scholarly journals Form Follows Culture: Symbolic Feng Shui Logo Design in the Greater China Region

2020 ◽  
Vol 2 (2) ◽  
pp. 203-213
Author(s):  
ShawHong SER
Keyword(s):  
Cultural Values ◽  
Cultural Influences ◽  
Feng Shui ◽  
Greater China ◽  
Logo Design ◽  
Cultural Preferences ◽  
Visual Identity ◽  
The Social ◽  
The Impact ◽  
China Region

The visual identity of a logo has always been one of the major means of expression of social values, and cultural preferences in a particular society. Hence, each area and region logo’s design aesthetic is a style characterized by a particular cultural influence that introduces its principles and canons. Accordingly, a logo is not just a representation of a company or business, in order to fully serve its purpose, the logo representation must illustrate what the company does as well as be able to echo with the social, cultural and geographical features of the targeted region. In this paper, to respond to the research scholarly interest in the cultural influences on design, the researcher has made an attempt to study the influence of Feng Shui on logo design in the Greater China region. Based on an in-depth visual-based survey on banks’ logo design in the Greater China region, the author identified in this paper one unique design characteristic, namely Symbolic Feng Shui logo design. The result showed that (1) there is substantial cultural values and preference for the logo with the influence and application of Feng Shui. (2) Logos based on concepts and forms (particularly ancient Chinese coins) found in Feng Shui were the most preferred visual representation used by banks in the Greater China region. (3) The Symbolic Feng Shui logo as a unique design language has developed into its distinctive style. It is hoped that this paper will provide insights into an understanding of the impact of traditional culture on modern design, particularly on Feng Shui culture-inspired logo design in the Greater China region.

SYMBOLIC FENG SHUI LOGO: A FENG SHUI APPROACH TO LOGO DESIGN IN THE GREATER CHINA REGION

2019 ◽  
Vol 7 (2) ◽  
pp. 16-36
Author(s):  
SHAWHONG SER
Keyword(s):  
Well Being ◽  
Business Success ◽  
Positive Energy ◽  
Feng Shui ◽  
Business World ◽  
Greater China ◽  
Logo Design ◽  
China Region ◽  
Selection Of ◽  
Good Flow

Seni kuno Feng Shui mempunyai pelbagai tafsiran dan aplikasi pada zaman kontemporari. Dari Feng Shui untuk rumah, ruang awam sehingga Feng Shui untuk perniagaan, semuanya tertumpu untuk menghasilkan tenaga positif atau 'Qi' dan untuk menggalakkan sudut baik dalam semua aspek kehidupan. Dalam konteks kontemporari, khususnya dalam dunia perniagaan di wilayah besar China, Feng Shui digunakan untuk menggalakkan aliran yang baik di tempat kerja demi mengukuhkan kesejahteraan pekerja, juga untuk menggalakkan lebih banyak kejayaan dalam perniagaan. Walaupun aplikasi Feng Shui untuk perniagaan adalah yang paling terkenal, masih terdapat bidang yang melibatkan penggunaan Feng Shui, iaitu dalam reka bentuk logo perniagaan. Dari perspektif Feng Shui, logo perniagaan dengan ‘Qi’ yang tepat sangat penting untuk kejayaan dalam perniagaan. Mengenai reka bentuk logo Feng Shui, terdapat panduan utama seperti pemilihan warna, susunan bentuk dan perkaitan simbolik gambar yang didasari oleh prinsip-prinsip penting Feng Shui. Oleh itu, untuk menggabungkan elemen Feng Shui ke dalam reka bentuk logo merupakan sesuatu yang kompleks dan berperingkat. Dalam kajian ini, untuk menjawab minat ilmiah terhadap logo Feng Shui dalam perniagaan, pengkaji telah berusaha untuk menunjukkan beberapa aspek penting dari penerapan Feng Shui dalam logo perniagaan, iaitu "Logo Simbolik Feng Shui", dan akan membincangkan bagaimana konsep Feng Shui mempengaruhi dan mencerminkan reka bentuk dan nilai estetika logo Feng Shui di wilayah Besar China. Diharapkan kajian ini dapat memberikan pemahaman mengenai aplikasi kontemporari Feng Shui dalam dunia perniagaan, terutamanya pada logo perniagaan Feng Shui.   The ancient art of Feng Shui has diverse interpretation and applications in the contemporary times, from Feng Shui for homes, Feng Shui for public spaces to Feng Shui for business, all focused on generating positive energy or ‘Qi' and promote the betterment in all aspects of life. In a contemporary context, particularly for the business world in Greater China region, Feng Shui is applied for good flow in the workspace in order to strengthen the well being of the co-workers, as well as to draw more business success. While these are the most well-known applications of Feng Shui for Business, there is another area where Feng Shui is highly involved, which is in the design of the business logo. From a Feng Shui perspective, auspicious business logo with right ‘Qi” is essential for business success. When it comes to Feng Shui logo design, there are major guidelines such as the selection of colors, an arrangement of shapes and images symbolic association that are based on important Feng Shui principles. Therefore, to integrate Feng Shui elements into a logo design can be a complex and lengthy subject. In this paper, to response on the research scholarly interest in Feng Shui for business logo, the researcher has made an attempt to point out some important aspects of Feng Shui’s application in business logo, which known as “Symbolic Feng Shui Logo”, and discuss how the concept of Feng Shui influence and reflect the design and aesthetic of Feng Shui logo design in the Greater China region. It is hoped that this paper will provide insights into an understanding of contemporary Feng Shui application in the business world, particularly on the Feng Shui business logo.

scholarly journals Understanding Cultural Preferences for Social Robots

2021 ◽  
Vol 10 (2) ◽  
pp. 1-19
Author(s):  
Oliver Korn ◽  
Neziha Akalin ◽  
Ruben Gouveia
Keyword(s):  
Cultural Values ◽  
Real Life ◽  
Emotional Awareness ◽  
Social Robots ◽  
Arab Countries ◽  
Cultural Backgrounds ◽  
Cultural Variations ◽  
Cultural Preferences ◽  
Design Preferences ◽  
The Impact

This article presents a study of cultural differences affecting the acceptance and design preferences of social robots. Based on a survey with 794 participants from Germany and the three Arab countries of Egypt, Jordan, and Saudi Arabia, we discuss how culture influences the preferences for certain attributes. We look at social roles, abilities and appearance, emotional awareness and interactivity of social robots, as well as the attitude toward automation. Preferences were found to differ not only across cultures, but also within countries with similar cultural backgrounds. Our findings also show a nuanced picture of the impact of previously identified culturally variable factors, such as attitudes toward traditions and innovations. While the participants’ perspectives toward traditions and innovations varied, these factors did not fully account for the cultural variations in their perceptions of social robots. In conclusion, we believe that more real-life practices emerging from the situated use of robots should be investigated. Besides focusing on the impact of broader cultural values such as those associated with religion and traditions, future studies should examine how users interact, or avoid interaction, with robots within specific contexts of use.

Residents’ perceptions of the impact of tourism in Abu Dhabi, United Arab Emirates

2017 ◽  
Vol 11 (4) ◽  
pp. 551-572 ◽  
Author(s):  
Nada Hammad ◽  
Syed Zamberi Ahmad ◽  
Avraam Papastathopoulos
Keyword(s):  
United Arab Emirates ◽  
Social Exchange ◽  
Structural Equation ◽  
Social Exchange Theory ◽  
Cultural Influences ◽  
Abu Dhabi ◽  
Equation Modeling ◽  
Content Type ◽  
The Social ◽  
The Impact

Purpose This paper aims to investigate residents’ perceptions of tourism’s impact on their support for tourism development in Abu Dhabi, United Arab Emirates (UAE). Design/methodology/approach Data were collected using self-administered questionnaires from Abu Dhabi residents (n = 407), who represented 30 nationalities residing in the emirate. Based on social exchange theory, structural equation modeling was used to test hypotheses. Findings Results suggest that Abu Dhabi residents perceive the impacts of tourism positively and are more sensitive to the environmental and economic influences of tourism than the social and cultural influences. Research limitations/implications This study was limited to Abu Dhabi residents; findings cannot be generalized to other emirates in the UAE, or other countries. Originality/value This study adds value to extant tourism literature by investigating residents’ perceptions of the influence of tourism in one of the richest cities worldwide, which aspires to be one of the fastest growing tourism destinations in the Middle East.

Globalization, Nationalism, and Music Education in the Twenty-First Century in Greater China

2021 ◽  
Author(s):  
Wai-Chung Ho
Keyword(s):  
Music Education ◽  
Identity Formation ◽  
Cultural Values ◽  
Mainland China ◽  
Cultural Development ◽  
First Century ◽  
Greater China ◽  
Twenty First Century ◽  
China Mainland ◽  
The Impact

Globalization, Nationalism, and Music Education in the Twenty-First Century in Greater China examines the recent developments in school education and music education in Greater China – Mainland China, Hong Kong, and Taiwan – and the relationship between, and integration of, national cultural identity and globalization in their respective school curriculums. Regardless of their common history and cultural backgrounds, in recent decades, these localities have experienced divergent political, cultural, and educational structures. Through an analysis of the literature, official curriculum documents, approved music textbooks, and a survey questionnaire and in-depth interviews with music teachers, this book also examines the ways in which policies for national identity formation and globalization interact to complement and contradict each other in the context of music education in respect to national and cultural values in the three territories. Wai-Chung Ho’s substantive research interests include the sociology of music, China’s education system, and the comparative study of East Asian music education. Her research focuses on education and development, with an emphasis on the impact of the interplay between globalization, nationalization, and localization on cultural development and school music education.

scholarly journals Dampak Pengembangan Pariwisata dan Sikap Nelayan di Desa Pangandaran

2015 ◽  
Vol 9 (1) ◽  
Author(s):  
Elbie Yudha Pratama ◽  
Rilus A Kinseng
Keyword(s):  
Social Structure ◽  
Cultural Values ◽  
Social Stratification ◽  
Survey Methods ◽  
Tourism Development ◽  
Lifestyle Changes ◽  
Real Relationship ◽  
Tourism Impact ◽  
The Social ◽  
The Impact

<p>Development of coastal tourism can give directly impact on the social and cultural life of fisherman communities and influence the attitudes of fishermen. This study intend to analyze the impact of tourism development on the social structure and cultural values as well as analyzing the attitudes of fishermen towards the tourism development. The research was conducted in Pangandaran village using survey methods. The results showed that the development of tourism impact on the social structure of fishermen namely the growth of social organization, social stratification, migration and composition of the population, as well as the livelihoods and incomes. Whereas the impact on the cultural value of fishermen include namely the waning tradition of local fishermen, fishermen lifestyle changes, and increased knowledge of fishermen. Fishermen status and income level have a real relationship with the attitude of fishermen, whereas age and education level did not have a real relationship with the attitude of fishermen.</p><p>Keywords: tourism development, impact towards social structure, impact towards cultural values, and fisherman attitudes</p>

The community network: an Aboriginal community football club bringing people together

2014 ◽  
Vol 20 (4) ◽  
pp. 356 ◽  
Author(s):  
Alister Thorpe ◽  
Wendy Anders ◽  
Kevin Rowley
Keyword(s):  
Cultural Values ◽  
Aboriginal People ◽  
Social Emotional ◽  
Aboriginal Community ◽  
Sports Teams ◽  
Football Club ◽  
The Social ◽  
Physical Wellbeing ◽  
Barriers And Motivators ◽  
The Impact

There are few empirical studies about the role of Aboriginal sporting organisations in promoting wellbeing. The aim of the present study was to understand the impact of an Aboriginal community sporting team and its environment on the social, emotional and physical wellbeing of young Aboriginal men, and to identify barriers and motivators for participation. A literature review of the impact of sport on the health and wellbeing of Aboriginal participants was conducted. This informed a qualitative study design with a grounded theory approach. Four semistructured interviews and three focus groups were completed with nine current players and five past players of the Fitzroy Stars Football Club to collect data about the social, emotional and physical wellbeing impact of an Aboriginal football team on its Aboriginal players. Results of the interviews were consistent with the literature, with common concepts emerging around community connection, cultural values and identity, health, values, racism and discrimination. However, the interviews provided further detail around the significance of cultural values and community connection for Aboriginal people. The complex nature of social connections and the strength of Aboriginal community networks in sports settings were also evident. Social reasons were just as important as individual health reasons for participation. Social and community connection is an important mechanism for maintaining and strengthening cultural values and identity. Barriers and motivators for participation in Aboriginal sports teams can be complex and interrelated. Aboriginal sports teams have the potential to have a profound impact on the health of Aboriginal people, especially its players, by fostering a safe and culturally strengthening environment and encompassing a significant positive social hub for the Aboriginal community.

scholarly journals The Impact of Brexit on the Stock Markets of the Greater China Region

2018 ◽  
Vol 6 (2) ◽  
pp. 51 ◽  
Author(s):  
Lucía Morales ◽  
Bernadette Andreosso-O’Callaghan
Keyword(s):  
Stock Markets ◽  
Greater China ◽  
The Impact ◽  
China Region

scholarly journals JEPARA WOOD CARVING AND THE CULTURAL INFLUENCES OF THE NUSANTARA MARITIME SPICE ROUTE

2021 ◽  
Vol 5 (2) ◽  
pp. 254-269
Author(s):  
Freddy Chrisswantra
Keyword(s):  
International Trade ◽  
Mixed Culture ◽  
Social Life ◽  
Cultural Influences ◽  
The Social ◽  
The World ◽  
Wood Carving ◽  
Trading Activities ◽  
Trade Route ◽  
The Impact

The increasing need for spices in the world triggers various expeditions to find sources of spices in the world. The activity of searching for the origin of these spices gave birth to international trade systems and routes. The emergence of this spice route resulted in the emergence of trading ports which became the forerunner to the emergence of new kingdoms. Jepara was one of the kingdoms that emerged because it had a port in a strategic area on the spice trade route. The hustle and bustle of trading activities in Jepara also affects the social life of the Jepara people who have long been known for their carving skills. Traders who come from various parts of the country and abroad open up opportunities for cultural mixing, which has an impact on culture, expertise, and the application of patterns in the art of Jepara wood carving. In this paper, the researcher tries to mitigate the development and influence of acculturation brought by foreign traders with a historiography method to make it easier to read the impact of the maritime spice route on the development of carving in Jepara. The results of this study shows the application of various wood carving motifs to various artifacts as a result of the influence of the mixed culture in Jepara at that time.

The Impact of Logo Design Towards Customer’s Brand Image Perception: A Research of Logo Shapes And Colors in The Hotel Industry

2015 ◽  
Vol 1 (1) ◽  
pp. 13
Author(s):  
Munawaroh Munawaroh
Keyword(s):  
Quantitative Method ◽  
Brand Image ◽  
Hotel Industry ◽  
Strong Impact ◽  
Brand Positioning ◽  
Image Perception ◽  
Logo Design ◽  
Visual Identity ◽  
Brand Perception ◽  
The Impact

Brand image is how a brand perceived by the customer. The brand image perception shaped by certain attributes of the company that has been delivered through Corporate Visual Identity (CVI). CVI is a visible elements of a brand, often regarded as one aspect that creates company’s image through logo or symbol. The purpose of this research was to determine the significant impact between shapes and colors used in logo design and customers’ brand perception in hotel industry. This research was done with quantitative method where the data was primarily collected through distributing the questionnaires. The data collecting process involves 100 respondents who reside in the Greater Jakarta Area. Multiple regression analysis in SPSS version 21.0 was used to analyze the data. The result of this research showed that both shapes and colors used in the logo have strong impact on how brand image perceived by the customers. Shapes of the logo influence the brand image perception with a percentage of 92.5%, while colors affect the brand image perception with a percentage of 92.4%. Based on the result, it can be concluded that applying certain shapes and colors in the logo design can help hotel industry to enhance the desired brand image and create a strong brand positioning in the market.  

scholarly journals Knowing, believing, living in Africa: A practical theology perspective of the past, present and future

2013 ◽  
Vol 69 (1) ◽  
Author(s):  
Gordon E. Dames
Keyword(s):  
South Africa ◽  
Practical Theology ◽  
Cultural Influences ◽  
Interdisciplinary Approach ◽  
Local Communities ◽  
Public And Private ◽  
The Past ◽  
The Social ◽  
Church And Society ◽  
The Impact

The new democratic era in South Africa brought Western cultural influences forcefully into public and private living domains. This dichotomy deformed African cultures in many ways (Bujo & Muya). Local communities were previously ‘public people’ living and worshipping in transformative hermeneutical communities. This scenario has changed and local communities are steadily being driven into private spaces. The task of practical theology is to question what the undergirding epistemology and beliefs for this shift are and to reinterpret it in the light of the gospel. The impact of Western culture on African traditional villages is telling in so far as traditional African values and practices are being lost at the expense of Western ideology, technology, media, et cetera (Bujo & Muya). We argue that the former dominant monodisciplinary approach of practical theology contributed to a growing private individualist worldview. Practical theology has since developed into an interdisciplinary approach. This newfound reciprocity in the social sciences led to constructive change in church and society (Dingemans). Practical theology in Africa has to deal with an individualised, pluralistic world and tendencies of discontinuity, uncertainty, violence and destruction. In South Africa, practical theology is called upon to redress the dichotomies and defaults of Western and African cultures, respectively.

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