Culloden Battlefield: the visitor experience in the context of the experience economy model

2021 ◽  
pp. 1-22
Author(s):  
Paul Willard ◽  
Elspeth Frew ◽  
Clare Lade
Keyword(s):  
Visitor Experience ◽  
Experience Economy ◽  
Economy Model

Exploring the ecotourism service experience framework using the dimensions of motivation, expectation and ecotourism experience

2021 ◽  
pp. 146735842110568
Author(s):  
Jennifer Kim Lian Chan ◽  
Fiffy Hanisdah Saikim
Keyword(s):  
Empirical Evidence ◽  
Thematic Analysis ◽  
Experience Economy ◽  
Experiential Marketing ◽  
Economy Model ◽  
Service Experience ◽  
Destination Attractiveness ◽  
Key Dimensions ◽  
Lower Kinabatangan ◽  
Service Experiences

This study explores the ecotourism service experience framework by analysing ecotourists’ motivations and expectations, as well as the dimensions of ecotourism experiences. A total of 51 ecotourists were interviewed in person at ecotourist lodges in Lower Kinabatangan, Malaysia. Interview responses were analysed using thematic analysis, and a multi-data triangulation was carried out to identify key service experience dimensions guided by the co-creation concept. Findings reveal that motivations and expectations of ecotourists are connected to the dimensions of ecotourism experiences. Several findings reveal that key dimensions include ‘wildlife’, ‘nature/environment’ and ‘experiences driven from ecotourism activities’ (such as riverboat cruises and jungle trekking). Based on the interviews, these dimensions can be further interpreted and conceptualised as ‘education’, ‘aesthetic’, ‘escape’ and ‘entertainment’, similar to the four realms of experience in the experience economy model by Pine and Gilmore (1998 , 1999) . Hence, an ecotourism service experience framework, comprising both tangible and intangible elements, is proposed as a sound and practical approach to understanding ecotourism service experiences. This study offers empirical evidence and an innovative approach by identifying the ecotourism service experience dimensions and exploring a relevant framework, which was previously neglected. Ecotourism operators should utilise the four identified service experience dimensions to stage unique ecotourism experiences and enhance destination attractiveness and competitiveness. Experiential marketing can capitalise on these dimensions as innovative selling points and attract ecotourists, thus providing practical value in marketing ecotourism destinations.

scholarly journals Historical-Cultural Sustainability Model for Archaeological Sites in Mexico Using Virtual Technologies

2020 ◽  
Vol 12 (18) ◽  
pp. 7337
Author(s):  
Angel Geovanni Ambrosio Arias ◽  
Jesús Jaime Moreno Escobar ◽  
Ricardo Tejeida Padilla ◽  
Oswaldo Morales Matamoros
Keyword(s):  
Soft Systems Methodology ◽  
Archaeological Sites ◽  
Visitor Experience ◽  
Experience Economy ◽  
Health Tourism ◽  
Systems Methodology ◽  
Soft Systems ◽  
Cultural Sustainability ◽  
Economic Strategies ◽  
Sustainable Conservation

The use of virtual and immersion technologies has expanded considerably due to their impact on user experience, economy, knowledge, and sustainable conservation of cultural heritage according to studies conducted in various parts of the world in different disciplines (architecture, economy, entertainment, health, tourism, etc.), including on tourism in Mexico. These technologies are used in some archaeological sites, but development and implementation are scarce due to the lack of economic strategies, infrastructure, and human capital, which are preventing the sustainable exploitation of those sites, although some of these sites have met the basic requirements for providing a better experience to visitors. However, these sites should be studied to propose integral solutions not only to improve the tourist experience, but also to assist in their protection, conservation, and sustainable development. Here, we used knowledge from the soft systems methodology and the hologram generation system to generate proposals to solve the problem described. The result is a sustainable historical-cultural model based on the systemic approach, whose objective is to positively impact the visitor experience while maintaining harmony with the environment.

Examining the Airbnb accommodation experience in Hangzhou through the lens of the Experience Economy Model

2021 ◽  
pp. 135676672110247
Author(s):  
Yafang Bao ◽  
Emily Ma ◽  
Liqing La ◽  
Feifei Xu ◽  
Leijun Huang
Keyword(s):  
Customer Experience ◽  
Experience Economy ◽  
Entertainment Education ◽  
Economy Model ◽  
Empirical Significance

Customers choosing Airbnb over a traditional hotel are looking for a different experience. Despite the popularity of Airbnb in China, little research has been devoted to examining customers’ perception and experience with this nascent form of accommodation. Through the lens of the expanded Experience Economy Model, and based on 7606 customer comments for 294 listed Airbnb accommodations in Hangzhou, China, this study explored eight aspects of customer experience—namely, entertainment, education, esthetics, escapism, interaction, home-feeling, tangible-sensorial and localness—regarding Airbnb experiences in China. Findings of this study suggested that although all eight aspects were present, there is in general a lack of entertainment and escapist experience in Airbnb accommodations in Hangzhou, suggesting meaningful directions that Airbnb accommodations need to work on. The study contributes to customer experience literature, particularly to the Experience Economy Model and also has important empirical significance.

When a Robot Makes Your Dinner: A Comparative Analysis of Product Level and Customer Experience Between the U.S. and Chinese Robotic Restaurants

2021 ◽  
pp. 193896552110522
Author(s):  
Emily Ma ◽  
Yafang Bao ◽  
Leijun Huang ◽  
Danni Wang ◽  
Misun (Sunny) Kim
Keyword(s):  
United States ◽  
The United States ◽  
Experience Economy ◽  
Theoretical Frameworks ◽  
Economy Model ◽  
Service Levels ◽  
Product Level ◽  
Product Service ◽  
Cultural Implications ◽  
Technology Applications

Integrating two theoretical frameworks, the product level theory and the experience economy model, this research analyzed and compared robotic technology applications and customer experiences in selected case robot restaurants in the United States and China. Guided by the product level theory, we first analyzed in which product/service levels were robots applied in each case restaurant in Study 1. Then in study 2, guided by the experience economy model, we further explored customers’ dining experiences and compared if customers’ experience differs due to variations in product/service levels that robot applied. The study first contributes to the product level theory by extending its application to the context of robotic restaurants. It also contributes to the experience economy literature, and in particularly, whether applications of robotic technologies at different product levels matter in customers’ dining experience. The study included case restaurants both from the United States and China, presenting findings with cultural implications. Given the challenges presented by COVID-19 and the industry is exploring alternative ways for service delivery and food production, such a study is particularly meaningful.

scholarly journals Experiential Marketing of an Underground Tourist Attraction

2020 ◽  
Vol 1 (1) ◽  
pp. 1-19 ◽  
Author(s):  
Brian Garrod ◽  
David Dowell
Keyword(s):  
Structural Equation ◽  
Tourist Attraction ◽  
Visitor Experience ◽  
Experience Economy ◽  
Entertainment Education ◽  
Experiential Marketing ◽  
Tourist Attractions ◽  
Revisit Intention ◽  
Equation Modelling ◽  
Mediating Variables

The theory of the ‘experience economy’ contends that consumers no longer achieve satisfaction from consuming products but from the experiences they receive while doing so. Producers should therefore actively manage the four experience ‘realms’ of their product offerings—entertainment, education, aesthetics and escapism—to provide optimal experiences for their customers. In the case of tourist attractions, however, there is insufficient direct empirical evidence to substantiate this recommendation. This study therefore sets out to test the notion of the experience economy in the context of a tourist attraction—in this case, an underground visitor experience in Wales, UK—using partial least squares structural equation modelling. Alternative models are estimated based on three different mediating variables—arousal, memory and satisfaction—with revisit intention as the dependent variable. The analysis finds that none of the four experience realms are significant predictors of revisit intention in all three of the models, even though all three mediating variables are significant predictors of revisit intention. The results therefore suggest that optimal customer experiences do not necessarily need to be built equally upon all four experiences realms. Rather, a customised approach is required to optimise the customer experience for specific products consumed in particular contexts.

A Political Economy Model of a Research University

2009 ◽  
pp. 132-143
Author(s):  
K. Sonin ◽  
I. Khovanskaya
Keyword(s):  
Organizational Structure ◽  
Information Structure ◽  
Research University ◽  
Hiring Decisions ◽  
Voting Rules ◽  
Economy Model ◽  
Trade Offs ◽  
Political Economic ◽  
Optimal Incentives

Hiring decisions are typically made by committees members of which have different capacity to estimate the quality of candidates. Organizational structure and voting rules in the committees determine the incentives and strategies of applicants; thus, construction of a modern university requires a political structure that provides committee members and applicants with optimal incentives. The existing political-economic model of informative voting typically lacks any degree of variance in the organizational structure, while political-economic models of organization typically assume a parsimonious information structure. In this paper, we propose a simple framework to analyze trade-offs in optimal subdivision of universities into departments and subdepartments, and allocation of political power.

Sense of Place in Place Making of Creative Multimedia Foundation Studies Annual Exhibition

2020 ◽  
Vol 1 (2) ◽  
pp. 34-56
Author(s):  
Elyna Amir Sharji ◽  
Lim Yan Peng ◽  
Peter Charles Woods ◽  
Vimala Perumal ◽  
Rose Linda Zainal Abidin
Keyword(s):  
Observational Study ◽  
Sense Of Place ◽  
Sense Of Belonging ◽  
Social Values ◽  
Empty Space ◽  
Design Criteria ◽  
Visitor Experience ◽  
Place Making ◽  
Individual Behaviour ◽  
The People

The challenge of transforming an empty space into a gallery setting takes on the concept of place making. A place can be seen as space that has meaning when the setting considers space, surroundings, contents, the people and its activities. This research concentrates on investigating how visitors perceive the space by gauging their sense of place (sense of belonging towards a place). Galleries are currently facing changes in this technological era whereby multiple content and context, space and form, display modes, tools and devices are introduced in one single space. An observational study was done during the Foundation Studies Annual Exhibition held at Faculty of Creative Multimedia, Multimedia University. The exhibition was curated and managed by staff and students of Foundation Year showcasing an array of design works. Analogue and digital presentations of paintings, drawings, sculptures, photography and video works were displayed.. The outcome of this research will contribute towards a better design criteria of place making which affects individual behaviour, social values and attitudes. Characterizing types of visitor experience will improve the understanding of a better design criteria of place making, acceptance, understanding and satisfaction.

A Digital Economy Model for Talent Prediction Data Analytic

2019 ◽  
Vol 2 (4) ◽  
pp. 260-266
Author(s):  
Haru Purnomo Ipung ◽  
Amin Soetomo
Keyword(s):  
Business Model ◽  
Industrial Revolution ◽  
Technology Innovation ◽  
Cost Effective ◽  
Sharing Economy ◽  
Token Economy ◽  
Economy Model ◽  
New Business ◽  
The Cost ◽  
Data Analytic

This research proposed a model to assist the design of the associated data architecture and data analytic to support talent forecast in the current accelerating changes in economy, industry and business change due to the accelerating pace of technological change. The emerging and re-emerging economy model were available, such as Industrial revolution 4.0, platform economy, sharing economy and token economy. Those were driven by new business model and technology innovation. An increase capability of technology to automate more jobs will cause a shift in talent pool and workforce. New business model emerge as the availabilityand the cost effective emerging technology, and as a result of emerging or re-emerging economic models. Both, new business model and technology innovation, create new jobs and works that have not been existed decades ago. The future workers will be faced by jobs that may not exist today. A dynamics model of inter-correlation of economy, industry, business model and talent forecast were proposed. A collection of literature review were conducted to initially validate the model.

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