Investigation on the Factors Determining Consumers' Use of Online Intermediated Shopping (OIS)

2015 ◽  
Vol 27 (1) ◽  
pp. 77-97 ◽  
Author(s):  
Wei Zhang ◽  
Xue Yang ◽  
Quansheng Wang ◽  
Chengde Zheng ◽  
Choon Ling Sia
Keyword(s):  
Behavioral Intention ◽  
Perceived Risk ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Research Model ◽  
Consumer Experience ◽  
Perceived Benefit ◽  
Moderating Role ◽  
Practical Implications ◽  
Do So

While consumers have increasingly exploited online intermediated shopping (OIS) to facilitate electronic shopping through the assistance of online intermediaries, many remain hesitant to do so for various perceptual reasons. This paper thus applies agency theory, the theory of planned behavior (TPB), perceived risk, and trust, to propose a research model for consumers' behavioral intention in using OIS. Empirical data was collected through a survey and analyzed using regression models. Results showed that constructs of perceived benefit, trust, subjective norms, and perceived behavioral control are related to behavioral intention to engage in OIS; consumer experience has a moderating role. Theoretically speaking, this study enriches and extends the original TPB by relating it to the emerging phenomenon of OIS behavior from the consumer's perspective. This study also offers important practical implications for OIS intermediaries and platforms that aim to better attract and serve existing and potential consumers.

Behavioral Intention of Traveling in the period of COVID-19: An application of the Theory of Planned Behavior (TPB) and Perceived Risk

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sujood - ◽  
Sheeba Hamid ◽  
Naseem Bano
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Perceived Risk ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Aviation Industry ◽  
Perceived Behavioral Control ◽  
Essential Information ◽  
Content Type

Purpose This paper aims to examine travelers` behavioral intention of traveling in the period of coronavirus by employing the theory of planned behavior. The framework incorporates attitude, subjective norms, perceived behavioral control and a very crucial construct, i.e. perceived risk, as per the current critical scenario of COVID-19. Design/methodology/approach Data was collected using a survey instrument on the internet by posting the questionnaire link over social network web pages of online traveling websites. The data was analyzed using structural equations modeling with AMOS 22.0 and SPSS software, and the proposed hypotheses were statistically tested. The sample under consideration constitutes 417 responses. Findings Empirical findings suggest that attitude, perceived behavioral control and perceived risk are significant for predicting behavioral intention while subjective norms do not. And these variables explained about 35 percent of the variance in behavioral intention of traveling in the period of coronavirus. Research limitations/implications This study can benefit travelers, tourism and hospitality industry, governments, aviation industry and other relevant organizations as this paper offers the latest updates and essential information regarding traveler`s intention of traveling in the period of coronavirus. The study mainly focuses on India, so the generalizations of results to other countries are unwanted. Originality/value The primary value of this paper is that it tested the theory of planned behavior by incorporating perceived risk in the context of COVID-19. To the best of authors’ knowledge, in Indian context, there is no study which has tested the TPB by adding perceived risk in explaining the Indian citizens’ behavioral intention of traveling in the period of Coronavirus.

scholarly journals Personal and Media Factors Related to Citizens’ Pro-environmental Behavioral Intention against Haze in China: A Moderating Analysis of TPB

2020 ◽  
Vol 17 (7) ◽  
pp. 2314 ◽  
Author(s):  
Xiaodong Yang ◽  
Liang Chen ◽  
Lai Wei ◽  
Qi Su
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Online Survey ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Mediating Role ◽  
Media Messages ◽  
Moderating Role

This study extends the theory of planned behavior by taking communication factors into account to examine the determinants of pro-environmental behavioral intention in haze mitigation. Unlike other theory of planned behavior (TPB) extension studies, we shift the focus of inquiry from examining the mediating role of TPB variables to investigating the moderating role in promoting pro-environmental behavior. Using an online survey in China, the results indicated that attitude, subjective norms, perceived behavioral control, and attention to haze-related efficacy messages were positively associated with pro-environmental behavioral intention. Notably, attention to haze-related threat messages had no significant relationship with behavioral intention. Moreover, moderation analyses revealed that the interaction effects between attention to efficacy messages and attention to threat messages on behavioral intention vary among people with different attitude, subjective norms, and perceived behavioral control. Theoretically, this study contributes to the literature of the TPB by analyzing its moderating role in promoting behavior change. Findings from this study suggest the importance of disseminating distinctive media messages to audiences with different personality traits, which is beneficial for practitioners to tailor specific messages in environmental campaigns.

Exploring Factors in Determining E-Banking Adoption Among Bruneian Corporate Customers

2021 ◽  
pp. 150-168
Author(s):  
Afzaal H. Seyal
Keyword(s):  
Conceptual Framework ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Behavioral Intent ◽  
Brunei Darussalam ◽  
Corporate Customers ◽  
Practical Implications

The purpose of this chapter is to investigate the significant factors that contribute towards the adoption and use of e-banking in Brunei. The study focuses on 150 corporate customers of major banks in Brunei Darussalam to explore the behavioral intent of the corporate customers toward e-banking through their attitudes. The conceptual framework was developed through theory of planned behavior (TPB) to understand the intention towards using e-banking. The data was analyzed using SPSS version 21 and PLS smart graph suggests that customers' attitudes toward e-banking is a significant predictor of behavioral intention whereas subjective norms and perceived behavioral control remained insignificant. The model has good parsimony with 52% of the total variance in intention is shared by these independent variables. However, use of e-banking was further supported by the behavioral intention. Based upon conclusion, the study provides the practical implications both for the management and researchers.

scholarly journals Determinants of Patients’ Intention to Use the Online Inquiry Services Provided by Internet Hospitals: Empirical Evidence From China

10.2196/22716 ◽  
2020 ◽  
Vol 22 (10) ◽  
pp. e22716
Author(s):  
Dehe Li ◽  
Yinhuan Hu ◽  
Holger Pfaff ◽  
Liuming Wang ◽  
Lu Deng ◽  
...  
Keyword(s):  
Behavioral Intention ◽  
Prevention And Control ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Research Model ◽  
High Quality ◽  
Perceived Severity ◽  
Severity Of Disease ◽  
And Control

Background Internet hospitals show great potential for adequately fulfilling people’s demands for high-quality outpatient services, and with the normalization of the epidemic prevention and control of COVID-19, internet hospitals play an increasingly important role in delivering health services to the public. However, the factors that influence patients’ intention to use the online inquiry services provided by internet hospitals remain unclear. Understanding the patients’ behavioral intention is necessary to support the development of internet hospitals in China and promote patients’ intention to use online inquiry services provided by internet hospitals during the prevention and control of the COVID-19 epidemic. Objective The purpose of this study is to identify the determinants of patients’ intention to use the online inquiry services provided by internet hospitals based on the theory of planned behavior (TPB). Methods The hypotheses of our research model were developed based on the TPB. A questionnaire was developed through patient interviews, verified using a presurvey, and used for data collection for this study. The cluster sampling technique was used to include respondents with chronic diseases. Structural equation modeling was used to test the research hypotheses. Results A total of 638 valid responses were received from patients with chronic diseases. The goodness-of-fit indexes corroborated that the research model was a good fit for the collected data. The model explained 45.9% of the variance in attitude toward the behavior and 60.5% of the variance in behavioral intention. Perceived behavioral control and perceived severity of disease had the strongest total effects on behavioral intention (β=.624, P=.004 and β=.544, P=.003, respectively). Moreover, perceived convenience, perceived information risk, emotional preference, and health consciousness had indirect effects on behavioral intention, and these effects were mediated by attitude toward the behavior. Among the four constructs, perceived convenience had the highest indirect effect on behavioral intention (β=.207; P=.001). Conclusions Perceived behavioral control and perceived severity of disease are the most important determinants of patients’ intention to use the online inquiry services provided by internet hospitals. Therefore, internet hospitals should further optimize the design of online service delivery and ensure a reasonable assembly of high-quality experts, which will benefit the promotion of patients’ adoption intention toward online inquiry services for health purposes. Perceived convenience, emotional preference, and perceived risks also have effects on behavioral intention. Therefore, the relevant quality control standards and regulations for internet hospitals should be further developed and improved, and the measures to protect personal information should be strengthened to ensure the patient safety. Our study supports the use of the TPB in explaining patients’ intention to use online inquiry services provided by internet hospitals.

Predicting Game-Attending Behavior in Amateur Athletes: The Moderating Role of Intention Stability

2013 ◽  
Vol 113 (2) ◽  
pp. 420-434 ◽  
Author(s):  
Wan Chen Lu ◽  
Chih-Fu Cheng ◽  
Lung Hung Chen
Keyword(s):  
Behavioral Intention ◽  
Behavioral Control ◽  
Hierarchical Regression ◽  
Perceived Behavioral Control ◽  
Attending Behavior ◽  
And Behavior ◽  
Weak Implications ◽  
The Relationship ◽  
Moderating Role

The theory of planned behavior is a well-established theory in predicting human behavior. However, there is evidence of an inconsistent relationship between intention and behavior. Therefore, the purpose of the current study is to further investigate the gap between intention and behavior. The study proposes intention stability as the moderator. Participants ( N=154, M age = 23 yr., SD = 6.7) were recruited from Internet volleyball forums and local volleyball courts in Taiwan. Multiple hierarchical regression was used to analyze the data. The results indicated that perceived behavioral control significantly predicted game-attending behavior through intention. However, attitude and subjective norms did not significantly predict behavioral intention. In addition, intention stability moderated the relationship between intention and behavior and indicated the relationship between intention and behavior was strong when intention stability was high. On the contrary, when intention stability was low, the relationship between intention and behavior was weak. Implications and applications are discussed.

Conscientiousness and the Intention–Behavior Relationship: Predicting Exercise Behavior

2007 ◽  
Vol 29 (4) ◽  
pp. 518-533 ◽  
Author(s):  
Mark Conner ◽  
Wendy Rodgers ◽  
Terra Murray
Keyword(s):  
University Students ◽  
Behavioral Intention ◽  
Behavioral Control ◽  
Exercise Behavior ◽  
Perceived Behavioral Control ◽  
Descriptive Norm ◽  
Past Behavior ◽  
Cognitive Attitude ◽  
Moderating Role

The present study examined the moderating role of conscientiousness within the theory of planned behavior (TPB) for exercise behavior during usual vs. unusual context. Affective and cognitive attitude, subjective and descriptive norm, perceived behavioral control, behavioral intention, past behavior, conscientiousness, and self-reported behavior were assessed in relation to exercising in a sample of university students (n = 146). Conscientiousness was found to significantly moderate the intention–behavior relationship when the behavior was performed in unusual context (exercising during a reading week of term), but not when behavior was performed in usual context (exercising during a normal week of term). The find-ings indicate a role for conscientiousness in understanding intention–behavior relationships when the context of behavior is changing or unknown.

scholarly journals Can Co-Creation and Crowdfunding Types Predict Funder Behavior? An Extended Model of Goal-Directed Behavior

2019 ◽  
Vol 11 (24) ◽  
pp. 7061 ◽  
Author(s):  
Myung Ja Kim ◽  
C. Michael Hall
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Behavioral Control ◽  
Critical Role ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Extended Model ◽  
Research Model ◽  
Goal Directed Behavior

Crowdfunding is an emerging means for financing by small and medium-sized enterprises or individuals to attract capital from investors who look to obtain products, services, and/or equity in the future. Co-creation in crowdfunding projects substantially influences sponsors’ behavior, playing a critical role in crowdfunding performance. Despite the significance of co-creation in crowdfunding, research from the leisure and tourism fields has been largely neglected in terms of theory-based models of co-creation. To address this gap, the goal of this work is to study the effects of co-creation on the extended model of goal-directed behavior, along with the moderator of crowdfunding types. To do this, an online survey was conducted on crowdfunders in South Korea and partial least squares (PLS)-structural equation modeling (SEM) was applied to analyze the collected data. Results reveal that co-creation considerably leads to attitude towards, as well as behavior in relation to, crowdfunding participation. Funders’ attitude and positive and negative anticipated emotion also significantly influence desire to participate in crowdfunding. Behavioral intention is highly affected by perceived behavioral control as well as desire. Reward and investment types significantly moderate eight relationships in the research model. Hence, this study contributes to crowdfunding research and stakeholders in the visitor economy sectors.

scholarly journals Determinants of Patients’ Intention to Use the Online Inquiry Services Provided by Internet Hospitals: Empirical Evidence From China (Preprint)

2020 ◽  
Author(s):  
Dehe Li ◽  
Yinhuan Hu ◽  
Holger Pfaff ◽  
Liuming Wang ◽  
Lu Deng ◽  
...  
Keyword(s):  
Behavioral Intention ◽  
Prevention And Control ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Research Model ◽  
High Quality ◽  
Perceived Severity ◽  
Severity Of Disease ◽  
And Control

BACKGROUND Internet hospitals show great potential for adequately fulfilling people’s demands for high-quality outpatient services, and with the normalization of the epidemic prevention and control of COVID-19, internet hospitals play an increasingly important role in delivering health services to the public. However, the factors that influence patients’ intention to use the online inquiry services provided by internet hospitals remain unclear. Understanding the patients’ behavioral intention is necessary to support the development of internet hospitals in China and promote patients’ intention to use online inquiry services provided by internet hospitals during the prevention and control of the COVID-19 epidemic. OBJECTIVE The purpose of this study is to identify the determinants of patients’ intention to use the online inquiry services provided by internet hospitals based on the theory of planned behavior (TPB). METHODS The hypotheses of our research model were developed based on the TPB. A questionnaire was developed through patient interviews, verified using a presurvey, and used for data collection for this study. The cluster sampling technique was used to include respondents with chronic diseases. Structural equation modeling was used to test the research hypotheses. RESULTS A total of 638 valid responses were received from patients with chronic diseases. The goodness-of-fit indexes corroborated that the research model was a good fit for the collected data. The model explained 45.9% of the variance in attitude toward the behavior and 60.5% of the variance in behavioral intention. Perceived behavioral control and perceived severity of disease had the strongest total effects on behavioral intention (β=.624, <i>P</i>=.004 and β=.544, <i>P</i>=.003, respectively). Moreover, perceived convenience, perceived information risk, emotional preference, and health consciousness had indirect effects on behavioral intention, and these effects were mediated by attitude toward the behavior. Among the four constructs, perceived convenience had the highest indirect effect on behavioral intention (β=.207; <i>P</i>=.001). CONCLUSIONS Perceived behavioral control and perceived severity of disease are the most important determinants of patients’ intention to use the online inquiry services provided by internet hospitals. Therefore, internet hospitals should further optimize the design of online service delivery and ensure a reasonable assembly of high-quality experts, which will benefit the promotion of patients’ adoption intention toward online inquiry services for health purposes. Perceived convenience, emotional preference, and perceived risks also have effects on behavioral intention. Therefore, the relevant quality control standards and regulations for internet hospitals should be further developed and improved, and the measures to protect personal information should be strengthened to ensure the patient safety. Our study supports the use of the TPB in explaining patients’ intention to use online inquiry services provided by internet hospitals.

Exploring Effect Factors of E-Learning Behavioral Intention on Cross-Level Analysis

2011 ◽  
Vol 204-210 ◽  
pp. 174-177 ◽  
Author(s):  
Pei Wen Liao ◽  
Chien Yu ◽  
Chin Cheh Yi
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Behavioral Control ◽  
Hierarchical Linear Model ◽  
Perceived Behavioral Control ◽  
Performance Expectations ◽  
Individual Level ◽  
Use Of Technology ◽  
E Learning

The study, based on the unified theory of acceptance and use of technology (UTAUT), investigates the determinants of e-learning acceptance. We create a cross-level variable of the incentive and social influence to explore with the other variable context effect and the interaction effects in the acceptance of e-learning. Data collected from 932 respondents in Taiwan were tested against the research model using the hierarchical linear model approach. This model improved Yu, Liao, Wen’s research to detailed intended the learning environment. The results showed that individual-level variables (performance expectations, effort expectancy, perceived behavioral control), and group-level variables (incentive, social influence) have a positive effect on behavioral intention. The incentive has an effect on behavioral intention through the moderating role of manager influence.

scholarly journals Factors Affecting COVID-19 Preventive Behaviors among University Students in Beijing, China: An Empirical Study Based on the Extended Theory of Planned Behavior

2021 ◽  
Vol 18 (13) ◽  
pp. 7009
Author(s):  
Jiabin Li ◽  
Xianwei Liu ◽  
Yang Zou ◽  
Yichu Deng ◽  
Meng Zhang ◽  
...  
Keyword(s):  
Higher Education ◽  
Theory Of Planned Behavior ◽  
University Students ◽  
Perceived Risk ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Preventive Behaviors ◽  
Institutional Climate ◽  
Beijing China

Higher education institutions (HEIs), among other social systems, have an irreplaceable role in combating COVID-19. However, we know little about institutional and individual factors that might facilitate university students’ beliefs and behaviors toward preventive behaviors for COVID-19 within the higher education context. Our study applies an extended theory of planned behavior (TPB) model to investigate the structural relationships among the institutional climate, attitudes, subjective norms, perceived behavioral control and preventive behaviors of university students and to detect the moderating impacts of perceived risk on the structural model. Data were collected from 3693 university students at 18 universities in Beijing, China through an online survey. Structural equation modeling (SEM) and multigroup analysis were performed to examine the empirical model. The results reveal that (1) the institutional climate has a significant, direct effect on preventive behaviors for COVID-19 among university students, (2) the TPB components, namely attitudes, subjective norms and perceived behavioral control, partially mediate the relationship between the institutional climate and preventive behaviors for COVID-19, and (3) perceived risk moderates several paths in the model. Theoretical and practical implications are offered, and recommendations for future research are outlined.

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