Health awareness as genre: the exigence of preparedness in cancer awareness campaigns and critical-illness insurance marketing

2021 ◽  
pp. medhum-2020-012045
Author(s):  
Loren Gaudet
Keyword(s):  
Colorectal Cancer ◽  
Comparative Analysis ◽  
Critical Illness ◽  
Public Discourse ◽  
Genre Theory ◽  
Health Awareness ◽  
Cancer Awareness ◽  
Non Profit ◽  
Awareness Campaigns ◽  
Rhetorical Genre

Dominant understandings of genre-as-form have limited our abilities to perceive health awareness: we recognise, and expect, health awareness campaigns from governmental and non-profit agencies. Inversely, we often fail to recognise, or name, health awareness as such when it comes from other sources, such as commercial marketing or advertisements for products. However, rhetorical genre theory centres attention on action brought about by form and, as such, rhetorical genre provides tools for recognising instances of health awareness often escape our notice. One such example is critical-illness insurance marketing. In this article, I argue that critical-illness insurance marketing draws on the same appeals found in cancer awareness campaigns. Through a comparative analysis, I show that Colorectal Cancer Canada and critical-illness insurance marketing represent unpreparedness, rather than cancer, as the exigence, or the problem to be overcome through public discourse, and as such, share a genre of what I call ‘health awareness as preparedness’.

scholarly journals Awareness of Colorectal Cancer and Associated Factors Among Adult Patients in Jimma, South-West Ethiopia.

2020 ◽  
Author(s):  
Abdulmenan Hamza ◽  
Zeleke Argaw ◽  
Debela Gela
Keyword(s):  
Colorectal Cancer ◽  
Associated Factors ◽  
Adult Patients ◽  
P Value ◽  
Bloody Stool ◽  
Cancer Awareness ◽  
Awareness Campaigns ◽  
South West ◽  
Study Participants ◽  
South West Ethiopia

Abstract Background: Colorectal cancer (CRC) is the first commonest diagnosed cancer in men and the fourth commonest in women in Ethiopia. The most significant factors that may increase the risk of having CRC were modifiable. However, little is known about the awareness of CRC and associated factors among adult patients in study area. Therefore, the study aimed to assess the awareness of CRC and associated factors among adult patients in Jimma, South-West Ethiopia, 2020. Methods: The institution-based quantitative cross-sectional study design was conducted among 422 patients from March 8 to April 30, 2020. The study participants were recruited by a systematic random sampling method and data was collected semi-structured interviewer-administered questionnaires. Descriptive, bivariate, and multivariate logistic regression was implemented. The statistical level of significance was stated at p-value < 0.05. Result: A 100% response rate in this study was recorded. More than half (57.6%) of the study participants had low awareness of colorectal cancer. Smoking (78.2%) and bloody stool (49.3%) were the most known risk factors and symptoms. There is a significant association between awareness of colorectal cancer with gender, residency, monthly income, level of education, information sources, and heard about CRC. Conclusion: Overall awareness of patients towards CRC was inadequate. Participants with high levels of education and females had better awareness, however; the overall awareness of them was insufficient. Therefore, there is a need for awareness campaigns and health education for promoting colorectal cancer awareness.

Evaluating the impact of cancer awareness months in Mexico using internet search engine analytics.

2019 ◽  
Vol 37 (15_suppl) ◽  
pp. e18056-e18056
Author(s):  
Jorge Humberto Hernandez-Felix ◽  
Mónica Isabel Meneses Medina ◽  
Edgar Omar Martos Armendariz ◽  
Mauricio Rivera Aguilar ◽  
Vanessa Rosas Camargo ◽  
...  
Keyword(s):  
Breast Cancer ◽  
Prostate Cancer ◽  
Colorectal Cancer ◽  
Media Analysis ◽  
Cáncer De Mama ◽  
Internet Search ◽  
Cancer Awareness ◽  
Awareness Campaigns ◽  
Search Volume ◽  
The Impact

e18056 Background: Cancer awareness months (CAM) are a health promotion tool that pursues to increase the public knowledge of a specific type of cancer. Awareness campaigns have benefited from the ease of access to the internet and social media. Analysis of internet search data has been used as an indirect tool to determine the information-seeking patterns of people and may reflect the impact of a campaign. We aim to determine national cancer awareness months’ impact on people’s internet search habits focusing on malignancies that have a specific awareness month in Mexico: breast, colorectal and prostate. Methods: We used Google Trends (GT) to obtain search volume indexes (SVIs), a term designed by GT scaled from 0 to 100 based on total searches during a specified period, of malignancies with an awareness month in Mexico from January 2008 to December 2018. Terms were consulted in Spanish: "cáncer de mama" (breast cancer), "cáncer de colon + cáncer colorrectal" (colon + colorectal cancer), "cáncer de próstata" (prostate cancer). We compared mean SVIs from each cancer awareness month to mean SVIs from the rest of the year using two-tailed two-independent sample T-tests. For prostate and colorectal, SVI’s were compared from the year its CAM was nationally instituted. Results: For breast cancer, mean SVI from October, its awareness month was 54.18 vs 12.09 for the rest of the year (p < 0.001). For colorectal cancer, mean SVI from its awareness month March, was 65.0 vs 55.5 for the rest of the year (p = 0.34). For prostate cancer, mean SVI from November, Mexican prostate awareness month, was 72.0 vs 35.52 for the rest of the year (p = 0.44). Conclusions: Google’s search volume for breast cancer was significantly higher in its awareness month compared to the rest of the year, which proves the impact of its CAM on modifying online activity. For more recently instituted CAMs on prostate and colorectal cancer, search volume didn’t change significantly between their CAM and the rest of the year. There are perhaps lessons to be learned from the breast cancer awareness month campaign which might usefully be adapted for the highest incident malignancies in Mexico.

ICERD in Malaysian online news reports: A cross-linguistic comparative corpus analysis

2019 ◽  
Vol 3 (4) ◽  
pp. 51
Author(s):  
Siti Aeisha Joharry ◽  
Nor Diyana Saupi
Keyword(s):  
Comparative Analysis ◽  
Public Discourse ◽  
Online News ◽  
Corpus Analysis ◽  
Search Term ◽  
International Convention ◽  
Online Newspapers ◽  
News Reports ◽  
The Media ◽  
Online Sources

The International Convention for the Elimination of Racial Discrimination (ICERD), which was not ratified in Malaysia, created a heated public discourse in the media. This cross-linguistic comparative study investigates the representation of ICERD in Malaysian news reports of two online sources in Malaysia – the widely read English portal: The Star Online, and its Malay equivalent: Berita Harian. A corpus-assisted discourse analysis was conducted to examine how news on ‘ICERD’ were reported in both English and Malay online newspapers. Initial comparative analysis of both newspapers revealed that the search term co-occurs statistically more frequently with the verb ‘ratify’ and its equivalent: ‘meratifikasi’. Patterns indicate that ‘ICERD’ was mostly referring to the act of sanctioning the agreement –particularly to ‘not ratify’ or ‘tidak akan meratifikasi’, which is concurrent with the timeframe of events. Interestingly, different patterns can be found in Berita Harian (e.g. the expression of ‘thanks’ or gratitude of not ratifying ICERD) that are not as revealing in The Star Online reports. Some inconsistencies were also reported between the two newspapers, e.g. referring to different ministers’ speech about the initial plan to ratify ICERD alongside five (The Star Online) or six (Berita Harian) other treaties in the following year.  

scholarly journals Breast Cancer Awareness Media Campaigns in Pakistan: Knowledge, Attitude and Practices of Women

2020 ◽  
Vol V (II) ◽  
pp. 130-137
Author(s):  
Arsha Saleem Meer ◽  
Rao Shahid Mahmood Khan ◽  
Malik Adnan Adnan
Keyword(s):  
Breast Cancer ◽  
General Population ◽  
Economic Status ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Cancer Awareness ◽  
Media Campaigns ◽  
Awareness Campaigns ◽  
Breast Cancer Awareness

The core objective of the study was to find out the knowledge, attitude and practices of women in the general population and also to investigate the significant role of media awareness campaigns in each aspect of KAP among women. A total number of n=375 women of three renowned universities of southern Punjab were selected through simple random sampling technique. Data was collected through a self-constructed questionnaire comprised of socio-economic status and knowledge, attitude and practices section in their respective educational institutes. Findings indicated that media campaigns had established good knowledge and satisfactory attitude towards breast cancer, but these campaigns are proved less significant in convincing people for screening their breast without any prominent symptoms. This study concluded that media awareness campaigns are significant in providing knowledge and establishing good attitude but less effective in providing knowledge about the importance of screening practices among women of the general population.

scholarly journals ‘Blood in pee’ campaign: Increased demand on secondary care with no change in cancers diagnosed

2018 ◽  
Vol 12 (1) ◽  
pp. 15-19
Author(s):  
Kunjan Patel ◽  
Susan Jane Hall ◽  
Kamath Shraddha ◽  
Richard Stanford ◽  
Simon Williams ◽  
...  
Keyword(s):  
Cancer Awareness ◽  
Level Of Evidence ◽  
Awareness Campaigns ◽  
Economic Background ◽  
Kolmogorov Smirnov ◽  
The Mean ◽  
Student’S T ◽  
The Impact ◽  
Index Of Multiple Deprivation ◽  
Student’S T Test

Objective: As part of the national Be Clear on Cancer campaign, the ‘blood in pee’ campaign was launched in 2013. We aimed to evaluate the impact of the campaign on 2-week wait (2WW) referrals and the resulting diagnoses of malignancy at a single trust, and secondly, to evaluate the socio-economic background of patients referred. Patients and methods: Suspected cancer 2WW patients in the 3 months pre- and post-campaign were included. Demographics, investigations and diagnoses were recorded. A Kolmogorov–Smirnov test demonstrated a normal distribution. The data were treated as parametric and analysed with the unpaired Student’s t-test. Results: Referrals for visible haematuria significantly increased by 52% from 135 pre-campaign to 205 post-campaign ( p = 0.03). There was a fall in the proportion of patients diagnosed with malignancy from 20.27% pre-campaign to 15.36% post-campaign. The mean index of multiple deprivation score of referrals did not change: p = 0.43. Conclusion: This campaign has increased referrals without increasing the proportion of malignancies diagnosed, placing large demand on services without benefit or extra funding. Nor has the campaign effectively reached deprived socio-economic groups. There is little evidence as to the efficacy of untargeted cancer awareness campaigns and further work is needed to improve their pick-up of malignancies. Level of evidence: 2C

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