INFLUENCE OF PERSONAL COMMUNICATION NETWORKS ON INNOVATION ADOPTION — USING MULTI-AGENT SIMULATIONS TO PROJECT THE LAUNCH OF AN INNOVATIVE MEDICAL DEVICE

2013 ◽  
Vol 10 (05) ◽  
pp. 1340021 ◽  
Author(s):  
CHRISTIAN BARROT ◽  
JAN KUHLMANN ◽  
ANDREA POPA
Keyword(s):  
Medical Device ◽  
Interpersonal Communication ◽  
Communication Networks ◽  
Personal Communication ◽  
Market Penetration ◽  
Modeling Framework ◽  
Communication Processes ◽  
The Social ◽  
The Us ◽  
Multi Agent

Adoption processes are often heavily influenced by interpersonal communication. Marketing managers are increasingly trying to use these relationships to foster the market penetration of their products. In an empirical study of the US market for an innovative medical device, we survey the social network of (mostly chief) anesthetists from 151 hospitals. We confirm the influences from personal communication on individual adoption decisions through hazard regressions. We then use a multi-agent modeling framework trying to identify what seeding strategies would have been optimal to achieve a fast market penetration, i.e. which and how many anesthetists should be selected to initiate personal communication processes.

scholarly journals Komunikasi Interpersonal Komunitas Pelita dalam Membangun Toleransi Beragama

2019 ◽  
Vol 9 (1) ◽  
pp. 128-153
Author(s):  
Agus Riyadi ◽  
Yunika Indah Wigati
Keyword(s):  
Qualitative Methods ◽  
Interpersonal Communication ◽  
Family Relationships ◽  
Personal Communication ◽  
Phenomenological Approach ◽  
Personal Relationships ◽  
Professional Relationships ◽  
Interpersonal Competence ◽  
Religious Tolerance ◽  
The Social

This article discusses religious tolerance from the perspective of interpersonal communication. This research was conducted using descriptive qualitative methods through a phenomenological approach. The results showed that inter-personal communication patterns that occurred between members of the Pelita community in building religious tolerance based on interpersonal competence, friendship associations, professional relationships, and websites for inter-personal relationships. While romantic communication pat-terns and family relationships did not appear. This is because Pelita was medium for people meeting from various religious backgrounds who were not tied based on genetic, but communication amongst members relying on the social and national based relationship.

scholarly journals THE IMPORTANCE OF LOCAL CLUSTERS FOR THE DIFFUSION OF OPINIONS AND BELIEFS IN INTERPERSONAL COMMUNICATION NETWORKS

2013 ◽  
Vol 10 (05) ◽  
pp. 1340022 ◽  
Author(s):  
JÜRGEN PFEFFER ◽  
KATHLEEN M. CARLEY
Keyword(s):  
Interpersonal Communication ◽  
Communication Networks ◽  
Diffusion Of Innovation ◽  
Real World ◽  
Social System ◽  
Diffusion Processes ◽  
Entire System ◽  
Interpersonal Networks ◽  
Multi Agent

Opinions and beliefs are essential ingredients in the diffusion of innovation. We present a framework to model and simulate diffusion processes of opinions and beliefs in interpersonal communication networks. We introduce an algorithm to create stylized networks with attributes of real-world interpersonal communication networks. We also introduce a simple, but expandable model for simulating the dynamics of the diffusion processes of opinions and beliefs. We apply network multi-agent simulations to show the importance of local clusters of connected agents for keeping opinions and beliefs endemic in a social system. We also argue that due to the structure of interpersonal networks, these local clusters have the capability to propagate opinions and ideas into the entire system.

scholarly journals KAJIAN TEORITIS: ANALISIS JARINGAN KOMUNIKASI INTERPERSONAL

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Asri Sulistiawati
Keyword(s):  
Communication Network ◽  
Interpersonal Communication ◽  
Communication Networks ◽  
Social Unit ◽  
Network Concept ◽  
The Social ◽  
The Individual ◽  
Social Units ◽  
The Relationship

Communication network analysis is one of method that can be used to identify the interaction of individuals in the group. This method not only focused on the individual and the social unit itself, but also the quality of the relationship between social units. This study aims to identify part of communication network concept such as interpersonal communication network. This article contains of  a number of concepts related to interpersonal communication networks. Furthemore, this article try to give some descriptions about some researchs that concern about interpersonal comunication network. Therefore, this study aims to identify indicators that researchers often use in their research.Keyword: Communication network, interpersonal communication

scholarly journals The Wearer, the Device, and Its Use: Advances in Understanding the Social Acceptability of Wearables

2018 ◽  
Vol 62 (1) ◽  
pp. 1027-1031 ◽  
Author(s):  
Norene Kelly ◽  
Stephen B. Gilbert
Keyword(s):  
Human Factors ◽  
Medical Device ◽  
Silicon Valley ◽  
Wearable Devices ◽  
Social Acceptability ◽  
Factors Affecting ◽  
Brain Fitness ◽  
The Social ◽  
The Us ◽  
Us Midwest

The WEAR Scale was used to collect data on the social acceptability of three wearable devices from 1,387 participants from the US Midwest and Silicon Valley. The most notable result was that a head-worn “medical device” was rated as more socially acceptable ( d=0.78) than the same device described as a “brain fitness tool,” which was the opposite of what was hypothesized. Also, as hypothesized, Silicon Valley participants found the wearables more socially acceptable than Midwestern U.S. participants. The Scale and these results enable industry to better predict the human factors affecting social acceptability of wearables throughout development and before market release.

scholarly journals Komunikasi Interpersonal Komunitas Pelita dalam Membangun Toleransi Beragama

2020 ◽  
Vol 10 (1) ◽  
pp. 146-172
Author(s):  
Yunika Indah Wigati
Keyword(s):  
Qualitative Methods ◽  
Interpersonal Communication ◽  
Family Relationships ◽  
Personal Communication ◽  
Phenomenological Approach ◽  
Personal Relationships ◽  
Professional Relationships ◽  
Interpersonal Competence ◽  
Religious Tolerance ◽  
The Social

This article discusses religious tolerance in the perspective of interpersonal communication. This research was conducted using descriptive qualitative methods through a phenomenological approach. The results showed that inter-personal communication patterns that occurred between members of the Pelita community in building religious tole-rance based on interpersonal competence, friendship asso-ciations, professional relationships, and websites for inter-personal relationships. While romantic communication pat-terns and family relationships did not appear. This is because Pelita was medium for people meeting from various religious backgrounds who were not tied based on genetic, but com-munication amongst members relying on the social and national based relationship.

New Democracy in Digital Era through Social Media and News Online

Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Abitassha Az Zahra ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Communication Networks ◽  
Social Communication ◽  
Development Policy ◽  
Online News ◽  
Digital Era ◽  
The Social ◽  
New Democracy

The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.

Sign in / Sign up

Export Citation Format

Share Document