scholarly journals Purchasing Intentions toward Fast Food: The Mediating Role of Consumer Attitudes toward Fast Food

2021 ◽  
Vol 2021 ◽  
pp. 1-17
Author(s):  
Jian Xue ◽  
Wenjing Zhang ◽  
Zeeshan Rasool ◽  
Mohsin Ali Khan ◽  
Ahmad Imran Khan ◽  
...  
Keyword(s):  
Factor Analysis ◽  
Family Structure ◽  
Fast Food ◽  
Nuclear Family ◽  
Important Change ◽  
Fast Food Industry ◽  
Food Purchasing ◽  
Food Purchases ◽  
The Impact

We highlight the role of fast food awareness and the features affecting the intentions of individuals buying it. The fast food industry is developing rapidly, opening new doors for various stakeholders. The objective of the study is to identify the impact of knowledge of fast food on the desire to buy fast food, study its impact on fast food purchasing intentions, and uncover the effect of fast food attitudes on consumers’ purchasing intentions and intention patterns. Several studies discuss the factors prompting fast food purchases, but convincing findings have not been reported. The previous research did not disclose some significant variables influencing consumers’ fast food-related decisions, namely, knowledge and uniqueness-seeking qualities. The existing studies are centered on connections between facts about fast food and unique consumer traits (independent variables), attitudes toward fast food (mediator), and fast food purchasing expectations (dependent variable). The mediator between attitudes toward fast food and fast food purchasing intentions is family structure. In previous studies, the variables and connections were examined from a different perspective. The study’s data were collected through a questionnaire, and 279 consumers frequenting well-known shops in Pakistan were sampled. To provide statistical evidence, exploratory factor analysis, confirmatory factor analysis, and multigroup moderations were performed. Knowledge of fast food and uniqueness-seeking characteristics were relevant both directly and through mediation when predicting fast food purchasing intentions. The hypothesized direction between attitudes toward fast food and fast food purchases was also significantly moderated by family structure. This study is the first of its kind and helps identify the fast food purchasing behaviors of consumers in developing countries. The shift from joint family systems to a nuclear family model is a particularly important change in the social experience of food.

Role of Brand experience in Fashion brands

2019 ◽  
Vol 118 (1) ◽  
pp. 57-64
Author(s):  
G. Aiswarya ◽  
Dr. Jayasree Krishnan
Keyword(s):  
Factor Analysis ◽  
Purchase Intention ◽  
Great Influence ◽  
Brand Experience ◽  
Brand Preference ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
Selling Strategies ◽  
The Impact

Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario? The answer to this key question is to create an experience. The customers now also seek good experiences than other benefits. Brand experience has gained more attention, especially fashion brands. Previous studies demonstrate the role of the brand experience in brand equity and other consumer behavior constructs. But very little is known about the impact of brand experiences on fashion brands. The aim of this study is to develop a model which makes our understanding better about the role of Brand preference and Brand experience and its influence on purchase intention of the brand. An initial exploratory study is conducted using a focus group to generate items for the study. The items, thus generated are prepared in the form of a questionnaire and samples were collected.  Exploratory factor analysis is conducted and the reliability of the constructs is determined. These constructs are loaded onto AMOS to perform Confirmatory factor analysis. The results confirmed the scales used. We also noticed that Brand preference has a great influence on the Brand experience. Thereby the finding supports the role of the brand experience which tends to have a mediating role in influencing the purchase intention.

scholarly journals A Factor Analytic Investigation of Electronic Word-of-Mouth towards Fast Food Industry in Sri Lanka

2020 ◽  
pp. 64-69
Author(s):  
Saraniya Devendra
Keyword(s):  
Factor Analysis ◽  
Sri Lanka ◽  
Fast Food ◽  
Food Industry ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Positive Word ◽  
Fast Food Industry ◽  
Fast Food Restaurants ◽  
Positive Word Of Mouth

In modern marketing, the Fast Food Industry has experienced lots of changes. These changes have influenced both industries and the nature of the rivalry. Consequently, it is not shocking that these bread winners have been enforced in a puzzling situation to concentrate on their customers instead of positive word of mouth communication. One of the best ways that restaurants can be differentiated from others and accomplish competitive advantage is using positive word of mouth. Consequently, this research is contributed to the vital element that is influencing on Electronic Word-of-Mouth (EWOM) in selective Fast Food Restaurants. The data were collected from a convenience sample of 200 customers in Colombo Divisional Secretariat Division, Sri Lanka. The respondents provided the data utilizing a close-ended questionnaire. Exploratory Factor Analysis has been used to analyze the data and to draw the findings. From the factor analysis, it has been identified that four factors, namely Encouragement, In-depth explanation, Differentiation and Contacts, are the primary influencers. These four factors have combined variance of 55.411% of the decision regarding the adoption of Electronic Word-of-Mouth by Fast Food Restaurants to ensure strategic development.

scholarly journals An Empirical Study to Determine the Role of Credit in the Betterment of the Farmers’ Life: A Study with Special Reference to Cachar District of Assam

2021 ◽  
Vol 6 (1) ◽  
pp. 36-47
Author(s):  
Subhash Sinha ◽  
Vanlalchhawna
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Financial Institutions ◽  
Statistical Tools ◽  
Agricultural Credit ◽  
Rural People ◽  
Rural Sector ◽  
The Impact ◽  
Structured Questionnaire

The study focuses on the significance of agricultural credit that can bring change in the life of farmers and rural people. The rural sector is mostly neglected and lacks adequate finance that’s needed to back the sector. However, there are certain financial institutions that work for the welfare of the sector and lend credit facilities to farmers and associated people, for their wellbeing. The current study majorly recognizes the impact and benefits of these credit facilities in improving the situation of farmers at several unnoticed places, including Cachar district. The present study is exploratory in nature. It has explored the role of credit in farmer’s life. The data was collected through a structured questionnaire from 283farmers of Cachar district. The statistical tools applied for the study were “Exploratory Factor Analysis (EFA)”, and “Multiple regression analysis.” The factors identified were Economic Development, Agro Development and Family and Social Development. It was found that there is a significant role of credit in the development of all the three factors.

Improving order processes with information technology: McDonald’s case

2020 ◽  
Vol 10 (2) ◽  
pp. 102-107
Author(s):  
Bahadir K Akcam
Keyword(s):  
Information Technology ◽  
Fast Food ◽  
Business Processes ◽  
New Technologies ◽  
New Technology ◽  
Order Process ◽  
Fast Food Industry ◽  
Technology Experience ◽  
Technology Initiatives ◽  
The Impact

This case is designed to explore the impact of information technology on business processes. The case starts with a description of a customer’s new technology experience at a McDonald’s restaurant. McDonald’s introduced multiple technologies in recent years as part of its strategic growth plan. The fast-food company is improving its business processes, mainly the order process, with new technologies to provide customer convenience. Such changes are critical to staying successful in the highly competitive fast-food industry. Self-order kiosks, the mobile order and pay app, and the Uber Eats app are three major technologies which have changed the order processes at McDonald’s. Students explore how these technologies change the order process and describe the impact of these technology initiatives at McDonald’s.

scholarly journals The Impact of Menu Labeling on Fast-Food Purchases for Children and Parents

2011 ◽  
Vol 41 (4) ◽  
pp. 434-438 ◽  
Author(s):  
Pooja S. Tandon ◽  
Chuan Zhou ◽  
Nadine L. Chan ◽  
Paula Lozano ◽  
Sarah C. Couch ◽  
...  
Keyword(s):  
Fast Food ◽  
Menu Labeling ◽  
Food Purchases ◽  
Children And Parents ◽  
The Impact

scholarly journals The Impact of Internal Factor Analysis Summary (IFAS) and Competing Power on Performance in the Life Insurance Industry: The Mediating Role of Competitive Advantage

2018 ◽  
Author(s):  
Ratna Dewi ◽  
Amir Mahmud
Keyword(s):  
Factor Analysis ◽  
Competitive Advantage ◽  
Life Insurance ◽  
Insurance Industry ◽  
Internal Factor ◽  
Mediating Role ◽  
Life Insurance Industry ◽  
Competing Power ◽  
The Impact

This research aim to test and analyze the impact of internal factor analysis summary (IFAS) and competing power on performance in the life insurance industry in Makassar (Indonesia): The mediating role of competitive advantage. This study uses 60 employees of insurance companies at the manager level. Path analysis results provide evidence that the internal factor analysis summary (IFAS) and competitiveness significantly influence the competitive advantage and performance in the life insurance industry. The role of competitive advantage proved able to mediate the effect of internal factor analysis summary (IFAS) in improving the performance in the life insurance industry. The different conditions with competitive advantages that cannot increase the competing power against performance in the life insurance industry

scholarly journals Exploring the Impact Factors of Tourists’ Intention to Choose Iran as a Traveling Destination

2020 ◽  
Vol 13 (3) ◽  
pp. 118
Author(s):  
Mona Mehrparvar ◽  
Xu Ming ◽  
Ahmad Saeedi
Keyword(s):  
Factor Analysis ◽  
Impact Factors ◽  
Chinese People ◽  
Online Questionnaire ◽  
Effective Factors ◽  
Political Risks ◽  
Confirmatory Factor ◽  
Main Factors ◽  
The Impact

The purpose of this paper is to explore the effective factors in attracting outbound tourists to choose Iran as a traveling destination. This survey has been done in China. The total number of respondents was 406, where 95% of respondents filled an online questionnaire and 5% filled it manually. The exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were used to analyze the questionnaire, and logistic regression was deployed to explore the effective factors in this survey. The questions were defined based on the theory of planned behavior (TPB) and the role of culture, custom, the source of traveling information, and perceived traveling risks in choosing Iran as a traveling destination. The outcome of this survey on Chinese people suggested that the attractions of Iran, environment, and political risks are the main factors which play an important role in choosing Iran as a traveling destination. The experience of traveling abroad also revealed a significant effect in decision making on traveling destination.

scholarly journals KOMUNIKASI SEBAGAI UPAYA UNTUK MEMBANGUN KETAHANAN KELUARGA DALAM KAJIAN "TEORI NILAI ETIK"

2020 ◽  
Vol 11 (1) ◽  
pp. 79
Author(s):  
M. Nur Kholis Al Amin
Keyword(s):  
Family Structure ◽  
Family Life ◽  
Communication Systems ◽  
Family Members ◽  
Modern Society ◽  
Family Resilience ◽  
Social Phenomena ◽  
The Family ◽  
The Impact

Family is the main foundation for character formation and the role of family members. In addition, the family also plays a major role in the patterns of interaction that exist in people’s lives.  However, the development and changes that occur in society can effect the pattern (role) of family life. Today, the development of science and technology is able to influence the shape of society’s life structure toward the “modern society”, one of the impact on family structure is the existance of madern family, which is characterized by the intensity of meetings among family members is increasingly “limit” due to the high level of activity outside the household, such as: children who are out of town school, husband and wife career, husband who works outside the city and see also. Moreover, because the development of communication, so this can be made as a means to build family resilience. Therefore, this article will try to examine communication systems as a significant element to build family resiliaence throught historical contex and sociological approaches, where the presentasion is by integrating, describing, and the analyzing social phenomena—modern family life patterns, changes and developments in technology, communication—using “nilai etik theory” through several rules of Islamic communication as the value of communicating in the family. So that, when viewed from “nilai etik theory” develop by Rahman, conclusions can be obtained, that there are several elements of a very close relationship to the principles of Islamic communication, development of family structure, and family resilience as a way to build a family that is a sakinah, mawaddan and rahmah.Dewasa ini, perkembangan ilmu pengetahuan dan teknologi mampu mempengaruhi bentuk struktur kehidupan masyarakat ke arah “masyarakat modern”, yang salah satu dampaknya berpengaruh terhadap struktur yang ditandai dengan terbatasnya tingkat intensitas pertemuan antar anggota keluarga karena tingginya aktivitas di luar rumah tangga, seperti; anak yang sekolah atau kuliah di luar kota, suami-istri yang berkarir, suami yang bekerja di luar kota, dan sebaliknya. Lebih lanjut, karena perkembangan alat komunikasi yang semakin maju, maka hal tersebut dapat  dijadikan sebagai salah satu sarana untuk membangun ketahanan keluarga. Oleh karena itu, artikel ini akan coba menelaah sistem komunikasi sebagai unsur yang signifikan untuk membangun ketahanan keluarga melalui pendekatan historis (historical contex) dan pendekatan sosiologis, di mana pemaparannya dengan cara memadukan, mendeskripsikan, dan kemudian menganalisis fenomena sosial—pola kehidupan keluarga modern, perubahan dan perkembangan teknologi, komunikasi—menggunakan teori nilai etik melalui beberapa kaidah komunikasi Islam sebagai nilai berkomunikasi di dalam keluarga. Sehingga, apabila ditinjau dari “teori nilai etik” yang dikembangkan oleh Rahman, dapat diperoleh kesimpulan, bahwa terdapat beberapa unsur hubungan yang sangat erat terhadap prinsip-prinsip komunikasi Islam, perkembangan struktur keluarga, dan ketahanan keluarga sebagai jalan untuk membangun keluarga yang sakinah, mawaddah dan rahmah.

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