scholarly journals Research on the Effect of Online Marketing Based on Multimodel Fusion and Artificial Intelligence in the Context of Big Data

2022 ◽  
Vol 2022 ◽  
pp. 1-9
Author(s):  
Hongyu Zhao ◽  
Fang Lyu ◽  
Yalan Luo
Keyword(s):  
Artificial Intelligence ◽  
Big Data ◽  
Conversion Rate ◽  
Online Marketing ◽  
Fusion Model ◽  
Single Model ◽  
Rate Prediction ◽  
Online Sales ◽  
Accuracy Of Results ◽  
Marketing Methods

Traditional online marketing methods use a single model to predict the advertising conversion rate, but the prediction results are not accurate, and users are not satisfied with the recommendation results. Therefore, this paper proposes an online marketing method based on multimodel fusion and artificial intelligence algorithms under the background of big data. First, it introduces big data technology and analyzes the characteristics of network advertising marketing model (RTB). Second, combined with multitask learning and fusion technology to improve the single model in advertising conversion rate prediction effect, prediction results to further improve the accuracy of results. Then, tF-IDF technology in artificial intelligence algorithm is used to measure the importance of advertising words in online marketing and calculate the contribution degree. Finally, according to XGBoost technology, the multitask fusion model of online marketing effect is classified. Experiments are used to analyze the effect of online marketing. Experimental results show that the proposed method can improve the accuracy of advertising conversion rate prediction and online sales of goods.

scholarly journals Developing e-Booklet For Online Advertising: A Need Analysis On Enterpreneurship Education

2021 ◽  
Vol 2 (1) ◽  
pp. 34-42
Author(s):  
Desy Wahyuningrum Mujiati ◽  
Suyitno Muslim ◽  
Rina Febriana
Keyword(s):  
Interactive Learning ◽  
Online Advertising ◽  
Online Marketing ◽  
Literature Study ◽  
Study Program ◽  
Great Opportunity ◽  
Online Sales ◽  
Need Analysis ◽  
System 2 ◽  
Marketing Methods

Abstract: This research aims to describe the results of the need analysis in developing e-booklet for online marketing in the entrepreneurship subjects. Its need analysis refers to: (1) The great opportunity to become an entrepreneur in the Food & Beverage (F&B) Study Program because of the presence of online sales applications such as Gofood, Grabfood, and the Open PO sales system; (2) The problem of theoretical learning entrepreneurship;(3) The use of the needed media in practicing online marketing. This research uses surveys, observation, in depth interviews, and literature study methods in collecting data. The conducted survey involving 47 alumni of SMK Tata Boga. It showed 96% of them stated that attractive product images can attract consumers; 94% agreed that creating attractive drawings is part of entrepreneurship lessons. The literature study found the book of marketing material is so theoretical. The results on observing the students in class XI and interviewing the entrepreneurship teachers at SMK 1 Tambun Selatan found that: 1) The offline marketing methods are still taught; 2) There is an absence of interactive learning media to make online advertising on product marketing in entrepreneurship subjects. In conclusion, this study emphasizes the needs of interactive learning media in the students’ learning activities. Thus, the findings in this research is beneficial in developing e-booklet as online advertising marketing media in the entrepreneuship education. Abstrak: Penelitian ini bertujuan untuk mendeskripsikan hasil analisis kebutuhan untuk pengembangan media pembelajaran e-booklet pemasaran online di mata pelajaran kewirausahaan. Dalam penelitian ini, analisis kebutuhan mengacu pada: (1) Kesempatan besar menjadi wirausaha pada prodi Tata Boga karena hadirnya teknologi aplikasi penjualan online seperti Gofood, Grab food, dan sistem penjualan Open PO; (2) Masalah pembelajaran kewirausahaan yang bersifat teori; (3) Media yang dibutuhkan dalam praktek pemasaran  online. Penelitian ini menggunakan metode survei, observasi, wawancara dan studi literatur dalam mengumpulkan data. Hasil survey yang dilakukan terhadap alumni SMK Tata Boga yaitu 96% menyatakan gambar produk menarik bisa menarik minat konsumen; 94% setuju bahwa membuat gambar yang menarik adalah bagian dari pelajaran kewirausahaan. Hasil studi literatur buku yang digunakan materi pemasaran bersifat teoritik. Hasil pengamatan pada siswa kelas XI Prodi Tata Boga dan wawancara guru kewirausahaan di SMKN 1 Tambun Selatan ditemukan bahwa: 1) Guru masih mengajarkan metode pemasaran Offline; 2) Belum ada media pembelajaran interaktif untuk membuat iklan online pada pemasaran produk di mata pelajaran kewirausahan. Hasil penelitian ini menyimpulkan bahwa siswa memerlukan media pembelajaran interaktif dalam kegiatan pembelajaran. Dengan demikian, penelitian ini digunakan dalam mengembangkan media e-booklet pemasaran iklan online pada mata pelajaran kewirausaaahan.

scholarly journals A Need Analysis for Development of Online Advertising E-Booklet on Entrepreneurship Education

2021 ◽  
Vol 3 (4) ◽  
pp. 204-208
Author(s):  
Desy Wahyuningrum Mujiati ◽  
Suyitno Muslim ◽  
Rina Febriana
Keyword(s):  
Interactive Learning ◽  
Online Advertising ◽  
Online Marketing ◽  
Needs Analysis ◽  
Literature Study ◽  
Study Program ◽  
Great Opportunity ◽  
Online Sales ◽  
System 2 ◽  
Marketing Methods

This research aims to describe the results of the needs analysis for the development of online marketing e-booklet learning media in entrepreneurship subjects. In this research, the needs analysis refers to: (1) The great opportunity to become an entrepreneur in the Food & Beverage (F&B) Study Program because of the presence of online sales application technologies such as Gofood, Grabfood, and the Open PO sales system; (2) The problem of theoretical learning entrepreneurship; (3) Media needed in online marketing practices. This research uses survey, observation, interview and literature study methods in collecting data. The results of a survey conducted on alumni of SMK Tata Catering, namely 96% stated that attractive product images could attract consumers; 94% agree that making attractive drawings is part of entrepreneurship lessons. The results of the book literature study used marketing material is theoretical. The results of observations on students of class XI Catering and interviewing entrepreneurship teachers at SMK 1 Tambun Selatan found that: 1) Teachers still teach Offline marketing methods; 2) There is no interactive learning media to make online advertising on product marketing in entrepreneurship subjects. The results of this study concluded that students need interactive learning media in learning activities. Thus, this research is used in developing online advertising marketing e-booklet media on entrepreneurial subjects

scholarly journals The Main Features of the Use of Digital Technologies in the Financial and Banking Sector

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 1326-1341
Author(s):  
Elena Anatolyevna Kirillova ◽  
Varvara Vladimirovna Bogdan ◽  
Elena Victorovna Blinkova ◽  
Teymur Zulfugarzade ◽  
Kseniya Vasilyevna Yunusova
Keyword(s):  
Artificial Intelligence ◽  
Big Data ◽  
Banking Sector ◽  
Reliability And Validity ◽  
Digital Technologies ◽  
High Tech ◽  
The Internet ◽  
Financial Activity ◽  
Online Sales ◽  
Digital Services

The relevance of the research is dictated by the introduction of innovations in banking operations. Classical financial and credit institutions are transformed into high-tech platforms that can create new profit algorithms, using artificial intelligence, Big Data technology, and a global information base. The purpose of this study is to analyze the demand for digital services in the banking sector by customers and to propose criteria for determining the degree of digitalization of banks. The statistical method and the method of evaluating the activities of organizations taking into account the fact of digitalization have been used. To obtain objective results, various tools have been used to analyze the information space of the Internet: tools for analyzing search queries "Google Trends" and "Yandex Wordstat" to determine the relevance of providing digital services to customers. The technical part of the study, which is directly related to obtaining information from the Internet using both software tools and "manually", was conducted in the period from 2016 to 2021. The results of the study show the connection between the introduction of innovations and the reform of the financial and banking sector. The data was collected from 150 respondents who are experts in the implementation of digital technologies – artificial intelligence, Big Data, blockchain in the field of financial activity. A confirmatory analysis has been conducted to assess the reliability and validity of the digital technologies used in the financial and banking sector. The study proposes a method for assessing the degree of digitalization of banks: by the level of automation of the main processes; by the number of services provided online; by the speed of operations; by the availability of online services around the clock; by the range of digital technologies used; by the volume of online sales and the volume of transactions conducted using digital technologies.

A Study on the Development of Appointment Algorithm of CT With Big Data using AI (Artificial Intelligence)

2018 ◽  
Vol 20 (2) ◽  
pp. 1-5
Author(s):  
Sang-ho Jeon ◽  
Sung-yeul Yang ◽  
In-beom Shin ◽  
Dae-mok Son ◽  
Tae-han Kwon ◽  
...  
Keyword(s):  
Artificial Intelligence ◽  
Big Data

PKM Usaha Ilabulo Bakar Kecamatan Kota Selatan Provinsi Gorontalo

2019 ◽  
Vol 3 (2) ◽  
pp. 206
Author(s):  
Rahma Rizal ◽  
Haditsah Annur
Keyword(s):  
Financial Management ◽  
Management System ◽  
Online Marketing ◽  
Community Partnership ◽  
Selling Price ◽  
Sales Training ◽  
Business Partners ◽  
Online Sales ◽  
Financial Management System ◽  
Partnership Program

The partner in the community partnership program is Usaha Ilabulo Bakar. Ilabulo is a typical snack from Gorontalo. Formerly by the kings, Ilabulo symbolizes "Totombowata" which means united. PKM program by taking independent business partners as Ilabulo Bakar business actors. Partners who until now have many competitors that are difficult to develop. Every time Ilabulo was made per night, it could only be around 500 - 600 packs. The selling price per pack is around Rp. 5,000. Related to this PKM program the proposer wants to expand his business with ilabulo products globally by online marketing. This PKM program will help partners in the form of packaging improvements, product taste and quality, brands that do not yet exist, aspects of sales using only verbal communication, as well as simple management, the concept of inventory in warehouse does not yet exist and the financial management system is still lacking manual. and online sales training (e-commerce) of ilabulo Bakar products can be made as souvenirs typical of Gorontalo.

scholarly journals Evolving scenario of big data and Artificial Intelligence (AI) in drug discovery

2021 ◽  
Author(s):  
Manish Kumar Tripathi ◽  
Abhigyan Nath ◽  
Tej P. Singh ◽  
A. S. Ethayathulla ◽  
Punit Kaur
Keyword(s):  
Artificial Intelligence ◽  
Big Data ◽  
Drug Discovery

scholarly journals Blockchain Disrupting Fintech and the Banking System

Proceedings ◽  
2021 ◽  
Vol 74 (1) ◽  
pp. 24
Author(s):  
Eduard Alexandru Stoica ◽  
Daria Maria Sitea
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Big Data ◽  
Financial Institutions ◽  
New World ◽  
Great Part ◽  
Banking System ◽  
Daily Activities ◽  
Blockchain Technology ◽  
Almost All

Nowadays society is profoundly changed by technology, velocity and productivity. While individuals are not yet prepared for holographic connection with banks or financial institutions, other innovative technologies have been adopted. Lately, a new world has been launched, personalized and adapted to reality. It has emerged and started to govern almost all daily activities due to the five key elements that are foundations of the technology: machine to machine (M2M), internet of things (IoT), big data, machine learning and artificial intelligence (AI). Competitive innovations are now on the market, helping with the connection between investors and borrowers—notably crowdfunding and peer-to-peer lending. Blockchain technology is now enjoying great popularity. Thus, a great part of the focus of this research paper is on Elrond. The outcomes highlight the relevance of technology in digital finance.

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