A Qualitative Study of the Stimuli on Consumer Emotion in Mobile Shopping

2019 ◽  
Vol 33 ◽  
pp. 47-56
Author(s):  
Jun Hong He ◽  
Fu Li ◽  
Shang Rong Du ◽  
Yi Tao ◽  
Zhong Xiang Li
Keyword(s):  
Qualitative Study ◽  
Sales Promotion ◽  
Shopping Behavior ◽  
Organizational Level ◽  
Interface Quality ◽  
Mobile Shopping ◽  
The Social ◽  
Consumer Emotions ◽  
Consumer Emotion ◽  
Social Level

In mobile shopping, consumer emotion can be influenced by various stimuli more easily than before. Understanding the methods to stimulate consumer emotions can help companies to push consumers to mobile shopping. However, this has been rarely discussed in the previous studies. By applying ATLAS.ti 7 to conduct three levels coding of interview data and analyze the relationships between different level codes, the qualitative study was used to discuss and identify the factors that influenced consumer emotion in mobile shopping. The study showed that at the social level, mobile technology, convenience and entertainment of mobile shopping, and mobile friends circle influenced all consumer emotions, while sharing of mobile shopping only influenced consumer’s pleasure and arousal emotions. At the organizational level, both interface quality and integrity of mobile sales terminal influenced all consumer emotions, while sales promotion in mobile sales terminal only influenced consumer’s pleasure and arousal emotions. The conclusions can enrich the theories of mobile shopping behavior and consumer emotion.

scholarly journals The Effect of Mobile Marketing Design on Consumer Mobile Shopping

Complexity ◽  
2021 ◽  
Vol 2021 ◽  
pp. 1-10
Author(s):  
Junhong He ◽  
Fu Li ◽  
Zhongxiang Li ◽  
Hongxiu Liu
Keyword(s):  
Structural Equation ◽  
Sales Promotion ◽  
Shopping Behavior ◽  
Mobile Marketing ◽  
Interface Quality ◽  
Mediating Role ◽  
Mobile Shopping ◽  
Marketing Activities ◽  
Positive Impacts

The rapid popularity of mobile shopping makes people’s lives more convenient, but it also makes it easier for customers to change providers. How to use marketing stimulus to retain customers has become an urgent concern for mobile sales companies. However, the theoretical researches in this field are not enough. For this reason, this study used the methods of literature review and structural equation to explore the effects of mobile marketing design factors on the continual intention of consumers in mobile shopping by using the S-O-R model and its extended theories. The conclusions of the research showed that interface quality of mobile sales terminal and integrity of mobile sales terminal had significant positive impacts on consumption emotion; sales promotion in mobile sales terminal had a significant positive impacts on continual intention of mobile shopping; consumption emotion had a significant positive effect on continual intention of consumers in mobile shopping; consumption emotion played a significant mediating role in the relationship between interface quality of mobile sales terminal and continual intention of mobile shopping and between integrity of mobile sales terminal and continual intention of mobile shopping. The conclusions could not only enrich the theories of mobile shopping behavior but also provide guidance for companies to carry out mobile marketing activities and allocate marketing resources rationally.

Are You In or Out? Employment Discrimination in Online and Offline Networks

2013 ◽  
Vol 6 (4) ◽  
pp. 457-462 ◽  
Author(s):  
Enrica N. Ruggs ◽  
Sabrina Speights ◽  
Sarah Singletary Walker
Keyword(s):  
Social Networking ◽  
Employment Discrimination ◽  
Organizational Outcomes ◽  
Organizational Level ◽  
Negative Experiences ◽  
Individual Level ◽  
Workplace Experiences ◽  
Subtle Discrimination ◽  
The Social ◽  
Social Level

In the current focal article, Lindsey, King, Dunleavy, McCausland, & Jones (2013) discuss how organizational scholars and practitioners can help eradicate employment discrimination across the employment cycle, focusing primarily on factors directly linked to organizational outcomes. In addition to facing discrimination that is linked to organizational outcomes, marginalized individuals often face subtle forms of discrimination, which may not directly affect organizational decisions and outcomes but instead may impact one's workplace experiences (e.g., social networking situations). Such negative experiences may indirectly influence organizational decisions and outcomes. Thus, in this commentary we argue that we should not only encourage evidence-based research on eradicating discrimination at the organizational level but ensure that such efforts also examine the social, individual level as well. We discuss manifestations of subtle discrimination that occur within the social aspects of each of the four cycles discussed in the focal article, paying particular attention to social networking situations, and examine steps organizational researchers can take to help reduce discrimination at a more social level as well.

Killing and Dying

2018 ◽  
Author(s):  
Steven Gunn
Keyword(s):  
Social Status ◽  
Peer Pressure ◽  
Death Rates ◽  
Home Security ◽  
The Social ◽  
And Training ◽  
Social Level

This chapter investigates the experience of preparation for and participation in warfare. People often owned weapons appropriate to their social status, and kept them all over their houses. Modernization was slow, but guns, useful for hunting and home security, spread steadily. Archery practice was widespread and training with other weapons was developing by the 1560s. Exhortations to manly valour, reinforced by peer pressure and self-preservation, egged soldiers on to fight, but captains’ handbooks show the difficulties in turning raw recruits into effective troops, all the more so as the social level of those enlisted relentlessly declined. While standing forces were small, English mercenaries fought in continental wars. Mutiny and desertion, massacre and panic were recurrent phenomena, but death rates were very variable, and more died of disease than from enemy action.

Transition from Childcare Institutions to Adulthood for Youth: Through the Lens of Identity and Gender

2020 ◽  
pp. 234930032098055
Author(s):  
Garima Sharma
Keyword(s):  
Young Adults ◽  
Qualitative Study ◽  
Social Factor ◽  
Smooth Transition ◽  
Structured Interviews ◽  
Male And Female ◽  
Female Youth ◽  
Youth Identity ◽  
The Social ◽  
And Gender

This article explores the transition of youth from childcare institutions as young adults through the lens of youth identity and gender. The research revolves around rethinking the delicate boundaries of adolescence and adulthood for the ‘institutionalised’ youth that is already on the edge of the society. This research tries to understand and decode the experiences of youth, who have lived in the childcare institutions. The childcare institutions reinforce the gender roles through its practices and structure, enabling gaps and challenges for both male and female youth outside the childcare institutions. There is an absence of a strong mechanism, enabling the smooth transition of youth from childcare institutions to adulthood. This results in unprepared young adults for an unplanned transition, fostering several challenges on them as they exit the childcare system. This is a qualitative study. The research includes both male and female youth who have lived in childcare institutions situated in Delhi. The data was collected using semi-structured interviews with the youth. This study finds that youth leaving the childcare institutions are at higher risks of having negative adult outcomes in life. While there is an absolute absence of any body or mechanism to help the youth transit smoothly, childcare institutions reinforce the inferiority and exclusion on a child during the stay period, creating a foundation for youth to perceive the social factor outside the institutions.

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

scholarly journals EXPRESS: Unlearning and Consent in the UK Fire and Rescue Service

2021 ◽  
pp. 001872672110311
Author(s):  
James Brooks ◽  
Irena Grugulis ◽  
Hugh Cook
Keyword(s):  
Qualitative Study ◽  
Social Aspects ◽  
Successful Implementation ◽  
Human System ◽  
Rescue Service ◽  
Rescue Services ◽  
The People ◽  
The Social ◽  
New Knowledge ◽  
The Uk

Why does so much literature on unlearning ignore the people who do the unlearning? What would we understand differently if we focused on those people? Much of the existing literature argues that unlearning can only be achieved, and new knowledge acquired, if old knowledge is discarded: the clean slate approach. This might be a reasonable way of organising stock in a warehouse, where room needs to be created for new deliveries, but it is not an accurate description of a human system. This article draws on a detailed qualitative study of learning in the UK Fire and Rescue Services to challenge the clean slate approach and demonstrate that, not only did firefighters retain their old knowledge, they used it as a benchmark to assess new routines and practices. This meant that firefighters’ trust in, and consent to, innovation was key to successful implementation. In order to understand the social aspects of unlearning, this research focuses on the people involved as active agents, rather than passive recipients or discarders of knowledge.

scholarly journals Lives on hold: A qualitative study of young refugees’ resilience strategies

Childhood ◽  
2017 ◽  
Vol 24 (3) ◽  
pp. 348-365 ◽  
Author(s):  
Marieke Sleijpen ◽  
Trudy Mooren ◽  
Rolf J Kleber ◽  
Hennie R Boeije
Keyword(s):  
Data Analysis ◽  
Social Context ◽  
Qualitative Study ◽  
Treatment Seeking ◽  
Ecological Framework ◽  
Residence Permit ◽  
Social Ecological ◽  
The Social ◽  
Time Specific ◽  
Social Ecological Framework

Although the literature on positive adjustment following traumatic events is growing, only a few studies have examined this phenomenon in young refugees. Using the social-ecological framework, the aim of this study was to identify factors and processes that according to young refugees promote their resilience. A total of 16 treatment-seeking refugees aged 13–21 years, living in the Netherlands, were interviewed. Data analysis revealed four resilience strategies: (1) acting autonomously, (2) performing at school, (3) perceiving support from peers and parents, and (4) participating in the new society. These strategies interacted with one another and demonstrated the interrelatedness between individuals and their social context. Having to wait long for a residence permit and being older appeared to negatively influence participants’ resilience strategies. These findings suggest that resilience refers to a dynamic process that is context and time specific.

scholarly journals When time becomes personal. Aging and personal identity

2021 ◽  
Author(s):  
Christian Sternad
Keyword(s):  
Social Norms ◽  
Personal Identity ◽  
Physical Process ◽  
Phenomenological Analysis ◽  
Human Existence ◽  
Phenomenological Method ◽  
The Social ◽  
Future Self ◽  
Social Level

AbstractAging is an integral part of human existence. The problem of aging addresses the most fundamental coordinates of our lives but also the ones of the phenomenological method: time, embodiment, subjectivity and intersubjectivity, and even the social norms that grow into the very notion of aging as such. In my article, I delineate a phenomenological analysis of aging and show how such an analysis connects with the debate concerning personal identity: I claim that aging is not merely a physical process, but is far more significantly also a spiritual one as the process of aging consists in our awareness of and conscious relation to our aging. This spiritual process takes place on an individual and on a social level, whereas the latter is the more primordial layer of this experience. This complicates the question of personal identity since it will raise the question in two ways, namely who I am for myself and who I am for the others, and in a further step how the latter experience shapes the former. However, we can state that aging is neither only physical nor only spiritual. It concerns my bodily processes as it concerns the complex reflexive structure that relates my former self with my present and even future self.

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