Qualitative and quantitative visual information detected by portable eye-tracking technology

2020 ◽  
Author(s):  
Nuno Alão
Keyword(s):  
Eye Tracking ◽  
Visual Information ◽  
Qualitative And Quantitative ◽  
Tracking Technology

Tracking Children's Interactions with Traditional Text and Computer-Based Early Literacy Media

2017 ◽  
pp. 107-121
Author(s):  
Domenica De Pasquale ◽  
Eileen Wood ◽  
Alexandra Gottardo ◽  
Jeffery A. Jones ◽  
Rachel Kaplan ◽  
...  
Keyword(s):  
Eye Tracking ◽  
Early Literacy ◽  
Software Design ◽  
Visual Information ◽  
Literacy Skills ◽  
Computer Mediated ◽  
Key Skills ◽  
Computer Based ◽  
Based Instruction ◽  
Tracking Technology

Early literacy skills have been the focus of considerable research for the past two decades. Many instructional interventions have been developed to help improve children's acquisition of key skills – among the most recent is an array of software programs. In this chapter we review the foundations for software design, instructional theories related to computer media-based instruction and an assessment of how children interact with the visual information provided in children's software. In particular, the chapter will highlight current research examining what features of software design impact children's ability to attend and learn from this media. Eye tracking technology has been used in research on early literary to better understand how learning occurs. This chapter identifies how eye-tracking technology can facilitate understanding of how young children interact with literacy tools in computer-mediated contexts.

Tracking Children's Interactions With Traditional Text and Computer-Based Early Literacy Media

2019 ◽  
pp. 772-786
Author(s):  
Domenica De Pasquale ◽  
Eileen Wood ◽  
Alexandra Gottardo ◽  
Jeffery A. Jones ◽  
Rachel Kaplan ◽  
...  
Keyword(s):  
Eye Tracking ◽  
Early Literacy ◽  
Software Design ◽  
Visual Information ◽  
Literacy Skills ◽  
Computer Mediated ◽  
Key Skills ◽  
Computer Based ◽  
Based Instruction ◽  
Tracking Technology

Early literacy skills have been the focus of considerable research for the past two decades. Many instructional interventions have been developed to help improve children's acquisition of key skills – among the most recent is an array of software programs. In this chapter we review the foundations for software design, instructional theories related to computer media-based instruction and an assessment of how children interact with the visual information provided in children's software. In particular, the chapter will highlight current research examining what features of software design impact children's ability to attend and learn from this media. Eye tracking technology has been used in research on early literary to better understand how learning occurs. This chapter identifies how eye-tracking technology can facilitate understanding of how young children interact with literacy tools in computer-mediated contexts.

scholarly journals The use of eye tracking technologies in studying perception of graphic information perception

2021 ◽  
pp. 53-62
Author(s):  
Viktor Edmundasovich Yanchus ◽  
Ekaterina Vladislavovna Borevich ◽  
Anastasiya Artemovna Avdeeva
Keyword(s):  
Eye Tracking ◽  
Visual Information ◽  
Statistical Significance ◽  
Statistical Processing ◽  
Visual Image ◽  
Digital Processing ◽  
Expert Assessment ◽  
The Subject ◽  
The Impact ◽  
Tracking Technology

The scientific research related to the use of eye tracking technologies are currently of particular relevance. A substantial area of scientific knowledge, in which it is feasible to use eye tracking technologies, is associated with the study of perception of visual information. One of the trends of such research is the examination of the impact of compositional construction of visual image upon its perception by the viewer. The object of this research is elements of graphic composition (stylistic and color solutions). The subject is the methods and algorithms for digital processing of graphic material. The article employs the computational methods of color correction, eye tracking technology, expert assessment, statistical processing of the obtained experimental data. The scientific novelty of this work consists in the development of methodology of preparing and conducting computational experiments for the impact of the stylistic solution of graphic composition upon its perception by the viewer. The technique developed by the authors has proven itself in carrying out the experiments for studying the effect of color solution of the frame upon its perception by the viewer. The study revealed the statistical significance of the impact of stylistic solution of graphic composition upon viewer’s perception. The hypothesis that abstract graphic compositions are difficult for viewer’s perception was statistically proven. The acquired results can be used in constructing complex graphic images, which require the speed of information perception to view them.

Eye movements in sports research and practice: Immersive technologies as optimal environments for the study of gaze behaviour

2020 ◽  
Author(s):  
David Harris ◽  
Mark Wilson ◽  
Tim Holmes ◽  
Toby de Burgh ◽  
Samuel James Vine
Keyword(s):  
Virtual Reality ◽  
Eye Movements ◽  
Eye Tracking ◽  
Visual Information ◽  
Successful Performance ◽  
Experimental Control ◽  
Research And Practice ◽  
Gaze Behaviour ◽  
Immersive Technologies

Head-mounted eye tracking has been fundamental for developing an understanding of sporting expertise, as the way in which performers sample visual information from the environment is a major determinant of successful performance. There is, however, a long running tension between the desire to study realistic, in-situ gaze behaviour and the difficulties of acquiring accurate ocular measurements in dynamic and fast-moving sporting tasks. Here, we describe how immersive technologies, such as virtual reality, offer an increasingly compelling approach for conducting eye movement research in sport. The possibility of studying gaze behaviour in representative and realistic environments, but with high levels of experimental control, could enable significant strides forward for eye tracking in sport and improve understanding of how eye movements underpin sporting skills. By providing a rationale for virtual reality as an optimal environment for eye tracking research, as well as outlining practical considerations related to hardware, software and data analysis, we hope to guide researchers and practitioners in the use of this approach.

scholarly journals Effects of age on memory for pragmatic implications in advertising

2021 ◽  
Vol 15 ◽  
pp. 183449092110004
Author(s):  
Jing Yu ◽  
Xue-Rui Peng ◽  
Ming Yan
Keyword(s):  
Older Adults ◽  
Eye Tracking ◽  
Cognitive Processes ◽  
Time Processing ◽  
Movement Data ◽  
Processing Strategies ◽  
Health Related ◽  
Advertising Content ◽  
Inferential Processing ◽  
Tracking Technology

People employ automatic inferential processing when confronting pragmatically implied claims in advertising. However, whether comprehension and memorization of pragmatic implications differ between young and older adults is unclear. In the present study, we used eye-tracking technology to investigate online cognitive processes during reading of misleading advertisements. We found an interaction between age and advertising content, manifested as our older participants generated higher misleading rates in health-related than in health-irrelevant products, whereas this content-bias did not appear in their younger counterparts. Eye movement data further showed that the older adults spent more time processing critical claims for the health-related products than for the health-irrelevant products. Moreover, the correlations between fixation duration on pragmatic implications and misleading rates showed opposite trends in the two groups. The eye-tracking evidence novelly suggests that young and older adults may adopt different information processing strategies to comprehend pragmatic implications in advertising: More reading possibly enhances young adults’ gist memory whereas it facilitates older adults’ verbatim memory instead.

Seeking attention: an eye tracking study of in-store merchandise displays

2015 ◽  
Vol 43 (6) ◽  
pp. 561-574 ◽  
Author(s):  
Patricia Huddleston ◽  
Bridget K. Behe ◽  
Stella Minahan ◽  
R. Thomas Fernandez
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Purchase Intention ◽  
Product Information ◽  
Product Category ◽  
Practical Significance ◽  
Content Type ◽  
First Time ◽  
Tracking Technology

Purpose – The purpose of this paper is to elucidate the role that visual measures of attention to product and information and price display signage have on purchase intention. The authors assessed the effect of visual attention to the product, information or price sign on purchase intention, as measured by likelihood to buy. Design/methodology/approach – The authors used eye-tracking technology to collect data from Australian and US garden centre customers, who viewed eight plant displays in which the signs had been altered to show either price or supplemental information (16 images total). The authors compared the role of visual attention to price and information sign, and the role of visual attention to the product when either sign was present on likelihood to buy. Findings – Overall, providing product information on a sign without price elicited higher likelihood to buy than providing a sign with price. The authors found a positive relationship between visual attention to price on the display sign and likelihood to buy, but an inverse relationship between visual attention to information and likelihood to buy. Research limitations/implications – An understanding of the attention-capturing power of merchandise display elements, especially signs, has practical significance. The findings will assist retailers in creating more effective and efficient display signage content, for example, featuring the product information more prominently than the price. The study was conducted on a minimally packaged product, live plants, which may reduce the ability to generalize findings to other product types. Practical implications – The findings will assist retailers in creating more effective and efficient display signage content. The study used only one product category (plants) which may reduce the ability to generalize findings to other product types. Originality/value – The study is one of the first to use eye-tracking in a macro-level, holistic investigation of the attention-capturing value of display signage information and its relationship to likelihood to buy. Researchers, for the first time, now have the ability to empirically test the degree to which attention and decision-making are linked.

scholarly journals B-PO04-190 A NOVEL VISUAL DIAGNOSTIC ASSESSMENT OF EXPERT AND NOVICE GAZE PATTERNS ON PEDIATRIC ELECTROCARDIOGRAMS USING EYE TRACKING TECHNOLOGY

Heart Rhythm ◽  
2021 ◽  
Vol 18 (8) ◽  
pp. S356
Author(s):  
Heather Marie Giacone ◽  
Anne M. Dubin ◽  
Scott Ceresnak ◽  
Henry Chubb ◽  
William Rowland Goodyer ◽  
...  
Keyword(s):  
Eye Tracking ◽  
Diagnostic Assessment ◽  
Gaze Patterns ◽  
Expert And Novice ◽  
Tracking Technology
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