scholarly journals Developing e-Booklet For Online Advertising: A Need Analysis On Enterpreneurship Education

2021 ◽  
Vol 2 (1) ◽  
pp. 34-42
Author(s):  
Desy Wahyuningrum Mujiati ◽  
Suyitno Muslim ◽  
Rina Febriana
Keyword(s):  
Interactive Learning ◽  
Online Advertising ◽  
Online Marketing ◽  
Literature Study ◽  
Study Program ◽  
Great Opportunity ◽  
Online Sales ◽  
Need Analysis ◽  
System 2 ◽  
Marketing Methods

Abstract: This research aims to describe the results of the need analysis in developing e-booklet for online marketing in the entrepreneurship subjects. Its need analysis refers to: (1) The great opportunity to become an entrepreneur in the Food & Beverage (F&B) Study Program because of the presence of online sales applications such as Gofood, Grabfood, and the Open PO sales system; (2) The problem of theoretical learning entrepreneurship;(3) The use of the needed media in practicing online marketing. This research uses surveys, observation, in depth interviews, and literature study methods in collecting data. The conducted survey involving 47 alumni of SMK Tata Boga. It showed 96% of them stated that attractive product images can attract consumers; 94% agreed that creating attractive drawings is part of entrepreneurship lessons. The literature study found the book of marketing material is so theoretical. The results on observing the students in class XI and interviewing the entrepreneurship teachers at SMK 1 Tambun Selatan found that: 1) The offline marketing methods are still taught; 2) There is an absence of interactive learning media to make online advertising on product marketing in entrepreneurship subjects. In conclusion, this study emphasizes the needs of interactive learning media in the students’ learning activities. Thus, the findings in this research is beneficial in developing e-booklet as online advertising marketing media in the entrepreneuship education. Abstrak: Penelitian ini bertujuan untuk mendeskripsikan hasil analisis kebutuhan untuk pengembangan media pembelajaran e-booklet pemasaran online di mata pelajaran kewirausahaan. Dalam penelitian ini, analisis kebutuhan mengacu pada: (1) Kesempatan besar menjadi wirausaha pada prodi Tata Boga karena hadirnya teknologi aplikasi penjualan online seperti Gofood, Grab food, dan sistem penjualan Open PO; (2) Masalah pembelajaran kewirausahaan yang bersifat teori; (3) Media yang dibutuhkan dalam praktek pemasaran  online. Penelitian ini menggunakan metode survei, observasi, wawancara dan studi literatur dalam mengumpulkan data. Hasil survey yang dilakukan terhadap alumni SMK Tata Boga yaitu 96% menyatakan gambar produk menarik bisa menarik minat konsumen; 94% setuju bahwa membuat gambar yang menarik adalah bagian dari pelajaran kewirausahaan. Hasil studi literatur buku yang digunakan materi pemasaran bersifat teoritik. Hasil pengamatan pada siswa kelas XI Prodi Tata Boga dan wawancara guru kewirausahaan di SMKN 1 Tambun Selatan ditemukan bahwa: 1) Guru masih mengajarkan metode pemasaran Offline; 2) Belum ada media pembelajaran interaktif untuk membuat iklan online pada pemasaran produk di mata pelajaran kewirausahan. Hasil penelitian ini menyimpulkan bahwa siswa memerlukan media pembelajaran interaktif dalam kegiatan pembelajaran. Dengan demikian, penelitian ini digunakan dalam mengembangkan media e-booklet pemasaran iklan online pada mata pelajaran kewirausaaahan.

scholarly journals A Need Analysis for Development of Online Advertising E-Booklet on Entrepreneurship Education

2021 ◽  
Vol 3 (4) ◽  
pp. 204-208
Author(s):  
Desy Wahyuningrum Mujiati ◽  
Suyitno Muslim ◽  
Rina Febriana
Keyword(s):  
Interactive Learning ◽  
Online Advertising ◽  
Online Marketing ◽  
Needs Analysis ◽  
Literature Study ◽  
Study Program ◽  
Great Opportunity ◽  
Online Sales ◽  
System 2 ◽  
Marketing Methods

This research aims to describe the results of the needs analysis for the development of online marketing e-booklet learning media in entrepreneurship subjects. In this research, the needs analysis refers to: (1) The great opportunity to become an entrepreneur in the Food & Beverage (F&B) Study Program because of the presence of online sales application technologies such as Gofood, Grabfood, and the Open PO sales system; (2) The problem of theoretical learning entrepreneurship; (3) Media needed in online marketing practices. This research uses survey, observation, interview and literature study methods in collecting data. The results of a survey conducted on alumni of SMK Tata Catering, namely 96% stated that attractive product images could attract consumers; 94% agree that making attractive drawings is part of entrepreneurship lessons. The results of the book literature study used marketing material is theoretical. The results of observations on students of class XI Catering and interviewing entrepreneurship teachers at SMK 1 Tambun Selatan found that: 1) Teachers still teach Offline marketing methods; 2) There is no interactive learning media to make online advertising on product marketing in entrepreneurship subjects. The results of this study concluded that students need interactive learning media in learning activities. Thus, this research is used in developing online advertising marketing e-booklet media on entrepreneurial subjects

scholarly journals Research on the Effect of Online Marketing Based on Multimodel Fusion and Artificial Intelligence in the Context of Big Data

2022 ◽  
Vol 2022 ◽  
pp. 1-9
Author(s):  
Hongyu Zhao ◽  
Fang Lyu ◽  
Yalan Luo
Keyword(s):  
Artificial Intelligence ◽  
Big Data ◽  
Conversion Rate ◽  
Online Marketing ◽  
Fusion Model ◽  
Single Model ◽  
Rate Prediction ◽  
Online Sales ◽  
Accuracy Of Results ◽  
Marketing Methods

Traditional online marketing methods use a single model to predict the advertising conversion rate, but the prediction results are not accurate, and users are not satisfied with the recommendation results. Therefore, this paper proposes an online marketing method based on multimodel fusion and artificial intelligence algorithms under the background of big data. First, it introduces big data technology and analyzes the characteristics of network advertising marketing model (RTB). Second, combined with multitask learning and fusion technology to improve the single model in advertising conversion rate prediction effect, prediction results to further improve the accuracy of results. Then, tF-IDF technology in artificial intelligence algorithm is used to measure the importance of advertising words in online marketing and calculate the contribution degree. Finally, according to XGBoost technology, the multitask fusion model of online marketing effect is classified. Experiments are used to analyze the effect of online marketing. Experimental results show that the proposed method can improve the accuracy of advertising conversion rate prediction and online sales of goods.

PKM Usaha Ilabulo Bakar Kecamatan Kota Selatan Provinsi Gorontalo

2019 ◽  
Vol 3 (2) ◽  
pp. 206
Author(s):  
Rahma Rizal ◽  
Haditsah Annur
Keyword(s):  
Financial Management ◽  
Management System ◽  
Online Marketing ◽  
Community Partnership ◽  
Selling Price ◽  
Sales Training ◽  
Business Partners ◽  
Online Sales ◽  
Financial Management System ◽  
Partnership Program

The partner in the community partnership program is Usaha Ilabulo Bakar. Ilabulo is a typical snack from Gorontalo. Formerly by the kings, Ilabulo symbolizes "Totombowata" which means united. PKM program by taking independent business partners as Ilabulo Bakar business actors. Partners who until now have many competitors that are difficult to develop. Every time Ilabulo was made per night, it could only be around 500 - 600 packs. The selling price per pack is around Rp. 5,000. Related to this PKM program the proposer wants to expand his business with ilabulo products globally by online marketing. This PKM program will help partners in the form of packaging improvements, product taste and quality, brands that do not yet exist, aspects of sales using only verbal communication, as well as simple management, the concept of inventory in warehouse does not yet exist and the financial management system is still lacking manual. and online sales training (e-commerce) of ilabulo Bakar products can be made as souvenirs typical of Gorontalo.

scholarly journals Students’ Personal Initiative towards their Speaking Performance

2017 ◽  
Vol 10 (8) ◽  
pp. 21 ◽  
Author(s):  
Nihta V. F. Liando ◽  
Raesita Lumettu
Keyword(s):  
English Language ◽  
Literature Study ◽  
Study Program ◽  
Personal Initiative ◽  
North Sulawesi ◽  
Language And Literature ◽  
Speaking Skill ◽  
English Speaking ◽  
Speaking Performance ◽  
Academic Year

This research aims at finding out students’ personal initiative towards their achievement in speaking English. This research was conducted in an English department at a university in North Sulawesi Indonesia. The data were obtained from the sixth semester students in English Language and Literature study program of academic year 2015/2016 consisting of 21 students. In obtaining the data about students’ personal initiative, a questionnaire was distributed, and for the speaking performance, the data were obtained from students’ scores in Public Speaking subject. To find out the relation between these two variables, Pearson’s Product Moment Correlation Coefficient formula was used. The result of this research shows that there is a correlation between students’ personal initiative towards their speaking performance with the value of  = (0.52) categorized as a moderate correlation. Based on the findings, it can be concluded that personal initiative of students was important to be considered as one of several determination factors for students’ achievement in English speaking skill. It is suggested that students encourage themselves for taking initiative to speak, and for the teacher to give the students correction and suggestion to help them develop themselves.

scholarly journals The Development Strategy for the Food and Beverage Service Study Program as One of the Superior Study Programs at the Politeknik Pariwisata Makassar

2020 ◽  
Vol 7 (2) ◽  
pp. 215
Author(s):  
Ratnah Ratnah ◽  
I Putu Suarta ◽  
Rita Rita
Keyword(s):  
Development Strategy ◽  
Service Management ◽  
Group Discussion ◽  
Matrix Analysis ◽  
Literature Study ◽  
Study Program ◽  
Management Study ◽  
The Development Strategy ◽  
Food And Beverage ◽  
Study Programs

The interest of students to continue studying at the Politeknik Pariwisata Makassar is very large and increases from year to year.. This study aims to formulate a development strategy for the Food and Beverage Service Management study program as one of the superior study programs at Makassar Tourism Polytechnic. This research uses descriptive quantitative method. Respondents in this study totaled 241 consisting of 140 male respondents and 101 female respondents who were a combination of students, lecturers/staff of the Food and Beverage Service Management study program at Makassar Tourism Polytechnic, hotel/restaurant employees, entrepreneurs, employees of other companies, and that hasn't worked. The data collection techniques used in this study were: questionnaires, interviews, Focus Group Discussion (FGD), and literature study. The data analysis technique was carried out in three stages, namely the input stage, the matching stage and the decision stage. The conclusion of this research is that the analysis results from the IFAS matrix show that the strength factor of the study program is much greater than the weakness factor so that the study program has strengths or advantages that can be developed. Meanwhile, the results of the analysis from the EFAS matrix show that the opportunities the study program has are greater than the threat factors so that the study program has a greater chance of being developed. As for the results of the QSPM matrix analysis, the TAS value that has been listed is that the W-O strategy gets the highest value of 6,354, the W-T strategy is 6,027 then the S-O strategy is 5,976 and finally the S-T strategy is 5,869. That is, the development strategy of the MTH study program is compiled in 14 priority strategies from 20 formulated strategies consisting of the W - O Strategy (5 strategies), the W - T Strategy (4 strategies), the S - O Strategy (3 strategies), and the S - T (2 strategies).

scholarly journals Perkembangan Sejarah dan Isu-Isu Terkini dalam Sastra Bandingan

2021 ◽  
Vol 4 (2) ◽  
pp. 163-176
Author(s):  
Dipa Nugraha
Keyword(s):  
Comparative Literature ◽  
Historical Development ◽  
World Literature ◽  
Digital Age ◽  
Review Article ◽  
Literature Study ◽  
Study Program ◽  
Language And Literature ◽  
New Directions ◽  
Chinese School

This article aims to describe the historical development of comparative literature and its current issues. Comparative literature is a mandatory course in the Indonesian language and literature study program in most Indonesian universities. There are at least six books used as common references in teaching comparative literature in Indonesia. However, these books have not covered recent development in comparative literature, especially the emergence of Chinese school and some new directions within comparative literature. This literature review article collects references from selective authoritative sources on the internet to describe the historical development of comparative literature and its current issues. This article shows that the expansions in comparative literature are intricate with deconstruction and reconstruction of world literature, dialogue and the meeting between West and East, and the presence of the digital age. From the dialogue on world literature and West meeting East vice versa, the Chinese school has its foundation, whilst the presence of the digital age makes comparative literature have new things to explore and work on the usage of the different medium in an umbrella term, intermediality.

scholarly journals Menggaet Lebih Banyak Tamu Francophones: Pembelajaran Bahasa Prancis bagi Warga dan Karyawan Kampung Homestay Borobudur

Bakti Budaya ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 166
Author(s):  
B.R. Suryo Baskoro ◽  
Hayatul Cholsy
Keyword(s):  
Community Service ◽  
Small Groups ◽  
French Literature ◽  
French Language ◽  
Literature Study ◽  
Study Program ◽  
Tutorial System ◽  
Service Activity ◽  
Tourism Potential

Learning French for residents and homestay employees in the homestay village, Dusun Ngaran, DesaBorobudur is carried out by the French Literature Study Program, Faculty of Cultural Sciences,UGM as a community service activity in 2018. Tis learning is a follow-up of French languagetraining for homestay owners who have done in 2017. Using a tutorial system in small groups andcommunicative approaches, residents and homestay employees have been able and feel confdent ingreeting, offering, explaining, giving choices, and other verbal activities related to guests or potentialguests in French (francophones) through simple communicative expressions. Simple French languageskills are a powerful capital to attract more francophones guests to visit the homestays. Te supportof French Literature Study Program on tourism development in Borobudur Homestay Village wasalso given in the form of assistance in promoting the region's tourism potential through refnementof French language pages and brochures. Tus, francophones tourists can fnd out more easily andmore quickly their whereabouts and get to know the area in order to attract more tourists to stay ata homestay. Other results of this service are French language teaching materials in the form of textand documentary videos.

scholarly journals The Humanitarian Project-Based Material for Productive Written Language Skills Subject for English Education Study Program

2020 ◽  
Vol 1 (3) ◽  
pp. 341-355
Author(s):  
Anggraini Thesisia Saragih ◽  
Amrin Saragih ◽  
Christine Helena ◽  
Yuni Khairina ◽  
Ade Namira
Keyword(s):  
English Education ◽  
Language Skills ◽  
Written Language ◽  
Expert Judgement ◽  
Study Program ◽  
First Semester ◽  
Need Analysis ◽  
Education Study ◽  
Course Material ◽  
Gathering Data

This study was aimed to develop humanitarian project-based material for productive written language skills subject for English Education Study Program at UNIMED. Research and Development (R&D) was the design of this study with the subjects of the study were 25 students of first semester students of English Education Study Program at UNIMED. The research procedures were adapted from Borg and Gall’s research theory (1983) namely 1)gathering data and information, 2)need analysis, 3)designing course material, 4)validating and evaluating new course material by the Experts, 5)revising the course material and 6)final product. The instruments of collecting the data were questionnaire, interview and expert judgement questionnaire. The data were analyzed qualitatively and quantitatively.. Based on the result of the expert judgement, the whole aspects of developed materials were in the range of 81-100% and were categorized as “very good”.

scholarly journals The Role Of English For Banking Subject In Language And English Literature Study Program Faculty Of Language And Arts

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
A C Mamentu
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
English Literature ◽  
Linear Regression Analysis ◽  
Literature Study ◽  
Study Program ◽  
The Subject

English for Banking subject is offered to the students as an optional subject. This subject is offered to the students in order to anticipate the alumni that will be accepted in the banking related jobs. The aim of this research was to identify the role of English for Banking subject toward students’ readiness in work fields. This research used qulitative method and linear regression analysis with sixteen students as total respondents who are the student of the fourth semester of Language and English Literature Study Program Faculty of Language and Arts UNIMA. The result of this research was the English for Banking has positive influential toward students’ readiness to enter the banking realted job. The subject is suggested to be given in the Language and English Literature Study Program. This shows that the role of English for Banking subject is recommeded as an obligatory subject and not only as an optional subject.Keywords: English for Banking, Role of English

scholarly journals Quizizz as Fun Multiplying Learning Media in English Lecturing Process

2021 ◽  
Vol 3 (1) ◽  
pp. 14
Author(s):  
Angga Prasongko
Keyword(s):  
Industrial Revolution ◽  
Learning Tools ◽  
Study Program ◽  
Great Opportunity ◽  
English Class ◽  
Use Of Technology ◽  
Internet Users ◽  
Effective Activity ◽  
Technological Developments ◽  
Qualitative Descriptive

Indonesia has a great opportunity to use technological developments in the current 4th industrial revolution. The opportunity is based on the fact that from the total population of Indonesia, more than half of them are active internet users. The largest group of internet users in Indonesia is at the age of students, these groups of students are in the middle to college student level. To occupy the need for technology-based learning, it is necessary to modify and have some innovations to various learning tools in learning activities. This qualitative descriptive research will discuss the use of technology-based learning media with Quizizz as an application in English learning lecturing process. This study involved students of the 1st level of accounting study program who had passed English Class at the Universitas Islam Kadiri-Kediri (UNISKA). In general, the results of the study indicate that English lecturing process using the Quizizz is a fun and effective activity so that it is expected to continue to be used in further lecturing activities.

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