A Situational View of Information Content in TV Advertising in the U.S. and U.K.

1989 ◽  
Vol 53 (1) ◽  
pp. 89-94 ◽  
Author(s):  
Marc G. Weinberger ◽  
Harlan E. Spotts

A study of the information content of U.S. and U.K. advertising was developed in the context of the Foote, Cone and Belding (FCB) planning matrix. A 1985 sample shows that U.S. television ads in that year have more information content than those in 1977 and more than a sample of 1985 U.K. television ads. Despite an increase in informativeness, more than 34% of the U.S. ads still had no information content. The study illustrates that the amount of information content in ads is related closely to the decision-making situation defined by dimensions of the FCB matrix. Specifically, significant main effects are found but no interactions for degree of involvement (high vs. low) or type of involvement (rational vs. emotional). Overall, ads for high involvement and rational products have the most information, with generally higher levels in the U.S. than in the U.K.

2020 ◽  
Vol 4 (1) ◽  
pp. 122-142
Author(s):  
Inna Kouper ◽  
Anjanette H Raymond ◽  
Stacey Giroux

AbstractMaking decisions regarding data and the overall credibility of research constitutes research data governance. In this paper, we present results of an exploratory study of the stakeholders of research data governance. The study was conducted among individuals who work in academic and research institutions in the US, with the goal of understanding what entities are perceived as making decisions regarding data and who researchers believe should be responsible for governing research data. Our results show that there is considerable diversity and complexity across stakeholders, both in terms of who they are and their ideas about data governance. To account for this diversity, we propose to frame research data governance in the context of polycentric governance of a knowledge commons. We argue that approaching research data from the commons perspective will allow for a governance framework that can balance the goals of science and society, allow us to shift the discussion toward protection from enclosure and knowledge resilience, and help to ensure that multiple voices are included in all levels of decision-making.


2021 ◽  
pp. 089484532199254
Author(s):  
Olímpio Paixão ◽  
Vítor Gamboa

Effective career decision-making outcomes may depend on the type of motivation underlying career development. The purpose of this study was to analyze how autonomous and controlled motivation predict exploration behaviors and career indecision and in which degree the effect of motivation on indecision is mediated by career exploration (environmental exploration, self-exploration, intended-systematic exploration and amount of information), among a group of high-school students (10th, 11th, and 12th grades, N = 523, M = 16.40). An integrative model was tested using path analysis to test direct and indirect effects and model fit (AMOS 20.0). The final model showed good fit to the data. Three indirect effects were found significant, being self-exploration, and amount of information presented as mediators. Our results highlight the importance to design career interventions not only focusing on promoting exploration behaviors but also on creating purposeful planning, based on students’ reasons underlying their involvement in the career decision-making process.


2021 ◽  
Vol 105 ◽  
pp. 103419
Author(s):  
Grace L. Francis ◽  
Amy Kilpatrick ◽  
Shana J. Haines ◽  
Tracy Gershwin ◽  
Kathleen B. Kyzar ◽  
...  

Author(s):  
Pamela C. Corley ◽  
Wendy L. Martinek

The three-judge panel mechanism by which the courts of appeals process almost all (though not quite all) of their cases affords scholars unique opportunities to explore how appellate court decision-making may transcend being merely the sum of its parts. Specifically, court of appeals judges pursue their decision-making responsibilities as part of a collegial group, and thus it is important to understand how being a member of a multimember court influences their behavior.


Author(s):  
Charles H. Hammer ◽  
Seymour Ringel

Sixty subjects worked a series of sequential decision making tasks in which the amount of information provided and feedback of results were the independent variables. Data were collected on decision accuracy, confidence in decision accuracy, and judged sufficiency of the information provided. Accuracy, confidence in accuracy, and ratings of sufficiency increased as amount of information provided was increased. Feedback produced increases in decision accuracy only. For forty percent of all correct responses, subjects judged the information provided to be insufficient as a basis for taking action. These data strongly suggest that lack of confidence in their ability to make accurate decisions may cause some decision makers to delay taking action even when they are able to make an accurate decision on the basis of the information available.


Author(s):  
N. I. Shapiro

This article explores the evolution of the U.S. policy towards Afghanistan between 2009-2017 with particular emphasis on major adjustments to the original plans outlined by President Obama. The article analyses the main reasons underlying contraction of foreign policy decision-making cycles during Obama’s second term. It examines regional dynamics and the new developments in Afghanistan primarily the Taliban’s dramatic gains and the Islamic State’s growing presence since the official end of the coalition’s combat mission. It also analyzes the continuity and change aspects of Donald Trump’s new strategy in Afghanistan and South Asia.


Author(s):  
Brahim Jabir ◽  
Noureddine Falih ◽  
Khalid Rahmani

<p>In the socio-economic world, the human resources are in the most top phase of the enterprise evolution. This evolution began when the arithmetic, statistics are applicable over a vast of opportunities and used to identify problems and support decision. However, analytics has been emerged to provide predictions and understand the people performance based on available data.</p>In light of this vast amount of information, human resources services need to deploy a predictive management model and operating system of analytics that can be an efficient and an instead solution that can respond to the gaps of the traditional existing ones and facilitate the decision making. In this paper, we present a literature review of this HR analytics concept and a case study concerning the impact of interventions using an analytics solution.<p> </p>


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