scholarly journals Study of Alternative Strategies to the Task Clarification Activity of the Market-Pull Product Development Process Model

Author(s):  
Damien Motte

A very large majority of the current product development process models put forward in textbooks present a homogenous structure, what Ulrich & Eppinger [1] call the market-pull model, presented as a generic one, while other possible product development process models are merely seen as variants. This paper focuses on the task clarification and derived activities (mainly the systematic search for customer needs through market study and the supplementary development costs it entails) and investigates two alternative strategies that are not derived from the generic process model. The first alternative is the market-pull model without an extensive task clarification. The second is the application of the so-called expeditionary marketing strategy. With the help of simplified analytic modeling, the conditions for which these alternatives are as efficient as the generic process model are discussed. This advocates the development of more flexible process models.

2018 ◽  
Vol 27 (1) ◽  
pp. 57-67 ◽  
Author(s):  
Fupeng Yin ◽  
Qi Gao ◽  
Xue Ji

The appropriate iteration process model is the basis for managing and optimizing the product development process. In this article, we attempt to introduce the concept of process effectiveness and process value. The relationship between rework probability and process effectiveness is discussed. The evolution function of process effectiveness is proposed to drive the overlapped iteration process of multi-coupled activities. The evolution process with input information update is studied, and a simulation model is presented to obtain the accurate iteration process of development. It is useful to analyze the risks during development, and has good flexibility and versatility. The calculation method of process value for overlapped iteration process is given, and an optimization model for product development process is provided. The model is used to improve the development process of the stamping die of a car roof. With the model, we can get a suitable overlapping rate of multi-coupled activities to improve development performance.


2020 ◽  
Vol 24 (3) ◽  
pp. 517-532
Author(s):  
Rachel Parker-Strak ◽  
Liz Barnes ◽  
Rachel Studd ◽  
Stephen Doyle

PurposeThis research critically investigates product development in the context of fast fashion online retailers who are developing “own label” fashion clothing. With a focus upon inputs, outputs, planning and management in order to comprehensively map the interplay of people, processes and the procedures of the product development process adopted.Design/methodology/approachQualitative research method was employed. Face-to-face semi structured in depth interviews were conducted with key informants from market leading fast fashion online retailers in the UK.FindingsThe major findings of this research demonstrate the disruptions in the product development process in contemporary and challenging fashion retailing and a new “circular process” model more appropriate and specific to online fast fashion businesses is presented.Research limitations/implicationsThe research has implications for the emerging body of theory relating to fashion product development. The research is limited to UK online fashion retailers, although their operations are global.Practical implicationsThe findings from this study may be useful for apparel product development for retailers considering an online and fast fashion business model.Originality/valueThe emergent process model in this study may be used as a baseline for further studies to compare product development processes.


2020 ◽  
Vol 28 (3) ◽  
pp. 210-221
Author(s):  
Gyesik Oh ◽  
Yoo Suk Hong

Many companies adopt concurrent engineering in their product-development projects in order to reduce time to market. Concurrent engineering requires careful management, since the uncertainty of transferred information leads to rework and renders a development process complex. Most of the existing studies on concurrent engineering have analyzed overlapping between two activities. The present study expanded the research scope by modeling the developmental process of the concurrent execution of multiple activities as the result of management decisions, the overlapping ratio, and the information transfer frequency. When multiple activities are overlapped, it is more difficult to model a development process, since the uncertainty of cascaded information has impacts on many activities. The quantitative model developed in the present study provides insights into the uncertainty of information and the product-development process. Based on the generalized process model for multiple-activity overlapping, the optimal decision to minimize project duration was considered. As a solution to the dilemma of the high computational burden of considering all feasible decision sets, this paper proposes a myopic heuristic. The project management heuristic proposed in this paper is intended to assist managers in the decision-making process, as well as reducing the intermediate deadlines in project main plan.


2011 ◽  
Vol 331 ◽  
pp. 603-606
Author(s):  
Chun Sheng Wu ◽  
Qiao Ying Wu

The objective of the research was to redesign generic process of the apparel product development adopted in Chinese apparel enterprises currently by comparing and analyzing several important models. The revised apparel retail product development model by Wickett, Gaskill and Damhorst, Kunz’s taxonomy of the apparel merchandising system, and the no-interval coherently phased product development model for apparel (NICPPD) by May-Plumlee and Little were analyzed. The key factors of product development process that need to be improved were anylized according to the NICPPD model. The end result was the redesigned process of apparel product development.


2014 ◽  
Vol 709 ◽  
pp. 503-508
Author(s):  
Yang Peng Liu ◽  
Jian Jun Ding ◽  
Xing Yuan Long ◽  
Zhuang De Jiang ◽  
Yue Rong Jiang

This paper proposes the risk management strategy of the product design and development process. The process control mechanisms based on the risk management. Risk identification, assessment, migration, monitoring and reporting are applied in the product development process. Under the supervision and guidance of risk management, the risk point of product development cycle of measuring instrument is shortened about 30%, and the development costs are reduced too. The risk management improves the economic efficiency of enterprises and enhances the competitiveness of enterprises.


2006 ◽  
Vol 05 (03) ◽  
pp. 233-242 ◽  
Author(s):  
Qianwang Deng ◽  
Dejie Yu

The product development capability is a core competence in a company, and the product development process is a knowledge-intensive process. The evolution of engineering design shows that knowledge is a key factor of a successful product development. From the 70's in the last century, artificial intelligence has been introduced into this field. It evolves from expert system through knowledge-based system to current knowledge management. Knowledge taxonomy is a core component in knowledge management. A new approach of mapping knowledge in product development through process modelling is proposed. Product development process modelling can help people structure knowledge and the employees linking to each activity in the product development process. According to the analysis of product development process models, there exist three basic kinds of objects: product states, process elements, and resources. The state-process-resource model provides available ontologies of knowledge in the product development domain. In this way, knowledge is hierarchically classified into six knowledge subjects: product, product process, process element, method, tool, and application specific domain. Furthermore, each of the knowledge subjects is divided into three types of knowledge: course, practice, and expertise location.


Author(s):  
Håkan Petersson ◽  
Damien Motte ◽  
Martin Eriksson ◽  
Robert Bjärnemo

When developing products, engineering designers often face the problem that their candidate for a technical solution, ranging from a concept to a detailed design, needs to be analyzed by a design analyst before it is approved or rejected and the engineering designer can continue his/her activities within the product development process. If engineering designers have to send every solution candidate to a design analyst, a lot of time and money is lost. To avoid this, some Swedish companies have started to allow their engineering designers to use the analysis capabilities imbedded in modern CAD/CAE software. In the literature on product development and on computer based design analysis (CBDA) both processes are fairly well described. However, this cannot be said about the interaction between the two processes. This is a growing issue as it represents core knowledge for developing efficient and effective integration concepts, which in turn can be developed into likewise efficient and effective approaches on how to assist the engineering designer to perform parts of the CBDA process on his/her own. Note that when we refer to CBDA here, this is confined to the use of FEM in the development of products, primarily based on working principles originating from the area of Mechanical Engineering. Since we have been working on a process model for the integration between engineering design and design analysis, this has inspired us to utilize findings from these efforts to propose a conceptual model for a design analysis process driven by the engineering designer to be integrated into the product development process. The proposed design analysis process model is based on the use of predefined analysis methods or templates. Templates are also utilized for QA (Quality Assurance) and monitoring of the analysis activities. Responsible for the development of the analysis methods and the templates are expert design analysts, who develop these tools within a technology development process. Before allowing the engineering designers access to them, these tools need to be approved by relevant bodies within the industrial enterprise and/or by external sources such as those responsible for certification and risk management. In this paper we present the development of the proposed integrated design analysis process model and an industrial case study, which incorporates a non-linear design analysis activity, utilizing the FEM-program Abaqus within the CAD-software Catia V5 and its imbedded optimization module.


2013 ◽  
Vol 299 ◽  
pp. 176-179
Author(s):  
Xue Peng Liu ◽  
Dong Mei Zhao

The process -oriented product process model is established. The map of process model and product development is built. On the basis of product development process model, a model DMPA (Product development process model based on the process or action) is proposed. The algorithms of process deletion and recursion are put forward to implement the application system.


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