A New Perspective on the Nature of Rural Market Development in Modern North China: A Comparison with Yangzi Delta (近代华北农村市场发育性质新探——与江南的比较

Rural China ◽  
2006 ◽  
Vol 3 (1) ◽  
pp. 38-99 ◽  
2015 ◽  
Vol 3 (2) ◽  
Author(s):  
Nilamadhab Mohanty

The literature in the field of rural marketing has paid little attention to intra-rural transaction. However, approaches towards inclusive marketing and rural market development are incomplete without clarity on rural to rural transaction. In this article an attempt has been made to understand the rural to rural transaction in the context of rural retail units. Identification of the supportive features, appreciation of organizational limitations of the business, and design of alternative revenue options were found as three strategies adopted by rural retailers to build a profitable enterprise. Compatibility and desirability of the revenue alternatives have been discussed to be the indicators determining the importance of each of these strategies. Implications are discussed both for commercial ventures involved in rural marketing as well as for agencies concerned with the design and implementation of income generating programmes in rural areas.


2015 ◽  
Vol 27 (4) ◽  
pp. 1574-1585 ◽  
Author(s):  
Fanxue Meng ◽  
Shan Gao ◽  
Yaoling Niu ◽  
Yongsheng Liu ◽  
Xiaorui Wang

2018 ◽  
Vol 11 (10) ◽  
pp. 10
Author(s):  
Junhong Ren ◽  
Na Wang

Production-oriented approach may provide us with a brand new perspective to our current college English reading instruction. Under this approach, teaching reforms need to be initiated in respects of teaching objectives, teaching materials, teaching methods and assessment. Instructors are required to design appropriate output tasks to stimulate learners’ motivation in reading. In addition, a wide variety of teaching activities need to be designed to fully involve students in classroom activities and ensure the completion of output tasks. The teaching materials should not only be aimed at improving students’ language knowledge, but also is conducive to students’ cross-cultural competence. Finally, immediate assessing and delayed assessing should be employed to guarantee the best possible learning results.


Sign in / Sign up

Export Citation Format

Share Document