scholarly journals Female Consumers Awareness Level on Purchasing Online Beauty Products in Kathmandu Valley

2021 ◽  
Vol 4 (i) ◽  
Keyword(s):  
Brand Loyalty ◽  
Kathmandu Valley ◽  
Brand Name ◽  
Cosmetic Products ◽  
Consumer Awareness ◽  
Female Consumers ◽  
Online Purchase ◽  
Descriptive Method ◽  
Awareness Level ◽  
Beauty Products

Consumer awareness about their appearance and beauty results in the growing demand on the market for cosmetic and beauty products. Cosmetic used by consumers depends on various attributes such as size, consistency, brand name, brand loyalty and labeling. This study therefore tries to analyze awareness level of female consumers on purchasing online beauty products in Kathmandu valley. Descriptive method is employed in this study where 285 female customers who buy cosmetics online are taken as sample for the study. Likewise, awareness level is also measured with the help of awareness index. Findings of the study revealed that 95% females are aware about online purchase of cosmetic products. Likewise, both literate and illiterate women use online platforms to buy cosmetic products however, the ratio of literate women is higher. Also, the trend to buy cosmetics product is higher in unmarried compared to married females. Thus, the study concludes effectiveness of online beauty products can be enhanced if online sites focuses on delivering quality products in reliable price to customers. Keywords: Female customers, Beauty products, Awareness, Kathmandu valley, Cosmetics

MAVENSHIP BEHAVIOUR AND TRIAL OF DECORATIVE COSMETIC PRODUCTS BY FEMALE CONSUMERS

2019 ◽  
Vol 2019 ◽  
pp. 669-671
Author(s):  
Zinhle Lindani Dlamini ◽  
◽  
Nobukhosi Dlodlo
Keyword(s):  
Cosmetic Products ◽  
Female Consumers

Level of consumer awareness among the college students

2021 ◽  
Vol 2 (01) ◽  
pp. 10-18
Author(s):  
Dhavindra Rawal
Keyword(s):  
College Students ◽  
Rating Scale ◽  
Business Strategies ◽  
Current Status ◽  
Buying Behavior ◽  
Consumer Awareness ◽  
Point Rating Scale ◽  
Management Students ◽  
Purposive Sample ◽  
Awareness Level

This study aims at examining consumers’ awareness level towards labeling information of product in marketing practices based on an empirical study of college students in Tikapur  Municipality, Kailali. This study depends on a purposive sample of 180 students whichhave been selected from management, education and humanities faculties studying in graduate level at Tikapur Multiple Campus and Birendra Vidhya Mandir Campus at Tikapur, with a structured questionnaire to measure consumer buying behavior regarding the basic labeling information of packaged products, utilizing a four-point rating scale for measurement. The overall findings communicate that the aggregate consumers’ awareness level is low towards labeling information of packaged product in marketing practices. Furthermore, awareness level of management students is high in comparison to nonmanagementstudent.Similarly,maleconsumersarefoundmoreawarethanfemale.Thisstudyexploresthestatusandlevelofconsumerawarenessforthefirsttimeinstudyareaalongwiththesuggestionstoconsumers,businessmen,consumerforum,governmentunitsandpublic policymakers to improve the current status of consumer awareness, with implications for better business strategies and more useful to  consumerism.

scholarly journals Are "Clean" Cosmetic Products Really Clean? A Pilot Study on the Validity of Cosmetic Labeling

2021 ◽  
Author(s):  
Jeannie H. Phan ◽  
Khine K. Kyaw ◽  
Julia K. Tan ◽  
Emily Q. Lam ◽  
Cheng-Kuan Lin
Keyword(s):  
Public Education ◽  
Regression Model ◽  
Reproductive Toxicity ◽  
Data Availability ◽  
Cosmetic Products ◽  
Health Concerns ◽  
Different Types ◽  
Labeling System ◽  
Inform Decision Making ◽  
Beauty Products

Abstract Background As a result of increased demand for environmental and health-conscious cosmetics, retailers have increasingly marketed their products using terms such as “clean” or "non-toxic". Sephora, a popular beauty retailer, implemented a clean seal system to label and promote their products. This study aims to compare the toxicity concerns of clean vs. non-clean products by using the Environmental Working Group (EWG)'s Skin Deep framework. Methods EWG’s Skin Deep Framework was used to rank products based on their cancer, allergy and immunotoxicity, developmental and reproductive toxicity, and use-restriction concerns, with lower scores indicating a cleaner product (ranging 0–10). The distributions of EWG scores among clean and non-clean products were investigated and stratified by different types of products (i.e. fragrance, hair, makeup, or skincare). A multivariable linear regression model was further applied to evaluate the association between EWG scores and clean seals, adjusting by types of products, level of toxicity concerns. Results 356 products were screened, including 180 (50.56%) clean products and 176 (49.44%) non-clean products. Clean products yielded a higher percentage of low hazard ingredients compared to non-clean products. EWG scores are positively correlated with the levels of toxicity concern for cancer, allergy and immunotoxicity, respectively. Clean products are also associated with a lower EWG score by 0.71 in the regression model. Fragrance products are most hazardous, with a 2.42 increase in EWG score. Conclusions Products under the binary “clean beauty” labeling system at Sephora may not necessarily capture the nuances of EWG’s ten-point scoring system and various dimensions of health concerns. It may be insufficient for consumers to solely rely on the presence of the clean seal when purchasing beauty products. Consulting multiple frameworks and sources to inform decision-making is crucial in addressing knowledge gaps. Further research and increased data availability from EWG’s database are necessary as well as public education on the application of Sephora’s clean seal.

scholarly journals Pengaruh Ekuitas Merek Terhadap Keputusan Membeli Produk Kosmetik Merek Oriflame

2020 ◽  
Vol 1 (1) ◽  
pp. 1-7
Author(s):  
Devi Nilakandi
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Personal Selling ◽  
Brand Awareness ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Quality Factors ◽  
Consumer Decisions ◽  
Brand Association ◽  
Independent Variable

The purpose of this study was to determine the significance of the effect of brand equity (brand awareness, quality impression, brand association, brand loyalty) of Oriflame cosmetic products on consumer purchases in Mataram City. The population of this study are consumers who make real purchases and consumers who have tried through a demo conducted by personal selling Oriflame cosmetic products. Sampling of 50 consumers really fulfills the requirements for a representative sample. The data collection techniques used were interview techniques and documentation techniques. This analysis is used because in this study there is more than one independent variable. This analysis is used to determine the influence of brand equity (brand awareness, quality impression, brand association, and brand loyalty) on consumer purchase desires (decisions). The results showed that: 1) Brand awareness and perceived quality factors have a significant influence to form an image and influence consumer decisions in purchasing oriflame products; 2) The factors of brand association and consumer loyalty do not have a meaningful influence on purchasing decisions for Oriflame products. This means that brand association and brand loyalty are not the dominant factors that influence consumers to use Oriflame products even though these factors have an influence but the effect is small; and 3) Brand equity has a strong influence on consumer decisions in purchasing Oriflame products. This means that the stimuli attached to the oriflame product create a special attraction that attracts consumers to buy and use oriflame products.

scholarly journals Female Consumers’ Attitude towards Natural Beauty Products: Malaysian Perspective

2018 ◽  
Vol 5 (12) ◽  
pp. 5099-5102
Author(s):  
Siti Nor Bayaah Ahmad
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Women Consumers ◽  
Female Consumers ◽  
Health Consciousness ◽  
Intention To Purchase ◽  
Natural Beauty ◽  
Consumer Perspective ◽  
Beauty Products ◽  
Product Industry

There are numerous illnesses related to beauty products consumption have led many companies to plan for a better solution that emphasis on green, and natural products ingredients. Women consumers in beauty product industry is considered as one of the biggest populations that contribute significantly to economic growth worldwide. This study aims to investigate the female consumer perspective in relation to the health and environment. 200 were returned and usable. The findings indicated that factors like attitude, subjective norms and behavioral control do influence women consumer’s intention to purchase natural beauty product. Specifically, health consciousness and environment consciousness are significant in influencing their consumers’ purchase intention. Practically, the findings helped marketers to be creative when promoting the beauty products by highlighting on sustainability and product safety to feed into the women’s attitude toward natural beauty products.

scholarly journals Pengaruh Ekuitas Merek Terhadap Keputusan Membeli Produk Kosmetik Merek Oriflame

2020 ◽  
Vol 1 (1) ◽  
pp. 1-7
Author(s):  
Devi Nilakandi
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Personal Selling ◽  
Brand Awareness ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Quality Factors ◽  
Consumer Decisions ◽  
Brand Association ◽  
Independent Variable

The purpose of this study was to determine the significance of the effect of brand equity (brand awareness, quality impression, brand association, brand loyalty) of Oriflame cosmetic products on consumer purchases in Mataram City. The population of this study are consumers who make real purchases and consumers who have tried through a demo conducted by personal selling Oriflame cosmetic products. Sampling of 50 consumers really fulfills the requirements for a representative sample. The data collection techniques used were interview techniques and documentation techniques. This analysis is used because in this study there is more than one independent variable. This analysis is used to determine the influence of brand equity (brand awareness, quality impression, brand association, and brand loyalty) on consumer purchase desires (decisions). The results showed that: 1) Brand awareness and perceived quality factors have a significant influence to form an image and influence consumer decisions in purchasing oriflame products; 2) The factors of brand association and consumer loyalty do not have a meaningful influence on purchasing decisions for Oriflame products. This means that brand association and brand loyalty are not the dominant factors that influence consumers to use Oriflame products even though these factors have an influence but the effect is small; and 3) Brand equity has a strong influence on consumer decisions in purchasing Oriflame products. This means that the stimuli attached to the oriflame product create a special attraction that attracts consumers to buy and use oriflame products.

scholarly journals The Impact of Consumer-Company Relationships on Brand Loyalty

2019 ◽  
Author(s):  
Mihalj Bakator ◽  
Dejan Đorđević ◽  
Dragan Ćoćkalo ◽  
Srđan Bogetić
Keyword(s):  
Data Analysis ◽  
Public Relations ◽  
Brand Loyalty ◽  
Research Question ◽  
Main Idea ◽  
Marketing Management ◽  
Female Consumers ◽  
Complex Relationships ◽  
The Impact ◽  
A Company

Research Question: In this paper the effect of consumers’ relationship towards a company on brand loyalty is analysed. Motivation: The main goal is to determine if consumers’ relationship towards a company develops brand loyalty. In addition, consumer-brand relationships, consumer-product relationships, brand trust and brand relationship quality are observed. This is important for defining complex relationships between companies, consumers and brands. Brand loyalty is the result of marketing, management and public relations practices. This thorough research provides a substantial insight into this domain. The number of studies that address several marketing management constructs in this form is low. Therefore, this approach is innovative from that viewpoint. Idea: The main idea is to analyse the complex relationships between the above-mentioned constructs and to highlight key factors while taking into consideration the integrity of the analysed data. Data: For this research, the data was collected via structured survey. The sample size of 407 included male and female consumers, aged from 15 to 65, from the major cities in Serbia. Potential biases were taken into consideration when undertaking data analysis. Tools: Conclusions were drawn from the extensive data analysis that included OLS regression analysis, (with and without control parameters), correlation analysis, reliability test, and tests for multicollinearity, heteroscedasticity and autocorrelation. Findings: The results indicate that there is a strong link between consumers’ relationship towards a company and brand loyalty. In addition, the links between the mediating constructs shed light on the complexity of developing relationships with consumers. Contribution: This study contributes to the existing body of literature and expands the view on consumer-company relationships from the aspect of brand and marketing management and management overall.

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