Canadian National Sport Organizations’ Use of the Web for Relationship Marketing in Promoting Sport Participation

2009 ◽  
Vol 2 (2) ◽  
pp. 164-184 ◽  
Author(s):  
Vassil Girginov ◽  
Marijke Taks ◽  
Bob Boucher ◽  
Scott Martyn ◽  
Marge Holman ◽  
...  
Keyword(s):  
Relationship Marketing ◽  
Web Sites ◽  
Process Model ◽  
Sport Participation ◽  
Relationship Building ◽  
Sport Organizations ◽  
Building Process ◽  
Use Of The Internet ◽  
The Relationship ◽  
The Web

Sport-participation development requires a systematic process involving knowledge creation and dissemination and interactions between national sport organizations (NSOs), participants, clubs, and associations, as well as other agencies. Using a relationship-marketing approach (Grönroos, 1997, Gummesson, 2002, Olkkonen, 1999), this article addresses the question, How do Canadian NSOs use the Web, in terms of functionality and services offered, to create and maintain relationships with sport participants and their sport-delivery partners? Ten Canadian NSOs’ Web sites were examined. Functionality was analyzed using Burgess and Cooper’s (2000) eMICA model, and NSOs’ use of the Internet to establish and maintain relationships with sport participants was analyzed using Wang, Head, and Archer’s (2000) relationshipbuilding process model for the Web. It was found that Canadian NSOs were receptive to the use of the Web, but their information-gathering and -dissemination activities, which make up the relationship-building process, appear sparse and in some cases are lagging behind the voluntary sector in the country.

Meeting Relationship-Marketing Goals Through Social Media: A Conceptual Model for Sport Marketers

2010 ◽  
Vol 3 (4) ◽  
pp. 422-437 ◽  
Author(s):  
Jo Williams ◽  
Susan J. Chinn
Keyword(s):  
Social Media ◽  
Relationship Marketing ◽  
Process Model ◽  
Customer Relationships ◽  
Relationship Building ◽  
Customer Relationship ◽  
Future Research ◽  
Sports Organizations ◽  
Building Process ◽  
Sport Industry

Sport industry marketers have long understood the importance of nurturing customer relationships. The new challenge is how best to face the shifts in customer relationship marketing posed by sports organizations and proactive consumers, or “prosumers.” In this article, the elements of the relationship-building process are presented with a focus on communication, interaction, and value, concepts identified in Gronroos’s (2004) relationship-marketing process model. An expanded version of Gronroos’s model is developed to include prosumers and to describe the interactions that occur through social-media exchanges. The value of specific social-media tools and Web 2.0 technologies in helping sport marketers meet their relationship-marketing goals is also discussed. Finally, directions for future research employing the expanded model are suggested.

Eliminating Invisible Barriers: Health Web Site Accessibility

2003 ◽  
Vol 1 (1) ◽  
pp. 70-86
Author(s):  
Christine Rzepka
Keyword(s):  
Health Information ◽  
Web Sites ◽  
Web Site ◽  
People With Disabilities ◽  
High Tech ◽  
Accessibility Issues ◽  
Accessibility Guidelines ◽  
Use Of The Internet ◽  
Simple Evaluation ◽  
The Web

One of the top reasons given for use of the internet is the ability to search for health information. However, much of the planning for web-based health information often fails to consider accessibility issues. If health care organizations and community agencies’ web sites have the latest, most wellresearched information on the health topics of the day, it is useless to those who cannot access it because of invisible technological barriers. Many flashy, high-tech sites were designed only to appeal to the needs of the mainstream population, with no consideration given to how people with disabilities must adapt their use of the web in order to access information. This article addresses issues of access specific to web site development, and will explore barriers to accessibility frequently experienced by web users with disabilities, requirements for ADA compliance, and how people with disabilities use the web. Web site accessibility guidelines, as well as simple evaluation tools, will be discussed. A thorough review of the article will enable even the least tech-savvy of health educators to enhance their skills in planning and evaluating web sites to promote access for people with disabilities.

Eliminating Invisible Barriers

2003 ◽  
Vol 1 (1) ◽  
pp. 70-86
Author(s):  
Christine Hagion Rzepka
Keyword(s):  
Health Information ◽  
Web Sites ◽  
Web Site ◽  
People With Disabilities ◽  
High Tech ◽  
Accessibility Issues ◽  
Accessibility Guidelines ◽  
Use Of The Internet ◽  
Simple Evaluation ◽  
The Web

One of the top reasons given for use of the internet is the ability to search for health information. However, much of the planning for web-based health information often fails to consider accessibility issues. If health care organizations and community agencies’ web sites have the latest, most wellresearched information on the health topics of the day, it is useless to those who cannot access it because of invisible technological barriers. Many flashy, high-tech sites were designed only to appeal to the needs of the mainstream population, with no consideration given to how people with disabilities must adapt their use of the web in order to access information. This article addresses issues of access specific to web site development, and will explore barriers to accessibility frequently experienced by web users with disabilities, requirements for ADA compliance, and how people with disabilities use the web. Web site accessibility guidelines, as well as simple evaluation tools, will be discussed. A thorough review of the article will enable even the least tech-savvy of health educators to enhance their skills in planning and evaluating web sites to promote access for people with disabilities.

Complementing consumer magazine brands with internet extensions?

2009 ◽  
Vol 19 (4) ◽  
pp. 408-424 ◽  
Author(s):  
Anssi Tarkiainen ◽  
Hanna‐Kaisa Ellonen ◽  
Olli Kuivalainen
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Design Methodology ◽  
Brand Extensions ◽  
Content Type ◽  
Print Version ◽  
Consumer Magazine ◽  
The Relationship ◽  
The Web

PurposeThe purpose of this paper is to increase understanding of the effects of web site extension on the parent‐magazine brand in the context of experiential goods, and to identify factors that are related to success.Design/methodology/approachThe paper focuses on the relationship between consumers' experiences on magazine web sites and their loyalty towards the print magazine.FindingsThere are different ways in which the web site can complement the print version. The first mechanism is related to engaging in more frequent communication with the magazine's readers, and the second is related to consumer‐initiated interaction between other readers. In both cases something is offered that cannot be obtained from the print magazine, but is assumed to complement it.Originality/valueThe paper increases understanding of brand extensions with regard to experiential goods, but more research is needed on the factors that are related to extension success.

scholarly journals THE INTERRELATIONSHIP BETWEEN DISEMBODIMENT AND CHANGES OF PSYCHOLOGICAL BORDERS AS THE NORMATIVE IMPLICATIONS OF THE USE OF INFORMATION TECHNOLOGIES

2021 ◽  
pp. 186-194
Author(s):  
Наталия Васильевна Коптева
Keyword(s):  
Internet Addiction ◽  
Information Technologies ◽  
Internet User ◽  
The Internet ◽  
Physical Body ◽  
Use Of The Internet ◽  
The Relationship ◽  
The Web ◽  
Normative Implications

Основанный на концепции британского экзистенциального психолога Р. Лэйнга конструкт невоплощенности в интернете (Н. В. Коптева, А. Ю. Калугин, Л. Я. Дорфман) посредством одноименной методики сопоставляется с системообразующим последствием нормативного применения интернета – изменением психологических границ в методике их оценки (МИГ-ТС-2) Е. И. Рассказовой, В. А. Емелина, А. Ш. Тхостова. Выявлены взаимосвязи измерений невоплощенности в интернете с параметрами изменения психологических границ, которые могут свидетельствовать о том, что искусственное технологическое разделение между ментальным Я и физическим телом пользователя создает предпосылки путаницы на границе между Я и не Я. Расширение и размывание границ интернет-пользователя усиливают его виртуализацию и соответствующие ей переживания деперсонализации, утраты реальности независимо от того, оправдывает или не оправдывает технология его ожидания достижимости и контролируемости окружающих людей, объектов и информации. Мотивация предпочтения интернета, связанная с возможностями, которые открывают независимость от физического тела и измененные границы, в значительной мере совпадает. Простота и легкость развоплощенного технологического способа бытия в расширенных, размытых границах придают привлекательность сети и объясняют связь невоплощенности с интернет-зависимостью, которую можно представить как искажение нормативного технологического развоплощения в случае проблемной пользовательской активности. In the present study we compare the construct of disembodiment on the Internet (N. V. Kopteva, A.Ju. Kalugin, L.Ya. Dorfman) based on the clinical conception by the British existential psychologist R. Laing and measured by the same-name technique to the framework consequence of the normative use of the Internet - changes of the psychological borders (E. I. Rasskazova, V. A. Emelin and A. Sh. Tkhostov) assessed by MIG-TS-2 technique. We identified the relationship between measurements of disembodiment and parameters of changes of psychological borders which may indicate that artificial technological split between the mental self and the physical body of a user creates conditions for confusion on the boundary between self and non-self. Expansion and blurring of the borders of an Internet user reinforces virtualizationinduced experiences of depersonalization and loss of reality regardless of whether the technology meets their expectations of availability and controllability of other people, objects and information or doesn’t. Motivation of Internet preference due to the opportunities that independence of the physical body and changes of boundaries present mostly follows the same pattern. Simplicity and easiness of the disembodied technological way of being within the expanded blurry borders makes the Web attractive and explains the relationship between the disembodiment and Internet addiction which can be viewed as distortion of normative technological disembodiment in cases of problematic user’s activity.

scholarly journals The Use Of Internet By Educational Institutions: The Case Of Greece

2005 ◽  
Vol 2 (10) ◽  
Author(s):  
Panopoulos Anastasios ◽  
Ventoura Neokosmidi Zoe
Keyword(s):  
Public Relations ◽  
Web Sites ◽  
New Technologies ◽  
Educational Institutions ◽  
The Internet ◽  
Return Visits ◽  
Use Of The Internet ◽  
Use Of Internet ◽  
Of Greece ◽  
The Web

The purpose of this study is, to investigate the use of the Internet by Greek educational institutions (universities and polytechnics) in the field of public relations. A study of one hundred web sites, randomly selected from a list of four hundred sixteen web addresses found in the web site of Gunet (www.gunet.gr), reveals how new technologies help universities to build relationships with publics. All the selected web sites were examined in terms of: (1) ease of interface, (2) usefulness of information, (3) generation of return visits, (4) conservation of visitors and (5) dialogic loop. Content analysis was used for the gathering of the data.  

A New Web Site Quality Assessment Model for the Web 2.0 Era

2010 ◽  
pp. 387-410 ◽  
Author(s):  
Minseok Pang ◽  
Woojong Suh ◽  
Jinwon Hong ◽  
Jongho Kim ◽  
Heeseok Lee
Keyword(s):  
Web 2.0 ◽  
Quality Assessment ◽  
Web Sites ◽  
Web Site ◽  
Assessment Model ◽  
Site Quality ◽  
Quality Model ◽  
Quality Dimensions ◽  
The Relationship ◽  
The Web

To find a strategy for improving the competitiveness of Web sites, it is necessary to use comprehensive, integrated Web site quality dimensions that effectively discover which improvements are needed. Previous studies on Web site quality, however, seem to have inconsistent and confusing scopes, creating a need of reconciliation among the quality dimensions. Therefore, this chapter attempts to provide a Web site quality model that can comprise all the quality scopes provided by previous studies. The relationship between the specific dimensions of the quality model and the characteristics or merits of Web 2.0 was discussed in this chapter with actual Web site examples. It is expected that this study can help Web sites improve their competitiveness in the Web 2.0 environment.

Nationalism, Identity, and Fan Relationship Building in Barcelona Football Club

2012 ◽  
Vol 5 (1) ◽  
pp. 1-15 ◽  
Author(s):  
César García
Keyword(s):  
Relationship Building ◽  
Individual Identity ◽  
Good Relationship ◽  
Football Club ◽  
Building Process ◽  
The Social ◽  
The Relationship

Historically, Barcelona Football Club (BFC) has represented one of the pillars of Catalan identity, which earned it the slogan “more than a club.” In recent times, especially under the presidency of Joan Laporta, management has radicalized the club’s political positions by using BFC as a platform to openly promote the independence from Spain of the Catalan region. Despite the fact that most Barcelona fans in Catalonia, as well as in the rest of Spain, have much more moderate political positions, the radicalization of BFC does not appear to have eroded the relationship-building process with Barcelona fandom. This article argues that BFC as an institution still maintains a good relationship with its fans because the social, as well as individual, identity provided by allegiance to a soccer club such as BFC is ultimately more important to members and fans than the club’s political positions.

Building and maintaining the family business-private equity relationship

2018 ◽  
Vol 25 (1) ◽  
pp. 41-63
Author(s):  
Vincent Molly ◽  
Diane Arijs ◽  
Johan Lambrecht
Keyword(s):  
Private Equity ◽  
Large Scale ◽  
Relationship Building ◽  
Added Value ◽  
Content Type ◽  
Building Process ◽  
Template Analysis ◽  
Empathy Gap ◽  
The Relationship ◽  
Depth Interviews

Purpose Adopting an integrated agency and stewardship perspective, the purpose of this paper is to understand the relationship between family businesses (FBs) and private equity (PE) investors at three stages: entry, cooperation, and exit. Design/methodology/approach This qualitative study combines the perspectives of 11 FB owners and/or managers, seven PE investors, and four intermediaries. The in-depth interviews of this purposive sample are analysed at the intra- and inter-case level using a template analysis approach up to reaching theoretical saturation. Findings Building and maintaining an effective relationship between the FB and the PE investor requires both a stewardship perspective (i.e. reciprocal principal-steward behaviour) and a necessary but insufficient agency perspective (i.e. principal-principal behaviour). Research limitations/implications More large-scale studies with an integrated agency-stewardship perspective on FBs using PE can increase the external validity of the insights from this research to build and maintain an effective relationship between both parties. Practical implications Providing insights into the relationship building process and best practices, this study helps reduce the knowledge and empathy gap that exists between FBs and PE. Originality/value The results clarify the need to reconcile an agency and stewardship perspective to thoroughly understand the relationship and behaviour of FBs and PE investors, and to help the parties understand and benefit from each other’s added value.

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