scholarly journals The Effect of Mobile Marketing Design on Consumer Mobile Shopping

Complexity ◽  
2021 ◽  
Vol 2021 ◽  
pp. 1-10
Author(s):  
Junhong He ◽  
Fu Li ◽  
Zhongxiang Li ◽  
Hongxiu Liu
Keyword(s):  
Structural Equation ◽  
Sales Promotion ◽  
Shopping Behavior ◽  
Mobile Marketing ◽  
Interface Quality ◽  
Mediating Role ◽  
Mobile Shopping ◽  
Marketing Activities ◽  
Positive Impacts

The rapid popularity of mobile shopping makes people’s lives more convenient, but it also makes it easier for customers to change providers. How to use marketing stimulus to retain customers has become an urgent concern for mobile sales companies. However, the theoretical researches in this field are not enough. For this reason, this study used the methods of literature review and structural equation to explore the effects of mobile marketing design factors on the continual intention of consumers in mobile shopping by using the S-O-R model and its extended theories. The conclusions of the research showed that interface quality of mobile sales terminal and integrity of mobile sales terminal had significant positive impacts on consumption emotion; sales promotion in mobile sales terminal had a significant positive impacts on continual intention of mobile shopping; consumption emotion had a significant positive effect on continual intention of consumers in mobile shopping; consumption emotion played a significant mediating role in the relationship between interface quality of mobile sales terminal and continual intention of mobile shopping and between integrity of mobile sales terminal and continual intention of mobile shopping. The conclusions could not only enrich the theories of mobile shopping behavior but also provide guidance for companies to carry out mobile marketing activities and allocate marketing resources rationally.

A Qualitative Study of the Stimuli on Consumer Emotion in Mobile Shopping

2019 ◽  
Vol 33 ◽  
pp. 47-56
Author(s):  
Jun Hong He ◽  
Fu Li ◽  
Shang Rong Du ◽  
Yi Tao ◽  
Zhong Xiang Li
Keyword(s):  
Qualitative Study ◽  
Sales Promotion ◽  
Shopping Behavior ◽  
Organizational Level ◽  
Interface Quality ◽  
Mobile Shopping ◽  
The Social ◽  
Consumer Emotions ◽  
Consumer Emotion ◽  
Social Level

In mobile shopping, consumer emotion can be influenced by various stimuli more easily than before. Understanding the methods to stimulate consumer emotions can help companies to push consumers to mobile shopping. However, this has been rarely discussed in the previous studies. By applying ATLAS.ti 7 to conduct three levels coding of interview data and analyze the relationships between different level codes, the qualitative study was used to discuss and identify the factors that influenced consumer emotion in mobile shopping. The study showed that at the social level, mobile technology, convenience and entertainment of mobile shopping, and mobile friends circle influenced all consumer emotions, while sharing of mobile shopping only influenced consumer’s pleasure and arousal emotions. At the organizational level, both interface quality and integrity of mobile sales terminal influenced all consumer emotions, while sales promotion in mobile sales terminal only influenced consumer’s pleasure and arousal emotions. The conclusions can enrich the theories of mobile shopping behavior and consumer emotion.

Iranian Coaches Forgiveness and Relationship Quality to Their Athletes

2021 ◽  
pp. 1-8
Author(s):  
Hassan Gharayagh Zandi ◽  
Sahar Zarei ◽  
Mohammad Ali Besharat ◽  
Davoud Houminiyan sharif abadi ◽  
Ahmad Bagher Zadeh
Keyword(s):  
Relationship Quality ◽  
Structural Equation ◽  
Equation Modeling ◽  
Data Sets ◽  
Mediating Role ◽  
Interpersonal Behaviors ◽  
Key Factor ◽  
The Relationship

Coaching has often been viewed as a context within which coaches operate to largely bring about changes in athlete’s performance and flourishing. One key factor to successful outcomes in coaching is the quality of the relationship between coaches and athletes. The coach–athlete relationship is at the heart of coaching; however, limited studies have been conducted on its antecedents. The aim of this study was to investigate the relationship between coaches’ forgiveness and perceived relationship quality toward their athletes through verifying the mediating role of interpersonal behaviors of coaches. A total of 270 Iranian coaches participated in the survey, and the data sets were analyzed using structural equation modeling. Results revealed that forgiveness positively predicted the coaches’ perceived relationship quality with their athletes, and this pathway was mediated by the coaches’ interpersonal behaviors.

scholarly journals ANTECEDENTS OF CONSUMER BUYING BEHAVIOR TOWARDS ON ENVIRONMENTALLY FRIENDLY PRODUCTS

2019 ◽  
Vol 17 (2) ◽  
pp. 145
Author(s):  
Renny Risqiani Roesman
Keyword(s):  
Social Influence ◽  
Behavior Management ◽  
Structural Equation ◽  
Perceived Quality ◽  
Equation Model ◽  
Shopping Behavior ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Environmental Attitude

<p>This research aims to analyze the factors that influence the green purchase behavior. The sample used consisted of 163 respondents who were selected using purposive sampling. The Structural Equation Model method is used to analyze data using hypothesis testing. The results of the study show Attitude, Social Influence, Perceived Quality of Green Product have an effect on Green Purchase Behavior. Whereas environmental knowledge does not affect attitude and green purchase behavior. Management must be able to improve consumer shopping behavior by increasing Consumers Environmental Attitude, Social Influence and Perceived Quality of green products</p>

Success factors driving consumer reuse intention of mobile shopping application channel

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Timmy H. Tseng ◽  
Crystal T. Lee ◽  
Hsiao-Ting Huang ◽  
Wei Hao Yang
Keyword(s):  
User Satisfaction ◽  
Structural Equation ◽  
Success Factors ◽  
Positive Impact ◽  
Perceived Value ◽  
Sales Promotion ◽  
Parasocial Interaction ◽  
Content Type ◽  
Mobile Shopping ◽  
Ess Model

PurposeDue to fierce competition in the mobile retailing market, it is desirable to identify the success factors driving consumers to reuse a mobile shopping application. This research intends to develop a model for mobile shopping app success by integrating an e-commerce systems success (ESS) model and sales promotion benefits and parasocial interaction literatures.Design/methodology/approach302 useable online questionnaires were obtained. The data analysis was conducted using the structural equation modelling.FindingsThe results indicate the validity of the ESS model in predicting consumers' reuse intention of mobile shopping apps where three quality dimensions of system, information and service facilitate both perceived value and user satisfaction, which in turn generates reuse intention. Furthermore, savings and entertainment denoting the utilitarian and hedonic sales promotion benefits have positive impact on perceived value but have no influence on satisfaction. Parasocial intention between consumers and sellers facilitates both value perception and satisfaction.Originality/valueThis research contributes to the mobile retailing literature by identifying the success factors driving consumers' continuance intention of mobile shopping apps. Theoretically, it validates and extends the ESS model in mobile shopping app context by identifying savings, entertainment and parasocial interaction as additional success factors. Based on the findings, two approaches are proposed to suggest mobile retailers design a successful mobile shopping app.

“I Can Live Without Banks, but Not Without Banking”

2021 ◽  
Vol 17 (3) ◽  
pp. 1-20
Author(s):  
Nitika Sharma ◽  
Pooja Goel ◽  
Anuj Sharma
Keyword(s):  
Structural Equation ◽  
Information Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
Website Quality ◽  
Mediating Role ◽  
Service Interaction

The purpose of this paper is to examine the antecedents of e-banking loyalty and evangelism via threefold construct of WEQUAL (usability, information quality, and service interaction) of public sector banks operating in India. Moreover, it also investigates the mediating role of consumers' trust on the website quality of these banks and their impact on e-banking loyalty and evangelism. The data was collected from 243 respondents through online questionnaire. In order to develop the model and test the hypotheses, partial least square structural equation modeling (PLS-SEM) was done through Smart PLS version 3.2.9. Results assert that website quality of banks positively influences the trust of consumers via usability, information quality, and service interaction. Also, consumer trust plays a mediation role between WEBQUAL constructs and e-banking loyalty and evangelism.

Influence of Information and Service Quality on Users' Continuous Use of Mobile Libraries in China

2020 ◽  
Vol 22 (1) ◽  
pp. 57-71
Author(s):  
Pinghao Ye ◽  
Liqiong Liu ◽  
Linxia Gao ◽  
Quanjun Mei
Keyword(s):  
Theoretical Model ◽  
Service Quality ◽  
Structural Equation ◽  
Information Quality ◽  
Equation Modeling ◽  
Perceived Usability ◽  
Continuous Use ◽  
The Impact ◽  
Positive Impacts

This research mainly aims to explore the factors that influence users' continuous use of mobile libraries. The findings of this study will provide empirical evidence to help improve the service and information quality of mobile libraries. Moreover, suggestions for optimization are provided with the objective of meeting user demands at its maximum. A theoretical model is constructed to reveal the impact of 11 influencing factors on users' continuous use of mobile libraries. Structural equation modeling is adopted to verify the theoretical model and research hypothesis based on the valid data obtained from a questionnaire survey. The study found that personalized services and information availability have positive impacts on the service quality of mobile libraries. Moreover, perceived mobility and information quality have positive impacts on the perceived usability of mobile libraries. Finally, perceived usability, service quality, and platform stability have significantly positive impacts on the willingness of users to continue usage of mobile libraries.

scholarly journals Conceptual Model of Relationships among Customer Perceptions of Components of Insurance Service

2015 ◽  
Vol 10 (1) ◽  
pp. 32-44
Author(s):  
Urban Sebjan ◽  
Polona Tominc
Keyword(s):  
Structural Equation Modeling ◽  
Conceptual Model ◽  
Structural Equation ◽  
Perceived Quality ◽  
Sales Promotion ◽  
Equation Modeling ◽  
Perceived Benefits ◽  
Research Model ◽  
Customer Perceptions

Abstract The objective of this study was to examine the conceptual model and to study the relationships between customer perceptions of the benefits of sales promotion, quality, adequacy of premium, and adequacy of information about the coverage of insurance services. The research model was tested with structural equation modeling (SEM) with a sample of 200 Slovenian users of insurance services. The results indicated that higher perceived benefits of sales promotion were associated with higher perceived quality of insurance services. In addition, higher perceived quality was associated with higher perceived adequacy of information about the coverage and the premium for insurance services. The study also found that higher perceived adequacy of premium was associated with higher perceived adequacy of information about the coverage of insurance services.

scholarly journals The Influence Of Market Related Mobile Activities On The Acceptance Of Mobile Marketing And Consumer Intention To Purchase Products Promoted By SMS In South Africa

2013 ◽  
Vol 29 (6) ◽  
pp. 1897 ◽  
Author(s):  
Richard Chinomona ◽  
Maxwell Sandada
Keyword(s):  
South Africa ◽  
Purchase Intention ◽  
Structural Equation ◽  
Mobile Marketing ◽  
Future Research ◽  
Managerial Implications ◽  
Marketing Activities ◽  
African Context ◽  
Future Research Directions ◽  
Using Data

There is an increasing attention being accorded to mobile marketing activities in recent business management literature in the past decade as both academicians and practitioners recognize that mobile activities have potential influence on mobile marketing acceptance and customer purchase intention. Notwithstanding this, there is dearth of research on the same in the African context. In view of this development, the purpose of this research paper is to investigate the extent to which mobile marketing activities influence customers mobile marketing acceptance and their purchase intention in South Africa. Five research hypotheses are postulated and using data collected from mobile marketing activities partakers, the hypotheses are tested using Structural Equation Modelling (SEM) approach (Smart PLS). Managerial implications of the findings are discussed and limitations and future research directions are indicated.

scholarly journals Mediating Role of Quality of Life in the Relationship between Prison Climate and Life Satisfaction

2021 ◽  
Vol 2 (3) ◽  
pp. 41-48
Author(s):  
Mohd Norbayusri Baharudin ◽  
Mahadzirah Mohamad ◽  
Fazida Karim
Keyword(s):  
Quality Of Life ◽  
Life Satisfaction ◽  
Drug Abuse ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Mediating Role ◽  
Equation Modelling ◽  
The Relationship

This study emphasises the importance of Quality of Life (QoL) as a bridge between prison climate and life satisfaction among Malaysian drug-abuse inmates. The respondents are given a self-administered assessment randomly selected from the list of drug-abuse inmates in a Malaysian prison. The Structural Equation Modelling in IBM-SPSS-AMOS 25.0 is applied to model and calculate the inter-relationships among the constructs in the study. The results show that QoL significantly influences drug abuse inmates' prison climate and life satisfaction and partially mediates the relation between prison climate and life satisfaction among Malaysian drug-abuse inmates. QoL is essential to fulfil drug-abuse inmates' life satisfaction during imprisonment and achieve a better life in the community after being released from prison. Hence, practical contributions are proposed to the Malaysian Prison Department for designing appropriate policies and strategies to improve prison climate and QoL for achieving drug-abuse inmates' life satisfaction since Malaysian life satisfaction has become the government's priority in the 12th Malaysia Plan (2021-2025). 

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