Inside the Vortex of Sport Celebrification: A Textual Analysis of Jessica Simpson, Tony Romo, and Traditionally Constructed Gender Roles

2012 ◽  
Vol 5 (2) ◽  
pp. 210-230
Author(s):  
Lindsey M. Eliopulos ◽  
Jay Johnson
Keyword(s):  
Gender Roles ◽  
Mass Media ◽  
Qualitative Analysis ◽  
Textual Analysis ◽  
Female Dominance ◽  
Femme Fatale ◽  
Traditional Gender Roles ◽  
The Press ◽  
Dominant Ideologies ◽  
Relationship Of

The purpose of this article is to examine the sport–celebrity relationship of singer–actress Jessica Simpson and Dallas Cowboys quarterback Tony Romo. This qualitative analysis of 100 magazine and 100 newspaper articles that coincided with the first publicized notion of the “Jessica [Simpson] Jinx” reveals the prevailing dominant ideologies of patriarchal structures, traditional gender roles, hegemonic masculinity, and deviance. This study uncovers typologies that mirror the archetypal sporting partnership, for example, Simpson’s feminine position as a “supporter” and her function as an “antagonist” (e.g., the femme fatale, Yoko Ono) and Romo’s position as a hegemonic male (the new-laddist, maverick sporting star) and victim. Through developing these themes, the researchers illustrate the concepts of villainization and victimization in the mass media, where Simpson was portrayed unfavorably. Romo, conversely, was portrayed favorably in the press, suggesting the need to maintain the patriarchal order while restraining female dominance.

scholarly journals Female Authority And The Representation of Womanhood In H. Rider Haggard’s Ayesha

2020 ◽  
Vol 7 (4) ◽  
pp. 322-332
Author(s):  
Shokhan Rasool Ahmed
Keyword(s):  
Gender Roles ◽  
English Department ◽  
The Novel ◽  
Femme Fatale ◽  
African Culture ◽  
Postgraduate Students ◽  
Traditional Gender Roles ◽  
Sequential Structure ◽  
History Of ◽  
The New Woman

Haggard’s Ayesha is the continuation of the Victorian dream novel She. H. Rider Haggard's She, subtitled A History of Adventure, is figured to be among top rated books at any point distributed: it had sold exactly 83 million duplicates by 1965. Ayesha (really articulated 'Assha'), subtitled The Return of She, who takes after She in the book, is an amazing and puzzling white sovereign who administers the African Amahagger individuals. Ayesha has enchantment controls and is undying, which makes She a dream experience book. Despite the fact that She and Ayesha were distributed almost twenty years separated, H. Rider Haggard stated that Ayesha was a decision to a two-section book, not a continuation. There is likewise a "prequel," She and Allan (1921). In the two books, an imaginary manager shows an original copy portrayal by Ludwig Horace Holly. In Haggard’s She, considering that some parts of the novel are so comfortable, readers might feel compelled into thinking that they are going through Haggard’s tour in Africa. Fortunately, in any event, when the plot eases back to a nearly gastropod pace, the way Haggard's depicts the African culture and scene conveys the reader along. Ayesha, known as She-Who-Must-Be-Obeyed, first showed up in sequential structure from 1896 to 1897 in the novel She. Ayesha is one of the marvelous, kick-ass lady characters in Victorian writing who represents the misogynist construction of femininity and embodies the femme fatale. This paper is principally concerned about the representation of feminine power and the representation of womanhood in Haggard’s Ayesha. Some questions will be investigated here. Can one consider Ayesha as a “conclusion” or a “sequel” to She since the whole novel replicates the same thematic and structural maneuvers of She? Does Haggard revive Ayesha, the “new woman”, in The Return of She respond to the threat to traditional gender roles? The findings of this study will be beneficial for the researchers, and all the undergraduate and postgraduate students of English department. 

scholarly journals سيكولوجية الدعاية و الحرب النفسية : دراسة تحليلية تأصيلية

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
نور وداد محيي الدين محمد
Keyword(s):  
Mass Media ◽  
International Relations ◽  
Qualitative Analysis ◽  
The Press ◽  
Social Theories ◽  
Technological Developments ◽  
Military Theory

سيكولوجية الدعاية و الحرب النفسية : دراسة تحليلية تأصيلية This study has aimed at introducing the psychology of propaganda and its means including the conflict administration and its impact on the international and local opinion in addition to the identification of the means of the psychological war practiced against Islam so as to consolidate through analyzing some Islamic battles and invasions which manifested in practicing and applying those reliable means, values and strategies in the analysis by accompanying the technical and technological developments in supporting its usage. Also this study aims at revealing the aspects of magnitude in the prophets personality with respect to the preparation of the forces and defending the Islam. The writer has used the approach of the qualitative analysis of some Islamic battles mentioned in the prophets course which denote that the victories achieved were due to the prophet's greatness, bravery, his control over his nerves and the application of all the scientifically known war principles. The writer has reached several significant results as follows: The study has confirmed the pioneer role played by Islam in determining the international relations and administering the religions and ideological disputes among the civilizations. The study has shown the extent of the western and Zionist mass media aggression against the Islam through planning to struck the Islam, causes its spread and remove the Islamic consciousness . The study has revealed that there is an attempt to distort the image of Islam by accusing it of extremism and terrorism alongside with an attempt to weaken the Muslims' confidence in their religion and heritage. The study has assured the Prophet's application or the means and arts of the psychological war in the Islamic battles and the preparation of the soldiers and fighters. In that, the study has focused on the Islamic military theory and other social theories to build the Muslim’s character which helps him/her in overcoming the press and ideological campaigns directed against the Islam With regard to the scope of contents review in this paper, it comprised both the concept and means of propaganda and psychological war by handling its objectives and images. At this point the so- called "Political poisoning" process has been displayed as one of the bases of psychological war. Similarly, the study reviewed the psychological war and its methods in Islam in the Prophet's regime and the modern regime. The study has outcome with a number of recommendations which call for confronting the tri-targeting aggression against the Islam by preparing the studied press plans which encounter those challenges and boost the Muslim's self fortification in his / her education according to the religions guides. So, the study has recommended for the confrontation of secularism by revealing its misleading and overcoming the Christianized movement and neutralizing its methods as well as hindering the achievement of its motives

The Metamorphoses of the Femme Fatale in H. Rider Haggard’s She and John Fowles’s The French Lieutenant’s Woman

2020 ◽  
pp. 1-16
Keyword(s):  
Gender Roles ◽  
British Literature ◽  
Victorian Novel ◽  
The Other ◽  
Cultural Appropriation ◽  
Femme Fatale ◽  
John Fowles ◽  
Cultural Icon ◽  
Traditional Gender Roles ◽  
Fear And Anxiety

his article explores the metamorphosis of the femme fatale in British literature from its Victorian model to its neo-Victorian counterpart. It contributes to the field of research on the femme fatale as an archetypal figure and a cultural icon in the contemporary literary scene. It also demonstrates how the figure of the femme fatale is employed as an instrument of subversion in dealing with issues of female emancipation, the threat to traditional gender roles, as well as the fear and anxiety of the encounter with the lethal woman in literature. Relying on Edward Said's Orientalism, the article shows how, in H. Rider Haggard’s Victorian novel She, the femme fatale, personified in his heroine She-Who-must-be-obeyed, perpetuates stereotypical representation of the Other through her subversive sexuality. Yet, in John Fowles’s The French Lieutenant’s Woman, this article shows how the new femme fatale, embodied in his heroine Sarah Woodruff, is different from her predecessor She. Such difference is illustrated through the various postmodern paradigms that Fowles playfully inserts into his new rewriting of the femme fatale. The study relies on Julie Sander’s theory of cultural appropriation to trace Fowles' re-presentation of the postmodern femme fatale. Keywords: Neo-Victorian; Orientalism; appropriation; femme fatale; H. Rider Haggard; John Fowles.

scholarly journals Impact of Modernization on Gender Roles - A Study of Advocates in Muzaffar Garh

2015 ◽  
Vol 52 ◽  
pp. 15-22
Author(s):  
Alamdar Hussain ◽  
Naveed Ahmad ◽  
Raghib Manzoor ◽  
Mehtab Hameed
Keyword(s):  
Decision Making ◽  
Gender Roles ◽  
Mass Media ◽  
Quantitative Study ◽  
Equal Opportunity ◽  
Media Technology ◽  
Male And Female ◽  
Traditional Gender Roles ◽  
Equal Right ◽  
The Impact

The present study has been conducted to view the impact of modernization on gender roles. This was a quantitative study. The researcher has selected the area of Muzaffar Garh, And one hundred Advocates of Muzaffar garh are respondents. The researcher has study the socialization, decision-making, choice of marriage and household duties. Gender roles have been changed at a great extent due to modernization. Education played an important role for the progress and change in gender roles. The question comes in mind that is modernization good or bad. It had changed traditional gender roles. Now females have equal right in decision making. Females have choice to marriage and equal opportunity in education, and have easily access to university. Socialization of children and liberty are influenced due to modernization. It is concluded that male and female both are doing work out of home and in the home, due to which there have been created a gap and socialization of children is influenced. Our morals, values have remained back and we are not thinking about it. Females have choice to marriage, and male do not feel any hesitation to do house work. Modernization, mass media, technology and education have played important role to change gender roles.

Profaning Jewish Mores in Chochana Boukhobza's Un été à Jérusalem

2018 ◽  
Vol 57 (1) ◽  
pp. 81-91
Author(s):  
Nancy M. Arenberg
Keyword(s):  
Gender Roles ◽  
Complex Problem ◽  
Religious Practices ◽  
Her Family ◽  
Traditional Gender Roles ◽  
The City ◽  
Traditional Roles

As a transnational Israeli writer, Chochana Boukhobza delves into the complex problem of crossing borders in Un été à Jérusalem (1986), a text which focuses on the unnamed protagonist's trip from Paris to visit her family during the summer months in Jerusalem. Although the narrator had resided in Israel previously, she is forced to grapple with her ‘Otherness’ in Jerusalem, especially as a Jew originally from Tunisia. The narrator's crisis of exile is defined by her sense of disconnection to her family, the city, Israeli politics, and women's traditional roles. In this essay, particular emphasis will be placed on the protagonist's penchant for profaning Jewish cultural and religious practices, which is articulated through a series of corporeal transgressions. To launch this revolt against the patriarchal structure of the nation in Israel, the narrator rejects the submissive role assigned to Jewish-Tunisian women, and, in so doing, dismantles traditional gender roles.

PERAN HUMAS PEMERINTAH DALAM PEMASARAN CITY BRANDING MELALUI MEDIA MASSA

Jurnal Common ◽  
2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Uud Wahyudin ◽  
Dedi Rumawan Erlandia
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
National Language ◽  
City Branding ◽  
City Region ◽  
Promotion Strategy ◽  
Interactive Communication ◽  
The Press ◽  
Government Public Relations ◽  
The Mass Media

Era globalisasi menuntut sebuah kota untuk mengelola citranya dan menjadikan citra itu sebagai komoditas, bersaing untuk menjadi yang terbaik. Media massa memainkan peran penting sebagai salah satu media pemasaran dalam membentuk city branding untuk sebuah kota. Dengan demikian, humas pemerintah harus melakukan komunikasi interaktif dengan media massa atau pers.Public Relations dan mitranya, media massa atau pers, tidak dapat dipisahkan satu sama lain. Melalui media massa, Public Relations sebagai strategi promosi city branding dapat menyampaikan informasi tentang kota secara lebih komprehensif.Penerapan branding kota pemasaran melalui media massa oleh public relations pemerintah, dapat dilakukan dengan membuat profil kota / daerah yang harus disebarluaskan ke media massa di Indonesia dengan bahasa nasional, dengan desain yang menarik, sehingga mereka dapat dengan mudah menarik perhatian. Dalam praktik pemasaran atau promosi branding kota melalui media massa oleh humas pemerintah, setiap pemimpin daerah seperti walikota atau bupati harus diberi tanggung jawab untuk mempromosikan branding kota, terutama melalui media massa, baik cetak maupun elektronik. --------------------------------------------------------------------------------- The era of globalization requires a city to manage its image and make the image like a commodity, competing to be the best. Mass media plays an important role as one of the marketing media in forming city branding for a city. Thus, government public relations must make an interactive communication with the mass media or the press.Public Relations and its partners, mass media or the press, can not be separated from each other. Through mass media, Public Relations as a promotion strategy of city branding can convey information about a city more comprehensively.The application of marketing city branding through the mass media by government public relations, can be done by making a profile of the city/region that must be disseminated to the mass media in Indonesia with national language, with attractive designs, so that they can easily draw the attention. In the practice of marketing or promoting of city branding through the mass media by government public relations, every regional leader like a mayor or a regent must be given the responsibility to promote city branding, especially through mass media, both print and electronic.

Qualitative Analysis on a Child’s Self-initiated Drawing Activities Associated with the Experiences of Watching Mass Media

2017 ◽  
Vol 17 (6) ◽  
pp. 335-360
Author(s):  
Youngcook Jun ◽  
◽  
Sung Ah Bae ◽  
Yong-Sock Chang ◽  
◽  
...  
Keyword(s):  
Mass Media ◽  
Qualitative Analysis

Material World: Gender and the Bible in Evangelical Purity Culture

2018 ◽  
Author(s):  
Sara Moslener
Keyword(s):  
United States ◽  
Young People ◽  
Gender Roles ◽  
The United States ◽  
Modern Life ◽  
Material World ◽  
Avant Garde ◽  
Teenage Girls ◽  
Traditional Gender Roles ◽  
The Bible

For evangelical adolescents living in the United States, the material world of commerce and sexuality is fraught with danger. Contemporary movements urge young people to embrace sexual purity and abstinence before marriage and eschew the secular pressures of modern life. And yet, the sacred text that is used to authorize these teachings betrays evangelicals’ long-standing ability to embrace the material world for spiritual purposes. Bibles marketed to teenage girls, including those produced by and for sexual purity campaigns, make use of prevailing trends in bible marketing. By packaging the message of sexual purity and traditional gender roles into a sleek modern day apparatus, American evangelicals present female sexual restraint as the avant-garde of contemporary, evangelical orthodoxy.

scholarly journals What Lies beneath Sustainable Education? Predicting and Tackling Gender Differences in STEM Academic Success

2021 ◽  
Vol 13 (4) ◽  
pp. 1671
Author(s):  
Maura A. E. Pilotti
Keyword(s):  
High School ◽  
Academic Success ◽  
Gender Roles ◽  
Gender Bias ◽  
Interior Design ◽  
Female Students ◽  
Gender Inequalities ◽  
Stem Fields ◽  
High School Gpa ◽  
Traditional Gender Roles

In many societies across the globe, females are still underrepresented in science, technology, engineering, and math (STEM fields), although they are reported to have higher grades in high school and college than males. The present study was guided by the assumption that the sustainability of higher education critically rests on the academic success of both male and female students under conditions of equitable educational options, practices, and contents. It first assessed the persistence of familiar patterns of gender bias (e.g., do competencies at enrollment, serving as academic precursors, and academic performance favor females?) in college students of a society in transition from a gender-segregated workforce with marked gender inequalities to one whose aims at integrating into the global economy demand that women pursue once forbidden careers thought to be the exclusive domain of men. It then examined how simple indices of academic readiness, as well as preferences for fields fitting traditional gender roles, could predict attainment of key competencies and motivation to graduate (as measured by the average number of credits completed per year) in college. As expected, females had a higher high school GPA. Once in college, they were underrepresented in a major that fitted traditional gender roles (interior design) and over-represented in one that did not fit (business). Female students’ performance and motivation to graduate did not differ between the male-suited major of business and the female-suited major of interior design. Male students’ performance and motivation to graduate were higher in engineering than in business, albeit both majors were gender-role consistent. Although high school GPA and English proficiency scores predicted performance and motivation for all, preference for engineering over business also predicted males’ performance and motivation. These findings offered a more complex picture of patterns of gender bias, thereby inspiring the implementation of targeted educational interventions to improve females’ motivation for and enrollment in STEM fields, nowadays increasingly available to them, as well as to enhance males’ academic success in non-STEM fields such as business.

scholarly journals Prejudice Nation: Hypersexualization and Abuse in Jude Dibia’s Unbridled

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110326
Author(s):  
Chinenye Amonyeze ◽  
Stella Okoye-Ugwu
Keyword(s):  
Gender Roles ◽  
Sexual Violence ◽  
Social Values ◽  
Implicit Bias ◽  
Girl Child ◽  
Feminine Gender ◽  
Traditional Gender Roles ◽  
Patriarchal Society ◽  
The Feminine ◽  
Culture Of Silence

With the global #Metoo movement yet to arrive in Nigeria, Jude Dibia’s Unbridled reflects an emblematic moment for the underrepresented to occupy their stories and make their voices heard. The study analyzes patriarchy’s complicated relationship with the Nigerian girl child, significantly reviewing the inherent prejudices in patriarchy’s power hierarchies and how radical narratives explore taboo topics like incest and sexual violence. Contextualizing the concepts of hypersexualization and implicit bias to put in perspective how women, expected to be the gatekeepers of sex, are forced to navigate competing allegiances while remaining submissive and voiceless, the article probes the struggles of sexual victims and how hierarchies in a patriarchal society exacerbate their affliction through a culture of silence. Arguing that Dibia’s Unbridled confronts the narrative of silence in Nigerian fiction, the article explores ways the author empowers gender by challenging social values and traditional gender roles, underscoring gender dynamics and the problematic nature of prevalent bias against the feminine gender in Nigeria.

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