficiaries of this research study include consumers, vendors and government agencies. Keywords: environmental economics, consumer purchase intention, theory of planned behavior, organic food. JEL Classification: Q5, M31

scholarly journals HALAL AWARENESS AND HALAL TRACEABILITY: MUSLIM CONSUMERS’ AND ENTREPRENEURS’ PERSPECTIVES

2021 ◽  
Vol 7 (2) ◽  
pp. 285-316
Author(s):  
Syayyidah M. Jannah ◽  
Hasan Al-Banna
Keyword(s):  
Purchase Intention ◽  
Purchase Intentions ◽  
Intention To Purchase ◽  
Consumer Perspective ◽  
The Relationship

The objective of this paper is to analyse the role of halal awareness, employing variables that can be both influential (determinant) and influenced (output). The study examines two perspectives, namely those from consumers and business actors. From a consumer perspective, this relates to the influence of halal awareness on the intention to purchase a halal product. Meanwhile, from the perspective of business actors, it considers how halal awareness affects the halal traceability of products. Halal traceability is also analysed from the consumers’ perspective as a moderating variable in the relationship between halal awareness and consumer purchase intentions. Questionnaires were distributed online and data were collected from 176 consumers and 95 entrepreneurs. SEM-PLS was then applied to analyse the data. The results show that halal awareness influences the consumers’ purchase intention and the halal traceability of the business actors. While the consumers’ halal awareness was determined by knowledge and halal certification. In contrast, religiosity has an insignificant influence on the consumers’ halal awareness. Meanwhile, the halal awareness of the business actors was influenced by knowledge, halal certification and religiosity. Halal traceability failed to moderate the relationship between halal awareness and consumer purchase intentions.

scholarly journals Mediating Influences of Attitude on Internal and External Factors Influencing Consumers’ Intention to Purchase Organic Foods in China

2018 ◽  
Vol 10 (12) ◽  
pp. 4690 ◽  
Author(s):  
Kuo Chu
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Equation Modeling ◽  
Chinese Consumers ◽  
Online Questionnaire ◽  
Internal Factors ◽  
Organic Foods ◽  
Health Consciousness ◽  
Intention To Purchase ◽  
Internal And External Factors

As with environment and sustainable development, there has been a rapid rise in the worldwide consumption of organic foods over the last years, as well as the quickly growing potential of organic markets in China, and their direct influence on consumer health awareness and social opinion. This study provides insights into Chinese consumers’ attitudes toward organic foods and evaluates purchase intention’s impact as a mediator in the relationship between external and internal factors on purchase intention. This empirical study is based on an online questionnaire using a sample of 1421 Chinese consumers. Structural equation modeling (SEM) was used as the main practical approach for data analysis, and six hypotheses were examined. The results show that a more positive attitude on the part of consumers toward organic foods will further reinforce their purchasing intentions, whereas, there was no significant impact of marketing price and communication on consumers’ attitudes toward organic foods. Furthermore, the results show that intention was a full or a whole mediator among the three exogenous constructs of environment awareness, health consciousness, and subjective norms. Based on the findings, marketing communication strategies should concentrate on offering more value to consumers regarding the features of nutritional value. Long-term environment friendliness, health benefits, and social status symbols should be assumed to enhance consumers’ purchase intention in the organic foods industry.

A study of the characteristics of Dongchimi consumption behavior for development of new Dongchimi products

2015 ◽  
Vol 45 (2) ◽  
pp. 310-325 ◽  
Author(s):  
Joo-Hyung Cho ◽  
Moon-Hyang Oh ◽  
Kisang Ryu ◽  
Jin-Ju Choi ◽  
Chang-Ho Chung
Keyword(s):  
Purchase Intention ◽  
Consumer Preferences ◽  
Purchase Intentions ◽  
Demographic Characteristics ◽  
Chi Square ◽  
Content Type ◽  
Consumption Behavior ◽  
Female Consumers ◽  
Intention To Purchase ◽  
Chi Square Test

Purpose – This paper aims to identify consumer preferences before Dongchimi products are commercialized and brought to the market. It provides basic data for research and development of Dongchimi products, examining consumer preferences for general products and purchase intentions based on eating-out behavior, dietary lifestyle and demographic characteristics. Finally, the study examined male and female consumers more than 18 years old who have eaten Dongchimi, particularly their consumption behavior. Design/methodology/approach – This study was based on preliminary in-depth interviews of consumers to investigate consumer Dongchimi consumption behavior. The authors examined their demographic characteristics, dining-out behavior, dietary lifestyles, how often they buy pickled products and the circumstances in which they consume Dongchimi products. Various statistical analyses were performed with SPSS 18.0, including frequency analysis of the general characteristics of subjects, chi-square test for difference verification as well as factor analysis and cluster analyses. Findings – More than half of the respondents eat Dongchimi products only once or twice every six months or once or twice a year. Consumers prefer Dongchimi’s glass bottle packaging with two to three servings of white radish, the original version of Dongchimi. Furthermore, cross-analysis comparing purchase intentions of Dongchimi products among clusters revealed significant differences (χ2 = 212.58, df = 2, p < 0.001). The group most concerned with taste and diet showed 100 per cent purchase intention. However, the group most interested in convenience showed only 50 per cent purchase intention for Dongchimi products. The group primarily concerned with health showed little intention to purchase. Originality/value – Food scholars have investigated consumption behaviors of domestic consumers in developing kimchi products, but research on Dongchimi is lacking, especially of consumption behaviors by actual consumers. Using certain determinants (marital status, expense of dining out, frequency of buying pickled products and food-related lifestyle), the authors analyzed the purchasing intentions of consumers of Dongchimi products. The results show that married consumers who spend heavily on dining out and purchase pickled foods frequently, but who are also concerned about taste and diet, were those with the highest intention to purchase Dongchimi products.

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