To Classify or Combine: The Effects of Idea Generation Mechanisms on the Novelty and Quantity of Ideas

Author(s):  
Senni Kirjavainen ◽  
Katja Hölttä-Otto

Abstract Idea generation is an integral part of creative problem solving that happens in all businesses developing products — whether they were services or physical products. Idea generation methods have been studied against one another to create an understanding on how to produce most novel and innovative ideas or how to use certain mechanisms such as incubation or analogies in order to promote idea generation. This paper presents a study comparing two idea generation mechanisms used as interventions during an alternate uses test. A group of 61 participants either classified or combined their ideas from the first round of ideation to come up with more ideas on a second round of idea generation. An outcome-based approach was used to evaluate the data and two metrics, quantity and novelty were used to evaluate the resulting ideas per group and round and unique ideas produced after the intervention. The results suggest that at least when ideating alone, it is useful to stop and use some time to either classify or stop, observe and start combining the ideas already produced. Both have a positive effect on idea novelty, but classifying ideas results in significantly higher novelty scores over combining ideas. There was no difference in the novelty of unique ideas between the two groups, but both had a positive effect on novelty of unique ideas. Classifying ideas into categories produced significantly more unique ideas than combining ideas.

1994 ◽  
Vol 50 (3) ◽  
Author(s):  
C. M. Van den Berg ◽  
T. F.J. Dreyer

An introductory study to identify and classify theories of learning with regard to the task of preaching Learning is a lifelong process in which man must be what he can be, namely a being interacting with his world in a creative problem-solving manner for the well-being of himself and others. In a similar sense the church has always seen her task in preaching, supported by all the other domains of churchlife, as that of teaching people to come to terms with the gospel of Jesus Christ in their daily existence. This article proposes to identify, categorize and integrate the acknowledged theories underlying the learning process, as they exist in the social sciences, into an allencompassing model for learning; a model from which conclusions are drawn in the hope that further studies can spell out the implications of these conclusions as they are applicable to the task of preaching within the church.


Author(s):  
Michael D. Mumford ◽  
Robert Martin ◽  
Samantha N. Elliott

Creative thinking is the basis for innovation in firms. And the need for strategy-relevant innovations has generated a new concern with how people go about solving the kinds of problems that call for creative thought. Although many variables influence people’s ability to provide creative problem solutions, it is assumed the ways in which people work with or process knowledge provides the basis for successful creative problem-solving efforts. Additionally, there has been evidence bearing on the processing activities that contribute to creative problem solving. It is noted that at least eight distinct processing activities are involved in most incidents of creative problem solving: (1) problem definition, (2) information gathering, (3) concept selection, (4) conceptual combination, (5) idea generation, (6) idea evaluation, (7) implementation planning, and (8) adaptive monitoring. There are strategies people employ in effective execution of each of these processes, along with contextual variables that contribute to, or inhibit, effective process execution. Subsequently, there are key variables that operate in the workplace that contribute to, or inhibit, effective execution of these processing operations. These observations, of course, lead to implications for management of innovative efforts in firms.


2016 ◽  
Vol 2016 (151) ◽  
pp. 61-72 ◽  
Author(s):  
Mathieu Cassotti ◽  
Marine Agogué ◽  
Anaëlle Camarda ◽  
Olivier Houdé ◽  
Grégoire Borst

2018 ◽  
Vol 16 (1) ◽  
pp. 231-237
Author(s):  
Flavia Marisi

Abstract The Creative Problem Solving theory analyzes the main steps of a creative process: problem identification and delineation, information gathering, idea generation, its evaluation, refinement, implementation, and verification. Based on the findings of this theory, the present study aims at highlighting that not only artists and composers perform their tasks in a creative way, but also professionals doing jobs which are considered as not particularly creative. This study focuses in particular on continuo players and investment lawyers, stressing the often-overlooked creative elements of these jobs. The paper’s conclusions highlight the individual and social returns of promoting creativity


2021 ◽  
Vol 12 ◽  
Author(s):  
Wu-jing He ◽  
Wan-chi Wong

The present study examined gender differences in the distribution of creative abilities through the lens of the greater male variability hypothesis, which postulated that men showed greater interindividual variability than women in both physical and psychological attributes (Ellis, 1894/1934). Two hundred and six (51.9% female) undergraduate students in Hong Kong completed two creativity measures that evaluated different aspects of creativity, including: (a) a divergent thinking test that aimed to assess idea generation and (b) a creative problem-solving test that aimed to assess restructuring ability. The present findings extended the research of greater male variability in creativity by showing that men generally exhibited greater variance than women in the overall distribution of the creativity scores in both divergent thinking and creative problem solving, despite trivial gender differences in mean scores. The findings further enriched the discourse of the greater male variability hypothesis by showing interesting domain-specific gendered patterns: (1) greater male variability was more likely to occur in figural forms of creativity, with larger effect sizes, when compared to the variability in verbal forms of creativity; and (2) mixed gendered patterns were found in the upper tails of the creativity score distribution with respect to the verbal domain but not the figural one, despite greater male representation being consistently observed in the lower tail of the distribution. Possible underlying mechanisms and implications were discussed.


2014 ◽  
Vol 25 (4) ◽  
pp. 359-386 ◽  
Author(s):  
Elizabeth Ruth Wilson ◽  
Leigh L. Thompson

Purpose – The purpose of this article is to outline ways in which the large body of empirical work on creativity can meaningfully inform negotiation. In doing so, two general streams of creativity research and their implications for negotiation theory and empirical analysis are considered. Negotiation pundits advise that negotiators should engage in creative problem-solving to craft integrative agreements, and it is widely believed by both negotiation theorists and practitioners that “out-of-the-box” thinking and creative idea generation are necessary for win–win negotiation. Although practitioners have strongly encouraged parties to engage in creative problem-solving, there are remarkably few empirical investigations of creative thinking, brainstorming and other idea-generation methods in negotiation. Design/methodology/approach – First, creativity as a trait is considered and the relationship between individual differences in creativity and negotiation performance is examined. Then, creative thinking as a causal factor is examined and how it may influence the negotiation process and outcomes is suggested. Finally, three considerations for further integrating creativity and negotiation research are suggested: communication media, idea-generation strategies and morality and social motivation. Findings – A literature review revealed four studies that have empirically tested the influence of trait creativity on negotiation performance. Even less research has manipulated creative thinking or training to analyze creativity as a causal factor of negotiation outcomes. Originality/value – This research will benefit both creativity and negotiation scholars by suggesting the limited amount of work at their intersection yet the opportunities that exist for further research.


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