scholarly journals Does Social Presence Increase Perceived Competence?

2022 ◽  
Vol 6 (GROUP) ◽  
pp. 1-22
Author(s):  
Damaris Schmid ◽  
Dario Staehelin ◽  
Andreas Bucher ◽  
Mateusz Dolata ◽  
Gerhard Schwabe
Keyword(s):  
Social Presence ◽  
Online Survey ◽  
Positive Impact ◽  
Perceived Competence ◽  
Service Encounters ◽  
Insurance Company ◽  
Conversational Agents ◽  
Social Actors ◽  
Know How ◽  
The Social

Conversational agents (CA) have drawn increasing interest from HCI research. They have become popular in different aspects of our lives, for example, in the form of chatbots as the primary point of contact when interacting with an insurance company online. Additionally, CA find their way into collaborative settings in education, at work, or financial advisory. Researchers and practitioners are searching for ways to enhance the customer's experience in service encounters by deploying CA. Since competence is an important treat of a financial advisor, they only accept CA in their interaction with clients if it does not harm their impression on the client. However, we do not know how the social presence of the CA affects this perceived competence. We explore this by evaluating three prototypes with different social presences. For this, we conducted a video-based online survey. In contrast to prior studies focusing on single human-computer interaction, our study explores CA in a dyadic setting of two humans and one CA. First, our results support the Computers-Are-Social-Actors paradigm as the CA with a strong social presence was perceived as more competent than the other two designs. Second, our data show a positive correlation between CA's and advisor's competence. This implies a positive impact of the CA on the service encounter as the CA and advisor can be seen as a competent team.

scholarly journals Older Travelers’ E-Loyalty: The Roles of Service Convenience and Social Presence in Travel Websites

2020 ◽  
Vol 12 (1) ◽  
pp. 410 ◽  
Author(s):  
Yahua Bi ◽  
Insin Kim
Keyword(s):  
Social Presence ◽  
Online Survey ◽  
Positive Impact ◽  
Socioemotional Selectivity ◽  
Four Dimensions ◽  
Service Convenience ◽  
The Social ◽  
The Usa ◽  
Travel Websites ◽  
Post Purchase

The research aims to examine what service convenience factors drive customer satisfaction in travel websites from the perspective of older travelers, and if older travelers’ satisfaction enhances e-loyalty. Additionally, drawing on socioemotional selectivity theory, this study argues that the social presence in travel websites plays a significant moderating role in increasing older travelers’ satisfaction. To empirically verify the conceptual model, an online survey was conducted targeting older travelers aged over 50 in the USA who have purchased products via travel websites. The data from 308 older travelers were analyzed, and the results revealed four dimensions of service convenience positively influence satisfaction. Unexpectedly, access convenience and transaction convenience do not influence older travelers’ satisfaction. The older travelers’ satisfaction with travel websites has a positive impact on e-loyalty. Additionally, social presence amplifies the effect of post-purchase convenience on satisfaction. The current research makes a significant contribution to understanding older travelers’ perceptions and behaviors for using e-commerce service in the field of tourism and provides practitioners with effective ways to attract older travelers for sustainable management of travel websites.

How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework

2020 ◽  
Vol 72 (4) ◽  
pp. 463-488
Author(s):  
Linlin Zhu ◽  
He Li ◽  
Feng-Kwei Wang ◽  
Wu He ◽  
Zejin Tian
Keyword(s):  
Social Presence ◽  
Purchase Intention ◽  
Online Survey ◽  
Information Quality ◽  
Positive Impact ◽  
Online Reviews ◽  
Theoretical Research ◽  
Research Model ◽  
Content Type ◽  
The Social

PurposeThe relationship between online reviews and purchase intention has been studied in previous research. However, there was little knowledge about the effect of information quality and the social presence of online reviews on purchase intention based on the stimulus-organism-response (S-O-R) framework. The purpose of this study is to explore the intrinsic relationship between the stimulus (perceived information quality and social presence) generated from online reviews and the response (purchase intention).Design/methodology/approachThis study developed a research model by applying the S-O-R framework to test the proposed hypotheses. A combination of a web-based experiment and an online survey was employed to collect data. Hypotheses were empirically tested using Smart PLS.FindingsThe PLS analysis shows that both perceived information quality and the social presence of online reviews positively affect trust. Moreover, satisfaction with online reviews affects purchase intention, whereas trust has a positive impact on satisfaction, playing a mediating role between two stimuli and satisfaction. Besides, perceived information quality of positive online reviews is found to have a more significant impact on trust, satisfaction and purchase intention.Originality/valueThe results of this study are of great value for expanding both theoretical research and practical applications of online reviews in relation to purchase intention. This study with a new research model reveals the understanding of how the purchase intention will be motivated by online reviews. Meanwhile, the moderating effects and the mediating effects are also discussed.

Dynamic roles of social presence and individual differences in social TV platforms

2021 ◽  
pp. 135485652110575
Author(s):  
Jihyun Kim ◽  
Kelly Merrill
Keyword(s):  
Individual Differences ◽  
Social Presence ◽  
Online Survey ◽  
Unique Form ◽  
Tv Viewing ◽  
Television Content ◽  
Social Tv ◽  
The Social ◽  
Private And Public ◽  
The Individual

These days, many individuals engage in a unique form of TV viewing that includes a simultaneous act of watching television content and talking about it with others in a mediated environment. This phenomenon is commonly referred to as social TV viewing. Responding to the popularity of this form of TV viewing behavior, the present study examines the individual differences of the social TV viewing experience, particularly with regard to different communication platforms (e.g. private vs. public). Based on the data collected from an online survey, primary findings indicate that extroverted and lonely individuals have different social TV viewing experiences such as preferences for a particular type of platforms for social TV viewing. Further, social presence plays an important role in the understanding of social TV enjoyment in private and public platforms.

scholarly journals USING CRITICAL DISCOURSE ANALYSIS IN MEDIA DISCOURSE STUDIES

2018 ◽  
Author(s):  
Emi Sahmeni
Keyword(s):  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Media Discourse ◽  
Social Phenomenon ◽  
Journal Articles ◽  
Social Actors ◽  
Know How ◽  
Authentic Identity ◽  
The Social ◽  
Discourse Studies

The purpose of this paper is to know how CDA unraveling the covert ideologies while researching the presence of power in media discourse studies. This study reviewed fifteen journal articles to examine the ways and methods in which CDA has been used to discover the social phenomenon while revealing the authentic identity of the social actors. It was found that CDA has been used extensively to unmask the ideologies which classify the oppressed group while presenting a positive image for the group with the highest authority.

scholarly journals USING CRITICAL DISCOURSE ANALYSIS IN MEDIA DISCOURSE STUDIES

2018 ◽  
Author(s):  
Emi Sahmeni
Keyword(s):  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Media Discourse ◽  
Social Phenomenon ◽  
Journal Articles ◽  
Social Actors ◽  
Know How ◽  
Authentic Identity ◽  
The Social ◽  
Discourse Studies

The purpose of this paper is to know how CDA unraveling the covert ideologies while researching the presence of power in media discourse studies. This study reviewed fifteen journal articles to examine the ways and methods in which CDA has been used to discover the social phenomenon while revealing the authentic identity of the social actors. It was found that CDA has been used extensively to unmask the ideologies which classify the oppressed group while presenting a positive image for the group with the highest authority.

scholarly journals Does Humanity Matter? Analyzing the Importance of Social Cues and Perceived Agency of a Computer System for the Emergence of Social Reactions during Human-Computer Interaction

2012 ◽  
Vol 2012 ◽  
pp. 1-10 ◽  
Author(s):  
Jana Appel ◽  
Astrid von der Pütten ◽  
Nicole C. Krämer ◽  
Jonathan Gratch
Keyword(s):  
Social Presence ◽  
Empirical Studies ◽  
Social Cues ◽  
Human Condition ◽  
Human Interaction ◽  
Virtual Human ◽  
Conversational Agents ◽  
Social Reactions ◽  
Theoretical Approaches ◽  
The Social

Empirical studies have repeatedly shown that autonomous artificial entities elicit social behavior on the part of the human interlocutor. Various theoretical approaches have tried to explain this phenomenon. The agency assumption states that the social influence of human interaction partners (represented by avatars) will always be higher than the influence of artificial entities (represented by embodied conversational agents). Conversely, the Ethopoeia concept predicts that automatic social reactions are triggered by situations as soon as they include social cues. Both theories have been challenged in a2×2between subjects design with two levels of agency (low: agent, high: avatar) and two interfaces with different degrees of social cues (low: textchat, high: virtual human). The results show that participants in the virtual human condition reported a stronger sense of mutual awareness, imputed more positive characteristics, and allocated more attention to the virtual human than participants in the text chat conditions. Only one result supports the agency assumption; participants who believed to interact with a human reported a stronger feeling of social presence than participants who believed to interact with an artificial entity. It is discussed to what extent these results support the social cue assumption made in the Ethopoeia approach.

scholarly journals USING CRITICAL DISCOURSE ANALYSIS IN MEDIA DISCOURSE STUDIES

2018 ◽  
Author(s):  
Emi Sahmeni
Keyword(s):  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Media Discourse ◽  
Social Phenomenon ◽  
Journal Articles ◽  
Social Actors ◽  
Know How ◽  
Authentic Identity ◽  
The Social ◽  
Discourse Studies

The purpose of this paper is to know how CDA unraveling the covert ideologies while researching the presence of power in media discourse studies. This study reviewed fifteen journal articles to examine the ways and methods in which CDA has been used to discover the social phenomenon while revealing the authentic identity of the social actors. It was found that CDA has been used extensively to unmask the ideologies which classify the oppressed group while presenting a positive image for the group with the highest authority.

scholarly journals Identity processes and eating disorder symptoms during university adjustment: a cross-sectional study

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Aoife-Marie Foran ◽  
Orla T. Muldoon ◽  
Aisling T. O’Donnell
Keyword(s):  
Social Support ◽  
At Risk ◽  
Online Survey ◽  
Positive Impact ◽  
Injunctive Norms ◽  
Positive Health ◽  
Cross Sectional ◽  
Identity Processes ◽  
The Social ◽  
University Adjustment

Abstract Background Young people with eating disorders (EDs) and ED symptoms are at risk during university adjustment, suggesting a need to protect their health. The social identity approach proposes that people’s social connections – and the identity-related behaviour they derive from them – are important for promoting positive health outcomes. However, there is a limited understanding as to how meaningful everyday connections, supported by affiliative identities, may act to reduce ED symptoms during a life transition. Methods Two hundred eighty-one first year university students with an ED or ED symptoms completed an online survey during the first month of university. Participants completed self-reported measures of affiliative identity, social support, injunctive norms and ED symptoms. Path analysis was used to test a hypothesised mediated model, whereby affiliative identity has a significant indirect relation with ED symptoms via social support and injunctive norms. Results Results support the hypothesised model. We show that affiliative identity predicts lower self-reported ED symptoms, because of its relation with social support and injunctive norms. Conclusions The findings imply that affiliative identities have a positive impact on ED symptoms during university adjustment, because the social support derived from affiliative identity is associated with how people perceive norms around disordered eating. Our discussion emphasises the possibility of identity processes being a social cure for those at risk of ED symptoms.

scholarly journals USING CRITICAL DISCOURSE ANALYSIS IN MEDIA DISCOURSE STUDIES

2018 ◽  
Author(s):  
Emi Sahmeni
Keyword(s):  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Media Discourse ◽  
Social Phenomenon ◽  
Journal Articles ◽  
Social Actors ◽  
Know How ◽  
Authentic Identity ◽  
The Social ◽  
Discourse Studies

The purpose of this paper is to know how CDA unraveling the covert ideologies while researching the presence of power in media discourse studies. This study reviewed fifteen journal articles to examine the ways and methods in which CDA has been used to discover the social phenomenon while revealing the authentic identity of the social actors. It was found that CDA has been used extensively to unmask the ideologies which classify the oppressed group while presenting a positive image for the group with the highest authority.

Measurement of Social presence influence student satisfaction in an acupuncture online training

2021 ◽  
Vol 07 ◽  
Author(s):  
Yun Jin Kim
Keyword(s):  
Online Learning ◽  
Learning Environment ◽  
Student Satisfaction ◽  
Social Presence ◽  
Online Survey ◽  
Online Training ◽  
P Value ◽  
Online Learning Environment ◽  
The Social ◽  
Students Satisfaction

Purpose: The current COVID-19 pandemic is affecting medical institutions in way that may disrupt the learning of medical educations. This study purposed to evaluate students’ satisfaction, online learning environment, and social presence of students’ clinical acupuncture online learning. Methods: The participants of this study (N= 40) were registered for a bachelor of medicine program of Traditional Chinese Medicine in 2018 and enrolled in the clinical acupuncture online training course started from March 2020. A self-evaluated online survey based online learning environment, students’ satisfaction, and social presence were used for data collection. All data are shown as mean (M) ± standard deviation (SD). A p-value of <0.05 was considered statistically significant. Multiple regression analysis was used to address the effects of learning environment on social presence and student’ s satisfaction with online learning on social presence. Results: The results explained that measure the students’ satisfaction of online learning in the clinical acupuncture and their effect of learning environment and social presence. Learning environment categories related to the motivational needs and the social presence items were significantly correlated p< 0.05. The results of this study advised the social presence explained for the variance in students’ satisfaction in clinical acupuncture online training. Conclusions: These findings support the use of online learning obtain factors that affect the variance of student satisfaction in clinical acupuncture online learning. It can be explained that the primary deficiencies in assigning clinical acupuncture online learning at the undergraduate level fall within the social contexts and interpersonal.

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