scholarly journals Expressing Identity and Shaping Image: The Relationship between Corporate Mission and Corporate Sponsorship

2009 ◽  
Vol 23 (1) ◽  
pp. 65-86 ◽  
Author(s):  
Stephanie Cunningham ◽  
T. Bettina Cornwell ◽  
Leonard V. Coote

Despite the popularity of sponsorship-linked marketing programs, we know little about how firms form sponsorship policies. This article describes a corporate identity-sponsorship policy link and offers empirical support for it via a mixed method research design. Content analysis of 146 Fortune 500 companies’ online sponsorship policies and mission statements is followed by cluster, factor and multinomial regression techniques. Results show that corporate identity, as reflected in mission statements, matters to sponsorship policy. Specifically, companies emphasizing financial success in their mission statements prefer to sponsor individual athletes, education, the environment and health-related activities. Alternatively, companies stressing the importance of employees demonstrate a propensity to sponsor team sports, entertainment, religious, community, charity and business related activities. Reasons for these strategic differences are discussed.

2017 ◽  
pp. 1152-1166
Author(s):  
Filiz Bozkurt ◽  
Ahu Ergen

Economic growth, environment, and health are three significant aspects of sustainable development. Nowadays, lifestyle is increasingly evaluated as one of the most important factors influencing health. As increasing health expenditure is an important problem for sustainable development, it is essential to examine the society in terms of their health-related habits and promote healthy lifestyle to support sustainable development. In this chapter, healthy lifestyle of highly educated Istanbulites is researched. The respondents are classified into three distinct clusters according to their healthy lifestyles as “young and single individuals with low healthy lifestyle tendency.” “young and middle-aged individuals consuming natural food,” and “elderly, married adults leading healthy lifestyles.” Afterwards, analyzing the data by ANOVA and post-hoc tests, it is found that respondents in different clusters have significantly different green consumer values and health motivations. Finally, theoretical and managerial discussions are provided and some recommendations are made for academicians and practitioners.


Author(s):  
Christina Marouli ◽  
Paraskevi Papadopoulou ◽  
Anastasia Misseyanni

This is part two of two overview chapters of the most important contemporary environmental health challenges. This second chapter discusses environmental health as a socio-political and ethical issue. It argues that effectively moving towards healthier and sustainable societies requires not only sound scientific knowledge but also policies, medical practices, healthcare systems, and health-related attitudes and behaviors that are informed by a deep socio-political understanding and that reflect a new integrated approach to environment and health. The need for contemporary technological societies to develop mechanisms like education, environmental and health governance, and public accountability for environmental health equity and justice is highlighted. The chapter concludes by proposing a multidimensional framework, based on both natural and social sciences, for the transition to healthy and sustainable societies and for improving the welfare of all people, as well as future research directions for environmental health sciences.


2015 ◽  
Vol 19 (9) ◽  
pp. 1707-1717
Author(s):  
Ritva Prättälä ◽  
Esko Levälahti ◽  
Tea Lallukka ◽  
Satu Männistö ◽  
Laura Paalanen ◽  
...  

AbstractObjectiveFinland is known for a sharp decrease in the intake of saturated fat and cardiovascular mortality. Since 2000, however, the consumption of butter-containing spreads – an important source of saturated fats – has increased. We examined social and health-related predictors of the increase among Finnish men and women.DesignAn 11-year population follow-up.SettingA representative random sample of adult Finns, invited to a health survey in 2000.SubjectsAltogether 5414 persons aged 30–64 years at baseline in 2000 were re-invited in 2011. Of men 1529 (59 %) and of women 1853 (66 %) answered the questions on bread spreads at both time points. Respondents reported the use of bread spreads by choosing one of the following alternatives: no fat, soft margarine, butter–vegetable oil mixture and butter, which were later categorized into margarine/no spread and butter/butter–vegetable oil mixture (= butter). The predictors included gender, age, marital status, education, employment status, place of residence, health behaviours, BMI and health. Multinomial regression models were fitted.ResultsOf the 2582 baseline margarine/no spread users, 24.6% shifted to butter. Only a few of the baseline sociodemographic or health-related determinants predicted the change. Finnish women were more likely to change to butter than men. Living with a spouse predicted the change among men.ConclusionsThe change from margarine to butter between 2000 and 2011 seemed not to be a matter of compliance with official nutrition recommendations. Further longitudinal studies on social, behavioural and motivational predictors of dietary changes are needed.


PLoS ONE ◽  
2021 ◽  
Vol 16 (3) ◽  
pp. e0248391
Author(s):  
Lotus McDougal ◽  
Abhishek Singh ◽  
Kaushalendra Kumar ◽  
Nabamallika Dehingia ◽  
Aluisio J. D. Barros ◽  
...  

While the health-related benefits of contraceptive use for women are well documented, potential social benefits, including enabling women’s employment, have not been well researched. We examine the relationship between contraceptive use and women’s employment in India, a country where both factors have remained relatively static over the past ten years. We use data from India’s 2015–16 National Family Health Survey to test the association between current contraceptive use (none, sterilization, IUD, condom, pill, rhythm method or withdrawal) and current employment status (none, professional, clerical or sales, agricultural, services or production) with multivariable, multinomial regression; variable selection was guided by a directed acyclic graph. More than three-quarters of women in this sample were currently using contraception; sterilization was most common. Women who were sterilized or chose traditional contraception, relative to those not using contraception, were more likely to be employed in the agricultural and production sectors, versus not being employed (sterilization adjusted relative risk ratio [aRRR] = 1.5, p<0.001 for both agricultural and production sectors; rhythm aRRR = 1.5, p = 0.01 for agriculture; withdrawal aRRR = 1.5, p = 0.02 for production). In contrast, women with IUDs, compared to those who not using contraception, were more likely to be employed in the professional sector versus not being employed (aRRR = 1.9, p = 0.01). The associations between current contraceptive use and employment were heterogeneous across methods and sectors, though in no case was contraceptive use significantly associated with lower relative probabilities of employment. Policies designed to support women’s access to contraception should consider the sector-specific employment of the populations they target.


2021 ◽  
Vol 50 (Supplement_1) ◽  
Author(s):  
Panayiota Ellina ◽  
Nicos Middleton ◽  
Daphne Kleopa ◽  
Andrie Panayiotou ◽  
Christiana Nicolaou ◽  
...  

Abstract Background The extent and magnitude of socio-geographical inequalities in health in Cyprus is not clear as neither “place” nor “health inequalities” feature on the public health agenda. Methods In the context of a wider Neighbourhood Environment and Health programme, the magnitude of inequality in health-related quality of life (HRQoL) among Limassol citizens was explored in a door-to-door SF-36 survey of residents aged 45-64 (N = 450, 50:50 gender quota) across 45 randomly selected neighbourhoods stratified by socio-economic disadvantage and profiled using a culturally-adapted Systematic Social Observation neighbourhood audit tool. Results The social gradient was steeper for physical than mental component scores of HRQoL irrespective of the indicator of social position. Education and income captured the gradient better in women, and occupational-based social class in men, with large effect (0.7-1 SD) on the SF-36 scale at opposite ends of the continuum. Lower HRQoL and more adverse health behaviours observed in disadvantaged neighborhoods according to census area-level measures and neighbourhood audit profiles, with generally larger differences in women. Conclusions This study profiled the variability in the urban neighbourhood environment,and documented the magnitude of social gradient in health and health-related quality of life in a representative sample of late working-life population in Cyprus. Key messages Social gradient in health behaviours and quality of life in late working-life Cypriot population. Gradient apparent in both men and women across individual and neighborhood measures of social position.


2021 ◽  
pp. 089011712110226
Author(s):  
Natalia I. Heredia ◽  
Tianlin Xu ◽  
MinJae Lee ◽  
Lorna H. McNeill ◽  
Belinda M. Reininger

Purpose: Hispanic/Latino adults on the Texas-Mexico border have high rates of chronic disease. Neighborhoods can influence health, though there is a limited research on neighborhood environment and health in Hispanics/Latinos. The purpose of this study was to assess the relation of neighborhood environment with health variables in Hispanic/Latino adults, including physical activity [PA], depression, anxiety, and lab-assessed conditions (type 2 diabetes, metabolic syndrome, and chronic inflammation). Methods: Participants were randomly-selected from a Hispanic/Latino cohort on the Texas-Mexico border. Neighborhood environment, self-reported PA, anxiety, and depression were assessed through questionnaires. Laboratory values determined Type 2 diabetes, metabolic syndrome, and C-reactive protein (CRP). We conducted multivariable linear and logistic regression analyses to assess the associations of neighborhood environment and health variables, controlling for covariates. Results: Participants (n = 495) were mostly females, without insurance. After controlling for covariates, crime (Adjusted Odds Ratio [AOR] = 1.59 (95%CI 1.06-2.38), no streetlights (AOR = 1.65, 95%CI 1.06-2.57), and traffic (AOR = 1.74, 95%CI 1.16-2.62) were all significantly associated with anxiety. Only traffic was significantly associated with depression (AOR = 1.61, 95%CI1.05-2.47). A lack of nearby shops (AOR = 0.57, 95%CI 0.38-0.84) and no one out doing PA (AOR = 0.53, 95% CI 0.34-0.83) were both significantly associated with lower odds of meeting PA guidelines. A lack of nearby shops was associated with a 26% increase in the CRP value (β = 0.26, 95%CI 0.04-0.47). Discussion: Several neighborhood environment variables were significantly associated with mental health, PA and CRP, though estimates were small. The neighborhood environment is a meaningful contextual variable to consider for health-related interventions in Hispanic/Latino adults, though more study is needed regarding the magnitude of the estimates. Trial registration: NCT01168765.


Author(s):  
Francesca S. Cardwell ◽  
Susan J. Elliott

The environment, broadly defined, plays a significant role in shaping human health. Understanding how environmental health risks are perceived by different people, in different places, and at different times is critical to their management. Using a place-based conceptual framework, this research investigates asthma risk perception determinants and outcomes amongst organized team sport stakeholders in Ontario. Two online surveys (coaches, n = 94; parents of athletes diagnosed with allergic disease, n = 90) were conducted. Binary regression was used to investigate determinants of risk perception. Asthma ranked seventh of 17 health hazards by coaches (23% ranked as high) and parents (34%), and determinants of risk included trigger knowledge, risk exposure, propensity for risk, indicators of trust, and socioeconomic variables (e.g., gender). As policy-makers look to manage health risks in sport, considering the risk profiles of different stakeholders (e.g., coaches, parents of vulnerable athletes), as well as the characteristics of the places in which risk is experienced, is critical to improving environment and health management in organized youth team sports.


2018 ◽  
Vol 62 (7) ◽  
pp. 919-934 ◽  
Author(s):  
Elizabeth G. Creamer

The potential for mixed method approaches to offer a creative way to generate theory about human behavior in a complex social world has been observed but rarely executed in a way that is reflexive about either the procedures or its contribution. The analysis reported illustrates the untapped potential for the development of classic grounded theory with mixed method research approaches involving the evaluation of educational and health-related interventions. The analysis contributes to the literature by proposing a model that conceptualizes a fully integrated mixed method approach to grounded theory and introduces ideas about the potential for integration to occur at multiple stages in the research process. Discordant data can contribute to the development of more creative and nuanced theoretical models.


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