scholarly journals Understanding Cultural Preferences for Social Robots

2021 ◽  
Vol 10 (2) ◽  
pp. 1-19
Author(s):  
Oliver Korn ◽  
Neziha Akalin ◽  
Ruben Gouveia

This article presents a study of cultural differences affecting the acceptance and design preferences of social robots. Based on a survey with 794 participants from Germany and the three Arab countries of Egypt, Jordan, and Saudi Arabia, we discuss how culture influences the preferences for certain attributes. We look at social roles, abilities and appearance, emotional awareness and interactivity of social robots, as well as the attitude toward automation. Preferences were found to differ not only across cultures, but also within countries with similar cultural backgrounds. Our findings also show a nuanced picture of the impact of previously identified culturally variable factors, such as attitudes toward traditions and innovations. While the participants’ perspectives toward traditions and innovations varied, these factors did not fully account for the cultural variations in their perceptions of social robots. In conclusion, we believe that more real-life practices emerging from the situated use of robots should be investigated. Besides focusing on the impact of broader cultural values such as those associated with religion and traditions, future studies should examine how users interact, or avoid interaction, with robots within specific contexts of use.

Author(s):  
Cynthia Howard Sims

Lookism is preferential treatment of those considered to be attractive and discrimination against those deemed less physically desirable. Value is attached to certain physical characteristics such as skin tone, height, weight, facial features, and hair color/textures. Two of the phenomena that exist under the umbrella of lookism are colorism and weightism, which are both genderized phenomenon that create social and workplace inequities. There are studies that explore physical appearance discrimination external to and within workplaces in the United States; however, there is little research on the impact of these prejudices on women abroad. Since today's global workforce is composed of women from various countries and cultural backgrounds, and their cultural values impact their career aspirations and career opportunities, organizational and career development professionals must understand the implications of both U.S. and international lookism and utilize strategies to address and prevent the related issues.


Author(s):  
Cynthia Sims

Lookism is preferential treatment of those considered to be attractive and discrimination against those deemed less physically desirable. Value is attached to certain physical characteristics such as skin tone, weight, facial features, and hair color. Two of the phenomena that exist under the umbrella of lookism are colorism and weightism, both of which create social and workplace inequities. There are studies that explore physical appearance discrimination external to and within workplaces in the United States, and an emerging body of literature regarding lookism abroad exists. Some of this research focuses on women's experiences with lookism in the workplace. Since today's global workforce is composed of women from various countries and cultural backgrounds, and their cultural values impact their career aspirations and career opportunities, organizational and career development professionals must understand the implications of both U.S. and global lookism and employ strategies to address and prevent the related issues.


2021 ◽  
Vol 22 (2) ◽  
pp. 537-556
Author(s):  
Peixuan Geng ◽  
Qingmei Tan

Listing markets have different cultural backgrounds and experience different economic development. This study examines the impact of cultural values and the moderating effect of economic growth on IPO underpricing issued by Chinese companies in different stock markets. Using a sample of 2429 IPOs issuing in four different stock markets for the 2000–2018 period, the results suggest that in markets with higher power distance or longer-term orientation, IPOs experience higher underpricing; in markets with higher uncertainty avoidance scores, masculinity, individualism, or indulgence, IPOs experience lower underpricing. The greater the multidimensional cultural distance is to the Chinese A-share market, the less underpricing IPOs experience. Economic growth has a significant moderating effect, thereby intensifying or restraining the relationship between culture and IPO underpricing. The additional analysis considering cross-listing companies, and the robustness tests considering alternative measures of culture further support the above conclusions. This study highlights the cultural and economic factors motivating IPO underpricing, can help managers select listing markets from cultural and economic perspective.


Author(s):  
ShawHong SER

The visual identity of a logo has always been one of the major means of expression of social values, and cultural preferences in a particular society. Hence, each area and region logo’s design aesthetic is a style characterized by a particular cultural influence that introduces its principles and canons. Accordingly, a logo is not just a representation of a company or business, in order to fully serve its purpose, the logo representation must illustrate what the company does as well as be able to echo with the social, cultural and geographical features of the targeted region. In this paper, to respond to the research scholarly interest in the cultural influences on design, the researcher has made an attempt to study the influence of Feng Shui on logo design in the Greater China region. Based on an in-depth visual-based survey on banks’ logo design in the Greater China region, the author identified in this paper one unique design characteristic, namely Symbolic Feng Shui logo design. The result showed that (1) there is substantial cultural values and preference for the logo with the influence and application of Feng Shui. (2) Logos based on concepts and forms (particularly ancient Chinese coins) found in Feng Shui were the most preferred visual representation used by banks in the Greater China region. (3) The Symbolic Feng Shui logo as a unique design language has developed into its distinctive style. It is hoped that this paper will provide insights into an understanding of the impact of traditional culture on modern design, particularly on Feng Shui culture-inspired logo design in the Greater China region.


Author(s):  
Cynthia Howard Sims

Lookism is preferential treatment of those considered to be attractive and discrimination against those deemed less physically desirable. Value is attached to certain physical characteristics such as skin tone, height, weight, facial features, and hair color/textures. Two of the phenomena that exist under the umbrella of lookism are colorism and weightism, which are both genderized phenomenon that create social and workplace inequities. There are studies that explore physical appearance discrimination external to and within workplaces in the United States; however, there is little research on the impact of these prejudices on women abroad. Since today's global workforce is composed of women from various countries and cultural backgrounds, and their cultural values impact their career aspirations and career opportunities, organizational and career development professionals must understand the implications of both U.S. and international lookism and utilize strategies to address and prevent the related issues.


2017 ◽  
Vol 41 (S1) ◽  
pp. S230-S230
Author(s):  
B. Abu-Hamda ◽  
A. Soliman ◽  
A. Babekr ◽  
T. Bellaj

IntroductionThere is a notion that emotional expression is universal, yet it is subject to cultural variations. Research in this field has studied cultural extremes in European, American and East Asian cultures. However, very little is known about the differences in emotional expression in the Arab subcultures.ObjectiveExploring the differences between the emotional reactions among the nine Arab subcultures.Aims (1) Examining the cultural differences in emotional reactions; (2) examining the differences between Muslim and non-Muslim individuals; (3) exploring the differences between Arabs and non-Arabs.MethodsSeveral real life scenarios including 15 different stressful situations and 15 non-stressful situations were presented to 40 individuals from the nine Arab subcultures. The participants were aged between 18 to 40 years of age. The subjects were randomly classified into groups depending on whether they were Arabs or non-Arabs and according to whether they were Muslims or non-Muslims. The subjects’ emotional reactions were measured by means of Likert-like items.ResultsThe results showed that there were no significant differences among the nine Arab subcultures in their emotional reactions to the non-stressful situations. However, there were significant differences among the Arab subcultures in the stressful situations. Moreover, both religion and ethics were strong predictors of the differences in the emotional reactions that varied between subjects in their cultural group. The Arab Muslims tended to express more anger but the Arab non-Muslims expressed more sadness.ConclusionsEmotional expression is impacted by ones’ cultural background and is particularly influenced by religion and ethics. Although Arab countries share the same language, they express emotions differently.Disclosure of interestThe authors have not supplied their declaration of competing interest.


2012 ◽  
Vol 43 (4) ◽  
pp. 222-231 ◽  
Author(s):  
Nina Hansen ◽  
Tom Postmes ◽  
Nikita van der Vinne ◽  
Wendy van Thiel

This paper studies whether and how information and communication technology (ICT) changes self-construal and cultural values in a developing country. Ethiopian children were given laptops in the context of an ICT for development scheme. We compared children who used laptops (n = 69) with a control group without laptops (n = 76) and a second control group of children whose laptop had broken down (n = 24). Results confirmed that after 1 year of laptop usage, the children’s self-concept had become more independent and children endorsed individualist values more strongly. Interestingly, the impact of laptop usage on cultural values was mediated by self-construal (moderated mediation). Importantly, modernization did not “crowd out” traditional culture: ICT usage was not associated with a reduction in traditional expressions (interdependent self-construal, collectivist values). Theoretical and practical implications are discussed.


Author(s):  
Priyastiwi Priyastiwi

The purpose of this article is to provide the basic model of Hofstede and Grays’ cultural values that relates the Hofstede’s cultural dimensions and Gray‘s accounting value. This article reviews some studies that prove the model and develop the research in the future. There are some evidences that link the Hofstede’s cultural values studies with the auditor’s judgment and decisions by developing a framework that categorizes the auditor’s judgments and decisions are most likely influenced by cross-cultural differences. The categories include risk assessment, risk decisions and ethical judgments. Understanding the impact of cultural factors on the practice of accounting and financial disclosure is important to achieve the harmonization of international accounting. Deep understanding about how the local values may affect the accounting practices and their impacts on the financial disclosure are important to ensure the international comparability of financial reporting. Gray’s framework (1988) expects how the culture may affect accounting practices at the national level. One area of the future studies will examine the impact of cultural dimensions to the values of accounting, auditing and decision making. Key word : Motivation, leadership style, job satisfaction, performance


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