DEVELOPING LOCAL FRANCHISE: STRATEGIC PERSPECTIVE AND MODEL
1994 ◽
Vol 01
(03n04)
◽
pp. 437-448
◽
Keyword(s):
Franchising is a global phenomenon. In developing countries, franchising is activated both by international franchise entities and home-grown franchises. Rapid development of franchising coupled with turbulent environments have led the society to view franchising as more than just a form of business; franchising is a strategy. The Malaysian government has even looked beyond that by adopting franchising as a strategy to develop local entrepreneurship. A comprehensive model attesting to the role of the government in promoting franchising—both imported and home-grown—is presented.
Keyword(s):
2017 ◽
Vol 14
(1)
◽
pp. 29-49
◽
2019 ◽
Vol 1
(1)
◽
pp. 9-16
2012 ◽
pp. 227-237
2017 ◽
Vol 17
(3)
◽
pp. 229-244
◽
Keyword(s):