Enabling New Public Service Paradigms on Social Media Platforms

2016 ◽  
Author(s):  
Arbi Chouikh ◽  
Adegboyega Ojo
Keyword(s):  
Social Media ◽  
Public Service ◽  
New Public ◽  
Social Media Platforms

scholarly journals Towards nuanced universality: Developing a concept bible for public service online news production

2018 ◽  
Vol 34 (1) ◽  
pp. 74-87
Author(s):  
Jenni Hokka
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Public Service ◽  
Online News ◽  
Ethnographic Study ◽  
General Level ◽  
Audience Segmentation ◽  
News Production ◽  
Media Environment ◽  
Social Media Platforms

With the advent of popular social media platforms, news journalism has been forced to re-evaluate its relation to its audience. This applies also for public service media that increasingly have to prove its utility through audience ratings. This ethnographic study explores a particular project, the development of ‘concept bible’ for the Finnish Broadcasting Company YLE’s online news; it is an attempt to solve these challenges through new journalistic practices. The study introduces the concept of ‘nuanced universality’, which means that audience groups’ different kinds of needs are taken into account on news production in order to strengthen all people’s ability to be part of society. On a more general level, the article claims that despite its commercial origins, audience segmentation can be transformed into a method that helps revise public service media principles into practices suitable for the digital media environment.

Public Service Media and Social TV: Bridging or Expanding Gaps in Participation?

2015 ◽  
Vol 154 (1) ◽  
pp. 89-100 ◽  
Author(s):  
Jonathon Hutchinson
Keyword(s):  
Social Media ◽  
National Culture ◽  
Public Service ◽  
Cultural Production ◽  
The Public ◽  
Social Tv ◽  
Content Consumption ◽  
Social Media Platforms ◽  
Cultural Intermediaries ◽  
The Public Sphere

The public service media (PSM) remit requires the Australian Broadcasting Corporation (ABC) to provide for minorities while fostering national culture and the public sphere. Social media platforms and projects – specifically ‘social TV’ – have enabled greater participation in ABC content consumption and creation; they provide opportunities for social participation in collaborative cultural production. However it can be argued that, instead of deconstructing boundaries, social media platforms may in fact reconstruct participation barriers within PSM production processes. This article explores ABC co-creation between Twitter and the # 7DaysLater television program, a narrative-based comedy program that engaged its audience through social media to produce its weekly program. The article demonstrates why the ABC should engage with social media platforms to collaboratively produce content, with # 7DaysLater providing an innovative example, but suggests skilled cultural intermediaries with experience in community facilitation should carry out the process.

Prosocial native advertising on social media: effects of ad-context congruence, ad position and ad type

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yan Huang ◽  
Hye Jin Yoon
Keyword(s):  
Social Media ◽  
Public Service ◽  
Environmental Sustainability ◽  
Positive Influence ◽  
Content Type ◽  
Digital Space ◽  
Public Service Advertising ◽  
Social Media Platforms ◽  
Service Advertising ◽  
Positive Effect

Purpose Social media have become an increasingly important venue for prosocial campaigns. Competing for the public’s attention in the digital space is an ongoing challenge. This study aims to test the influence of ad-context congruence, ad position and ad type (i.e. public service advertising [PSA] vs cause-related brand [CRB] advertising) on the effectiveness of prosocial native advertising on social media. Design/methodology/approach Two experiments were conducted on different social media platforms (i.e. Twitter and Instagram) with varied prosocial issues (i.e. healthy eating and environmental sustainability). Findings Experiment 1 indicated that the congruence between prosocial native ads and social media feeds elicited greater ad involvement and a more favorable ad attitude, regardless of ad position. Experiment 2 revealed that such an impact was contingent on whether the prosocial native ad was a public service ad or a CRB ad. The positive influence of ad-context congruence was pronounced among public service ads but was not observed among CRB ads. Perceived ad involvement mediated the interaction effects between ad-context congruence and ad type on ad attitude and behavioral intention. Originality/value The study extends ad-context congruence research to the context of prosocial native advertising on social media. Moreover, it identifies ad type as a boundary condition for the congruence effects and reveals that increased ad involvement is the mechanism underlying the positive effect of congruent PSA.

scholarly journals The Image of Germany in Social Media: Political and Social Aspects of Public Service Media in Poland

2020 ◽  
Vol 13 (1) ◽  
pp. 41-54
Author(s):  
Agnieszka Węglińska
Keyword(s):  
Social Media ◽  
Public Service ◽  
Historical Context ◽  
Social Aspects ◽  
Daily Functioning ◽  
Web Content ◽  
Bilateral Relations ◽  
Social Media Platforms ◽  
Main Factors ◽  
German Minority

The goal is this paper is to analyze the image of Germany and Germans in social media platforms of Polish Television (Telewizja Polska — TVP). Through a web content analysis the study aims at presenting main societal and political aspects in the daily functioning of public service media. The outcome is therefore presented in a broad social and historical context, including relations between Germany and Poland. The main factors shaping bilateral relations such as stereotypes, trans-border cooperation and the presence of the German minority in Poland are presented. The empirical part of the paper comprises content and discourse analysis of TVP’ s social media related to the image of Germans and Germany over a period of three months in 2018.

scholarly journals Exposure to Da'wah Message among Young Social Media Users in Aceh: A Reflection of Habermas's Communicative Action

2020 ◽  
Vol 10 (2) ◽  
pp. 217-234
Author(s):  
Sufri Eka Bhakti
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Communicative Action ◽  
Transformative Power ◽  
Muslim Students ◽  
Public Spheres ◽  
New Public ◽  
Close Relationship ◽  
Social Media Platforms ◽  
Religious Thoughts

This study aims to reveal social media platforms' transformative power as new public spheres concerning religious discource among Acehnese Muslim students. Using a descriptive quantitative method through online survey with 129 of those students, this study has revealed that social media have contributed providing a new public sphere for young Muslim and have become an essential part of Islamic proselytising (da'wah). In this regard, most young social media users utilised social media to discuss Islamic da'wah as well as to express their thought concerning on shariah enforcement. Therefore this study argues that social media use has a close relationship with increasing religious thoughts and knowledge in realising da'wah.

scholarly journals SOCIAL MEDIA USE AND POLITICAL COMMUNICATION CHALLENGES AMONG SELECTED ENTREPRENEURS IN NIGERIA

2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Doris Ngozi Morah ◽  
Chinwe Elizabeth Uzochukwu
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Development ◽  
Media Use ◽  
Media Technology ◽  
Social Media Use ◽  
Public Issues ◽  
New Public ◽  
Social Media Platforms ◽  
Communication Challenges

Social media technology has become ‘the mouth-piece’ of the millennium, especially in Nigeria and Africa. It provides the much-needed oxygen for universal democratisation processes and considered as most suitable for expression of opinion on public issues, affairs and debates. Though its impacts are still incipient, it is palpable that social media platforms promote a new public sphere for negotiation between political, national, public and cultural interests, especially in Nigeria. The survey investigates how entrepreneurs are using social media to participate in governance actively and inherent challenges hinged on Technology Determinism and Agenda Setting theories. Deploying purposive sampling, to select 200 respondents from Enugu and Anambra States of Nigeria, findings show that social media, especially Facebook, Twitter and Whatsapp augment interest, participation, interaction and socialisation among artisans and traders with regards to politics to a great extent. The findings, however, contrast the notion that media literacy is a barrier to social media use, which assumes that uneducated people may not be able to manipulate social media effectively. Results also demonstrate that social media could be an excellent strategy for futuristic political development in selected cities. The study, therefore, recommends a decrease in the cost of data tariff to enable artisans and traders, especially the rural-based entrepreneurs have access to the Internet and social media.

Let There Be Clamor: Exploring the Emergence of a New Public Sphere in India and Use of Social Media as an Instrument of Activism

2019 ◽  
Vol 44 (1) ◽  
pp. 48-68 ◽  
Author(s):  
Sreyoshi Dey
Keyword(s):  
Social Media ◽  
Public Sphere ◽  
Student Movement ◽  
Opinion Formation ◽  
Media Communication ◽  
Digital Discourse ◽  
New Public ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Social Media Communication

This article traces the emergence of a new public sphere in India by applying a critical-cultural theoretical lens to the digital discourse on the Twitter platform surrounding the 2014 Jadavpur University student movement against on-campus sexual violence. Social media platforms allowed the student movement to challenge not only the sociopolitical complications in academia but also the structural silence surrounding issues of sexual assault in the country. In this study, the method of qualitative textual analysis is used to critically analyze the tweets made using the hashtag #hokkolorob (meaning “let there be clamor”), during the movement. The findings in this examination indicate that the Internet today has the capacity to guide public opinion formation, influence collective action, and is emerging as a discursive public sphere among the youth of India. This study contributes toward an understanding of the use of social media communication for political mobilization in the Indian context.

Welfare State Values and Public Service Media in the Era of Datafication

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Kaarina Nikunen ◽  
Jenni Hokka
Keyword(s):  
Public Service ◽  
Well Being ◽  
Welfare States ◽  
Social Solidarity ◽  
Media Environment ◽  
The Public ◽  
Media Companies ◽  
Data Practices ◽  
Public Media ◽  
New Public

Welfare states have historically been built on values of egalitarianism and universalism and through high taxation that provides free education, health care, and social security for all. Ideally, this encourages participation of all citizens and formation of inclusive public sphere. In this welfare model, the public service media are also considered some of the main institutions that serve the well-being of an entire society. That is, independent, publicly funded media companies are perceived to enhance equality, citizenship, and social solidarity by providing information and programming that is driven by public rather than commercial interest. This article explores how the public service media and their values of universality, equality, diversity, and quality are affected by datafication and a platformed media environment. It argues that the embeddedness of public service media in a platformed media environment produces complex and contradictory dependencies between public service media and commercial platforms. The embeddedness has resulted in simultaneous processes of adapting to social media logics and datafication within public service media as well as in attempts to create alternative public media value-driven data practices and new public media spaces.

Sign in / Sign up

Export Citation Format

Share Document