Social Media Usage During Live Sport Consumption: Generation Gap and Gender Differences Among Season Ticket Holders

2020 ◽  
Vol 13 (4) ◽  
pp. 696-718
Author(s):  
Yann Abdourazakou ◽  
Xuefei (Nancy) Deng ◽  
Gashaw Abeza

This study sought to examine season ticket holders’ usage of social networking sites during live sport consumption. Informed by uses and gratifications theory, the study examined three types of social media use by fans—Twitter/Facebook posting, Instagram/Snapchat posting, and mobile app use—during a live game. Survey data of 400 season ticket holders of a professional National Basketball Association team were analyzed. Regression results showed that age was a significant predictor of the fans’ in-game social media use in terms of Instagram/Snapchat posting and mobile app use, whereas gender was a significant predictor of their Twitter/Facebook posting behavior. Moreover, the study showed a mixed result for the predicted moderating effect of the season ticket holders’ tenure on the predicted relationships between the two personal characteristics (age and gender) and the three types of social media use. Theoretical and practical implications of the study for sports marketing management are discussed.

2019 ◽  
Vol 5 (2) ◽  
pp. 205630511984874 ◽  
Author(s):  
Briana M. Trifiro ◽  
Jennifer Gerson

The existing literature regarding social media use provides extant evidence supporting the claim that usage patterns ultimately have the capability of impacting users. However, the vast majority of the literature is based upon experimental laboratory settings where participants are observed by researchers. The current article asserts that there is a significant deficiency within the discipline regarding the validated measurement of usage patterns of social networking sites (SNSs) and offers guidance for those who may want to develop a general measure.


2019 ◽  
Vol 24 (1) ◽  
pp. 60-74 ◽  
Author(s):  
Markus Appel ◽  
Caroline Marker ◽  
Timo Gnambs

A growing number of studies have examined the psychological corollaries of using social networking sites (SNSs) such as Facebook, Instagram, or Twitter (often called social media). The interdisciplinary research area and conflicting evidence from primary studies complicate the assessment of current scholarly knowledge in this field of high public attention. We review meta-analytic evidence on three hotly debated topics regarding the effects of SNSs: well-being, academic achievement, and narcissism. Meta-analyses from different laboratories draw a rather equivocal picture. They show small associations in the r = .10 range between the intensity of SNS use and loneliness, self-esteem, life satisfaction, or self-reported depression, and somewhat stronger links to a thin body ideal and higher social capital. There is no indication for potential devastating effects of social media on school achievement; social media use and school grades are unrelated for adolescents. The meta-analyses revealed small to moderate associations between narcissism and SNS use. In sum, meta-analytic evidence is not in support of dramatic claims relating social media use to mischief.


2020 ◽  
Vol 12 (10) ◽  
pp. 4052 ◽  
Author(s):  
Seung Yeop Lee ◽  
Sang Woo Lee

The use of social media, such as social networking sites and instant messaging, in everyday life continues to spread, along with social media use in the workplace. This study examined how using social media like Facebook (social networking sites) and KakaoTalk (instant messaging) at work affects individual job performance. It also analyzed whether social media use has different effects on individual job performance depending on the characteristics of the given task. The results demonstrated that both Facebook and KakaoTalk had linearly positive effects on individual job performance. Moreover, task equivocality had a positive moderating effect on the relationship between KakaoTalk use and job performance. The results may have significant implications for firms reviewing their policies on employees’ social media use. Since using social media such as Facebook and KakaoTalk in the workplace improves job performance, firms may consider encouraging employees toward this practice. In particular, they may consider supporting those employees who perform tasks with high task equivocality in making use of instant messaging platforms.


Author(s):  
Eddie Mumba Mulenga ◽  
José María Marbàn

Social media technologies have reshaped our lives today and Zambian teachers do a massive use of smart phones, tablets, and other portable tools. In addition, they are continually searching for forefront innovations. Frequently, the utilization of these gadgets is not in manners foreseen by innovation advocates. This study focuses on exploring the use of social media platforms and the impact of such social networking services in the teaching and learning of mathematics by pre-service teachers. To explore pre-service teachers’ use of social media in their teaching and learning experiences, the authors administered an adapted and validated research instrument via a quantitative survey system to a sample of 102 pre-service teachers from the Copperbelt University. Analysis of variance and multiple regression analysis were used to test the interplay of relationships between pre-service teachers’ attitudes towards the use of social media based on year of study and gender, social media use and classroom integration, social media use, and mathematics pedagogy. Further, a statistical test was run to show whether positive correlations existed or not. Results disclosed that respondents showed an average use of social media tools in mathematics and provide a prediction model for pre-service teachers’ future integration of social media in the teaching and learning of mathematics.


2021 ◽  
Vol 12 ◽  
Author(s):  
Emanuela Calandri ◽  
Federica Graziano ◽  
Luca Rollé

The study of the psychological effects of social media use on adolescents’ adjustment has long been the focus of psychological research, but results are still inconclusive. In particular, there is a lack of research on the positive and negative developmental outcomes and on possible moderating variables, especially concerning early adolescence. To fill these gaps in literature, the present study longitudinally investigated the relationships between social media use, depressive symptoms, affective well-being and life satisfaction, as well as the moderating role of emotional self-efficacy and gender. The study involved 336 Italian early adolescents (mean age = 13, sd = 0.3; 48% girls) who completed an anonymous self-report questionnaire twice within a year. Main results showed that higher social media use was related to higher depressive symptoms, lower affective well-being and lower life satisfaction among girls with lower emotional self-efficacy. Conversely, high social media use was related to higher affective well-being and higher life satisfaction for girls with higher emotional self-efficacy. Results are discussed in relation to their implications for risk prevention and health promotion among early adolescents. In particular, our results suggest that promoting emotional self-efficacy can be very helpful in making the use of social media an opportunity for well-being and life satisfaction rather than a developmental risk.


Author(s):  
Claudia Marino ◽  
Natale Canale ◽  
Fiordalisa Melodia ◽  
Marcantonio M. Spada ◽  
Alessio Vieno

Abstract Purpose of Review Over the last decade, problematic smartphone use (PSU) and problematic social media use (PSMU) have emerged as new potential problematic behaviours. Several studies have suggested that smartphones are predominantly used for social purposes (i.e., using messaging apps and social networking sites). The aim of the current article is to provide a systematic review of the extant literature that has explicitly analysed the association between PSU and PSMU in order to examine study characteristics in terms of samples analysed and effect sizes of the associations reported. This systematic review is based on the ongoing debate about whether the smartphone can be considered as the medium of one or more problematic activities, including PSMU. Recent Findings Existing evidence suggests that the effect sizes of the associations between PSU and PSMU are medium to large and large across the 13 studies included, with the largest correlations observed between PSU and problematic WhatsApp use or general PSMU. Overall, reviewed results suggest a partial overlap between the two problematic behaviours. Summary PSU and PSMU are overlapped mostly because the smartphone is a common medium to use social media, especially concerning instant messaging apps like WhatsApp. Moreover, PSU should be preferentially studied with a focus on specific types of apps used rather than a more holistic phenomenon.


Pedagogika ◽  
2017 ◽  
Vol 125 (1) ◽  
pp. 21-36
Author(s):  
Nijolė Burkšaitienė ◽  
Jolita Šliogerienė ◽  
Giedrė Valūnaitė - Oleškevičienė

The article examines lecturer creativity in the context of social media use in the process of teaching and learning. Social media have been recently extensively used in educational settings, including higher education, and are becoming an integral part of the process of teaching and learning. Learning supported by the use of modern technologies has made creativity and its expression particularly important. The concept of creativity is multifaceted and still under development. Applying social media in the process of teaching and learning, mastering social media and using them for teaching, lecturers get involved in the continuous process, the success of which is determined by creative personal characteristics and the creativity-supportive environment. Lecturer creativity determined by the intertwined factors of the environment and personal characteristics stands out as the impetus of social media use in the process of teaching and learning. The present qualitative phenomenological research focuses on the factors influencing lecturer creativity while using social media in the process of teaching and learning at the university. The study of the phenomenon is based on lecturers’ “lived” experience while using social media in this process. Two major categories related to the factors affecting lecturer creativity were established, including external factors that promote lecturer creativity and internal factors that predetermine successful use of social media by lecturers in the process of teaching and learning.


Author(s):  
Kelly Kaufhold

This study examined the relationship between young adults' social media use and their news consumption. A survey of two large college populations found significant correlations indicating a negative relationship between social media use and consumption of news (n = 345). Two scenarios were tested: a complementary engagement hypothesis, which suggests that social media use may aid news consumption through ambient exposure to news, and Robert Putnam's displacement hypothesis, in which social media use may consume time and attention, thereby impeding news use. The results of the analysis suggest that social media use – specifically social networking sites such as Facebook – may in fact displace news use at the cost of leaving young people less informed.


2021 ◽  
Vol 12 ◽  
Author(s):  
Kaitlyn B. Schodt ◽  
Selena I. Quiroz ◽  
Brittany Wheeler ◽  
Deborah L. Hall ◽  
Yasin N. Silva

Previous research has identified a link between mental health and cyberbullying, primarily in studies of youth. Fewer studies have examined cyberbullying in adults or how the relation between mental health and cyberbullying might vary based on an individual's social media use. The present research examined how three indicators of mental health—depression, anxiety, and substance use—interact with social media use and gender to predict cyberbullying in adults. In Study 1, U.S. adults recruited through Amazon Mechanical Turk (N = 525) completed an online survey that included measures of mental health and cyberbullying. Multiple regression analyses revealed significant three-way interactions between mental health, degree of social media use, and gender in models predicting cyberbullying victimization and perpetration. Specifically, for men, depression and anxiety predicted greater cyberbullying victimization and perpetration, particularly among men with relatively higher levels of social media use. In contrast, depression and anxiety were uncorrelated with cyberbullying for women, regardless of level of social media use. Study 2 largely replicated these findings using well-validated measures of mental health (e.g., Center for Epidemiological Studies-Depression scale, Beck Anxiety Inventory, Global Appraisal of Individual Needs Substance Use scale) in U.S. adults recruited through Prolific.co (N = 482). Together, these results underscore the importance of examining mental health correlates of cyberbullying within the context of social media use and gender and shed light on conditions in which indicators of mental health may be especially beneficial for predicting cyberbullying in adults.


Sign in / Sign up

Export Citation Format

Share Document