Distributing Computing Devices in Classrooms: Hedonic and Utilitarian Influences on Science and Technology Attitudes

2020 ◽  
Vol 64 (7) ◽  
pp. 973-993
Author(s):  
Young June Sah ◽  
Taj W. Makki ◽  
Shelia R. Cotten ◽  
R. V. Rikard

While extensive efforts have been made to harness benefit of computing technologies in education, little attention focuses on how such efforts lead to students’ positive attitudes toward science and technology. Building on the technology acceptance model and motivation literature, the current study proposed that hands-on experiences with computing devices allow students to perceive their technology use as being useful and enjoyable, which in turn leads to positive attitudes toward science and technology in general. Data collected from a pedagogical intervention support our predictions regarding the role of utility perception and enjoyment. Furthermore, it is suggested that students’ prior attitudes toward science and technology and the type of device used in the intervention influence perceived usefulness and enjoyment of classroom computing. When using education-specific devices, students’ prior attitudes were positively associated with postintervention attitudes as well as with utility perception and enjoyment. When using general-purpose devices, however, students’ prior attitudes were not related to those outcomes. These results imply that distribution of technologies to schools may improve attitudes toward science and technology, particularly in populations that have been underrepresented in the fields of science and technology thus far.

2021 ◽  
Vol 17 (2) ◽  
pp. 33-44
Author(s):  
Kavitha Venkatasubramany Iyer ◽  
Anupam Siddhartha

Reports indicate that 49% of adults in India spend at least 2-3 hours consuming OTT media, rather than watching conventional television. With such changes in the way the general population is exposed to content, brands have also been adapting to the new patterns that this study investigates. This study was conducted to assess consumers’ attitudes and acceptance towards brand placement in the novel media format of web series based on the Technology Acceptance Model (TAM). This study, based on a survey of 278 individuals from Urban India settings, was conducted using a self-report questionnaire adapted from F Davis’s Perceived Usefulness, Perceived Ease of Use and User Acceptance of TAM questionnaire (1989). The study supports TAM and recognizes that the frequency of viewing Web Series directly relates to brand recall (R = 0.57, p < .001). Product/brand placement yields brand awareness for unknown or unpopular brands and provide evidence for higher engagement with the placement when the audiences have pre-existing positive attitudes towards the brand (t (277) = 27.11, p = .01). This study also confirms that TAM as a relevant model can be applied to understand how regularity and duration of viewing affect attitudes towards brands and their placement in Web Series. Brand placement in Web Series is perceived as useful and largely determines brand name recall. Thus, marketers should strategically consider using brand placement in Web Series as a part of their marketing communication plan, especially as this media with other related forms of advertisement are important for brands to keep up with the industry’s communication challenges.


2021 ◽  
Author(s):  
Rurid Dwi Anggraeny ◽  
Imam Baihaqi

The e-commerce industry has the potential to be one of the drivers of the domestic economy. One of the impacts of the advancement of e-commerce is the emergence of many online-based marketplaces or so-called e-marketplaces. However, a lot of these online marketplaces sell 90% imported products. In addition, the outbreak of Covid-19 in Indonesia has prompted the government to establish several policies that have significantly reduced MSME performance by up to 70-100%. This study aimed to provide an empirical analysis of the influence of factors based on the Technology of Acceptance Model (TAM) approach, namely e-marketplace self-efficacy, complexity, perceived usefulness, perceived ease of use, attitude towards using, behavioral intention to use, and actual technology use in e-marketplaces. The sample consisted of MSMEs in East Java, especially those engaged in the food and beverage industry sector with ready-to-eat processed food products whose business activities use the Shopee e-marketplace application platform. This is an online shopping marketplace focused on mobile platforms. There were 150 respondents. The Structural Equation Model (SEM) was used. E-marketplace self-efficacy, complexity, perceived usefulness, perceived ease of use, attitude towards using, behavioral intention to use, and actual technology use in e-marketplaces all had positive effects on each other. This showed that a system that offers convenience will improve behavior, habits, and performance for MSMEs in using e-marketplace activities. The theoretical and methodological implications and opportunities for further research are discussed. Keywords: MSMEs, e-marketplace, technology acceptance model


2019 ◽  
Vol 5 (1) ◽  
pp. 78
Author(s):  
Nesdi Evrilyan Rozanda ◽  
Rizki Nur Jannah Hasibuan

PT. PLN Sektor Pembangkitan Pekanbaru mempunyai sistem knowledge management PLN (KM PLN), berfungsi sebagai media knowledge sharing (KS) seperti pengetahuan terbaru, best practice,inovasi, lessond learned,cara penurun an gangguan penyulang murai (SUTM), upaya penurunan gangguan system rayon, penurunan gangguan penyulang poli o, karbon dan kwarto. Pengetahuan ini berguna untuk meningkatkan kualitas kerja karyawan dalam menyelesaikan peke rjaannya. Penelitian ini menggunakan metode Technology Acceptance Model untuk analisis tingkat kemanfaatan KS ter hadap karyawan, dengan menggunakan 5 konstruk yaitu Perceived Usefulness, Perceived Ease Of Use, Attitude Towar ds Using Technology, Behavioral Intention To Use dan Actual Technology Use. Kuesioner dibagikan kepada seluruh ka ryawan yang berjumlah 57 orang, guna untuk mengetahui konstruk yang paling bermanfaat, Penelitian ini menggunaka n analisis regresi linear berganda. Hasil dari penelitian menunjukkan konstruk  perceived ease of use dalam kategori setuju dengan nilai tertinggi, Sedangkan nilai terendah terdapat pada konstruk perceived usefulness.


2019 ◽  
Vol 40 (8) ◽  
pp. 1808-1821
Author(s):  
Hung-Chou Lin ◽  
Su-Hui Kuo

AbstractRecently, internet usage among elderly adults has been increasing and becoming more mainstream; with the ageing population in Taiwan, concerns over health are on the rise, and this is directly related to the products that people eat. The main objectives of this study were to develop an integrated extensibility model incorporating the technology acceptance model and to investigate the impact of health consciousness on elderly adults’ acceptance of technology in relation to traceability information websites in Taiwan. This study used structural equation modelling to analyse the data. The results revealed that elderly people with high health consciousness and high perceived usefulness had more positive attitudes towards products than those with low health consciousness and low perceived usefulness, and those with high health consciousness and high perceived ease of use had more positive attitudes than those with low health consciousness and low perceived ease of use in relation to the agricultural product traceability system.


2018 ◽  
Vol 7 (4.34) ◽  
pp. 149
Author(s):  
Enas Ali Theeb Alnawafleh ◽  
Abdul Malek A Tambi ◽  
Abdul Aziz Abdullah ◽  
Ghaith Abdulraheem Ali Alsheikh ◽  
Puspa Liza Ghazali ◽  
...  

Technology has made life easier in today’s world. In addition, developments in technologies and communication have become commonplace for majority of people. Global telecommunication development has reduced distances around the globe, and made it easy for businesses to proliferate worldwide. This study explored the factors affecting the use of telecommunication services among customers through mobile phones. The Technology Acceptance Model (TAM) has been extensively used in the field of technology use but is lacking when it comes to factors that affect customers’ intention to use service as they focus more on technology. On the basis of review findings, there is a positive relationship between service quality, subjective norms, perceived usefulness and perceived ease of use of service and voluntariness moderates the relationship between subjective norms and intention to use service. These and other relationships are considered in the development of a Service Acceptance Model.  


InFestasi ◽  
2019 ◽  
Vol 14 (2) ◽  
pp. 116
Author(s):  
Johandri Iqbal ◽  
Arisman

<p><em>This </em><em>study develops E-learninglearning model. By applying E-learninglearning design, it facilitates lecturer and student to expand supporting course on their own. E-learningsystem design uses technology acceptance model concept (TAM) which is a technology and information system acceptance model will be used by the user. The construct in technology acceptance mode is perceived usefulness, perceived ease of use, attitude towards behavior, behavioral intention, and actual technology use. Hypothesis test used structural equation modeling (SEM). By testing the validity and reliability, Model fit criteria, Output Laten Variable coefficients, Output Indirect and total Effects, seven hypothesis which would be examined, five hypothesis are accepted and two hypothesis are rejected.</em></p>


2021 ◽  
Vol 7 (1) ◽  
pp. 7-18
Author(s):  
Goldie Gunadi ◽  
I Ketut Sudaryana

In connection with the need for making instructional media applications by teachers in the distance learning process, PT. Bangun Satya Wacana (BSW) through the Diginusa department held training on the use of the Scratch visual programming application to create learning materials such as games, animations and interactive quizzes. Scratch is a graphical programming language using drag and drop command blocks. Besides that, Scratch can be used both online and offline, so it is very helpful for the distance learning process (DLP). This research aims to see how the level of acceptance of teachers to Scratch using the Technology Acceptance Model (TAM) method. The indicators measured are Self-Efficacy, Complexity, Perceived Usefulness, Perceived Ease of Use, Intention to Use and Actual Technology Use, then analyzed by linear regression method with the help of IBM SPSS software. From the results of the analysis carried out, it can be seen that the Intention to Use affects the Actual Technology Use. Perceived Usefulness and Perceived Ease of Use together affect the Intention to Use. Perceived Ease of Use, Self-Efficacy and Complexity together have a significant effect on Perceived Usefulness.


Author(s):  
Timothy Teo ◽  
Xitao Fan ◽  
Jianxia Du

<p>This study examined possible gender differences in pre-service teachers’ perceived acceptance of technology in their professional work under the framework of the technology acceptance model (TAM). Based on a sample of pre-service teachers, a series of progressively more stringent measurement invariance tests (configural, metric, and scalar invariances, as well as latent mean difference) were conducted. Practically, the findings revealed that, while the gender groups showed no statistical difference on <em>perceived usefulness</em>, <em>attitudes toward technology</em>, <em>intention to use technology</em>, female pre-service teachers had lower scores on <em>perceived ease of use</em>, suggesting that technology use is more challenging for female pre-service teachers than for their male counterparts. Technically, the findings provided support for full configural and metric invariance, and for partial scalar invariance. Discussions about the findings and their practical implications concerning teacher training are provided. Future research directions are also suggested.</p><p> </p>


Author(s):  
Lori Baker-Eveleth ◽  
Daniel M. Eveleth ◽  
Michele O’Neill ◽  
Robert W. Stone

The impact of examination software on student attitudes was investigated. The Technology Acceptance Model (TAM) provides the theoretical foundations for studying the completion of examination on student laptop computers. The model applies TAM to link both faculty and technical support for the examination software to student attitudes towards the software, while it is mediated by the perceived usefulness and ease of use of the software. The model is empirically tested using questionnaire responses from 107 students enrolled in sections of a business core course using the examination software. The statistical technique used is structural equations modeling. Empirical results show that perceived usefulness and ease of use of the software have direct, meaningful impacts on developing positive attitudes toward the software. Furthermore, faculty support and ease of system use impact student attitudes in a meaningful fashion indirectly through perceived usefulness. These empirical results are discussed and implications for instructors are offered.


2019 ◽  
Vol 5 (2) ◽  
pp. 191
Author(s):  
Stanley Karouw ◽  
Benefit Narasiang ◽  
Jane Litouw

Penelitian ini bertujuan untuk mengetahui tingkat kepuasan pengguna dan manfaat dari penggunaan OpenSID yang ditujukan kepada perangkat kelurahan. Kerangka kerja yang digunakan dalam penelitian ini yaitu  Technology Acceptance Model sebagai alat untuk mengukur penerimaan kelayakan suatu teknologi. Technology Acceptance Model menggunakan 7 indikator yaitu self efficacy (kemanjuran diri), complexity (kerumitan), lack of time (keterbatasan waktu), perceived usefulness (manfaat yang dirasakan), perceived ease of use (kemudahan pengguna), behavioral intention of use (minat perilaku pengguna), actual technology use (penggunaan teknologi sesungguhnya). Penelitian ini melakukan analisis penerimaan OpenSID di area rural dan di area urban. Untuk area pedesaan maka dilakukan di 8 (delapan) desa yang berada di kecamatan Modoinding, yakni desa Sinisir, desa Makaaroyen, desa Palelon, desa Kakenturan, desa Pinasungkulan, desa Linelean dan desa Wulurmahatus. Untuk area urban, dilakukan di 9 kelurahan yang berada di wilayah kecamatan Amurang Barat dan Amurang; yakni kelurahan Kawangkoan-bawah, kelurahan Rumoong-bawah, kelurahan Buyungon, kelurahan Ranoiapo, kelurahan Uwuran 1, kelurahan Uwuran 2, kelurahan Lewet dan kelurahan Bitung. Hasil pengukuran menunjukkan bahwa perangkat desa dan aparat kelurahan yang pernah menggunakan OpenSID  mengakui bahwa OpenSID dapat membantu aparat untuk mendapatkan informasi yang tepat. Meskipun diakui bahwa OpenSID memberikan manfaat dalam tugas dan pekerjaan, namun membutuhkan waktu yang lama dalam mempelajari OpenSID.Kata kunci— Desa, Kelurahan, OpenSID, Model Penerimaan Teknologi


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