Message Framing to Reduce Automobile Idling

2018 ◽  
Author(s):  
Christian Paniccia ◽  
L. H. Shu
Keyword(s):  
Behavioral Intention ◽  
Regulatory Focus ◽  
Message Framing ◽  
Regulatory Focus Theory ◽  
Social Psychological ◽  
Environmental Behaviors ◽  
Warm Up ◽  
Change Behavior ◽  
Targeted Messages ◽  
Additional Fuel

This work aims to develop interventions to reduce automobile idling, where a driver runs the engine unnecessarily while not moving. Idling is a serious problem that wastes fuel, pollutes the air, and releases greenhouse gas emissions. Drivers idle for different reasons, including misconceptions about the time needed to warm up their engines and how much additional fuel is expended by turning the engine off and back on. Information-based interventions, i.e., messages to address idling, may therefore work more effectively to change behavior by correcting such misconceptions than for other types of pro-environmental behaviors where corresponding misconceptions may not exist. This work incorporates Regulatory Focus Theory, a social-psychological framework which differentiates between promotion- and prevention-focused individuals. Furthermore, messages are framed with respect to idling-relevant concerns that participants identify — finance, health, or the environment. Participants were asked to express behavioral intention and engagement in response to messages tailored for their regulatory focus and domain of concern. Results revealed that 1) participants prioritized finance and health much more often than the environment; 2) most participant categories responded well to their targeted messages; 3) Promotion/Finance participants seemed especially challenging to motivate, but modifications to their targeted messages led to improved results.

Investigating a Message Tailoring Strategy to Improve Efficacy of Activity Promotion Interventions: A Study Protocol (Preprint)

2016 ◽  
Author(s):  
Leila Sadat Rezai ◽  
Catherine Marie Burns
Keyword(s):  
Physical Activity ◽  
Regulatory Focus ◽  
Message Framing ◽  
Physical Activity Behaviour ◽  
Activity Level ◽  
Regulatory Focus Theory ◽  
Cross Sectional ◽  
Physically Active ◽  
Activity Promotion ◽  
Focus Theory

BACKGROUND There have been challenges in designing effective behaviour-change interventions, including those that promote physical activity. One of the key reasons is that many of those systems do not account for individuals’ characteristics and their psychological differences, which affect their approach toward adopting target behaviour. For decades, tailoring has been used as a common technique to effectively communicate health-related information to persuade people to follow a healthier living. However, its use in the design of persuasive technologies has not been adequately investigated. OBJECTIVE The objective of this research is to explore the effects of tailoring when it is grounded in Higgins’ regulatory focus theory. METHODS A combination of cross-sectional and longitudinal studies has been proposed to examine how individuals’ intention to become more physically active would be affected by receiving health messages that may or may not match their self-regulatory orientation. The research would also subjectively, as well as objectively, measures the changes in individuals’ physical activity level. RESULTS The anticipated completion date for the consequent studies is December 2016. CONCLUSIONS In this article, the importance of refining message-framing research questions and a stepwise approach to develop an efficient experimental design to examine a new tailoring strategy is discussed. A set of small studies is proposed that would inform the best approach to design the principal experiment. The findings of principal experiment will provide a deeper insight into the relationship between regulatory-focus theory, persuasive message construction, and individuals’ physical activity behaviour.

Utility and Cost-effectiveness of Motivational Messaging to Increase Survey Response in Physicians

Field Methods ◽  
2017 ◽  
Vol 30 (1) ◽  
pp. 37-55
Author(s):  
Randolph C. H. Chan ◽  
Winnie W. S. Mak ◽  
Ingrid H. Y. Pang ◽  
Samuel Y. S. Wong ◽  
Wai Kwong Tang ◽  
...  
Keyword(s):  
Cost Effectiveness ◽  
Regulatory Focus ◽  
Response Rate ◽  
Low Cost ◽  
Message Framing ◽  
Extra Cost ◽  
Regulatory Focus Theory ◽  
Randomized Controlled ◽  
Survey Participation ◽  
Focus Theory

The present study examined whether, when, and how motivational messaging can boost the response rate of postal surveys for physicians based on Higgin’s regulatory focus theory, accounting for its cost-effectiveness. A three-arm, blinded, randomized controlled design was used. A total of 3,270 doctors were randomly selected from the registration list. Results showed that motivational messaging was effective in boosting response rate among younger physicians at relatively low cost when the messages were sent during the delivery of generic invitation letter and questionnaire. However, message framing had no significant impact on postal surveys’ response rate. Future postal surveys can consider using motivational messaging to maximize survey participation in physician population without incurring much extra cost.

Cultural Differences in Consumer Impatience

2005 ◽  
Vol 42 (3) ◽  
pp. 291-301 ◽  
Author(s):  
Haipeng (Allan) Chen ◽  
Sharon Ng ◽  
Akshay R. Rao
Keyword(s):  
Cultural Differences ◽  
Regulatory Focus ◽  
Message Framing ◽  
Cross Cultural ◽  
Regulatory Focus Theory ◽  
Cultural Variations ◽  
The Future ◽  
Eastern Cultures ◽  
Focus Theory

In this article, the authors examine cross-cultural variations in how people discount the future. Specifically, they predict that people from Western cultures are relatively less patient and therefore discount the future to a greater degree than do people from Eastern cultures, and thus Westerners value immediate consumption relatively more. Furthermore, on the basis of regulatory focus theory, the authors predict that when Easterners are faced with the threat of a delay in receiving a product (i.e., a prevention loss), they are more impatient, whereas when Westerners are faced with the threat of not being able to enjoy a product early (i.e., a promotion loss), their impatience increases. This enhanced impatience manifests in preference for expedited consumption of a product purchased online in two studies. In both studies, the authors used a priming methodology on “bicultural” Singaporean participants; the results support the predictions. In the second study, they also found evidence in support of the process-based explanation for the interaction between culture and message framing.

Collaboration Among Silicon Valley Venture Capitalists

2019 ◽  
pp. 200-219
Author(s):  
Lyda Bigelow ◽  
Jennifer Kuan ◽  
Kyle Mayer
Keyword(s):  
Venture Capital ◽  
Regulatory Focus ◽  
Regional Differences ◽  
Silicon Valley ◽  
Psychological Effects ◽  
Venture Capitalists ◽  
Regulatory Focus Theory ◽  
Industry Clusters ◽  
Entrepreneurial Ventures ◽  
Point Of Entry

Regional differences among industry clusters have long been a puzzle, especially when performance differences are significant. This chapter examines the case of venture capital investing, in which Silicon Valley differs from the rest of the world despite attempts to imitate its model. The point of entry in this chapter is the contract between venture capitalist and entrepreneur. Although such contracts have been analyzed in other research, this chapter argues that the psychological effects of different contract styles are of primary importance to innovative outcomes of entrepreneurial ventures. Thus, it argues that regulatory focus theory, which considers the psychological effects of contracting, is essential to understanding differences in practice and outcomes in venture capital clusters.

The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study

2021 ◽  
pp. 1-29
Author(s):  
Diego Gómez-Carmona ◽  
Francisco Muñoz-Leiva ◽  
Francisco Liébana-Cabanillas ◽  
Ana Nieto-Ruiz ◽  
Myriam Martínez-Fiestas ◽  
...  
Keyword(s):  
Eye Tracking ◽  
Regulatory Focus ◽  
Message Framing ◽  
Advertising Effectiveness ◽  
Green Advertising

A Study on the Effects of Regulatory Fit and Framing

2014 ◽  
Vol 644-650 ◽  
pp. 6289-6292
Author(s):  
Li Chen
Keyword(s):  
Regulatory Focus ◽  
Framing Effect ◽  
Regulatory Fit ◽  
Regulatory Focus Theory ◽  
Buying Behavior ◽  
Impulsive Buying ◽  
Effect Theory ◽  
The Face ◽  
Inherent Nature ◽  
Regulatory Fit Theory

Regulatory fit theory is based on regulatory focus theory which was from hedonism and decision-making motives, explaining individual consumer’s decisions making processes from both psychological and mental point of views. Regulatory fit theory proposed consumers in the face of different forms of information representation will lead to match or mismatch of consumer wants. And the effect of adjusting the matching value will affect the perception of the product or service, thereby affecting the consumer’s buying wish.Framing effect is originated from prospect theory indicate that people will make different choices when they face the same, but different forms of expression scheme. This article tries to explore the inherent nature of impulsive buying behavior mechanisms, drawing on regulatory fit theory and framing effect theory.

Sign in / Sign up

Export Citation Format

Share Document