scholarly journals ADVERTISING AND IRREVERSIBLE OPINION SPREADING IN COMPLEX SOCIAL NETWORKS

2009 ◽  
Vol 20 (06) ◽  
pp. 799-815 ◽  
Author(s):  
JULIÁN CANDIA

Irreversible opinion spreading phenomena are studied on small-world and scale-free networks by means of the magnetic Eden model, a nonequilibrium kinetic model for the growth of binary mixtures in contact with a thermal bath. In this model, the opinion of an individual is affected by those of their acquaintances, but opinion changes (analogous to spin flips in an Ising-like model) are not allowed. We focus on the influence of advertising, which is represented by external magnetic fields. The interplay and competition between temperature and fields lead to order–disorder transitions, which are found to also depend on the link density and the topology of the complex network substrate. The effects of advertising campaigns with variable duration, as well as the best cost-effective strategies to achieve consensus within different scenarios, are also discussed.

2008 ◽  
Vol 22 (05) ◽  
pp. 553-560 ◽  
Author(s):  
WU-JIE YUAN ◽  
XIAO-SHU LUO ◽  
PIN-QUN JIANG ◽  
BING-HONG WANG ◽  
JIN-QING FANG

When being constructed, complex dynamical networks can lose stability in the sense of Lyapunov (i. s. L.) due to positive feedback. Thus, there is much important worthiness in the theory and applications of complex dynamical networks to study the stability. In this paper, according to dissipative system criteria, we give the stability condition in general complex dynamical networks, especially, in NW small-world and BA scale-free networks. The results of theoretical analysis and numerical simulation show that the stability i. s. L. depends on the maximal connectivity of the network. Finally, we show a numerical example to verify our theoretical results.


2006 ◽  
Vol 20 (27) ◽  
pp. 1755-1761 ◽  
Author(s):  
BAIBAI FU ◽  
ZIYOU GAO ◽  
FASHENG LIU ◽  
XIANJUAN KONG

An express highway itself is not a scale-free network, while the Express Passenger Transport System (EPTS) on the express highway network has the properties of a small-world and scale-free network. Data analysis based on the observation of the EPTS in Shandong province, China, shows that the EPTS has the properties of scale-free networks and the power exponent λ of the distribution is equal to about 2.1. Based on the scale-free network topology structure of the EPTS network, the construction of the EPTS network will be more efficient and robust.


Author(s):  
P. A. Whigham ◽  
G. Dick ◽  
M. Parry

Network rewiring as a method for producing a range of structures was first introduced in 1998 by Watts & Strogatz ( Nature 393 , 440–442. ( doi:10.1038/30918 )). This approach allowed a transition from regular through small-world to a random network. The subsequent interest in scale-free networks motivated a number of methods for developing rewiring approaches that converged to scale-free networks. This paper presents a rewiring algorithm (RtoS) for undirected, non-degenerate, fixed size networks that transitions from regular, through small-world and scale-free to star-like networks. Applications of the approach to models for the spread of infectious disease and fixation time for a simple genetics model are used to demonstrate the efficacy and application of the approach.


2015 ◽  
Vol 26 (05) ◽  
pp. 1550052 ◽  
Author(s):  
Lei Wang ◽  
Ping Wang

In this paper, we attempt to understand the propagation and stability feature of large-scale complex software from the perspective of complex networks. Specifically, we introduced the concept of "propagation scope" to investigate the problem of change propagation in complex software. Although many complex software networks exhibit clear "small-world" and "scale-free" features, we found that the propagation scope of complex software networks is much lower than that of small-world networks and scale-free networks. Furthermore, because the design of complex software always obeys the principles of software engineering, we introduced the concept of "edge instability" to quantify the structural difference among complex software networks, small-world networks and scale-free networks. We discovered that the edge instability distribution of complex software networks is different from that of small-world networks and scale-free networks. We also found a typical structure that contributes to the edge instability distribution of complex software networks. Finally, we uncovered the correlation between propagation scope and edge instability in complex networks by eliminating the edges with different instability ranges.


Author(s):  
Graziano Vernizzi ◽  
Henri Orland

This article deals with complex networks, and in particular small world and scale free networks. Various networks exhibit the small world phenomenon, including social networks and gene expression networks. The local ordering property of small world networks is typically associated with regular networks such as a 2D square lattice. The small world phenomenon can be observed in most scale free networks, but few small world networks are scale free. The article first provides a brief background on small world networks and two models of scale free graphs before describing the replica method and how it can be applied to calculate the spectral densities of the adjacency matrix and Laplacian matrix of a scale free network. It then shows how the effective medium approximation can be used to treat networks with finite mean degree and concludes with a discussion of the local properties of random matrices associated with complex networks.


2008 ◽  
Vol 77 (6) ◽  
Author(s):  
Michael Small ◽  
Xiaoke Xu ◽  
Jin Zhou ◽  
Jie Zhang ◽  
Junfeng Sun ◽  
...  

2011 ◽  
Vol 2011 ◽  
pp. 1-12 ◽  
Author(s):  
Shouwei Li ◽  
Jianmin He

This paper first constructs a tiered network model of the interbank market. Then, from the perspective of contagion risk, it studies numerically the resilience of four types of interbank market network models to shocks, namely, tiered networks, random networks, small-world networks, and scale-free networks. This paper studies the interbank market with homogeneous and heterogeneous banks and analyzes random shocks and selective shocks. The study reveals that tiered interbank market networks and random interbank market networks are basically more vulnerable against selective shocks, while small-world interbank market networks and scale-free interbank market networks are generally more vulnerable against random shocks. Besides, the results indicate that, in the four types of interbank market networks, scale-free networks have the highest stability against shocks, while small-world networks are the most vulnerable. When banks are homogeneous, faced with selective shocks, the stability of the tiered interbank market networks is slightly lower than that of random interbank market networks, whereas, in other cases, the stability of the tiered interbank market networks is basically between that of random interbank market networks and that of scale-free interbank market networks.


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